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Compare OpenX and Unity Ads 
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At a Glance
Market Segments
Small-Business (40.0% of reviews)
Small-Business (63.9% of reviews)
Pros & Cons
Not enough data
Not enough data
Entry-Level Pricing
No pricing available
No pricing available
OpenX
Star Rating
(19)3.2 out of 5
Market Segments
Small-Business (40.0% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about OpenXUnity Ads
Star Rating
(61)4.3 out of 5
Market Segments
Small-Business (63.9% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about Unity AdsSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that OpenX has a lower star rating of 3.2 compared to Unity Ads' 4.3, indicating a general preference for Unity Ads among users.
- Reviewers mention that OpenX struggles with ease of use, scoring 7.6, while Unity Ads excels with a score of 8.9, making it more user-friendly for advertisers.
- G2 users highlight that OpenX's quality of support is rated at 6.5, which is significantly lower than Unity Ads' 8.5, suggesting that users may find better assistance and resources with Unity Ads.
- Users on G2 report that OpenX's product direction is rated at 5.6, indicating concerns about future developments, whereas Unity Ads shines with a score of 9.1, reflecting a strong positive outlook from its users.
- Reviewers mention that OpenX's SSP functionality is rated at 6.8, which may limit its effectiveness in programmatic advertising, while Unity Ads offers a more robust SSP experience, enhancing ad unit availability and impression targeting.
- Users say that OpenX's campaign management features are less intuitive, leading to a lower satisfaction score, while Unity Ads provides a comprehensive campaign dashboard that users find easier to navigate and manage effectively.
Pricing
Entry-Level Pricing
OpenX
No pricing availableUnity Ads
No pricing availableFree Trial
OpenX
No trial information availableUnity Ads
No trial information availableRatings
Meets Requirements
6.6
18
8.9
53
Ease of Use
7.6
18
8.9
53
Ease of Setup
6.5
8
8.8
13
Ease of Admin
7.5
6
8.7
13
Quality of Support
6.5
16
8.5
52
Has the product been a good partner in doing business?
6.9
7
8.6
11
Product Direction (% positive)
5.6
16
9.1
54
Features by Category
Platform Interoperability
Not enough data
Not enough data
Mobile Functionality
Not enough data
Not enough data
Agentic AI - Mobile Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Targeting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Mobile
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Connected TV (CTV) Advertising PlatformsHide 12 FeaturesShow 12 Features
Not enough data
Not enough data
Platform - Connected TV (CTV) Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management - Connected TV (CTV) Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Connected TV (CTV) Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform - App Monetization Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Advertising - App Monetization Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Ad Serving & Management - Publisher Ad Server
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Targeting & Personalization - Publisher Ad Server
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Monetization & Reporting - Publisher Ad Server
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Publisher Ad Server
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management - Ad Networks
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reporting & Analytics - Ad Networks
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Ad Networks
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Supply Side Platform (SSP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
SSP Functionality
6.8
10
Not enough data
SSP
7.3
11
Not enough data
6.8
10
Not enough data
8.5
11
Not enough data
8.0
10
Not enough data
6.5
10
Not enough data
Categories
Categories
Shared Categories
OpenX and Unity Ads are categorized as App Monetization Platforms
Unique Categories
OpenX is categorized as Publisher Ad Server, Supply Side Platform (SSP), and Connected TV (CTV) Advertising Platforms
Unity Ads is categorized as Mobile Advertising and Ad Networks
Reviews
Reviewers' Company Size
OpenX
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Unity Ads
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
35.3%
Internet
11.8%
Publishing
5.9%
Public Relations and Communications
5.9%
Online Media
5.9%
Other
35.3%
Computer Software
36.1%
Computer Games
32.8%
Information Technology and Services
9.8%
Entertainment
6.6%
Marketing and Advertising
4.9%
Other
9.8%
Alternatives
Discussions
OpenX has no discussions with answers
Unity Ads has no discussions with answers
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