Compare Openprise and ZoomInfo Operations 
At a Glance
Market Segments
Enterprise (58.7% of reviews)
Mid-Market (66.1% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Openprise
Star Rating
(64)4.9 out of 5
Market Segments
Enterprise (58.7% of reviews)
Entry-Level Pricing
No pricing available
Learn more about OpenpriseZoomInfo Operations
Star Rating
(309)4.3 out of 5
Market Segments
Mid-Market (66.1% of reviews)
Entry-Level Pricing
No pricing available
Learn more about ZoomInfo OperationsSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that ZoomInfo Operations excels in its Lead Validation feature, scoring 8.8, which reviewers say provides reliable verification of leads, while Openprise's lead validation is not highlighted as a strong point.
- Reviewers mention that Openprise shines in Quality of Support, with a score of 9.9, indicating that users find their customer service exceptionally responsive and helpful, whereas ZoomInfo Operations has a lower support score of 8.6.
- G2 users highlight that Openprise's Data Enrichment feature is rated at 9.8, with reviewers stating it significantly enhances the quality of their data, while ZoomInfo Operations' data enrichment capabilities are rated lower at 8.7.
- Users on G2 report that ZoomInfo Operations offers superior Lead Generation tools, particularly with its Lead Builder feature scoring 8.9, which reviewers say allows for effective targeting, compared to Openprise's lower performance in this area.
- Reviewers mention that Openprise's Automation capabilities are impressive, scoring 9.7, which users say streamlines their workflows effectively, while ZoomInfo Operations has a slightly lower automation score of 8.9.
- Users say that Openprise's Segmentation feature is robust, with a score of 9.1, allowing for precise targeting in campaigns, while ZoomInfo Operations' segmentation is rated lower at 9.0, indicating a less favorable user experience.
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Pricing
Entry-Level Pricing
Openprise
No pricing availableZoomInfo Operations
No pricing availableFree Trial
Openprise
No trial information availableZoomInfo Operations
Free Trial is available
Ratings
Meets Requirements
9.6
50
8.7
254
Ease of Use
8.3
49
8.3
255
Ease of Setup
8.7
33
8.4
177
Ease of Admin
8.5
33
8.6
149
Quality of Support
9.9
49
8.6
240
Has the product been a good partner in doing business?
9.8
33
9.0
147
Product Direction (% positive)
10.0
46
8.3
243
Features by Category
Lead Intelligence
Not enough data
8.7
24
|
Verified
Not enough data
7.9
26
9.6
8
8.5
26
Lead Management
9.1
9
9.5
31
Not enough data
8.4
24
9.0
7
9.0
30
Marketing Campaigns
Not enough data
8.0
25
Not enough data
8.0
25
Not enough data
7.7
25
Not enough data
8.3
22
8.7
5
8.5
27
Campaign Execution
Not enough data
8.1
21
Not enough data
8.6
25
Not enough data
8.5
24
Not enough data
8.1
24
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Sourcing
9.8
7
|
Verified
Not enough data
10.0
7
|
Verified
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Availability
Not enough data
8.2
10
Not enough data
8.3
11
Not enough data
7.7
10
Platform Additional Functionality
Not enough data
8.3
9
Not enough data
8.0
11
Not enough data
Feature Not Available
Not enough data
7.7
10
Not enough data
8.0
11
Attribution Modeling
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reporting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
9.3
5
Platform Data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Additional Functionality
Not enough data
Not enough data
Lead Intelligence
Not enough data
8.8
28
|
Verified
Not enough data
8.8
27
|
Verified
Not enough data
8.9
25
|
Verified
Not enough data
8.9
22
|
Verified
Not enough data
8.7
22
Matching
9.0
5
9.2
26
Not enough data
8.5
24
Not enough data
8.4
32
Routing
Not enough data
8.8
27
Not enough data
8.7
26
Not enough data
9.2
22
Not enough data
8.9
23
Platform Operations
Not enough data
8.9
22
Not enough data
8.4
22
Not enough data
9.0
35
Not enough data
8.7
22
Not enough data
9.1
27
8.9
6
9.0
32
Data Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data as a Service
Not enough data
Not enough data
Not enough data
Not enough data
Architecture
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
Not enough data
6.4
6
Not enough data
6.2
7
Not enough data
7.8
6
Lead Management
Not enough data
7.5
6
Not enough data
5.8
6
Not enough data
7.1
7
Marketing Campaigns
Not enough data
7.8
6
Not enough data
5.3
6
Not enough data
5.7
7
Not enough data
5.7
7
Not enough data
8.1
7
Not enough data
7.1
7
Lead Intelligence
Not enough data
8.2
38
Not enough data
8.6
38
Not enough data
7.7
34
|
Verified
Lead Management
Not enough data
8.8
35
Not enough data
8.0
37
Not enough data
8.9
36
Marketing Campaigns
Not enough data
7.3
19
Not enough data
6.8
19
Not enough data
7.0
18
Not enough data
7.4
20
Not enough data
7.9
21
Data Availability - Marketing Account Intelligence
Not enough data
7.1
14
Data Accuracy - Marketing Account Intelligence
Not enough data
8.8
13
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Attribution
Not enough data
9.5
10
|
Verified
Not enough data
8.9
20
|
Verified
Not enough data
9.3
10
|
Verified
Discovery
Not enough data
9.5
10
Not enough data
9.3
23
|
Verified
Not enough data
9.2
25
|
Verified
Management
Not enough data
9.3
10
Not enough data
8.8
21
|
Verified
Platform
Not enough data
8.8
25
|
Verified
Not enough data
9.1
23
Functionality
9.3
17
9.1
76
9.1
17
9.1
79
9.5
17
9.0
77
9.8
14
8.9
77
9.0
7
8.9
53
Management
8.1
13
8.5
63
9.7
17
8.9
73
Not enough data
8.9
40
Not enough data
8.7
42
9.0
5
8.5
39
Generative AI
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Categories
Categories
Shared Categories
Openprise and ZoomInfo Operations are categorized as Lead-to-Account Matching and Routing, Account Data Management, and Data Quality
Unique Categories
Openprise is categorized as Customer Data Platform (CDP) and Attribution
ZoomInfo Operations is categorized as Data as a Service (DaaS), Buyer Intent Data Providers, Marketing Account Intelligence, Lead Intelligence, Lead Scoring, Account-Based Analytics, and Account-Based Orchestration Platforms
Reviews
Reviewers' Company Size
Openprise
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
ZoomInfo Operations
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
39.7%
Information Technology and Services
27.0%
Retail
3.2%
Market Research
3.2%
Industrial Automation
3.2%
Other
23.8%
Computer Software
34.7%
Information Technology and Services
18.7%
Marketing and Advertising
5.7%
Financial Services
5.3%
Market Research
3.3%
Other
32.3%
Most Helpful Reviews
Openprise
Most Helpful Favorable Review
Verified User in Computer & Network Security
Flexibility to configure the platform to your business processes. In my past experience, I've seen company's purchase products and then change their business processes to make the newly purchased product "work." I like the fact that Openprise is flexible...
Most Helpful Critical Review
ZoomInfo Operations
Most Helpful Favorable Review
Chris P.
Verified User in Human Resources
Unique uploads - mass import of contacts and accounts to Salesforce that are checked for duplicates (Better and cleaner than the salesforce import). You are also allowed to import a higher limit than salesforce or other tools allow. The Marketo integration...
Most Helpful Critical Review
Verified User in Marketing and Advertising
TL:DR - The features you get aren't worth the price, tool is not as sophisticated as demandtools.Lots of capital is required to have features equivalent to competitors. Look into a demandtools distribution engine or lean data combo. Don't make my...
Verified User in Computer & Network Security
Flexibility to configure the platform to your business processes. In my past experience, I've seen company's purchase products and then change their business processes to make the newly purchased product "work." I like the fact that Openprise is flexible...
Chris P.
Verified User in Human Resources
Unique uploads - mass import of contacts and accounts to Salesforce that are checked for duplicates (Better and cleaner than the salesforce import). You are also allowed to import a higher limit than salesforce or other tools allow. The Marketo integration...
Verified User in Marketing and Advertising
TL:DR - The features you get aren't worth the price, tool is not as sophisticated as demandtools.Lots of capital is required to have features equivalent to competitors. Look into a demandtools distribution engine or lean data combo. Don't make my...
Alternatives
Discussions
What are the Openprise capabilities?
2 comments
Official Response from Openprise
Clean Up Your Data
Nothing works when your data’s a mess. Deploy Openprise bots to:
Cleanse Data: Fix typos, formatting, and other errors to improve...Read more
Why should I consider Openprise?
2 comments
Official Response from Openprise
Boost Campaign Performance - Better segmentation, personalization, scoring, and routing mean more new opportunities.
Scale Up - Cut hundreds of hours of...Read more
Openprise has no more discussions with answers
ZoomInfo Operations has no discussions with answers
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