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Compare Salesforce Marketing Cloud Account Engagement and eTrigue

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At a Glance
Salesforce Marketing Cloud Account Engagement
Salesforce Marketing Cloud Account Engagement
Star Rating
(2,385)4.0 out of 5
Market Segments
Mid-Market (52.5% of reviews)
Information
Entry-Level Pricing
$1,250.00 Per Month
Browse all 4 pricing plans
eTrigue
eTrigue
Star Rating
(45)4.3 out of 5
Market Segments
Small-Business (48.6% of reviews)
Information
Entry-Level Pricing
$600.00 Per Month
Browse all 4 pricing plans
AI Generated Summary
AI-generated. Powered by real user reviews.
  • Users report that Salesforce Marketing Cloud Account Engagement excels in CRM Integration with a score of 9.0, allowing seamless connectivity with existing customer databases, while eTrigue, with a score of 7.3, has been noted to have limitations in this area.
  • Reviewers mention that eTrigue shines in Quality of Support, scoring 9.2, which users appreciate for its responsiveness and helpfulness, whereas Salesforce Marketing Cloud Account Engagement received a lower score of 7.4, indicating room for improvement in customer service.
  • G2 users highlight that eTrigue offers superior Ease of Use with a score of 8.7, making it more accessible for small businesses, while Salesforce Marketing Cloud Account Engagement, with a score of 7.6, may present a steeper learning curve for new users.
  • Users on G2 report that Salesforce Marketing Cloud Account Engagement provides robust Automated Email Responses, scoring 8.2, which is crucial for maintaining customer engagement, while eTrigue outperforms in Automated Email Responses with a score of 9.0, indicating a more effective automation feature.
  • Reviewers mention that eTrigue's Lead Management features, particularly in Segmentation and Lead Nurturing, score 8.6 and 8.8 respectively, which are highly praised for their effectiveness, while Salesforce Marketing Cloud Account Engagement's scores of 8.0 and 8.1 suggest it may not be as comprehensive in these areas.
  • Users say that eTrigue's Event/Webinar Marketing capabilities are impressive, scoring 9.1, which is a significant advantage for businesses focusing on live events, compared to Salesforce Marketing Cloud Account Engagement's score of 7.7, indicating less emphasis on this functionality.
Featured Products
Pricing
Entry-Level Pricing
Salesforce Marketing Cloud Account Engagement
Growth
$1,250.00
Per Month
Browse all 4 pricing plans
eTrigue
eTrigue (up to 1,000 email records)
$600.00
Per Month
Browse all 4 pricing plans
Free Trial
Salesforce Marketing Cloud Account Engagement
No trial information available
eTrigue
No trial information available
Ratings
Meets Requirements
8.0
1,710
8.7
34
Ease of Use
7.6
1,750
8.7
35
Ease of Setup
7.3
1,054
8.4
21
Ease of Admin
7.9
1,048
8.9
20
Quality of Support
7.4
1,609
9.2
32
Has the product been a good partner in doing business?
7.9
1,023
9.3
20
Product Direction (% positive)
7.4
1,665
7.9
34
Features by Category
7.5
30,541
8.2
683
Email Marketing
8.0
1206
|
Verified
8.6
29
|
Verified
8.4
1202
|
Verified
8.9
28
|
Verified
8.1
1190
|
Verified
8.0
28
|
Verified
8.2
1102
|
Verified
9.0
23
|
Verified
Online Marketing
7.4
1098
|
Verified
8.0
27
|
Verified
7.4
922
|
Verified
7.5
20
|
Verified
7.5
875
|
Verified
7.3
15
|
Verified
7.3
950
|
Verified
7.4
15
|
Verified
7.3
888
|
Verified
8.4
18
|
Verified
Lead Management
8.0
1068
|
Verified
8.6
28
|
Verified
7.6
1033
|
Verified
8.5
26
|
Verified
8.0
1074
|
Verified
8.6
26
|
Verified
8.0
1063
|
Verified
8.2
18
|
Verified
8.1
1060
|
Verified
8.8
28
|
Verified
7.8
992
|
Verified
8.6
22
|
Verified
7.9
960
|
Verified
8.6
25
|
Verified
8.3
1064
|
Verified
7.3
20
|
Verified
Campaign Management
7.6
906
|
Verified
8.9
23
|
Verified
7.7
799
|
Verified
9.1
22
|
Verified
7.2
694
|
Verified
7.9
12
|
Verified
6.8
198
Not enough data
Social
6.4
390
8.3
7
6.6
585
|
Verified
8.3
8
|
Verified
7.0
214
|
Verified
8.6
7
|
Verified
7.2
204
|
Verified
8.3
6
7.0
176
Not enough data
Reporting & Analytics
7.4
1103
|
Verified
8.6
29
|
Verified
6.9
926
|
Verified
8.3
23
|
Verified
6.6
798
|
Verified
7.7
17
|
Verified
6.5
744
|
Verified
7.1
11
|
Verified
6.5
730
|
Verified
7.3
11
|
Verified
Platform
7.0
640
|
Verified
8.2
14
|
Verified
7.9
180
7.3
5
8.0
689
|
Verified
9.0
16
|
Verified
7.5
162
|
Verified
7.5
6
|
Verified
7.6
121
8.3
8
|
Verified
8.1
681
|
Verified
8.8
15
|
Verified
8.1
133
8.3
10
|
Verified
Integration
8.0
678
|
Verified
8.8
17
|
Verified
7.7
540
|
Verified
8.5
12
|
Verified
7.4
503
|
Verified
7.3
8
|
Verified
Account Data ManagementHide 15 FeaturesShow 15 Features
8.5
683
Not enough data
Lead Intelligence
8.4
46
Not enough data
8.3
46
Not enough data
8.6
46
Not enough data
Lead Management
8.4
47
Not enough data
8.1
47
Not enough data
8.6
47
Not enough data
Marketing Campaigns
8.6
46
Not enough data
8.4
44
Not enough data
8.4
45
Not enough data
8.5
47
Not enough data
8.7
47
Not enough data
Campaign Execution
8.6
43
Not enough data
8.6
44
Not enough data
8.6
44
Not enough data
9.0
44
Not enough data
Not enough data
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Email Template BuilderHide 13 FeaturesShow 13 Features
7.5
362
Not enough data
Templates
7.6
34
Not enough data
7.0
34
Not enough data
7.4
34
Not enough data
7.4
34
Not enough data
Edit
7.4
33
Not enough data
7.6
33
Not enough data
8.0
32
Not enough data
Logistics
8.3
32
Not enough data
6.9
31
Not enough data
7.8
32
Not enough data
7.6
33
Not enough data
Generative AI
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Customer Journey MappingHide 5 FeaturesShow 5 Features
8.2
170
Not enough data
Platform Basics
8.3
48
Not enough data
8.1
49
Not enough data
8.1
45
Not enough data
Feature Not Available
Not enough data
8.4
28
Not enough data
Account-Based Orchestration PlatformsHide 6 FeaturesShow 6 Features
8.7
42
Not enough data
Platform Basics
8.6
7
Not enough data
9.0
7
Not enough data
8.3
7
Not enough data
Platform Data
8.6
7
Not enough data
8.8
7
Not enough data
Platform Additional Functionality
8.6
7
Not enough data
Customer Journey AnalyticsHide 9 FeaturesShow 9 Features
8.3
429
Not enough data
Platform Basics
8.1
46
Not enough data
8.3
48
Not enough data
Platform Data
7.9
51
Not enough data
7.8
48
Not enough data
8.1
51
Not enough data
8.2
47
Not enough data
Platform Additional Functionality
8.8
49
Not enough data
8.4
43
Not enough data
8.8
46
Not enough data
8.2
476
Not enough data
Page Customization
8.0
48
Not enough data
8.2
49
Not enough data
8.1
48
Not enough data
8.3
44
Not enough data
Page Optimization
8.4
44
Not enough data
8.0
41
Not enough data
8.2
46
Not enough data
7.8
35
Not enough data
Integrations
8.1
34
Not enough data
8.3
48
Not enough data
8.3
39
Not enough data
Generative AI
Feature Not Available
Not enough data
8.0
593
Not enough data
Lead Monitoring
8.4
46
Not enough data
8.2
47
Not enough data
8.1
45
Not enough data
Data Capture
7.7
45
Not enough data
8.0
46
Not enough data
7.5
42
Not enough data
7.8
46
Not enough data
Analytics
7.9
45
Not enough data
7.7
47
Not enough data
Customization
7.9
48
Not enough data
8.2
47
Not enough data
8.0
45
Not enough data
8.3
44
Not enough data
Account-Based AnalyticsHide 12 FeaturesShow 12 Features
8.2
325
Not enough data
Lead Intelligence
8.0
28
Not enough data
8.3
27
Not enough data
8.5
27
Not enough data
Lead Management
8.0
27
Not enough data
8.2
27
Not enough data
8.1
27
Not enough data
Marketing Campaigns
8.3
27
Not enough data
7.7
27
Not enough data
8.3
27
Not enough data
8.4
27
Not enough data
8.5
27
Not enough data
7.9
27
Not enough data
8.5
345
Not enough data
Attribution
8.6
35
Not enough data
8.7
36
Not enough data
8.2
32
Not enough data
Discovery
8.5
35
Not enough data
8.6
36
Not enough data
8.5
33
Not enough data
Management
8.0
34
Not enough data
8.6
34
Not enough data
Platform
8.6
36
Not enough data
8.4
34
Not enough data
8.3
752
Not enough data
Marketing Operations
8.1
63
Not enough data
8.4
68
Not enough data
8.2
62
Not enough data
8.8
66
Not enough data
7.7
59
Not enough data
8.0
52
Not enough data
Campaign Activity
8.6
64
Not enough data
8.4
72
Not enough data
8.4
60
Not enough data
8.3
64
Not enough data
8.1
62
Not enough data
8.1
60
Not enough data
Categories
Categories
Shared Categories
Salesforce Marketing Cloud Account Engagement
Salesforce Marketing Cloud Account Engagement
eTrigue
eTrigue
Salesforce Marketing Cloud Account Engagement and eTrigue are categorized as Marketing Automation
Reviews
Reviewers' Company Size
Salesforce Marketing Cloud Account Engagement
Salesforce Marketing Cloud Account Engagement
Small-Business(50 or fewer emp.)
31.8%
Mid-Market(51-1000 emp.)
52.5%
Enterprise(> 1000 emp.)
15.7%
eTrigue
eTrigue
Small-Business(50 or fewer emp.)
48.6%
Mid-Market(51-1000 emp.)
37.8%
Enterprise(> 1000 emp.)
13.5%
Reviewers' Industry
Salesforce Marketing Cloud Account Engagement
Salesforce Marketing Cloud Account Engagement
Computer Software
19.3%
Information Technology and Services
13.2%
Marketing and Advertising
10.7%
Internet
4.1%
Financial Services
4.0%
Other
48.7%
eTrigue
eTrigue
Information Technology and Services
21.6%
Computer Software
16.2%
Marketing and Advertising
8.1%
Publishing
5.4%
Internet
5.4%
Other
43.2%
Most Helpful Reviews
Salesforce Marketing Cloud Account Engagement
Salesforce Marketing Cloud Account Engagement
Most Helpful Favorable Review
Zach L.
ZL
Zach L.
Verified User in Marketing and Advertising

Pardot is great in that it has many connections to external services that give you better insights into your contact's digital body language. From the Wistia connector (which allows you to see which videos & how long your contacts are viewing) to the Google...

Most Helpful Critical Review
Allie C.
AC
Allie C.
Verified User in Computer Software

I signed on with Pardot in January, very eager and highly motivated to get a new solution in place. However after many false starts over the course of three weeks, it came to light that Pardot does not work with our implementation of Salesforce. (We use...

eTrigue
eTrigue
Most Helpful Favorable Review
Damian P.
DP
Damian P.
Verified User in Marketing and Advertising

The folks at eTrigue have been very responsive and the support has been great. We have migrated from other marketing automation systems and have found it to be very problematic and frustrating. They made the process significantly smoother and provided great...

Most Helpful Critical Review
Angie D.
AD
Angie D.
Verified User in Information Technology and Services

The UI was horrible and integrations are non-existent. The email editing section is super outdated as well.

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eTrigue
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Discussions
Salesforce Marketing Cloud Account Engagement
Salesforce Marketing Cloud Account Engagement Discussions
How do we capture web leads to Pardot in Wordpress. All attempts have failed.
3 comments
A. Martin C.
AC
Create a Pardot form (Marketing > Forms > Forms > Add Form) Once complete, on the top right select the dropdown arrow next to "View Report". Click "View...Read more
What is Salesforce ad studio?
2 comments
Yawer A.
YA
For digital marketing campaigns, Salesforce Advertising Studio is a CRM targeting and campaign management tool. It is ideal for customer-centric marketing...Read more
Does salesforce have email marketing?
2 comments
Yawer A.
YA
yes! Salesforce have Email marketing Read more
eTrigue
eTrigue Discussions
Monty the Mongoose crying
eTrigue has no discussions with answers