Compare Lytics and Segment 
At a Glance
Market Segments
Mid-Market (58.5% of reviews)
Mid-Market (47.2% of reviews)
Entry-Level Pricing
Contact Us
$120 Per month
Lytics
Star Rating
(68)3.9 out of 5
Market Segments
Mid-Market (58.5% of reviews)
Entry-Level Pricing
Contact Us
Browse all 2 pricing plansSegment
Star Rating
(555)4.5 out of 5
Market Segments
Mid-Market (47.2% of reviews)
Entry-Level Pricing
$120 Per month
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Lytics excels in Data Enrichment with a score of 9.2, while Segment's score of 8.6 indicates it may not provide as comprehensive enrichment features. Reviewers mention that Lytics offers more robust options for enhancing customer data.
- Reviewers mention that Segment shines in Integrations, scoring 9.1 compared to Lytics' score, which is not specified. Users on G2 highlight Segment's extensive library of pre-built connectors, making it easier to integrate with various platforms.
- Users say that Lytics has a strong performance in Data Subject Access Requests with a score of 9.1, while Segment does not provide a comparable score. Reviewers appreciate Lytics' streamlined process for handling data requests, which is crucial for compliance.
- G2 users report that Segment outperforms Lytics in Ease of Setup, with a score of 8.5 versus Lytics' 7.1. Users mention that Segment's onboarding process is more intuitive, allowing for quicker implementation.
- Reviewers mention that Lytics has a higher score in Data Unification at 9.3, indicating its strength in consolidating data from various sources, while Segment's capabilities in this area are less emphasized.
- Users on G2 report that Segment's Quality of Support is rated at 8.6, slightly higher than Lytics' 8.1. Reviewers appreciate Segment's responsive customer service and helpful resources, which enhance the overall user experience.
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Pricing
Entry-Level Pricing
Lytics
Cloud Connect
Contact Us
With Lytics Cloud Connect, a reverse ETL solution, you can take customer data straight from your data warehouse and use it to create highly specific segments in your existing ad networks. Eliminate silos, gain better insights, and use those insights to improve marketing ROI. Activate your data warehouse with Cloud Connect.
- SQL Audience Builder
- Destinations
- Data warehouse connections
Segment
Team
$120
Per month
- Base includes 10,000 MTU
- Unlimited Sources
- Unlimited Destinations
Free Trial
Lytics
Free Trial is available
Segment
Free Trial is available
Ratings
Meets Requirements
7.6
60
8.9
420
Ease of Use
7.8
60
8.8
421
Ease of Setup
7.1
28
8.5
239
Ease of Admin
7.5
29
9.0
234
Quality of Support
8.1
59
8.6
361
Has the product been a good partner in doing business?
8.0
29
8.8
223
Product Direction (% positive)
7.7
57
8.3
380
Features by Category
Administration
Not enough data
8.6
85
Not enough data
8.2
67
Not enough data
8.7
76
Not enough data
8.0
84
Management
Not enough data
8.2
42
Not enough data
8.5
51
Not enough data
8.6
48
Not enough data
8.0
47
Not enough data
8.6
45
Compliance
Not enough data
8.9
95
Not enough data
8.7
79
Not enough data
8.8
84
Not enough data
8.7
82
Security
Not enough data
9.0
55
Not enough data
8.4
53
Not enough data
8.9
49
Data Quality
Not enough data
8.7
98
Not enough data
9.1
97
Not enough data
9.3
97
Maintainence
Not enough data
9.0
52
Not enough data
8.7
45
Generative AI
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Segmentation
Not enough data
Not enough data
Not enough data
Not enough data
Targeting
Not enough data
Not enough data
Not enough data
Not enough data
Triggered Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Personalized Content
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Management
Not enough data
Not enough data
Not enough data
Not enough data
Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Sourcing
9.2
14
|
Verified
8.6
137
|
Verified
8.0
15
|
Verified
8.8
140
|
Verified
7.9
15
|
Verified
Feature Not Available
8.2
15
|
Verified
8.8
132
|
Verified
Intelligence
8.1
14
|
Verified
8.1
119
|
Verified
7.5
14
|
Verified
7.0
81
|
Verified
8.5
12
|
Verified
Feature Not Available
Functionality
Not enough data
9.1
27
Not enough data
8.4
18
Not enough data
8.8
26
Not enough data
9.0
24
Not enough data
8.7
25
Not enough data
9.1
25
Not enough data
9.0
26
Not enough data
8.7
25
Not enough data
8.6
24
Not enough data
8.7
29
Not enough data
9.0
27
Not enough data
9.0
28
Functionality
Not enough data
9.0
20
Not enough data
8.6
20
Not enough data
9.1
23
Not enough data
8.3
20
Not enough data
8.4
17
Not enough data
8.5
22
Not enough data
8.6
19
Not enough data
8.2
14
Not enough data
8.6
17
Development
Not enough data
8.9
47
Not enough data
8.1
39
Management
Not enough data
8.0
46
Not enough data
8.6
43
Integration Options
Not enough data
8.4
23
Not enough data
8.4
23
Not enough data
8.8
39
Not enough data
8.5
20
Data Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Feature Not Available
Feature Not Available
Functionality
Not enough data
8.4
18
Not enough data
8.6
13
Not enough data
8.6
11
Not enough data
8.8
12
Categories
Categories
Shared Categories
Lytics and Segment are categorized as Customer Data Platform (CDP) and Reverse ETL
Unique Categories
Segment is categorized as Consent Management Platform (CMP), Data Subject Access Request (DSAR), Data Privacy Management, Data Governance, and E-Commerce Data Integration
Reviews
Reviewers' Company Size
Lytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Segment
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Publishing
32.3%
Marketing and Advertising
10.8%
Financial Services
9.2%
Media Production
7.7%
Computer Software
6.2%
Other
33.8%
Computer Software
21.7%
Information Technology and Services
12.9%
Financial Services
8.8%
Internet
7.4%
Marketing and Advertising
5.3%
Other
43.9%
Most Helpful Reviews
Lytics
Most Helpful Favorable Review
Hailey S.
Verified User in Publishing
As a marketer, the best part of Lytics is the customized programs available for each individual part of the company, as well as each individual customer. Not only does Lytics allow me to target based on demographic information, but it also gives affinities...
Most Helpful Critical Review
Verified User in Publishing
The lack of responsiveness. Emails go unanswered for days. The service goes down affecting our sites' performance and there is no warning at all. Our account rep takes weeks to investigate and does not get back to us unless we hound him.
Segment
Most Helpful Favorable Review
Bradley H.
Verified User in Internet
I think segment is best for early stage companies who want to test out lots of other services... One integration allows you to pipe your data pretty much anywhere you want. It keeps the codebase organized and uncluttered and lets developers focus on...
Most Helpful Critical Review
Verified User in Supermarkets
There are competitors that are more cheaper and efficient
Hailey S.
Verified User in Publishing
As a marketer, the best part of Lytics is the customized programs available for each individual part of the company, as well as each individual customer. Not only does Lytics allow me to target based on demographic information, but it also gives affinities...
Bradley H.
Verified User in Internet
I think segment is best for early stage companies who want to test out lots of other services... One integration allows you to pipe your data pretty much anywhere you want. It keeps the codebase organized and uncluttered and lets developers focus on...
Verified User in Publishing
The lack of responsiveness. Emails go unanswered for days. The service goes down affecting our sites' performance and there is no warning at all. Our account rep takes weeks to investigate and does not get back to us unless we hound him.
Verified User in Supermarkets
There are competitors that are more cheaper and efficient
Alternatives
Discussions
As a business that does not have an e-commerce platform, how are you using Lytics for lead gen?
1 comment
AW
Hi there, Great question. Although you dont sell products Lytics can still be a great tool for driving leads. I work a lot with industries that are not...Read more
Lytics has no more discussions with answers
What is the best way to do QA of tracking implementation?
1 comment
CR
My experience tells me that I always need to do end-to-end testing, just relying on that whenever an event ends up in segment, it will also end up in the...Read more
I used segment in different organizations as I was the one suggesting it, but then
1 comment
AB
There is if you become a referral partner, but is an involved process with approval....Read more
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