As a business that does not have an e-commerce platform, how are you using Lytics for lead gen?

Hi there, Great question. Although you dont sell products Lytics can still be a great tool for driving leads. I work a lot with industries that are not ecommerce but still need a lead pipeline for sales teams. Building leads is generally a process of converting an unknown site visitor to a known person (meaning you gather their email and details). So Lytics has many tools that allow you to build personalized messages for known and unknown visitors. Those personalized messages can take the form of a registration, maybe a lead qualification form or something creative along those lines. Additionally Lytics can help you understand your unknown visitors more deeply and deliver more personalized messaging in other channels like Facebook or Google Ads. My company is LeverageLab and we specialize in helping companies get the most from their CDP investment. We are a Lytics reseller and services provider if we can help you in any way we are happy to. I'm at annmarie.wills @ leveragelab.com