Compare Optimove and Segment 
At a Glance
Market Segments
Mid-Market (51.6% of reviews)
Mid-Market (47.2% of reviews)
Entry-Level Pricing
Contact Us
$120 Per month
Optimove
Star Rating
(217)4.6 out of 5
Market Segments
Mid-Market (51.6% of reviews)
Entry-Level Pricing
Contact Us
Browse all 3 pricing plansSegment
Star Rating
(555)4.5 out of 5
Market Segments
Mid-Market (47.2% of reviews)
Entry-Level Pricing
$120 Per month
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Optimove excels in Email Marketing, particularly in Building and Personalizing Emails with a score of 9.1, while Segment's score in this area is not available, indicating a potential gap in email marketing capabilities.
- Reviewers mention that Optimove's Quality of Support is notably high at 9.4, which is significantly better than Segment's score of 8.6, suggesting that users may find more reliable assistance with Optimove.
- G2 users highlight that Optimove's Dynamic Segmentation feature scores 9.2, making it a strong choice for users needing advanced segmentation capabilities, whereas Segment's score in this area is not specified, potentially indicating less focus on this feature.
- Users on G2 report that Segment shines in Data Sourcing with a high score of 8.8 for Expandability, suggesting it may offer better options for integrating and expanding data sources compared to Optimove's score of 8.6.
- Reviewers mention that Optimove's Automated Email Responses feature scores 8.6, which is a critical functionality for marketing automation, while Segment does not provide a comparable score, indicating a possible limitation in this area.
- Users say that Segment's Integrations score of 9.1 is a standout feature, suggesting it offers a broader range of integration options compared to Optimove's score of 9.1, which, while strong, may not match the breadth of Segment's capabilities.
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Pricing
Entry-Level Pricing
Optimove
Build
Contact Us
- Set the foundations of your personalized CRM Marketing with Optimove’s Build package.
- Gain direct access to unified customer data to easily surface valuable insights.
- create rule-based, automated customer journeys.
Segment
Team
$120
Per month
- Base includes 10,000 MTU
- Unlimited Sources
- Unlimited Destinations
Free Trial
Optimove
No trial information availableSegment
Free Trial is available
Ratings
Meets Requirements
8.7
183
8.9
420
Ease of Use
8.6
184
8.8
421
Ease of Setup
8.0
99
8.5
239
Ease of Admin
8.9
59
9.0
234
Quality of Support
9.4
182
8.6
361
Has the product been a good partner in doing business?
9.1
60
8.8
223
Product Direction (% positive)
9.3
179
8.3
380
Features by Category
Email Marketing
9.1
118
|
Verified
Not enough data
9.2
126
|
Verified
Not enough data
8.9
120
|
Verified
Not enough data
8.6
113
|
Verified
Not enough data
Online Marketing
7.7
83
Not enough data
8.0
102
|
Verified
Not enough data
9.2
126
|
Verified
Not enough data
8.5
105
|
Verified
Not enough data
8.2
85
Not enough data
Lead Management
8.4
96
|
Verified
Not enough data
8.5
101
Not enough data
9.3
124
|
Verified
Not enough data
8.3
90
|
Verified
Not enough data
8.3
91
|
Verified
Not enough data
8.2
93
|
Verified
Not enough data
8.3
94
|
Verified
Not enough data
8.6
103
|
Verified
Not enough data
Campaign Management
8.8
110
|
Verified
Not enough data
8.1
87
Not enough data
8.5
109
|
Verified
Not enough data
7.4
84
Not enough data
Social
7.2
75
Not enough data
7.4
79
Not enough data
7.5
82
Not enough data
7.2
76
Not enough data
7.2
79
Not enough data
Reporting & Analytics
8.9
118
|
Verified
Not enough data
8.1
91
|
Verified
Not enough data
8.4
105
|
Verified
Not enough data
8.5
115
|
Verified
Not enough data
7.2
77
Not enough data
Platform
8.4
96
|
Verified
Not enough data
8.3
86
Not enough data
8.9
94
|
Verified
Not enough data
8.3
76
Not enough data
7.8
79
|
Verified
Not enough data
8.5
91
|
Verified
Not enough data
8.3
78
|
Verified
Not enough data
Integration
8.2
94
|
Verified
Not enough data
8.0
91
|
Verified
Not enough data
8.0
81
|
Verified
Not enough data
Administration
Not enough data
8.6
85
Not enough data
8.2
67
Not enough data
8.7
76
Not enough data
8.0
84
Management
Not enough data
8.2
42
Not enough data
8.5
51
Not enough data
8.6
48
Not enough data
8.0
47
Not enough data
8.6
45
Compliance
Not enough data
8.9
95
Not enough data
8.7
79
Not enough data
8.8
84
Not enough data
8.7
82
Security
Not enough data
9.0
55
Not enough data
8.4
53
Not enough data
8.9
49
Data Quality
Not enough data
8.7
98
Not enough data
9.1
97
Not enough data
9.3
97
Maintainence
Not enough data
9.0
52
Not enough data
8.7
45
Generative AI
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Data Sourcing
8.6
58
|
Verified
8.6
137
|
Verified
8.6
60
|
Verified
8.8
140
|
Verified
8.2
52
Feature Not Available
8.5
66
|
Verified
8.8
132
|
Verified
Intelligence
8.8
71
|
Verified
8.1
119
|
Verified
8.7
75
|
Verified
7.0
81
|
Verified
8.4
68
|
Verified
Feature Not Available
Functionality
Not enough data
9.1
27
Not enough data
8.4
18
Not enough data
8.8
26
Not enough data
9.0
24
Not enough data
8.7
25
Not enough data
9.1
25
Not enough data
9.0
26
Not enough data
8.7
25
Not enough data
8.6
24
Not enough data
8.7
29
Not enough data
9.0
27
Not enough data
9.0
28
Functionality
Not enough data
9.0
20
Not enough data
8.6
20
Not enough data
9.1
23
Not enough data
8.3
20
Not enough data
8.4
17
Not enough data
8.5
22
Not enough data
8.6
19
Not enough data
8.2
14
Not enough data
8.6
17
Platform Basics
9.2
88
|
Verified
Not enough data
9.2
92
|
Verified
Not enough data
Platform Data
8.9
87
|
Verified
Not enough data
8.6
93
|
Verified
Not enough data
8.9
95
|
Verified
Not enough data
9.0
91
|
Verified
Not enough data
Platform Additional Functionality
8.9
84
|
Verified
Not enough data
8.4
86
|
Verified
Not enough data
8.4
80
|
Verified
Not enough data
Development
Not enough data
8.9
47
Not enough data
8.1
39
Management
Not enough data
8.0
46
Not enough data
8.6
43
Integration Options
Not enough data
8.4
23
Not enough data
8.4
23
Not enough data
8.8
39
Not enough data
8.5
20
Data Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Feature Not Available
Marketing Operations
8.6
86
|
Verified
Not enough data
8.8
92
|
Verified
Not enough data
9.0
92
|
Verified
Not enough data
9.0
85
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Campaign Activity
9.1
96
|
Verified
Not enough data
9.0
93
|
Verified
Not enough data
8.6
84
|
Verified
Not enough data
8.9
88
|
Verified
Not enough data
8.3
77
|
Verified
Not enough data
8.6
75
|
Verified
Not enough data
Functionality
Not enough data
8.4
18
Not enough data
8.6
13
Not enough data
8.6
11
Not enough data
8.8
12
Categories
Categories
Shared Categories
Optimove and Segment are categorized as Customer Data Platform (CDP)
Unique Categories
Optimove is categorized as Marketing Platforms, Customer Journey Analytics, Marketing Analytics, Marketing Automation, and Personalization
Segment is categorized as Consent Management Platform (CMP), Data Subject Access Request (DSAR), Data Privacy Management, Data Governance, E-Commerce Data Integration, and Reverse ETL
Reviews
Reviewers' Company Size
Optimove
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Segment
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Gambling & Casinos
70.9%
Marketing and Advertising
5.2%
Entertainment
4.7%
Financial Services
1.9%
Sports
1.4%
Other
16.0%
Computer Software
21.7%
Information Technology and Services
12.9%
Financial Services
8.8%
Internet
7.4%
Marketing and Advertising
5.3%
Other
43.9%
Most Helpful Reviews
Optimove
Most Helpful Favorable Review
Christine R.
Verified User in Human Resources
Predicting of customer preferences and needs.
Most Helpful Critical Review
JP S.
Verified User in Sports
Email is disappointing to the extreme degree. IP reputation data and open rates come from SendGrid. Thought we had a 98% IP rating, sent out a massive email blast and had my IP put into the doghouse for gmail accounts. Cannot see open rates in real-time.
Segment
Most Helpful Favorable Review
Bradley H.
Verified User in Internet
I think segment is best for early stage companies who want to test out lots of other services... One integration allows you to pipe your data pretty much anywhere you want. It keeps the codebase organized and uncluttered and lets developers focus on...
Most Helpful Critical Review
Verified User in Supermarkets
There are competitors that are more cheaper and efficient
Christine R.
Verified User in Human Resources
Predicting of customer preferences and needs.
Bradley H.
Verified User in Internet
I think segment is best for early stage companies who want to test out lots of other services... One integration allows you to pipe your data pretty much anywhere you want. It keeps the codebase organized and uncluttered and lets developers focus on...
JP S.
Verified User in Sports
Email is disappointing to the extreme degree. IP reputation data and open rates come from SendGrid. Thought we had a 98% IP rating, sent out a massive email blast and had my IP put into the doghouse for gmail accounts. Cannot see open rates in real-time.
Verified User in Supermarkets
There are competitors that are more cheaper and efficient
Discussions
How much does Optimove cost?
1 comment
Official Response from Optimove
Optimove is priced using a monthly subscription model, typically a few thousand dollars per month. Pricing tiers are based on the number of separate customer...Read more
Does Optimove provide professional services?
1 comment
Official Response from Optimove
Yes! Optimove offers a complete set of professional services for clients who want even more assistance with their customer marketing automation journey....Read more
Does Optimove implement predictive analytics?
1 comment
Official Response from Optimove
Absolutely! Optimove’s predictive behavior modeling applies mathematical and statistical techniques to transactional, behavioral and demographic data in...Read more
What is the best way to do QA of tracking implementation?
1 comment
CR
My experience tells me that I always need to do end-to-end testing, just relying on that whenever an event ends up in segment, it will also end up in the...Read more
I used segment in different organizations as I was the one suggesting it, but then
1 comment
AB
There is if you become a referral partner, but is an involved process with approval....Read more
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