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- Lytics-vs-Tealium Customer Data Hub
Compare Lytics and Tealium Customer Data Hub 
At a Glance
Market Segments
Mid-Market (58.5% of reviews)
Enterprise (59.3% of reviews)
Entry-Level Pricing
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Lytics
Star Rating
(68)3.9 out of 5
Market Segments
Mid-Market (58.5% of reviews)
Entry-Level Pricing
Contact Us
Browse all 2 pricing plansTealium Customer Data Hub
Star Rating
(320)4.3 out of 5
Market Segments
Enterprise (59.3% of reviews)
Entry-Level Pricing
Contact Us
Learn more about Tealium Customer Data HubSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Lytics excels in Data Enrichment with a score of 9.2, highlighting its ability to enhance customer profiles effectively, while Tealium Customer Data Hub scores 8.4 in the same area, indicating a slightly less robust offering.
- Reviewers mention that Tealium shines in Quality of Support, achieving a score of 9.0 compared to Lytics' 8.1, suggesting that users find Tealium's customer service more responsive and helpful.
- G2 users note that Lytics struggles with Dashboards and Visualizations, scoring only 5.6, which reviewers say limits their ability to derive insights easily, whereas Tealium performs better with a more user-friendly interface and higher functionality in this area.
- Users on G2 highlight that Lytics has a lower score of 6.7 in Recommendations, indicating that its recommendation engine may not be as effective as Tealium's, which reviewers mention provides more accurate and relevant suggestions.
- Reviewers say that Tealium's Compliance Monitoring is rated at 6.9, which is lower than Lytics' 8.1, suggesting that Lytics offers better tools for ensuring data compliance and governance.
- Users report that Lytics has a strong performance in Data Lineage with a score of 8.1, which reviewers mention is crucial for tracking data flow and ensuring data integrity, while Tealium does not provide as comprehensive a solution in this area.
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Pricing
Entry-Level Pricing
Lytics
Cloud Connect
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With Lytics Cloud Connect, a reverse ETL solution, you can take customer data straight from your data warehouse and use it to create highly specific segments in your existing ad networks. Eliminate silos, gain better insights, and use those insights to improve marketing ROI. Activate your data warehouse with Cloud Connect.
- SQL Audience Builder
- Destinations
- Data warehouse connections
Tealium Customer Data Hub
Custom
Contact Us
Tealium AudienceStream CDP is priced based on the number of events collected with included service hours based on the volume tier.
- Discounts are available for solution bundles which include Tealium AudienceStream CDP along with the full suite of Tealium products, the Tealium Customer Data Hub.
- For a quote, please contact us to determine pricing at your volume level.
Free Trial
Lytics
Free Trial is available
Tealium Customer Data Hub
No trial information availableRatings
Meets Requirements
7.6
60
8.7
248
Ease of Use
7.8
60
7.6
246
Ease of Setup
7.1
28
7.5
149
Ease of Admin
7.5
29
7.9
146
Quality of Support
8.1
59
9.0
237
Has the product been a good partner in doing business?
8.0
29
9.0
146
Product Direction (% positive)
7.7
57
8.7
243
Features by Category
Administration
Not enough data
6.9
6
Not enough data
6.7
5
Not enough data
6.7
5
Not enough data
5.6
6
Management
Not enough data
6.7
5
Not enough data
7.5
6
Not enough data
6.9
6
Not enough data
5.8
6
Not enough data
8.1
6
Compliance
Not enough data
8.1
6
Not enough data
8.1
6
Not enough data
7.2
6
Not enough data
6.9
6
Security
Not enough data
6.9
6
Not enough data
7.5
6
Not enough data
7.2
6
Data Quality
Not enough data
7.7
5
Not enough data
7.3
5
Not enough data
8.6
6
Maintainence
Not enough data
8.1
6
Not enough data
7.8
6
Generative AI
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Segmentation
Not enough data
Not enough data
Not enough data
Not enough data
Targeting
Not enough data
Not enough data
Not enough data
Not enough data
Triggered Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Personalized Content
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Management
Not enough data
Not enough data
Not enough data
Not enough data
Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Sourcing
9.2
14
|
Verified
8.4
72
|
Verified
8.0
15
|
Verified
8.7
70
|
Verified
7.9
15
|
Verified
Feature Not Available
8.2
15
|
Verified
8.3
68
|
Verified
Intelligence
8.1
14
|
Verified
7.0
58
|
Verified
7.5
14
|
Verified
6.3
40
|
Verified
8.5
12
|
Verified
6.2
43
|
Verified
Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
7.0
5
Not enough data
7.3
5
Platform Data
Not enough data
6.7
6
Not enough data
7.8
6
Not enough data
7.5
6
Not enough data
8.1
6
Platform Additional Functionality
Not enough data
6.4
6
Not enough data
8.6
6
Not enough data
7.2
6
Development
Not enough data
Not enough data
Not enough data
Not enough data
Management
Not enough data
Not enough data
Not enough data
Not enough data
Integration Options
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security
Not enough data
Not enough data
Not enough data
Not enough data
Data Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Feature Not Available
Not enough data
Categories
Categories
Shared Categories
Lytics and Tealium Customer Data Hub are categorized as Identity Resolution and Customer Data Platform (CDP)
Unique Categories
Tealium Customer Data Hub is categorized as Consent Management Platform (CMP), Data Governance, Tag Management Systems, Customer Journey Analytics, Stream Analytics, E-Commerce Data Integration, and Master Data Management (MDM)
Reviews
Reviewers' Company Size
Lytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Tealium Customer Data Hub
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Publishing
32.3%
Marketing and Advertising
10.8%
Financial Services
9.2%
Media Production
7.7%
Computer Software
6.2%
Other
33.8%
Retail
8.6%
Financial Services
8.6%
Insurance
6.2%
Leisure, Travel & Tourism
5.9%
Telecommunications
5.5%
Other
65.2%
Most Helpful Reviews
Lytics
Most Helpful Favorable Review
Hailey S.
Verified User in Publishing
As a marketer, the best part of Lytics is the customized programs available for each individual part of the company, as well as each individual customer. Not only does Lytics allow me to target based on demographic information, but it also gives affinities...
Most Helpful Critical Review
Verified User in Publishing
The lack of responsiveness. Emails go unanswered for days. The service goes down affecting our sites' performance and there is no warning at all. Our account rep takes weeks to investigate and does not get back to us unless we hound him.
Tealium Customer Data Hub
Most Helpful Favorable Review
Verified User in Financial Services
I like that the user interface for defining audiences, enriching data, and actioning on the data is intuitive and easy to use. They just launched a redesign and it is even better now.
Most Helpful Critical Review
Verified User in Computer Software
If I could do it over, I would definitely not choose to buy Tealium. The Salesforce connector has been down for 3 months, and the customer support team has been very slow to help. It's basic functionality we need. Tealium introduced a production bug that...
Hailey S.
Verified User in Publishing
As a marketer, the best part of Lytics is the customized programs available for each individual part of the company, as well as each individual customer. Not only does Lytics allow me to target based on demographic information, but it also gives affinities...
Verified User in Financial Services
I like that the user interface for defining audiences, enriching data, and actioning on the data is intuitive and easy to use. They just launched a redesign and it is even better now.
Verified User in Publishing
The lack of responsiveness. Emails go unanswered for days. The service goes down affecting our sites' performance and there is no warning at all. Our account rep takes weeks to investigate and does not get back to us unless we hound him.
Verified User in Computer Software
If I could do it over, I would definitely not choose to buy Tealium. The Salesforce connector has been down for 3 months, and the customer support team has been very slow to help. It's basic functionality we need. Tealium introduced a production bug that...
Alternatives
Discussions
As a business that does not have an e-commerce platform, how are you using Lytics for lead gen?
1 comment
AW
Hi there, Great question. Although you dont sell products Lytics can still be a great tool for driving leads. I work a lot with industries that are not...Read more
Lytics has no more discussions with answers
Can you supply any details about the deployment process?
1 comment
Official Response from Tealium Customer Data Hub
Our standard net new deployment of our Universal Data Hub is 90 days. Deployment of AudienceStream alone may be shorter depending on steps already completed...Read more
How many product partnerships do you have?
1 comment
Official Response from Tealium Customer Data Hub
We have over one thousand integration points with close to nine hundred different technologies, covering both client-side and server-side data management...Read more
What constitutes the primary key for your CDP solution?
1 comment
Official Response from Tealium Customer Data Hub
Tealium supports more than one unique ID, and you can declare as many as necessary. In Tealium’s system, there is not one unique or master ID, but rather the...Read more
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