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- Salesforce Customer Data Platform (CDP)-vs-Segment
Compare Salesforce Customer Data Platform (CDP) and Segment 
At a Glance
Market Segments
Mid-Market (47.7% of reviews)
Mid-Market (47.2% of reviews)
Entry-Level Pricing
No pricing available
$120 Per month
Salesforce Customer Data Platform (CDP)
Star Rating
(68)4.4 out of 5
Market Segments
Mid-Market (47.7% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Salesforce Customer Data Platform (CDP)Segment
Star Rating
(555)4.5 out of 5
Market Segments
Mid-Market (47.2% of reviews)
Entry-Level Pricing
$120 Per month
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Segment excels in Ease of Setup with a score of 8.5, making it easier for teams to get started quickly compared to Salesforce CDP, which has a lower score of 7.0. Reviewers mention that Segment's intuitive interface simplifies the onboarding process.
- Reviewers mention that Salesforce CDP shines in Expandability with a score of 9.3, indicating its robust capabilities for scaling and integrating with other systems, while Segment scores 8.8. Users on G2 appreciate the extensive integration options available with Salesforce CDP.
- G2 users highlight Segment's superior Data Discovery feature, scoring 9.1, which allows for better insights into data patterns, compared to Salesforce CDP's score of 8.5. Reviewers say this feature helps them make informed decisions based on data analysis.
- Users report that Salesforce CDP offers better Quality of Support with a score of 8.8, while Segment scores 8.6. Reviewers mention that Salesforce's support team is responsive and helpful, which is crucial for businesses needing timely assistance.
- Reviewers mention that Segment's Data Mapping - automated feature scores 8.7, providing efficient data organization, while Salesforce CDP's score is not specified. Users say this automation saves them significant time in managing their data.
- Users on G2 highlight Segment's strong performance in Data Subject Access Requests with a score of 9.1, which is essential for compliance, while Salesforce CDP does not have a comparable score. Reviewers say this feature is vital for maintaining data privacy and meeting regulatory requirements.
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Pricing
Entry-Level Pricing
Salesforce Customer Data Platform (CDP)
No pricing availableSegment
Team
$120
Per month
- Base includes 10,000 MTU
- Unlimited Sources
- Unlimited Destinations
Free Trial
Salesforce Customer Data Platform (CDP)
No trial information availableSegment
Free Trial is available
Ratings
Meets Requirements
8.9
42
8.9
420
Ease of Use
8.1
51
8.8
421
Ease of Setup
7.1
28
8.5
239
Ease of Admin
9.1
11
9.0
234
Quality of Support
8.7
41
8.6
361
Has the product been a good partner in doing business?
9.2
11
8.8
223
Product Direction (% positive)
8.5
40
8.3
380
Features by Category
Administration
Not enough data
8.6
85
Not enough data
8.2
67
Not enough data
8.7
76
Not enough data
8.0
84
Management
Not enough data
8.2
42
Not enough data
8.5
51
Not enough data
8.6
48
Not enough data
8.0
47
Not enough data
8.6
45
Compliance
Not enough data
8.9
95
Not enough data
8.7
79
Not enough data
8.8
84
Not enough data
8.7
82
Security
Not enough data
9.0
55
Not enough data
8.4
53
Not enough data
8.9
49
Data Quality
Not enough data
8.7
98
Not enough data
9.1
97
Not enough data
9.3
97
Maintainence
Not enough data
9.0
52
Not enough data
8.7
45
Generative AI
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Data Sourcing
8.3
5
8.6
137
|
Verified
9.3
5
8.8
140
|
Verified
9.3
5
Feature Not Available
8.7
5
8.8
132
|
Verified
Intelligence
8.7
5
8.1
119
|
Verified
8.3
5
7.0
81
|
Verified
8.3
5
Feature Not Available
Functionality
Not enough data
9.1
27
Not enough data
8.4
18
Not enough data
8.8
26
Not enough data
9.0
24
Not enough data
8.7
25
Not enough data
9.1
25
Not enough data
9.0
26
Not enough data
8.7
25
Not enough data
8.6
24
Not enough data
8.7
29
Not enough data
9.0
27
Not enough data
9.0
28
Functionality
Not enough data
9.0
20
Not enough data
8.6
20
Not enough data
9.1
23
Not enough data
8.3
20
Not enough data
8.4
17
Not enough data
8.5
22
Not enough data
8.6
19
Not enough data
8.2
14
Not enough data
8.6
17
Development
Not enough data
8.9
47
Not enough data
8.1
39
Management
Not enough data
8.0
46
Not enough data
8.6
43
Integration Options
Not enough data
8.4
23
Not enough data
8.4
23
Not enough data
8.8
39
Not enough data
8.5
20
Data Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Feature Not Available
Functionality
Not enough data
8.4
18
Not enough data
8.6
13
Not enough data
8.6
11
Not enough data
8.8
12
Categories
Categories
Shared Categories
Salesforce Customer Data Platform (CDP) and Segment are categorized as Customer Data Platform (CDP) and Data Governance
Unique Categories
Salesforce Customer Data Platform (CDP) has no unique categories
Segment is categorized as Consent Management Platform (CMP), Data Subject Access Request (DSAR), Data Privacy Management, E-Commerce Data Integration, and Reverse ETL
Reviews
Reviewers' Company Size
Salesforce Customer Data Platform (CDP)
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Segment
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Information Technology and Services
12.3%
Marketing and Advertising
9.2%
Computer Software
9.2%
Financial Services
7.7%
Pharmaceuticals
6.2%
Other
55.4%
Computer Software
21.7%
Information Technology and Services
12.9%
Financial Services
8.8%
Internet
7.4%
Marketing and Advertising
5.3%
Other
43.9%
Most Helpful Reviews
Salesforce Customer Data Platform (CDP)
Most Helpful Favorable Review
Vaibhav V.
Verified User in Information Technology and Services
Salesforce CDP helped us alot in data management
Most Helpful Critical Review
Verified User in Consulting
1. Data quality management 2. Performance with large data sets
Segment
Most Helpful Favorable Review
Bradley H.
Verified User in Internet
I think segment is best for early stage companies who want to test out lots of other services... One integration allows you to pipe your data pretty much anywhere you want. It keeps the codebase organized and uncluttered and lets developers focus on...
Most Helpful Critical Review
Verified User in Supermarkets
There are competitors that are more cheaper and efficient
Vaibhav V.
Verified User in Information Technology and Services
Salesforce CDP helped us alot in data management
Bradley H.
Verified User in Internet
I think segment is best for early stage companies who want to test out lots of other services... One integration allows you to pipe your data pretty much anywhere you want. It keeps the codebase organized and uncluttered and lets developers focus on...
Verified User in Consulting
1. Data quality management 2. Performance with large data sets
Verified User in Supermarkets
There are competitors that are more cheaper and efficient
Alternatives
Discussions
Salesforce Customer Data Platform (CDP) has no discussions with answers
What is the best way to do QA of tracking implementation?
1 comment
CR
My experience tells me that I always need to do end-to-end testing, just relying on that whenever an event ends up in segment, it will also end up in the...Read more
I used segment in different organizations as I was the one suggesting it, but then
1 comment
AB
There is if you become a referral partner, but is an involved process with approval....Read more
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