Compare VWO Testing and Webtrends Optimize 
At a Glance
Market Segments
Mid-Market (57.5% of reviews)
Small-Business (43.5% of reviews)
Entry-Level Pricing
Contact Us
Free
VWO Testing
Star Rating
(736)4.3 out of 5
Market Segments
Mid-Market (57.5% of reviews)
Entry-Level Pricing
Contact Us
Free Trial is available
Browse all 3 pricing plansWebtrends Optimize
Star Rating
(198)4.8 out of 5
Market Segments
Small-Business (43.5% of reviews)
Entry-Level Pricing
Free
Browse all 2 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that VWO Testing has a solid A/B Testing feature with a score of 9.0, but reviewers mention that Webtrends Optimize excels with a perfect score of 9.9, highlighting its superior capabilities in running experiments effectively.
- Reviewers mention that Webtrends Optimize offers a more intuitive WYSIWYG editor, scoring 9.2 compared to VWO Testing's 8.1, making it easier for users to create and modify tests without extensive coding knowledge.
- G2 users report that Webtrends Optimize shines in its Quality of Support, achieving a score of 9.8, while VWO Testing, with a score of 8.9, is noted to have room for improvement in this area.
- Users on G2 highlight that Webtrends Optimize's personalization features, particularly its Recommendation Engine, score an impressive 9.8, whereas VWO Testing's similar feature only scores 9.0, indicating a more robust offering from Webtrends.
- Reviewers mention that Webtrends Optimize provides better analytics capabilities, with a score of 9.1 for Reporting and Analytics, compared to VWO Testing's 8.2, suggesting that users may find more actionable insights with Webtrends.
- Users say that Webtrends Optimize's ability to handle multichannel testing, especially in Email and Mobile, is significantly better, scoring 9.0 and 9.6 respectively, while VWO Testing lags behind with scores of 5.8 and 7.5, indicating a more comprehensive approach to cross-channel optimization.
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Mobile App Optimization
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Mobile App Optimization
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Pricing
Entry-Level Pricing
VWO Testing
GROWTH
Contact Us
Get started with experimenting to optimize your user experiences.
- Create A/B, MVT, and Split Tests powered by SmartStats.
- Perform advanced targeting for A/B, MVT, and split testing.
- Perform A/B, MVT, and split testing for mobile websites.
Webtrends Optimize
Unrestricted Experimentation for growing websites (less than 10k sessions per month)
Free
Unrestricted experimentation. As per our paid version, all tools & features are available to all users as standard. No hidden tiers or 'upgrades' required to access any functionality. Unlimited number of UI users per licence. Free to websites with less than 10,000 sessions per month.
- Unlimited testing - A/B, A/Bn, MVT, Split, Baseline
- Unlimited personalisation & targeting
- Social proof & product recommendations
Free Trial
VWO Testing
Free Trial is available
Webtrends Optimize
Free Trial is available
Ratings
Meets Requirements
8.5
613
9.5
156
Ease of Use
8.3
619
9.1
156
Ease of Setup
8.5
348
9.0
99
Ease of Admin
8.7
281
9.4
81
Quality of Support
8.9
591
9.8
157
Has the product been a good partner in doing business?
8.9
278
9.8
80
Product Direction (% positive)
8.8
607
9.4
147
Features by Category
Visitor Behavior
8.3
47
9.6
38
|
Verified
8.2
45
9.9
37
|
Verified
7.9
38
9.4
6
Templates
7.5
39
8.6
27
|
Verified
8.3
46
9.0
29
8.6
44
9.7
37
|
Verified
Personalization
7.6
40
9.7
33
|
Verified
7.7
35
9.6
37
|
Verified
7.3
36
9.5
30
|
Verified
6.8
33
Not enough data
7.1
36
9.8
35
|
Verified
6.9
33
9.7
32
|
Verified
9.0
49
9.8
40
|
Verified
7.6
34
9.8
36
|
Verified
Multichannel
7.8
41
9.8
36
|
Verified
5.8
30
Feature Not Available
7.5
35
9.6
35
|
Verified
Administration
7.5
34
9.1
33
|
Verified
8.3
46
9.7
38
|
Verified
7.7
44
9.4
36
|
Verified
7.6
43
9.5
32
|
Verified
Segmentation
8.6
7
10.0
29
7.5
6
9.6
27
Targeting
8.1
7
9.9
26
7.6
7
9.8
27
Triggered Content
Not enough data
9.9
24
Not enough data
Feature Not Available
Not enough data
10.0
23
Personalized Content
Not enough data
9.8
21
Not enough data
9.2
18
8.1
7
9.9
27
Management
7.2
34
Not enough data
7.3
36
Not enough data
8.4
43
Not enough data
Functionality
7.7
38
Not enough data
8.4
46
Not enough data
7.9
43
Not enough data
Computing
8.1
271
8.6
54
6.5
230
7.5
48
7.6
310
7.7
57
Experimental Design
8.3
296
9.3
57
8.5
286
9.5
53
8.0
288
9.2
57
Analytics
8.2
339
8.7
59
7.6
311
Feature Not Available
Variation Testing
9.3
21
Not enough data
8.4
18
Not enough data
8.8
21
Not enough data
8.9
20
Not enough data
8.3
20
Not enough data
8.5
18
Not enough data
Reporting
8.6
20
Not enough data
8.6
22
Not enough data
Personalization
8.5
17
Not enough data
8.5
16
Not enough data
8.8
14
Not enough data
Administration
8.6
14
Not enough data
9.0
13
Not enough data
8.7
18
Not enough data
9.0
18
Not enough data
Categories
Categories
Shared Categories
VWO Testing and Webtrends Optimize are categorized as Personalization, Personalization Engines, A/B Testing, and E-Commerce Personalization
Unique Categories
VWO Testing is categorized as Feature Management and Mobile App Optimization
Webtrends Optimize has no unique categories
Reviews
Reviewers' Company Size
VWO Testing
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Webtrends Optimize
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
12.5%
Marketing and Advertising
11.5%
Retail
8.3%
Information Technology and Services
6.2%
Internet
4.6%
Other
56.9%
Leisure, Travel & Tourism
13.0%
Retail
11.9%
Marketing and Advertising
11.4%
Financial Services
5.7%
Computer Software
5.7%
Other
52.3%
Most Helpful Reviews
VWO Testing
Most Helpful Favorable Review
Patrick D.
Verified User in Marketing and Advertising
The ease of use and the support behind the product. VWO does a wonderful job of offering different resources and instructions to make sure you are using the product fully and getting the most use of the tool. The education on the site is astounding and also...
Most Helpful Critical Review
Ivan E.
Verified User in Accounting
Takes time to learn how to use the tool properly.
Webtrends Optimize
Most Helpful Favorable Review
Verified User in Computer Software
We are using this on a few client websites, and it seems to be easy enough to get up and running. The Visual Editor works well and lets you do most things from one place. I like the fact that you can have a lot of variations and not have to pay more. The...
Most Helpful Critical Review
Verified User in Insurance
Difficulty managing page flicker and experiment trigering on single page applications.
Patrick D.
Verified User in Marketing and Advertising
The ease of use and the support behind the product. VWO does a wonderful job of offering different resources and instructions to make sure you are using the product fully and getting the most use of the tool. The education on the site is astounding and also...
Verified User in Computer Software
We are using this on a few client websites, and it seems to be easy enough to get up and running. The Visual Editor works well and lets you do most things from one place. I like the fact that you can have a lot of variations and not have to pay more. The...
Ivan E.
Verified User in Accounting
Takes time to learn how to use the tool properly.
Verified User in Insurance
Difficulty managing page flicker and experiment trigering on single page applications.
Alternatives
Discussions
How scalable is Visual Website Optimizer?
1 comment
BS
I've used VWO on a few different sites and its pretty scablable, as long as the pagetypes align with a URL string, you should be able to test at...Read more
How do I set up click and scrollmaps?
1 comment
SV
Heatmaps are always-on in VWO Insights. It does not require any configuration. It runs continuously and setup is as simple as a toggle-on. Scrollmaps present...Read more
Will there be any improvement of setting up goals?
1 comment
SV
A general ‘add to cart’ goal can be setup and segmented based on conversion URL to narrow down to the specific product was added to cart. The list of...Read more
In the reporting, whats a unique view?
1 comment
MA
To summarise this for you, Unique Views is a metric to look at each individual visitor across all of their sessions within the duration of a test project....Read more
Webtrends Optimize has no more discussions with answers
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