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- Lotame Spherical Platform-vs-Oracle BlueKai Data Management Platform
Compare Lotame Spherical Platform and Oracle BlueKai Data Management Platform 
At a Glance
Market Segments
Mid-Market (58.9% of reviews)
Enterprise (47.1% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Lotame Spherical Platform
Star Rating
(116)4.4 out of 5
Market Segments
Mid-Market (58.9% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Lotame Spherical PlatformOracle BlueKai Data Management Platform
Star Rating
(19)3.9 out of 5
Market Segments
Enterprise (47.1% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Oracle BlueKai Data Management PlatformSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Oracle BlueKai excels in 1st-Party Data Integration with a score of 8.3, while Lotame Spherical Platform offers a slightly higher score of 8.8, indicating that Lotame may provide a more seamless experience for integrating first-party data.
- Reviewers mention that Lotame Spherical Platform shines in Quality of Support, scoring 9.2 compared to Oracle BlueKai's 6.4. This suggests that users of Lotame may experience more responsive and helpful customer service.
- G2 users highlight that Lotame's Audience Segmentation feature is particularly strong, with a score of 9.0, while Oracle BlueKai's score of 8.4 indicates it may not be as robust in this area, making Lotame a better choice for detailed audience targeting.
- Users on G2 report that Oracle BlueKai's Offline Data Integration received a score of 7.8, which is higher than Lotame's 6.9, suggesting that Oracle may have an edge in handling offline data sources effectively.
- Reviewers say that Lotame Spherical Platform's User, Role, and Access Management feature is rated at 8.7, outperforming Oracle BlueKai's 7.5, indicating that Lotame provides more comprehensive control over user permissions and roles.
- Users report that while both platforms offer decent performance, Lotame Spherical Platform's Performance and Reliability score of 8.7 significantly surpasses Oracle BlueKai's 7.1, suggesting a more stable and reliable user experience with Lotame.
Pricing
Entry-Level Pricing
Lotame Spherical Platform
No pricing availableOracle BlueKai Data Management Platform
No pricing availableFree Trial
Lotame Spherical Platform
No trial information availableOracle BlueKai Data Management Platform
No trial information availableRatings
Meets Requirements
8.4
97
8.0
19
Ease of Use
8.6
96
7.5
19
Ease of Setup
8.4
48
7.3
8
Ease of Admin
8.5
49
7.4
9
Quality of Support
9.2
94
6.4
17
Has the product been a good partner in doing business?
9.3
50
6.9
9
Product Direction (% positive)
8.7
88
7.5
19
Features by Category
Data Integration
8.8
64
8.3
12
8.0
46
7.4
11
8.2
62
8.4
18
6.9
31
7.8
10
7.9
42
7.0
15
8.6
52
7.9
11
Data Analysis & Optimization
9.0
67
8.4
19
8.1
63
7.2
17
8.0
64
6.8
16
7.6
60
Feature Not Available
Platform
8.2
55
7.7
15
8.7
56
7.5
17
8.7
63
Feature Not Available
8.3
52
7.7
16
8.3
41
8.2
11
Categories
Categories
Shared Categories
Lotame Spherical Platform and Oracle BlueKai Data Management Platform are categorized as Data Management Platform (DMP)
Unique Categories
Lotame Spherical Platform has no unique categories
Oracle BlueKai Data Management Platform has no unique categories
Reviews
Reviewers' Company Size
Lotame Spherical Platform
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Oracle BlueKai Data Management Platform
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
47.3%
Online Media
11.6%
Publishing
9.8%
Media Production
3.6%
Leisure, Travel & Tourism
3.6%
Other
24.1%
Marketing and Advertising
42.1%
Insurance
10.5%
Publishing
5.3%
Newspapers
5.3%
Media Production
5.3%
Other
31.6%
Most Helpful Reviews
Lotame Spherical Platform
Most Helpful Favorable Review
Verified User in Political Organization
Flexibility and customization are two keys.
Most Helpful Critical Review
Verified User in Marketing and Advertising
It didn't really meet the expectations that we were looking for in a DMP
Oracle BlueKai Data Management Platform
Most Helpful Favorable Review
Verified User in Marketing and Advertising
BlueKai is just about on every vendor presentation deck--it's even so popular now that most media people just assume your media company has a data partnership with them. As far as data goes, I would definitely recommend them for agencies to use in the...
Most Helpful Critical Review
Emily M.
Verified User in Insurance
At times it seemed like a little much was on the screen. Making the interface cleaner would be helpful.
Verified User in Political Organization
Flexibility and customization are two keys.
Verified User in Marketing and Advertising
BlueKai is just about on every vendor presentation deck--it's even so popular now that most media people just assume your media company has a data partnership with them. As far as data goes, I would definitely recommend them for agencies to use in the...
Verified User in Marketing and Advertising
It didn't really meet the expectations that we were looking for in a DMP
Emily M.
Verified User in Insurance
At times it seemed like a little much was on the screen. Making the interface cleaner would be helpful.
Alternatives
Discussions
What is lotame?
2 comments
DD
Lotame is a Data Management Platform DMP (or a hybrid of DMP + Consumer Data Platform (CDP)).Read more
What does the word "Lotame" mean?
1 comment
Official Response from Lotame Spherical Platform
When Lotame was founded in 2006 as the first DMP, the name meant Locate, Target, Message. The original use case of the DMP was very advertising-driven,...Read more
Can I use my data in other platforms or DSPs?
1 comment
Official Response from Lotame Spherical Platform
Lotame is a fully media agnostic platform, meaning that we don’t dictate which channels you use to activate your data. Instead, we have set up direct...Read more
Offline data upload in bluekai
1 comment
CC
Hi, Monica. You can reference the Help documentation found in the link below. Let me know if you need additional help. ...Read more
Oracle BlueKai Data Management Platform has no more discussions with answers
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