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- Lotame Spherical Platform
- OnAudience.com - Data Management Platform
- Lotame Spherical Platform-vs-OnAudience.com - Data Management Platform
Compare Lotame Spherical Platform and OnAudience.com - Data Management Platform 
At a Glance
Market Segments
Mid-Market (58.9% of reviews)
Small-Business (88.0% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Lotame Spherical Platform
Star Rating
(116)4.4 out of 5
Market Segments
Mid-Market (58.9% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Lotame Spherical PlatformOnAudience.com - Data Management Platform
Star Rating
(31)4.8 out of 5
Market Segments
Small-Business (88.0% of reviews)
Entry-Level Pricing
No pricing available
Learn more about OnAudience.com - Data Management PlatformSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Lotame Spherical Platform excels in 1st-Party Data Integration with a score of 8.8, while OnAudience.com shines in this area with a remarkable score of 9.8, indicating a more seamless integration experience for users.
- Reviewers mention that OnAudience.com offers superior Offline Data Integration, scoring 9.4 compared to Lotame's 6.9, which suggests that OnAudience.com provides better capabilities for integrating offline data sources.
- G2 users highlight that the audience segmentation feature in OnAudience.com is rated at 9.8, significantly higher than Lotame's 9.0, indicating that users find OnAudience.com more effective for creating targeted audience segments.
- Users on G2 report that the custom reports feature in OnAudience.com is highly praised with a score of 9.5, while Lotame's score of 7.6 suggests that users may find OnAudience.com more flexible and user-friendly for generating tailored reports.
- Reviewers mention that the quality of support for OnAudience.com is rated at 9.8, which is higher than Lotame's 9.2, indicating that users feel more satisfied with the support they receive from OnAudience.com.
- Users say that OnAudience.com outperforms Lotame in terms of performance and reliability, scoring 9.7 compared to Lotame's 8.7, suggesting that OnAudience.com provides a more stable and dependable platform for data management.
Pricing
Entry-Level Pricing
Lotame Spherical Platform
No pricing availableOnAudience.com - Data Management Platform
No pricing availableFree Trial
Lotame Spherical Platform
No trial information availableOnAudience.com - Data Management Platform
No trial information availableRatings
Meets Requirements
8.4
97
9.2
23
Ease of Use
8.6
96
9.3
23
Ease of Setup
8.4
48
9.4
11
Ease of Admin
8.5
49
9.1
11
Quality of Support
9.2
94
9.8
23
Has the product been a good partner in doing business?
9.3
50
9.1
11
Product Direction (% positive)
8.7
88
10.0
23
Features by Category
Data Integration
8.8
64
9.8
10
8.0
46
9.8
8
8.2
62
9.8
9
6.9
31
9.4
6
7.9
42
Not enough data
8.6
52
9.2
6
Data Analysis & Optimization
9.0
67
9.8
8
8.1
63
9.7
5
8.0
64
8.9
6
7.6
60
9.5
7
Platform
8.2
55
9.7
5
8.7
56
9.2
6
8.7
63
9.7
6
8.3
52
9.4
6
8.3
41
Feature Not Available
Categories
Categories
Shared Categories
Lotame Spherical Platform and OnAudience.com - Data Management Platform are categorized as Data Management Platform (DMP)
Unique Categories
Lotame Spherical Platform has no unique categories
OnAudience.com - Data Management Platform has no unique categories
Reviews
Reviewers' Company Size
Lotame Spherical Platform
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
OnAudience.com - Data Management Platform
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
47.3%
Online Media
11.6%
Publishing
9.8%
Media Production
3.6%
Leisure, Travel & Tourism
3.6%
Other
24.1%
Marketing and Advertising
64.0%
Internet
12.0%
Online Media
8.0%
Information Technology and Services
4.0%
Financial Services
4.0%
Other
8.0%
Most Helpful Reviews
Lotame Spherical Platform
Most Helpful Favorable Review
Verified User in Marketing and Advertising
Lotame is a great because they have the data collection capabilities that is as granular as we need and the API's to leverage that data in realtime.
Most Helpful Critical Review
Verified User in Political Organization
The reporting within lotame, there is always room for improvement.
OnAudience.com - Data Management Platform
Most Helpful Favorable Review
Verified User in Marketing and Advertising
Reaching B2B customers. Actually, with DMP you can reach any kind of clients but our company is focused on the B2B sector and the OnAudience.com technology helped us to acquire new users from that market segment.
Most Helpful Critical Review
Verified User in Online Media
A bit too expensive, but comparing with my past experiences with data providers, this one worth that money.
Verified User in Marketing and Advertising
Lotame is a great because they have the data collection capabilities that is as granular as we need and the API's to leverage that data in realtime.
Verified User in Marketing and Advertising
Reaching B2B customers. Actually, with DMP you can reach any kind of clients but our company is focused on the B2B sector and the OnAudience.com technology helped us to acquire new users from that market segment.
Verified User in Political Organization
The reporting within lotame, there is always room for improvement.
Verified User in Online Media
A bit too expensive, but comparing with my past experiences with data providers, this one worth that money.
Alternatives
Discussions
What is lotame?
2 comments
DD
Lotame is a Data Management Platform DMP (or a hybrid of DMP + Consumer Data Platform (CDP)).Read more
What does the word "Lotame" mean?
1 comment
Official Response from Lotame Spherical Platform
When Lotame was founded in 2006 as the first DMP, the name meant Locate, Target, Message. The original use case of the DMP was very advertising-driven,...Read more
Can I use my data in other platforms or DSPs?
1 comment
Official Response from Lotame Spherical Platform
Lotame is a fully media agnostic platform, meaning that we don’t dictate which channels you use to activate your data. Instead, we have set up direct...Read more
OnAudience.com - Data Management Platform has no discussions with answers
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