Compare Unito and Zapier 
At a Glance
Market Segments
Small-Business (64.8% of reviews)
Small-Business (67.6% of reviews)
Entry-Level Pricing
No pricing available
Free
Unito
Star Rating
(90)4.5 out of 5
Market Segments
Small-Business (64.8% of reviews)
Entry-Level Pricing
No pricing available
Learn more about UnitoZapier
Star Rating
(1,337)4.5 out of 5
Market Segments
Small-Business (67.6% of reviews)
Entry-Level Pricing
Free
Browse all 5 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Zapier excels in its real-time integration capabilities, scoring 9.0, which allows for immediate data synchronization across applications. In contrast, Unito's real-time integration score is lower at 7.9, indicating potential delays in data updates.
- Reviewers mention that Zapier's API Designer and Flow Designer both received high scores of 9.2 and 9.4 respectively, making it easier for users to create custom workflows. Unito, while also strong, has slightly lower scores in these areas, which may limit flexibility for advanced users.
- G2 users highlight that Unito shines in its quality of support, with a score of 9.2, which is notably higher than Zapier's 8.3. This suggests that users may find more responsive assistance when using Unito.
- Users on G2 report that Zapier's pre-built connectors score an impressive 9.4, providing a wide range of integrations out of the box. Unito, while offering good integration options, does not match this level of pre-built support.
- Reviewers mention that both products have strong data mapping capabilities, but Zapier's score of 9.3 slightly edges out Unito's, indicating a more user-friendly experience when configuring data flows.
- Users say that Zapier's ease of setup is rated at 8.6, which is comparable to Unito's 8.2, but the overall user experience may be smoother with Zapier due to its extensive documentation and community support.
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Pricing
Entry-Level Pricing
Unito
No pricing availableZapier
Free
Free
For individuals starting out with automation.
- 1-to-1 automations
- Unlimited Zaps (Zap = automated workflow)
- Visual editor
Free Trial
Unito
Free Trial is available
Zapier
Free Trial is available
Ratings
Meets Requirements
8.8
81
9.0
1,079
Ease of Use
8.6
80
8.6
1,100
Ease of Setup
8.2
52
8.6
586
Ease of Admin
8.5
53
8.8
537
Quality of Support
9.2
71
8.3
889
Has the product been a good partner in doing business?
9.1
49
8.7
494
Product Direction (% positive)
8.6
73
8.8
1,044
Features by Category
Setup
8.2
43
Not enough data
9.0
18
Not enough data
Feature Not Available
Not enough data
7.9
36
Not enough data
Management
8.3
39
Not enough data
Feature Not Available
Not enough data
8.9
45
Not enough data
Generative AI
Feature Not Available
Not enough data
Development
7.9
8
9.0
342
Not enough data
9.1
65
|
Verified
Not enough data
9.4
68
|
Verified
Not enough data
9.4
69
|
Verified
Not enough data
9.2
68
|
Verified
Not enough data
9.1
54
Not enough data
8.8
51
Management
Feature Not Available
9.1
72
|
Verified
Feature Not Available
8.8
68
|
Verified
Not enough data
9.2
69
|
Verified
Not enough data
9.2
69
|
Verified
Not enough data
8.6
55
Security
Not enough data
9.3
66
|
Verified
Not enough data
9.2
69
|
Verified
Not enough data
9.1
65
|
Verified
Integration Options
Not enough data
9.2
64
|
Verified
Not enough data
8.7
63
|
Verified
Not enough data
8.9
60
|
Verified
Not enough data
8.7
56
|
Verified
Deployment
Not enough data
9.0
50
Not enough data
9.0
48
Categories
Categories
Shared Categories
Unito and Zapier are categorized as iPaaS and Productivity Bots
Unique Categories
Unito is categorized as Workflow Management
Zapier is categorized as API Marketplace
Reviews
Reviewers' Company Size
Unito
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Zapier
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
17.0%
Computer Software
15.9%
Information Technology and Services
13.6%
Computer Games
5.7%
Telecommunications
3.4%
Other
44.3%
Marketing and Advertising
17.4%
Information Technology and Services
11.4%
Computer Software
9.7%
Internet
5.0%
Financial Services
3.2%
Other
53.3%
Most Helpful Reviews
Unito
Most Helpful Favorable Review
Francois L.
Verified User in Computer Games
- Easy to use and set-up - Great customer service - Empower team to work efficiently on different tools
Most Helpful Critical Review
Verified User in Computer Software
It’s lag sometimes which is a trouble sometimes. That’s what I feel like
Zapier
Most Helpful Favorable Review
Matthew W.
Verified User in Computer Software
I wasn't really sure what Zapier was for until I started digging around in the web application. Eventually I was able to come up with ideas to problems I didn't even know I had. There's a great interface for adding two types of software a company might use...
Most Helpful Critical Review
Michael R.
Verified User in Information Technology and Services
We signed up for a trial which has 'unlimited' tasks for 2 weeks. We 'ran out' of those 'unlimited' tasks in 4 days. We were already planning on upgrading to their infrastructure plan, and would have even been happy had they let us know 'hey, you're...
Francois L.
Verified User in Computer Games
- Easy to use and set-up - Great customer service - Empower team to work efficiently on different tools
Matthew W.
Verified User in Computer Software
I wasn't really sure what Zapier was for until I started digging around in the web application. Eventually I was able to come up with ideas to problems I didn't even know I had. There's a great interface for adding two types of software a company might use...
Verified User in Computer Software
It’s lag sometimes which is a trouble sometimes. That’s what I feel like
Michael R.
Verified User in Information Technology and Services
We signed up for a trial which has 'unlimited' tasks for 2 weeks. We 'ran out' of those 'unlimited' tasks in 4 days. We were already planning on upgrading to their infrastructure plan, and would have even been happy had they let us know 'hey, you're...
Alternatives
Discussions
What does Unito do?
1 comment
Official Response from Unito
Unito is a no-code 2-way integration platform which connects tools and allows you to sync virtually any information through customizable rules and linkable...Read more
Unito has no more discussions with answers
What is the best way to implement this system in a small business?
3 comments
G2
The implementation of this tool would not be tough. We took around 2 weeks to automate using Zapier.
Read more
What is Zapier used for?
3 comments
SB
Zapier is the information superhighway for your data. It has become the productivity tool of choice for small to large businesses. Connecting your current...Read more
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