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Compare MoEngage and SAP Emarsys 
Featured Products
At a Glance
Market Segments
Mid-Market (55.6% of reviews)
Mid-Market (54.5% of reviews)
Entry-Level Pricing
Free Upto 10,000 Monthly Tracked Users (MTUs)
$
MoEngage
Star Rating
(520)4.5 out of 5
Market Segments
Mid-Market (55.6% of reviews)
Pros & Cons
Entry-Level Pricing
Free Upto 10,000 Monthly Tracked Users (MTUs)
Free Trial is available
Browse all 3 pricing plansSAP Emarsys
Star Rating
(544)4.3 out of 5
Market Segments
Mid-Market (54.5% of reviews)
Pros & Cons
Entry-Level Pricing
$
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that MoEngage excels in ease of use, with users highlighting its intuitive dashboard that provides a clear overview of user journeys. This makes it easy to trace how users navigate through different parts of the product, enhancing overall user experience.
- Users say that SAP Emarsys stands out for its personalization capabilities, with features that unify customer data and enable engagement across multiple channels. Reviewers appreciate how this leads to more relevant campaigns and better results, particularly through its flexible journeys and rich segmentation.
- According to verified reviews, MoEngage's event tracking is highly praised for its reliability and ease of validation during QA cycles. Users find that segments update in real time, allowing for effective grouping of users based on actual actions rather than static attributes.
- Reviewers mention that SAP Emarsys offers robust automation programs that are easy to use, which helps streamline marketing efforts. Users appreciate the ability to create automated responses and personalized messaging, making their campaigns more efficient.
- G2 reviewers highlight that MoEngage provides a seamless experience in building funnels, where users can easily select events to visualize drop-offs and conversion rates. This feature is particularly beneficial for product decision-making and enhances the overall analytical capabilities of the platform.
- Users report that while SAP Emarsys has a strong focus on email marketing, it sometimes faces challenges in setup and integration, with some reviewers noting that the initial configuration can be complex compared to MoEngage's more straightforward onboarding process.
Pricing
Entry-Level Pricing
MoEngage
Starter
Free
Upto 10,000 Monthly Tracked Users (MTUs)
1. Behavioral Segmentation- Create segments based on user interactions across all touchpoints.
2. Cross-Channel Engagement- Communicate through SMS, Push Notifications, In-app messages, Emails, App-Inbox, and On-site messages.
3. Campaign Analytics - Analyze reach, open rates, CTRs, and conversions of your campaigns.
4. Connectors- Engage users outside your site or appConnect, and export data to platforms such as Facebook, Google, WhatsApp, and more. Trigger ads, and messages to make these channels a seamless part of your omni-channel strategy.
5. Frequency Capping, Throttling, and DND - Avoid spamming your users. Cap global limits on messages, set do-not-disturb rules, and throttle delivery speed.
6. Self-serve Knowledge BaseExtensive documentation to support your growth journey.
7. API AccessData, and transactional APIs.
8. Email Support
SAP Emarsys
ESSENTIAL
$
Achieve your most essential objectives through marketing personalization and automation.
Free Trial
MoEngage
Free Trial is available
SAP Emarsys
No trial information availableRatings
Meets Requirements
8.8
409
8.3
402
Ease of Use
9.0
440
8.2
407
Ease of Setup
8.8
236
7.1
214
Ease of Admin
8.8
151
8.2
172
Quality of Support
9.0
410
8.4
397
Has the product been a good partner in doing business?
9.2
151
8.5
173
Product Direction (% positive)
9.6
407
8.9
375
Features by Category
Email Marketing
8.8
157
|
Verified
8.7
263
|
Verified
8.9
154
|
Verified
8.7
247
|
Verified
8.7
158
|
Verified
8.5
258
|
Verified
8.7
130
|
Verified
8.3
232
|
Verified
Online Marketing
8.4
98
7.0
158
|
Verified
8.5
137
|
Verified
8.0
191
|
Verified
8.8
158
|
Verified
8.1
218
|
Verified
8.7
140
|
Verified
8.0
215
|
Verified
Feature Not Available
7.8
158
Lead Management
8.6
106
7.9
174
|
Verified
8.6
124
7.8
192
|
Verified
9.1
161
8.5
240
|
Verified
Feature Not Available
7.8
161
|
Verified
8.3
103
8.0
158
|
Verified
8.6
129
8.2
183
|
Verified
8.6
117
7.8
146
|
Verified
8.4
104
8.2
144
|
Verified
Campaign Management
8.5
130
8.2
181
|
Verified
Feature Not Available
7.8
122
8.4
116
7.6
113
|
Verified
Feature Not Available
7.0
84
Social
Feature Not Available
7.3
93
Feature Not Available
7.5
103
|
Verified
8.2
107
7.4
101
|
Verified
7.9
100
|
Verified
7.4
93
|
Verified
8.1
98
|
Verified
7.5
104
|
Verified
Reporting & Analytics
8.7
179
|
Verified
8.0
236
|
Verified
8.5
153
|
Verified
7.8
176
|
Verified
8.4
139
|
Verified
7.6
165
|
Verified
8.4
138
|
Verified
7.4
173
|
Verified
Feature Not Available
7.4
109
Platform
8.6
130
|
Verified
7.5
153
|
Verified
8.5
117
|
Verified
8.1
135
|
Verified
8.9
132
|
Verified
8.5
152
|
Verified
8.3
87
|
Verified
7.9
106
|
Verified
8.5
106
6.8
107
|
Verified
8.9
124
|
Verified
8.5
137
|
Verified
Feature Not Available
7.6
103
|
Verified
Agentic AI - Marketing Automation
Not enough data
6.5
29
Not enough data
6.1
28
Not enough data
6.4
30
Not enough data
6.4
29
Not enough data
6.6
29
Not enough data
6.7
29
Integration
8.7
143
|
Verified
7.8
158
|
Verified
8.6
130
|
Verified
7.6
151
|
Verified
8.0
98
|
Verified
7.4
117
|
Verified
Metrics
Not enough data
7.8
35
Not enough data
8.1
38
Not enough data
8.0
30
Not enough data
8.0
34
Not enough data
8.1
33
Not enough data
8.3
35
Not enough data
7.8
33
Not enough data
8.3
36
Not enough data
8.0
33
Reporting
Not enough data
8.0
40
Not enough data
8.1
37
Not enough data
7.8
35
Not enough data
8.6
39
Not enough data
8.1
37
Not enough data
7.9
32
Not enough data
7.8
36
Other
Not enough data
8.2
35
Not enough data
8.0
32
Not enough data
8.0
29
Not enough data
8.4
36
Not enough data
8.2
31
Not enough data
8.4
31
Not enough data
7.7
34
Agentic AI - Digital Analytics
Not enough data
7.5
8
Not enough data
7.1
8
Not enough data
7.3
8
Not enough data
7.1
8
Administration
Not enough data
7.1
38
Not enough data
7.5
36
Not enough data
8.3
40
Not enough data
8.5
40
Administration
9.0
39
8.2
82
9.0
38
7.9
75
8.4
40
7.8
75
9.4
38
8.6
85
8.2
38
7.1
58
9.1
39
7.8
65
Integrations
8.9
35
7.8
48
8.8
37
7.8
58
9.0
36
8.0
58
8.5
35
7.7
58
Platform
8.8
36
8.1
55
8.4
37
7.9
54
8.4
37
8.3
49
8.7
36
7.8
64
8.9
37
8.2
59
9.1
37
8.4
73
9.1
37
8.0
55
9.1
37
8.4
70
User Identification
8.9
87
Not enough data
9.2
101
Not enough data
8.9
75
Not enough data
Tracking & Reporting
9.0
96
Not enough data
8.9
99
Not enough data
8.8
99
Not enough data
9.0
100
Not enough data
8.6
96
Not enough data
8.9
97
Not enough data
Metrics
9.2
88
Not enough data
8.9
72
Not enough data
9.1
86
Not enough data
8.8
78
Not enough data
9.0
86
Not enough data
Diagnosis
Not enough data
6.9
61
Not enough data
7.3
66
Not enough data
7.8
72
Not enough data
7.4
65
Tracking
Not enough data
7.3
70
Not enough data
7.1
61
Not enough data
8.2
86
Not enough data
8.0
80
Not enough data
7.3
59
Reporting
Not enough data
8.2
93
Not enough data
7.6
80
Not enough data
7.6
72
Not enough data
7.6
77
Agentic AI - Email Deliverability
Not enough data
6.7
18
Not enough data
7.0
18
Not enough data
7.2
18
Not enough data
6.3
18
Not enough data
7.2
18
Analytics
Not enough data
8.8
8
Not enough data
8.8
8
Not enough data
9.0
8
Not enough data
8.9
9
Not enough data
8.1
8
Not enough data
9.1
9
Content Management
Not enough data
9.2
10
Not enough data
8.5
9
Not enough data
Feature Not Available
Design & Development
Not enough data
9.0
8
Not enough data
9.0
8
Not enough data
8.2
10
Agentic AI - Digital Experience Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
7.0
10
Not enough data
7.0
10
Not enough data
6.5
9
Not enough data
6.5
8
Not enough data
7.5
10
Agentic AI - Location-Based Marketing Features
Not enough data
Not enough data
Not enough data
Not enough data
Marketing
Not enough data
7.7
11
Not enough data
8.0
10
Not enough data
8.2
11
Not enough data
7.6
11
Visitor Behavior
9.2
52
8.5
94
|
Verified
9.1
57
|
Verified
8.8
101
|
Verified
8.8
42
8.2
79
|
Verified
Templates
9.1
41
|
Verified
8.0
96
|
Verified
9.1
55
|
Verified
8.6
98
|
Verified
9.1
53
|
Verified
8.5
95
|
Verified
Personalization
8.9
51
|
Verified
8.6
104
|
Verified
9.0
46
|
Verified
8.4
93
|
Verified
8.9
50
|
Verified
8.5
96
|
Verified
9.0
43
8.4
69
|
Verified
8.9
46
|
Verified
8.7
86
|
Verified
9.0
46
|
Verified
8.6
100
|
Verified
9.1
55
|
Verified
8.5
96
|
Verified
8.9
55
|
Verified
8.7
92
|
Verified
Multichannel
8.9
50
|
Verified
8.3
86
|
Verified
9.2
56
|
Verified
8.9
117
|
Verified
9.4
52
|
Verified
8.4
89
|
Verified
Administration
9.2
58
|
Verified
8.7
105
|
Verified
9.1
58
|
Verified
8.5
111
|
Verified
9.0
56
|
Verified
8.5
102
|
Verified
8.8
53
|
Verified
8.2
90
|
Verified
Agentic AI - E-Commerce Personalization
Not enough data
5.2
8
Not enough data
5.4
8
Campaigns
8.9
214
7.7
24
9.2
226
8.3
26
8.9
212
7.9
24
9.1
232
8.3
27
9.2
224
8.0
24
Analytics
8.7
223
7.6
24
8.7
221
7.3
24
Optimization
8.8
212
7.6
24
8.8
220
8.2
25
8.6
208
7.0
22
8.6
190
7.4
23
Agentic AI - Push Notification
Not enough data
6.5
13
Not enough data
6.4
13
Not enough data
6.4
13
Segmentation
9.1
27
8.8
20
9.2
31
8.9
19
Targeting
9.1
29
8.7
18
8.8
28
8.3
17
Triggered Content
8.5
24
8.1
15
9.0
30
8.9
20
9.2
28
8.9
19
Personalized Content
8.6
26
8.3
19
8.7
21
9.0
15
8.7
21
8.6
17
Agentic AI - Personalization Engines
Not enough data
8.1
6
Not enough data
8.1
6
Not enough data
8.3
6
Not enough data
7.8
6
Not enough data
7.8
6
Not enough data
8.1
6
Text Messaging
8.9
29
8.3
23
Feature Not Available
7.4
18
8.9
30
8.5
24
Feature Not Available
7.7
17
8.2
28
8.0
20
6.9
26
7.1
18
9.0
27
8.3
23
8.9
27
7.9
19
SMS Platform
8.7
28
7.8
23
8.9
29
8.6
23
8.5
27
7.4
17
8.0
25
6.9
15
8.3
24
7.1
16
8.8
24
8.2
19
Agentic AI - SMS Marketing
Not enough data
5.4
9
Not enough data
5.4
9
Not enough data
6.1
9
Not enough data
5.6
9
Not enough data
5.2
9
Not enough data
5.6
9
Platform Basics
8.9
116
Not enough data
8.8
120
Not enough data
8.8
108
Not enough data
Feature Not Available
Not enough data
8.9
48
Not enough data
Agentic AI - Customer Journey Mapping
Not enough data
Not enough data
Platform Basics
9.1
172
|
Verified
8.6
50
8.9
174
|
Verified
8.6
48
Platform Data
8.8
172
|
Verified
8.1
45
8.7
166
|
Verified
8.0
47
8.9
184
|
Verified
8.4
51
8.7
169
|
Verified
7.9
44
Platform Additional Functionality
8.9
176
|
Verified
7.8
44
8.6
169
|
Verified
8.1
42
8.7
164
|
Verified
7.9
40
Agentic AI - Customer Journey Analytics
Not enough data
8.0
10
Not enough data
8.3
10
Not enough data
8.0
10
Not enough data
8.3
9
Messaging Channels
9.3
10
Not enough data
9.4
11
Not enough data
7.3
10
Not enough data
9.1
11
Not enough data
Administration
9.5
11
Not enough data
9.2
11
Not enough data
9.5
11
Not enough data
9.2
11
Not enough data
Loyalty Experience
Not enough data
8.4
15
Not enough data
8.6
15
Not enough data
8.4
17
Not enough data
8.5
22
Not enough data
7.4
12
Not enough data
7.8
13
Loyalty Platform
Not enough data
8.7
15
Not enough data
8.7
18
Not enough data
8.3
15
Not enough data
8.5
16
Not enough data
8.8
18
Agentic AI - Loyalty Management
Not enough data
6.9
6
Not enough data
7.2
6
Not enough data
7.3
5
Not enough data
6.9
6
Computing
8.5
86
Not enough data
8.4
101
Not enough data
8.7
102
Not enough data
Experimental Design
8.5
84
Not enough data
8.5
82
Not enough data
8.5
98
Not enough data
Analytics
8.9
114
Not enough data
8.3
78
Not enough data
Agentic AI - A/B Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Consolidation - Notification Infrastructure
9.4
16
Not enough data
9.0
16
Not enough data
9.3
16
Not enough data
Customization - Notification Infrastructure
9.0
17
Not enough data
9.3
18
Not enough data
9.1
17
Not enough data
WhatsApp Messaging - WhatsApp Marketing
9.4
11
Not enough data
9.2
11
Not enough data
8.9
11
Not enough data
8.9
11
Not enough data
9.2
11
Not enough data
9.4
11
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
9.4
11
Not enough data
9.4
11
Not enough data
9.4
11
Not enough data
9.5
11
Not enough data
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
8.7
115
8.0
43
8.9
137
|
Verified
8.3
68
|
Verified
8.2
122
7.7
38
8.7
126
8.1
54
Campaigns
8.3
94
|
Verified
7.9
42
|
Verified
9.3
141
|
Verified
8.4
46
|
Verified
8.6
84
|
Verified
8.4
39
|
Verified
7.8
66
7.8
32
8.9
122
9.1
64
9.2
142
8.8
62
Engagement
8.3
95
8.1
52
Platform
8.8
122
8.4
59
8.7
114
|
Verified
8.1
28
|
Verified
8.5
81
8.3
43
Agentic AI - Mobile Marketing
6.7
6
6.3
8
7.8
6
6.0
8
7.3
5
5.4
9
7.5
6
6.0
8
7.8
6
6.4
7
8.3
6
7.4
7
Marketing Operations
8.6
115
|
Verified
8.0
70
|
Verified
8.8
135
|
Verified
8.5
83
|
Verified
8.8
142
|
Verified
8.3
80
|
Verified
8.9
132
|
Verified
8.8
81
|
Verified
8.2
99
Feature Not Available
Feature Not Available
Feature Not Available
Campaign Activity
9.0
164
|
Verified
8.3
94
|
Verified
9.0
165
|
Verified
8.4
101
|
Verified
8.8
144
|
Verified
8.1
74
|
Verified
8.8
139
|
Verified
8.0
75
|
Verified
8.6
128
|
Verified
8.4
72
|
Verified
8.6
124
8.1
73
Agentic AI - Marketing Analytics
Not enough data
7.2
16
Not enough data
7.5
16
Not enough data
7.3
16
Metrics
9.2
88
Not enough data
8.9
72
Not enough data
9.1
86
Not enough data
8.8
78
Not enough data
9.0
86
Not enough data
Categories
Categories
Shared Categories
MoEngage and SAP Emarsys are categorized as SMS Marketing, Personalization Engines, Push Notification, E-Commerce Personalization, Customer Journey Analytics, Marketing Analytics, Transactional Email, Mobile Marketing, and Marketing Automation
Unique Categories
MoEngage is categorized as Notification Infrastructure, Customer Journey Mapping, Personalization, A/B Testing, Mobile App Analytics, Proactive Notification, and WhatsApp Marketing
SAP Emarsys is categorized as Location-Based Marketing, Digital Experience Platforms (DXP), Email Deliverability, Loyalty Management, and Digital Analytics
Reviews
Reviewers' Company Size
MoEngage
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
SAP Emarsys
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Financial Services
12.9%
Online Media
7.4%
Education Management
7.4%
Retail
5.8%
Marketing and Advertising
5.4%
Other
61.2%
Retail
28.2%
Apparel & Fashion
10.5%
Consumer Goods
5.4%
Marketing and Advertising
4.7%
Sporting Goods
3.9%
Other
47.2%
Alternatives
Discussions
What the best practice to report all of MoEngage campaign? And what is the best application to do that?
2 Comments
TV
Hi Faqih,
If you are an advanced user then you can connect with MoEngage team to request an additional Data query contract on their Google Big Query...Read more
What is the magic number of daily push notifications that is not annoying?
1 Comment
Official Response from MoEngage
Hey Arnold,
It depends on various factors including industry, geography and also demographics of your end users.
You can start by looking at your...Read more
Can I add other templates if I don't want to use html?
2 Comments
WY
Hola Pamela!
Gracias por tu pregunta.
Our Template Editor does let you design and create your own templates. As long as you have the VCE enabled, this is a...Read more
Why don't they have support for training in Spanish?
1 Comment
Official Response from SAP Emarsys
Hello Mateo!
We appreciate your question. Although we indeed do not have the same availability of documentation in Spanish as for other languages, this is...Read more
how much turnvoer my company need before emarsys is worth.
1 Comment
PD
Hi Timo, Thank you for your question. It is usually its 50-500m + annual turnover.Read more
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