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Start.io Reviews & Product Details

Start.io Overview

What is Start.io?

Start.io is a mobile marketing and audience platform. Start.io (formerly StartApp) empowers the mobile app ecosystem and simplifies mobile marketing, audience building and mobile monetization. Start.io’s direct integration with over 500,000 monthly active mobile apps provides access to unprecedented levels of global first-party data, which can be leveraged to understand and predict behaviors, identify new opportunities and fuel growth.

Start.io Details
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Product Description

Start.io’s (formerly StartApp) mobile monetization SDK enables you to boost your app revenue. Experience limitless potential by tapping into premium and diverse advertising campaigns from the world’s largest and leading players via direct and programmatic channels. Start.io is a mobile data platform that enables companies to uncover insights and make data-driven decisions that enhance strategies and drive growth.


Seller Details
Seller
Start.io
Company Website
Year Founded
2010
HQ Location
New York, NY
Twitter
@Start_io_
7,416 Twitter followers
LinkedIn® Page
www.linkedin.com
157 employees on LinkedIn®
Description

Start.io is a technology vendor specializing in mobile app analytics and marketing solutions. They offer a platform that provides insights into app performance, user engagement, and audience targeting, enabling businesses to optimize their mobile strategies. With a focus on data-driven decision-making, Start.io helps companies enhance their mobile presence and achieve growth through actionable analytics and effective marketing tools. For more information, visit their website at https://Start.io.


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Recent Start.io Reviews

Verified User
U
Verified UserEnterprise (> 1000 emp.)
4.0 out of 5
"Good experience. Easy to understand for a person with a marketing background."
I like that it is real time, makes for easier targeting with their available audience segments. I also prefer mobile targetted ads because they are...
Verified User
U
Verified UserMid-Market (51-1000 emp.)
4.0 out of 5
"Versatile data partner"
Start.io is a great data partner who is active in multiple markets of our interest. They have a very extensive taxonomy and a big reach, which fare...
Verified User
A
Verified UserSmall-Business (50 or fewer emp.)
4.0 out of 5
"Good platform for growth marketing"
Since they have access to a huge amount of detailed data from multiples apps, you can use this data and target your audience in an accurate level t...
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32 Start.io Reviews

4.7 out of 5
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32 Start.io Reviews
4.7 out of 5
32 Start.io Reviews
4.7 out of 5

Start.io Pros and Cons

How are these determined?Information
Pros and Cons are compiled from review feedback and grouped into themes to provide an easy-to-understand summary of user reviews.
Pros
Cons

Overall Review Sentiment for Start.ioQuestion

Time to Implement
<1 day
>12 months
Return on Investment
<6 months
48+ months
Ease of Setup
0 (Difficult)
10 (Easy)
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G2 reviews are authentic and verified.
Verified User in Hospital & Health Care
UH
Enterprise(> 1000 emp.)
Validated Reviewer
Review source: G2 invite
Incentivized Review
What do you like best about Start.io?

I like that it is real time, makes for easier targeting with their available audience segments. I also prefer mobile targetted ads because they are very personalized. AI Driven is a plus. Review collected by and hosted on G2.com.

What do you dislike about Start.io?

I have faced occassional issues while reporting which is a very important aspect of running ads Review collected by and hosted on G2.com.

What problems is Start.io solving and how is that benefiting you?

Reaching a more targetted audience. We are able to find targetted groups and run a variety of ads which are more targetted Review collected by and hosted on G2.com.

Verified User in Marketing and Advertising
UM
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
(Original )Information
What do you like best about Start.io?

Start.io is a great data partner who is active in multiple markets of our interest. They have a very extensive taxonomy and a big reach, which fares nicely against some competitors. Review collected by and hosted on G2.com.

What do you dislike about Start.io?

I really can't think of a major drawback about Start.io. It can sometimes happen that they don't provide a particular audience in a particular market, but that can happen with any other data provider as well. Review collected by and hosted on G2.com.

What problems is Start.io solving and how is that benefiting you?

Our collaboration with Start.io helps our users reach their users at the right place, at the right time and at scale. Their data is trusted and performs nicely overall in the market. Review collected by and hosted on G2.com.

Response from Dana Gallant of Start.io

Thank you for your support!

Verified User in Information Technology and Services
AI
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Verified Current User
Review source: G2 invite on behalf of seller
Incentivized Review
(Original )Information
What do you like best about Start.io?

performance - we see an uplift in arpdau

manager's support - always easy to reach and get help

summary calls

the fact that placements could be used in many apps - easy to set up Review collected by and hosted on G2.com.

What do you dislike about Start.io?

the way data is represented in the dashboard - even though it is good that placements could be used in multiple apps - I want to see it separete in the dashboard to be able to review performance in a particular app. Review collected by and hosted on G2.com.

What problems is Start.io solving and how is that benefiting you?

Start.io helps us to get better eCPMs and fill rates - as there are a lot of networks in bidding, it is good to have some with traditional placements. Review collected by and hosted on G2.com.

Response from Dana Gallant of Start.io

Thank you for sharing your feedback with us! We're glad to hear that you are experiencing an uplift in ARPDAU and find our manager's support helpful. We appreciate your input and will take it into consideration for future improvements.

AS
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Start.io?

I like the team start.io has in place. Specifically, Ana Bautista. She is clear and concise and very responsive to our needs. It is because of her style and approach in thinking of how bridge our digital out of home capabilities with the mobile retargeting capabilities at start.io. Then I would say, Kenny Gignap, who has helped make our sales team efficient and dangerous when combining both DOOH + Mobile, Display, and now CTV. Review collected by and hosted on G2.com.

What do you dislike about Start.io?

It would behoove start.io to create an enablement team for partners like ourselves. Review collected by and hosted on G2.com.

What problems is Start.io solving and how is that benefiting you?

They help us extend our media to mobile and other tactics. Review collected by and hosted on G2.com.

Response from Dana Gallant of Start.io

We're delighted to hear that our team, particularly Ana Bautista and Kenny Ginapp, has been able to meet your needs and make your sales team more efficient. We appreciate your feedback will take it into account for future improvements.

Verified User in Marketing and Advertising
AM
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Start.io?

Since they have access to a huge amount of detailed data from multiples apps, you can use this data and target your audience in an accurate level that can convert in quality users to your campaigs. Review collected by and hosted on G2.com.

What do you dislike about Start.io?

The platform, once it's easy to use, allows you a self-service and self-managed media buying, which can be a bit limited to small teams. They do have a customer support, but you have to do the media operation by yourself. Review collected by and hosted on G2.com.

What problems is Start.io solving and how is that benefiting you?

It can improve the campaign's targeting and help to find good quality users. Review collected by and hosted on G2.com.

Response from Dana Gallant of Start.io

Thank you for sharing how Start.io is helping to improve your campaign targeting and find quality users. We are committed to providing valuable solutions for our customers.

Sahil V.
SV
Search Engine Optimization Executive
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Start.io?

They provide good Ecpm and they are best for beginners Review collected by and hosted on G2.com.

What do you dislike about Start.io?

They sometime provide privacy issue. This is what I don't like about them Review collected by and hosted on G2.com.

What problems is Start.io solving and how is that benefiting you?

They are beginner friendly and have low entry policy Review collected by and hosted on G2.com.

Response from Dana Gallant of Start.io

We're glad to hear that you find our ad platform beneficial for beginners and that you appreciate our ECPM. Thank you for sharing your feedback, we are constantly working to improve and ensure the best experience for our users.

AP
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Start.io?

Plethora of alternatives for Monetization Review collected by and hosted on G2.com.

What do you dislike about Start.io?

I'm yet to experience any drawbacks so far Review collected by and hosted on G2.com.

What problems is Start.io solving and how is that benefiting you?

I'm able to extract high CTR Review collected by and hosted on G2.com.

Response from Dana Gallant of Start.io

Thank you for sharing your positive experience with Start.io. We're committed to continuously improving our platform to ensure a seamless and beneficial experience for all our users.

Ori G.
OG
Senior Director, Strategic Partnerships
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Start.io?

They have a seemless user interface and they have deep integrations with various partners Review collected by and hosted on G2.com.

What do you dislike about Start.io?

There is nothing I dislikeabout start.io Review collected by and hosted on G2.com.

What problems is Start.io solving and how is that benefiting you?

Their team of experts were readily available to address any queries or concerns our team had, and they are proactive in providing updates and progress reports. It's evident that start.io values their clients and strives to create a supportive and collaborative environment. Review collected by and hosted on G2.com.

Response from Dana Gallant of Start.io

We're delighted to hear that you have had a great experience with our knowledgeable team and support. Thank you for choosing Start.io!

DC
Small-Business(50 or fewer emp.)
More Options
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Start.io?

Really high eCPMs when using their ad monetization solution. Review collected by and hosted on G2.com.

What do you dislike about Start.io?

Not very high fill rates, it really depends on the country. Review collected by and hosted on G2.com.

What problems is Start.io solving and how is that benefiting you?

Add a new ad network to compete in the waterfall. Review collected by and hosted on G2.com.

Response from Dana Gallant of Start.io

Thank you for your feedback!

We are pleased to hear that you are experiencing high eCPMs with our ad monetization solution. We appreciate your support!

Verified User in Publishing
UP
Mid-Market(51-1000 emp.)
More Options
Validated Reviewer
Review source: G2 invite on behalf of seller
Incentivized Review
What do you like best about Start.io?

customer support is good in my experience Review collected by and hosted on G2.com.

What do you dislike about Start.io?

Harder to buy as much traffic from just one source at scale due to competition Review collected by and hosted on G2.com.

What problems is Start.io solving and how is that benefiting you?

Buying more traffic Review collected by and hosted on G2.com.

Response from Dana Gallant of Start.io

We're glad to hear that you've had a positive experience with our customer support. We strive to provide excellent service to all our customers.