Compare Pendo and SE Ranking 
At a Glance
Market Segments
Mid-Market (61.5% of reviews)
Small-Business (89.5% of reviews)
Entry-Level Pricing
Free
Starting at $103.20
Pendo
Star Rating
(1,751)4.4 out of 5
Market Segments
Mid-Market (61.5% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Free Trial is available
Browse all 5 pricing plansSE Ranking
Star Rating
(1,434)4.8 out of 5
Market Segments
Small-Business (89.5% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $103.20
Free Trial is available
Browse all 3 pricing plansPendo vs SE Ranking
When assessing the two solutions, reviewers found SE Ranking easier to use, set up, and administer. Reviewers also preferred doing business with SE Ranking overall.
- Reviewers felt that SE Ranking meets the needs of their business better than Pendo.
- When comparing quality of ongoing product support, reviewers felt that SE Ranking is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of SE Ranking over Pendo.
Pricing
Entry-Level Pricing
Pendo
Free
Free
Try Pendo for free for up to 500 monthly active users. Includes: product analytics, in-app guides, net promoter score (NPS), roadmaps.
- Product analytics
- In-app guides
- Net Promoter Score (NPS)
SE Ranking
Core
Starting at $103.20
SEO + GEO for marketing teams with repeatable delivery
- 10 projects & 1 manager seat
- 2k keywords & 100 prompts to track daily
- 50 domains in GEO research
Free Trial
Pendo
Free Trial is available
SE Ranking
Free Trial is available
Ratings
Meets Requirements
8.5
1,204
9.3
1,094
Ease of Use
8.2
1,256
9.2
1,102
Ease of Setup
7.9
600
9.3
805
Ease of Admin
8.5
560
9.2
761
Quality of Support
8.5
1,051
9.4
1,043
Has the product been a good partner in doing business?
8.9
535
9.4
743
Product Direction (% positive)
8.5
1,118
9.5
1,036
Features by Category
Metrics
8.7
454
Not enough data
8.7
473
Not enough data
8.4
420
Not enough data
8.8
466
Not enough data
8.5
423
Not enough data
8.2
395
Not enough data
8.2
357
Not enough data
8.2
335
Not enough data
8.3
395
Not enough data
Reporting
8.4
462
Not enough data
8.5
427
Not enough data
8.7
436
Not enough data
8.7
469
Not enough data
7.8
262
Not enough data
8.1
285
Not enough data
8.2
449
Not enough data
Other
8.7
439
Not enough data
8.0
305
Not enough data
7.5
263
Not enough data
7.9
271
Not enough data
7.3
196
Not enough data
8.6
343
Not enough data
8.2
297
Not enough data
Agentic AI - Digital Analytics
6.1
11
Not enough data
6.5
14
Not enough data
6.1
12
Not enough data
6.1
12
Not enough data
Administration
8.1
379
Not enough data
8.0
295
Not enough data
8.7
421
Not enough data
8.5
453
Not enough data
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
User Identification
7.9
110
Not enough data
8.5
136
Not enough data
8.0
104
Not enough data
Tracking & Reporting
8.5
126
Not enough data
8.5
131
Not enough data
8.3
109
Not enough data
8.5
142
Not enough data
8.5
134
Not enough data
8.7
137
Not enough data
Metrics
8.8
83
Not enough data
8.4
65
Not enough data
8.4
72
Not enough data
8.3
69
Not enough data
8.4
67
Not enough data
User Behavior
9.1
24
Not enough data
8.1
23
Not enough data
8.6
24
Not enough data
A/B Testing
7.5
20
Not enough data
7.2
20
Not enough data
8.9
22
Not enough data
6.9
20
Not enough data
Visitor Information
8.0
22
Not enough data
8.1
20
Not enough data
Agentic AI - Session Replay
7.7
5
Not enough data
User Analysis
8.6
345
Not enough data
8.5
392
Not enough data
User Support
8.5
392
Not enough data
7.6
207
Not enough data
8.0
295
Not enough data
Walkthrough Type
8.1
297
Not enough data
8.7
364
Not enough data
Platform Basics - Digital Adoption Platform
8.3
21
Not enough data
9.2
24
Not enough data
Analytics - Digital Adoption Platform
9.0
25
Not enough data
Functions - Digital Adoption Platform
8.6
18
Not enough data
9.3
27
Not enough data
Agentic AI - Digital Adoption Platform
6.5
11
Not enough data
Product Analytics
8.7
584
Not enough data
8.7
628
Not enough data
8.6
592
Not enough data
8.2
504
Not enough data
8.0
409
Not enough data
8.2
442
Not enough data
8.0
401
Not enough data
7.9
450
Not enough data
Agentic AI - Product Analytics
6.5
28
Not enough data
7.1
26
Not enough data
6.8
23
Not enough data
7.5
22
Not enough data
Behavioral Analytics - Product Analytics
Not enough data
Not enough data
10.0
15
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Infrastructure - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
8.0
5
Not enough data
AI driven optimization - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Local Search Optimization
Not enough data
9.4
341
|
Verified
Not enough data
8.7
170
Not enough data
8.5
177
Not enough data
Feature Not Available
Not enough data
7.9
233
|
Verified
Not enough data
9.1
333
|
Verified
Platform Basics
Not enough data
9.0
141
Not enough data
9.1
137
Agentic AI - Competitive Intelligence
Not enough data
8.0
11
Platform Data
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Platform Content
Not enough data
8.0
111
Platform Reporting
Not enough data
8.3
127
Not enough data
Feature Not Available
SEO Auditing & Monitoring
Not enough data
8.7
412
Not enough data
9.3
336
Not enough data
9.3
315
Not enough data
9.0
327
Agentic AI - SEO Tools
Not enough data
7.4
24
Not enough data
7.5
24
Not enough data
7.8
24
Not enough data
7.3
25
Not enough data
7.2
24
Not enough data
7.4
24
Not enough data
7.8
25
SEO Content & Rankings
Not enough data
8.2
693
Not enough data
8.8
782
Not enough data
9.3
770
Not enough data
8.7
401
Not enough data
8.4
285
SEO Reporting
Not enough data
9.0
754
Not enough data
9.1
464
Not enough data
8.7
419
Not enough data
8.8
342
Generative AI
Not enough data
7.6
139
Not enough data
7.7
137
Platform Basics
Not enough data
8.7
47
Not enough data
8.0
45
Not enough data
8.6
49
Platform Data
Not enough data
8.7
43
Not enough data
8.7
45
Not enough data
8.6
46
Not enough data
8.6
42
Agentic AI - Operational Risk Management
Not enough data
Not enough data
AI Visibility & Tracking
Not enough data
Not enough data
Not enough data
Not enough data
Sentiment & Brand Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Competitive Benchmarking
Not enough data
Not enough data
Not enough data
Not enough data
AI Content Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Reporting & Alerts
Not enough data
Not enough data
Not enough data
Not enough data
AI Search Visibility Optimization ToolsHide 16 FeaturesShow 16 Features
Not enough data
Not enough data
AI Content Structuring - AI Search Visibility Optimization tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Semantic Optimization & Entity Intelligence - AI Search Visibility Optimization tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI Retrieval Optimization - AI Search Visibility Optimization tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI Visibility Monitoring & Analytics - AI Search Visibility Optimization tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Workflow & Platform Integrations - AI Search Visibility Optimization tools
Not enough data
Not enough data
Tools
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Metrics
Not enough data
Feature Not Available
Not enough data
8.8
112
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
9.2
126
Agentic AI - Content Analytics
Not enough data
8.0
10
Not enough data
7.8
10
Not enough data
7.7
10
Not enough data
7.7
10
Not enough data
8.5
10
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Metrics
8.8
83
Not enough data
8.4
65
Not enough data
8.4
72
Not enough data
8.3
69
Not enough data
8.4
67
Not enough data
Categories
Categories
Shared Categories
Pendo and SE Ranking share no categories
Unique Categories
Pendo is categorized as Product Analytics, Digital Adoption Platform, Session Replay, Mobile App Analytics, and Digital Analytics
SE Ranking is categorized as SEO Tools, Answer Engine Optimization (AEO), Local SEO, Competitive Intelligence, Content Analytics, Paid Search Intelligence, and AI Search Visibility Optimization Tools
Reviews
Reviewers' Company Size
Pendo
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
SE Ranking
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
32.9%
Information Technology and Services
15.1%
Marketing and Advertising
6.9%
Financial Services
4.4%
Hospital & Health Care
3.2%
Other
37.4%
Marketing and Advertising
40.9%
Internet
7.8%
Information Technology and Services
5.7%
Computer Software
4.5%
Retail
2.5%
Other
38.6%
Discussions
Which integrations does Pendo support?
2 Comments
SG
Hi there! My name is Stephanie and I'm a research analyst in marketing & advertising at G2. Thanks for posting this question. As of November 2019, Pendo is...Read more
How do I change the badge for the resource center
1 Comment
RD
It depends if you are using the Classic Designer or Visual Design Studio. Here's a reference for both:...Read more
How can I participate remotely in a PUG?
1 Comment
MW
Now, the PUG meetings are done remotely - just join one of the Pendomonium Slack channels as shown in the Community and join some of the PUGs! Read more
How do I get assistance in fixing errors I cant fix.
2 Comments
Official Response from SE Ranking
Thanks Al, we are available via live-chat, e-mails and we can have a call too.
We will contact you directly to know more details. Read more
How to use SEranking for finding and tracking link building prospects?
2 Comments
Official Response from SE Ranking
Hi Karthika, and thanks for a nice question, we have 2 Tools for this process - Backlink Monitor and Backlink Checker. So you can first analyze any domain,...Read more
Are there tutorials for fixing technical SEO issues?
2 Comments
ED
Hello. We create all sorts of educational content: how-tos, webinars, expert talks on YouTube https://www.youtube.com/c/SerankingCom, in-depth articles on...Read more
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