Compare Segment and mParticle 
At a Glance
Market Segments
Mid-Market (47.2% of reviews)
Mid-Market (53.8% of reviews)
Entry-Level Pricing
$120 Per month
No pricing available
Segment
Star Rating
(555)4.5 out of 5
Market Segments
Mid-Market (47.2% of reviews)
Entry-Level Pricing
$120 Per month
Browse all 3 pricing plansmParticle
Star Rating
(169)4.4 out of 5
Market Segments
Mid-Market (53.8% of reviews)
Entry-Level Pricing
No pricing available
Learn more about mParticleSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Segment excels in Data Unification with a score of 9.3, allowing for seamless integration of various data sources, while mParticle, although strong, scores lower at 8.5, indicating potential challenges in consolidating data effectively.
- Reviewers mention that Segment's Custom Event Tracking feature is highly rated at 8.8, providing flexibility in tracking user interactions, whereas mParticle's similar feature, while still effective, scores slightly lower at 8.7, suggesting it may not be as robust in customization options.
- G2 users highlight Segment's superior Real-Time Reporting capabilities with a score of 8.3, which allows businesses to make timely decisions based on current data, compared to mParticle's score of 8.0, indicating a potential lag in reporting speed.
- Users on G2 report that Segment's Data Quality Management is exceptional, scoring 9.0, which ensures high data integrity, while mParticle's score of 8.7 suggests it may not be as comprehensive in maintaining data quality.
- Reviewers mention that Segment's API Integrations are highly rated at 8.3, making it easier to connect with other tools, while mParticle's score of 8.1 indicates that users may face some limitations in integration capabilities.
- Users say that Segment's Workflow Management feature, scoring 8.7, is intuitive and user-friendly, whereas mParticle's score of 7.1 suggests that users may encounter challenges in managing workflows effectively.
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Pricing
Entry-Level Pricing
Segment
Team
$120
Per month
- Base includes 10,000 MTU
- Unlimited Sources
- Unlimited Destinations
mParticle
No pricing availableFree Trial
Segment
Free Trial is available
mParticle
No trial information availableRatings
Meets Requirements
8.9
420
8.1
132
Ease of Use
8.8
421
8.3
131
Ease of Setup
8.5
239
8.0
52
Ease of Admin
9.0
234
8.5
50
Quality of Support
8.6
361
8.8
112
Has the product been a good partner in doing business?
8.8
223
8.9
54
Product Direction (% positive)
8.3
380
7.7
119
Features by Category
Metrics
Not enough data
8.1
22
Not enough data
8.3
22
Not enough data
8.2
18
Not enough data
8.5
21
Not enough data
8.3
23
Not enough data
7.9
19
Not enough data
8.6
20
Not enough data
8.9
20
Not enough data
9.0
21
Reporting
Not enough data
8.3
19
Not enough data
8.4
18
Not enough data
Not enough data
Not enough data
8.8
19
Not enough data
8.3
13
Not enough data
8.7
14
Not enough data
8.3
21
Other
Not enough data
8.9
19
Not enough data
8.9
11
Not enough data
8.8
10
Not enough data
8.9
12
Not enough data
8.5
13
Not enough data
7.9
7
Not enough data
Not enough data
Administration
Not enough data
8.3
22
Not enough data
8.6
19
Not enough data
8.5
28
Not enough data
8.4
29
User Identification
Not enough data
7.9
14
Not enough data
8.7
19
Not enough data
8.1
18
Tracking & Reporting
Not enough data
8.8
21
Not enough data
8.8
18
Not enough data
7.6
19
Not enough data
8.7
21
Not enough data
8.6
20
Not enough data
8.5
19
Metrics
Not enough data
8.3
11
Not enough data
8.3
8
Not enough data
8.0
9
Not enough data
7.2
9
Not enough data
8.7
10
Product Analytics
Not enough data
8.5
22
Not enough data
8.7
29
Not enough data
8.6
36
Not enough data
8.8
40
Not enough data
Not enough data
Not enough data
8.9
25
Not enough data
8.5
20
Not enough data
8.5
26
Administration
8.6
85
6.7
9
8.2
67
6.5
9
8.7
76
7.1
8
8.0
84
5.9
9
Management
8.2
42
7.8
9
8.5
51
7.8
9
8.6
48
8.0
10
8.0
47
5.6
9
8.6
45
7.0
9
Compliance
8.9
95
9.0
10
8.7
79
8.3
9
8.8
84
8.3
9
8.7
82
8.0
9
Security
9.0
55
8.9
9
8.4
53
8.0
10
8.9
49
8.7
10
Data Quality
8.7
98
8.2
10
9.1
97
8.3
9
9.3
97
8.5
9
Maintainence
9.0
52
8.7
10
8.7
45
8.3
9
Generative AI
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Data Sourcing
8.6
137
|
Verified
8.3
22
8.8
140
|
Verified
8.8
24
Feature Not Available
6.8
18
8.8
132
|
Verified
8.1
24
Intelligence
8.1
119
|
Verified
7.4
21
7.0
81
|
Verified
7.1
18
Feature Not Available
6.7
17
Functionality
9.1
27
Not enough data
8.4
18
Not enough data
8.8
26
Not enough data
9.0
24
Not enough data
8.7
25
Not enough data
9.1
25
Not enough data
9.0
26
Not enough data
8.7
25
Not enough data
8.6
24
Not enough data
8.7
29
Not enough data
9.0
27
Not enough data
9.0
28
Not enough data
Functionality
9.0
20
Not enough data
8.6
20
Not enough data
9.1
23
Not enough data
8.3
20
Not enough data
8.4
17
Not enough data
8.5
22
Not enough data
8.6
19
Not enough data
8.2
14
Not enough data
8.6
17
Not enough data
Platform Basics
Not enough data
8.2
29
Not enough data
8.5
29
Platform Data
Not enough data
8.7
30
Not enough data
8.1
26
Not enough data
8.6
30
Not enough data
8.6
27
Platform Additional Functionality
Not enough data
8.6
28
Not enough data
8.1
29
Not enough data
7.3
20
Development
8.9
47
8.6
14
8.1
39
8.8
13
Management
8.0
46
8.3
10
8.6
43
9.2
11
Integration Options
8.4
23
8.7
5
8.4
23
6.4
7
8.8
39
8.1
12
8.5
20
7.0
5
Data Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Feature Not Available
Not enough data
Functionality
8.4
18
Not enough data
8.6
13
Not enough data
8.6
11
Not enough data
8.8
12
Not enough data
Metrics
Not enough data
8.3
11
Not enough data
8.3
8
Not enough data
8.0
9
Not enough data
7.2
9
Not enough data
8.7
10
Categories
Categories
Shared Categories
Segment and mParticle are categorized as Data Subject Access Request (DSAR), Data Governance, Customer Data Platform (CDP), and E-Commerce Data Integration
Unique Categories
Segment is categorized as Consent Management Platform (CMP), Data Privacy Management, and Reverse ETL
mParticle is categorized as Customer Journey Analytics, Product Analytics, Digital Analytics, and Mobile App Analytics
Reviews
Reviewers' Company Size
Segment
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
mParticle
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
21.7%
Information Technology and Services
12.9%
Financial Services
8.8%
Internet
7.4%
Marketing and Advertising
5.3%
Other
43.9%
Financial Services
12.4%
Information Technology and Services
10.7%
Computer Software
8.3%
Food & Beverages
7.1%
Retail
5.3%
Other
56.2%
Most Helpful Reviews
Segment
Most Helpful Favorable Review
Chase R.
Verified User in Restaurants
I've integrated Segment into multiple projects in different languages and environments. It is incredibly easy to use both their snippets and libraries; the documentation for their platforms has also improved significantly over the last two years. The...
Most Helpful Critical Review
Verified User in Food & Beverages
no adavanced inbuilts query functions, no inbuilt machine learning pipe lines
mParticle
Most Helpful Favorable Review
Verified User in Financial Services
Indicative allows us to visualize our customer journey as they interact with our system. Whenever there's a concern or issue, I love the ability to be able to see what's going on with our customers and understanding how they interact with our system....
Most Helpful Critical Review
Verified User in Computer Software
It's very limited on what you can do. Can't query within the tables. It's not made for someone with more than mid-advanced experience with BI tools.
Chase R.
Verified User in Restaurants
I've integrated Segment into multiple projects in different languages and environments. It is incredibly easy to use both their snippets and libraries; the documentation for their platforms has also improved significantly over the last two years. The...
Verified User in Financial Services
Indicative allows us to visualize our customer journey as they interact with our system. Whenever there's a concern or issue, I love the ability to be able to see what's going on with our customers and understanding how they interact with our system....
Verified User in Food & Beverages
no adavanced inbuilts query functions, no inbuilt machine learning pipe lines
Verified User in Computer Software
It's very limited on what you can do. Can't query within the tables. It's not made for someone with more than mid-advanced experience with BI tools.
Alternatives
Discussions
What is the best way to do QA of tracking implementation?
1 comment
CR
My experience tells me that I always need to do end-to-end testing, just relying on that whenever an event ends up in segment, it will also end up in the...Read more
I used segment in different organizations as I was the one suggesting it, but then
1 comment
AB
There is if you become a referral partner, but is an involved process with approval....Read more
Where does indicative stant when compared to other competitors
1 comment
TM
Thanks for your question, Bharath. Indicative's key differentiator over both Mixpanel and Amplitude is our ability to connect directly to your data...Read more
May you have created some tutorials for beginners?
1 comment
TM
Hi José, thanks for reaching out with your question. You can find some of our tutorial-related content by exploring our product demo from the home page of...Read more
WIll you ever change the new user interface?
1 comment
TM
Thanks for writing in, Ezekiel! Indicative released a major UI update in May 2020. In addition to this, we are constantly releasing new improvements which...Read more
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