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- Nielsen Global Connect-vs-Numerator Insights
Compare Nielsen Global Connect and Numerator Insights 
At a Glance
Market Segments
Enterprise (58.3% of reviews)
Enterprise (55.3% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Nielsen Global Connect
Star Rating
(14)4.4 out of 5
Market Segments
Enterprise (58.3% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Nielsen Global ConnectNumerator Insights
Star Rating
(38)4.6 out of 5
Market Segments
Enterprise (55.3% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Numerator InsightsNielsen Global Connect vs Numerator Insights
- Reviewers felt that Nielsen Global Connect meets the needs of their business better than Numerator Insights.
- When comparing quality of ongoing product support, reviewers felt that Numerator Insights is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Numerator Insights over Nielsen Global Connect.
Pricing
Entry-Level Pricing
Nielsen Global Connect
No pricing availableNumerator Insights
No pricing availableFree Trial
Nielsen Global Connect
No trial information availableNumerator Insights
No trial information availableRatings
Meets Requirements
9.1
9
8.7
21
Ease of Use
7.0
9
8.7
20
Ease of Setup
Not enough data
Not enough data
Ease of Admin
Not enough data
Not enough data
Quality of Support
9.0
8
9.4
20
Has the product been a good partner in doing business?
Not enough data
Not enough data
Product Direction (% positive)
7.4
9
8.8
19
Features by Category
Data collection
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Segment Trending
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Insights
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Additional Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Data Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Feature Not Available
Data Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Mobile
Not enough data
Not enough data
Not enough data
Not enough data
Platform Additional Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Integration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Feature Not Available
Reporting
Not enough data
Not enough data
Not enough data
Not enough data
Omnichannel Features
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Nielsen Global Connect and Numerator Insights share no categories
Unique Categories
Nielsen Global Connect is categorized as Market Intelligence
Numerator Insights is categorized as Retail Analytics, Omnichannel Commerce, Digital Advertising Intelligence, and Retail Intelligence
Reviews
Reviewers' Company Size
Nielsen Global Connect
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Numerator Insights
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
25.0%
Food & Beverages
25.0%
Consumer Goods
16.7%
Security and Investigations
8.3%
Food Production
8.3%
Other
16.7%
Consumer Goods
42.1%
Food & Beverages
26.3%
Marketing and Advertising
13.2%
Food Production
5.3%
Retail
2.6%
Other
10.5%
Most Helpful Reviews
Nielsen Global Connect
Most Helpful Favorable Review
Luis Carlos A.
Verified User in Market Research
Incredible tool to perform data analysis by evaluating the performance of the category, brands, SKU, and if proper used, you can improve the assortment on different points of sale
Most Helpful Critical Review
Christina G.
Verified User in Cosmetics
I do not like the layout function of the software. It is not intuitive and takes quite a bit of manipulation to ensure you are actually laying out your data selections appropriately in order to return the data you are looking for.
Numerator Insights
Most Helpful Favorable Review
Verified User in Consumer Goods
Driving insights on what leads to consumer buying behaviour across various dimensions to push sales and reduce costs
Most Helpful Critical Review
Verified User in Marketing and Advertising
I dislike that its not as detailed and you can only look at competitors we pay for.
Luis Carlos A.
Verified User in Market Research
Incredible tool to perform data analysis by evaluating the performance of the category, brands, SKU, and if proper used, you can improve the assortment on different points of sale
Verified User in Consumer Goods
Driving insights on what leads to consumer buying behaviour across various dimensions to push sales and reduce costs
Christina G.
Verified User in Cosmetics
I do not like the layout function of the software. It is not intuitive and takes quite a bit of manipulation to ensure you are actually laying out your data selections appropriately in order to return the data you are looking for.
Verified User in Marketing and Advertising
I dislike that its not as detailed and you can only look at competitors we pay for.
Alternatives
Discussions
Nielsen Global Connect has no discussions with answers
Numerator Insights has no discussions with answers
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