Compare Magnite, for Sellers and PubMatic 
At a Glance
Market Segments
Mid-Market (55.6% of reviews)
Small-Business (44.4% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Magnite, for Sellers
Star Rating
(20)3.2 out of 5
Market Segments
Mid-Market (55.6% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Magnite, for SellersPubMatic
Star Rating
(11)3.2 out of 5
Market Segments
Small-Business (44.4% of reviews)
Entry-Level Pricing
No pricing available
Learn more about PubMaticSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that PubMatic excels in its "Ease of Admin" with a score of 8.0, indicating a user-friendly interface that simplifies management tasks, while Magnite's score of 7.7 suggests it may require more effort to navigate.
- Reviewers mention that Magnite offers superior "Campaign Management" capabilities, reflected in its higher scores for "SSP Functionality" at 7.0 compared to PubMatic's 6.1, making it a better choice for users focused on optimizing their advertising strategies.
- G2 users highlight that PubMatic's "Ad Unit Availability" is rated at 7.0, which is beneficial for sellers looking for diverse ad formats, whereas Magnite's lower score of 6.3 indicates fewer options in this area.
- Users on G2 report that Magnite shines in "Floor Price" functionality, scoring 7.2, which allows sellers to set competitive pricing more effectively than PubMatic's score of 6.0, potentially leading to better revenue outcomes.
- Reviewers say that while both platforms have similar overall ratings, Magnite's "Performance Analytics" features are perceived as more robust, helping sellers gain deeper insights into their campaign effectiveness compared to PubMatic.
- Users mention that PubMatic has a slightly better "Product Direction" score of 5.3, suggesting a more favorable outlook on future developments, while Magnite's score of 4.2 raises concerns about its long-term viability in the market.
Pricing
Entry-Level Pricing
Magnite, for Sellers
No pricing availablePubMatic
No pricing availableFree Trial
Magnite, for Sellers
No trial information availablePubMatic
No trial information availableRatings
Meets Requirements
7.0
18
6.2
10
Ease of Use
7.4
18
6.5
10
Ease of Setup
7.9
11
6.7
5
Ease of Admin
7.7
11
8.0
5
Quality of Support
6.8
16
6.7
10
Has the product been a good partner in doing business?
7.9
12
7.7
5
Product Direction (% positive)
4.2
18
5.3
10
Features by Category
Connected TV (CTV) Advertising PlatformsHide 6 FeaturesShow 6 Features
Not enough data
Not enough data
Platform - Connected TV (CTV) Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management - Connected TV (CTV) Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Platform - App Monetization Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Advertising - App Monetization Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
SSP Functionality
7.0
9
6.1
6
SSP
6.3
10
7.0
5
6.5
10
Not enough data
7.2
9
6.0
5
6.5
9
Not enough data
6.8
10
Not enough data
Categories
Categories
Shared Categories
Magnite, for Sellers and PubMatic are categorized as Supply Side Platform (SSP) and Publisher Ad Server
Unique Categories
Magnite, for Sellers has no unique categories
PubMatic is categorized as App Monetization Platforms and Connected TV (CTV) Advertising Platforms
Reviews
Reviewers' Company Size
Magnite, for Sellers
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
PubMatic
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
31.6%
Internet
31.6%
Online Media
10.5%
Newspapers
5.3%
Government Administration
5.3%
Other
15.8%
Marketing and Advertising
30.0%
Publishing
10.0%
Internet
10.0%
Information Technology and Services
10.0%
Fine Art
10.0%
Other
30.0%
Most Helpful Reviews
Magnite, for Sellers
Most Helpful Favorable Review
Verified User in Online Media
Rubicon provides great reporting application, with in platform graphs and tools. It makes easy to quickly review performance without need to export to excel. Feature that I love the most is Vantage - it's browser add-on that highlights Rubicon's ads on...
Most Helpful Critical Review
Farnaz N.
Verified User in Government Administration
Too many steps, hard to understand and navigate.
PubMatic
Most Helpful Favorable Review
James W.
Verified User in Internet
One of the better SSP tools out there they can easily get you setup and help manage your inventory. They compete at a high CPM level and offer great fill as well. The team has always been responsive and the attitude they have to make sure we are truly setup...
Most Helpful Critical Review
Verified User in Electrical/Electronic Manufacturing
I have to admit the software is a little confusing to get used to in the beginning.
Verified User in Online Media
Rubicon provides great reporting application, with in platform graphs and tools. It makes easy to quickly review performance without need to export to excel. Feature that I love the most is Vantage - it's browser add-on that highlights Rubicon's ads on...
James W.
Verified User in Internet
One of the better SSP tools out there they can easily get you setup and help manage your inventory. They compete at a high CPM level and offer great fill as well. The team has always been responsive and the attitude they have to make sure we are truly setup...
Farnaz N.
Verified User in Government Administration
Too many steps, hard to understand and navigate.
Verified User in Electrical/Electronic Manufacturing
I have to admit the software is a little confusing to get used to in the beginning.
Alternatives
Discussions
Magnite, for Sellers has no discussions with answers
PubMatic has no discussions with answers
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