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Compare Wati and WhatsApp Business Platform 
At a Glance
Market Segments
Small-Business (78.1% of reviews)
Small-Business (63.9% of reviews)
Entry-Level Pricing
Contact Us
No pricing available
Wati
Star Rating
(458)4.6 out of 5
Market Segments
Small-Business (78.1% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Browse all 3 pricing plansWhatsApp Business Platform
Star Rating
(188)4.6 out of 5
Market Segments
Small-Business (63.9% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about WhatsApp Business PlatformSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Wati excels in user experience, with many praising its simple interface that facilitates quick customer communication. Users appreciate how easy it is to manage chats and provide support, making it a preferred choice for small businesses.
- Users say that WhatsApp Business Platform offers essential features like timing, catalog, and quick replies, which are particularly beneficial for new businesses. However, some users feel that it lacks the intuitive design that Wati provides, which can make onboarding less seamless.
- Reviewers mention that Wati's setup process is straightforward, with guided steps that help users get started quickly. This ease of setup is a significant advantage for businesses looking to implement a messaging solution without extensive technical knowledge.
- According to verified reviews, WhatsApp Business Platform is appreciated for its free international calling and messaging, which helps users stay connected without incurring high costs. However, some users feel that it doesn't offer the same level of customer support as Wati.
- Users highlight Wati's strong performance in features like bulk messaging and automated replies, which are crucial for businesses that need to communicate with large audiences efficiently. This capability is often cited as a reason for choosing Wati over WhatsApp Business Platform.
- Reviewers note that while both platforms have similar star ratings, Wati's higher G2 Score reflects greater overall satisfaction among users. The volume of recent reviews also indicates that Wati is actively meeting the needs of its users, particularly in the small business segment.
Pricing
Entry-Level Pricing
Wati
Growth
Contact Us
Send WhatsApp messages to thousands of users in one click to improve reach.
- 5 Agents
- Blue Tick Verification & Assistance
- 1,000 Free Conversations per month
WhatsApp Business Platform
No pricing availableFree Trial
Wati
Free Trial is available
WhatsApp Business Platform
Free Trial is available
Ratings
Meets Requirements
8.9
354
8.9
155
Ease of Use
9.2
363
9.2
160
Ease of Setup
9.0
325
9.0
129
Ease of Admin
9.1
272
8.6
53
Quality of Support
8.6
346
8.3
153
Has the product been a good partner in doing business?
9.1
268
8.9
53
Product Direction (% positive)
9.3
334
9.3
152
Features by Category
Channels
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Design
8.7
154
Not enough data
7.9
153
Not enough data
8.6
165
Not enough data
8.4
153
Not enough data
8.7
155
Not enough data
Generative AI
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Functionality
8.8
131
Not enough data
8.6
118
Not enough data
8.5
114
Not enough data
Support
8.6
120
Not enough data
8.3
115
Not enough data
8.6
128
Not enough data
Responses
8.6
173
Not enough data
8.8
168
Not enough data
8.7
165
Not enough data
8.6
160
Not enough data
8.5
154
Not enough data
Platform
8.7
163
Not enough data
8.8
142
Not enough data
8.4
160
Not enough data
8.0
160
Not enough data
Feature Not Available
Not enough data
8.7
150
Not enough data
8.6
151
Not enough data
Generative AI
7.3
96
Not enough data
Feature Not Available
Not enough data
Messaging Channels
7.4
44
Not enough data
Feature Not Available
Not enough data
7.1
46
Not enough data
9.1
66
Not enough data
Administration
9.2
66
Not enough data
9.0
63
Not enough data
8.4
59
Not enough data
8.7
66
Not enough data
Generative AI
Not enough data
7.8
78
Not enough data
7.6
72
Not enough data
7.1
73
Communication
Not enough data
8.9
115
Not enough data
9.3
117
Not enough data
7.8
108
Not enough data
9.0
116
Not enough data
8.0
108
Internal Use
Not enough data
8.5
104
Not enough data
8.8
115
Not enough data
8.5
116
Not enough data
8.6
111
Not enough data
8.9
120
Not enough data
8.7
115
Generative AI
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Process
8.3(won by default)
55
Not enough data
8.6(won by default)
57
Not enough data
8.5(won by default)
54
Not enough data
Channels
Feature Not Available
Not enough data
8.4(won by default)
56
Not enough data
8.6(won by default)
59
Not enough data
7.7(won by default)
50
Not enough data
8.5(won by default)
51
Not enough data
Insight
8.0(won by default)
49
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
WhatsApp Messaging - WhatsApp Marketing
9.1
90
8.1
34
9.4
91
8.1
36
9.2
88
8.8
39
9.0
86
8.1
36
9.1
86
8.4
35
9.2
89
8.4
38
WhatsApp Business Platform - WhatsApp Marketing
8.9
83
7.9
35
9.1
83
7.7
36
8.6
78
8.3
36
8.8
80
7.9
36
Categories
Categories
Shared Categories
Wati and WhatsApp Business Platform are categorized as WhatsApp Marketing
Unique Categories
Wati is categorized as Chatbots, Communication Platform as a Service (CPaaS), Proactive Notification, Customer Communications Management, and Social Customer Service
WhatsApp Business Platform is categorized as Live Chat
Reviews
Reviewers' Company Size
Wati
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
WhatsApp Business Platform
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Education Management
10.1%
Information Technology and Services
7.2%
Retail
6.5%
Marketing and Advertising
6.0%
Health, Wellness and Fitness
6.0%
Other
64.1%
Information Technology and Services
13.0%
Computer Software
10.1%
Marketing and Advertising
8.3%
Retail
4.1%
Automotive
4.1%
Other
60.4%
Alternatives
Discussions
What is WATI used for?
2 Comments
PP
Wati is WhatsApp API solution that helps businesses connect with their customers through WhatsApp. It allows businesses to manage and track their...Read more
Can i send custom pdf by template by providing custom link tomy customer?
2 Comments
JD
Hi Aiman, Yes. It's possible to send a different PDF for every message. You will have to pass a public URL of the PDF and WATI will automatically get the PDF...Read more
Can we know from which website we recieved the chat on whatsapp
1 Comment
JD
Our chat widget allows you to add a page title as default message when users land from a specific website.
If users allow the default message to be sent,...Read more
WhatsApp Business Platform has no discussions with answers
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