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- Lotame Spherical Platform-vs-Nielsen DMP
Compare Lotame Spherical Platform and Nielsen DMP 
At a Glance
Market Segments
Mid-Market (58.9% of reviews)
Enterprise (46.7% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Lotame Spherical Platform
Star Rating
(116)4.4 out of 5
Market Segments
Mid-Market (58.9% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Lotame Spherical PlatformNielsen DMP
Star Rating
(16)3.4 out of 5
Market Segments
Enterprise (46.7% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Nielsen DMPSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that the Lotame Spherical Platform excels in audience segmentation with a score of 9.0, while Nielsen DMP falls short at 6.9, indicating that Lotame provides more robust tools for targeting specific demographics effectively.
- Reviewers mention that the quality of support for Lotame Spherical Platform is rated highly at 9.2, compared to Nielsen DMP's 8.3, suggesting that users find Lotame's customer service more responsive and helpful.
- G2 users highlight that Lotame's data integration capabilities, particularly for 1st-party data, score an impressive 8.8, whereas Nielsen DMP's score of 7.8 indicates a less seamless experience in integrating proprietary data sources.
- Users on G2 note that the ease of use for Lotame Spherical Platform is rated at 8.6, significantly higher than Nielsen DMP's 6.8, which suggests that Lotame offers a more intuitive interface for everyday users.
- Reviewers say that Lotame's performance and reliability score of 8.7 outshines Nielsen DMP's 5.7, indicating that users experience fewer issues and better uptime with Lotame's platform.
- Users report that Lotame's custom reports feature, rated at 7.6, provides more flexibility and depth compared to Nielsen DMP's 4.0, allowing users to tailor their analytics to specific business needs more effectively.
Pricing
Entry-Level Pricing
Lotame Spherical Platform
No pricing availableNielsen DMP
No pricing availableFree Trial
Lotame Spherical Platform
No trial information availableNielsen DMP
No trial information availableRatings
Meets Requirements
8.4
97
6.0
10
Ease of Use
8.6
96
6.8
10
Ease of Setup
8.4
48
5.7
5
Ease of Admin
8.5
49
6.0
5
Quality of Support
9.2
94
8.3
10
Has the product been a good partner in doing business?
9.3
50
9.0
5
Product Direction (% positive)
8.7
88
5.6
8
Features by Category
Data Integration
8.8
64
7.8
6
8.0
46
Not enough data
8.2
62
5.7
5
6.9
31
Not enough data
7.9
42
Not enough data
8.6
52
Not enough data
Data Analysis & Optimization
9.0
67
6.9
7
8.1
63
4.0
5
8.0
64
4.3
7
7.6
60
4.0
7
Platform
8.2
55
Not enough data
8.7
56
6.0
5
8.7
63
5.7
7
8.3
52
6.4
6
8.3
41
6.7
5
Categories
Categories
Shared Categories
Lotame Spherical Platform and Nielsen DMP are categorized as Data Management Platform (DMP)
Unique Categories
Lotame Spherical Platform has no unique categories
Nielsen DMP has no unique categories
Reviews
Reviewers' Company Size
Lotame Spherical Platform
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Nielsen DMP
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
47.3%
Online Media
11.6%
Publishing
9.8%
Media Production
3.6%
Leisure, Travel & Tourism
3.6%
Other
24.1%
Marketing and Advertising
33.3%
Utilities
6.7%
Sports
6.7%
Restaurants
6.7%
Publishing
6.7%
Other
40.0%
Most Helpful Reviews
Lotame Spherical Platform
Most Helpful Favorable Review
Verified User in Political Organization
Flexibility and customization are two keys.
Most Helpful Critical Review
Verified User in Publishing
The match between the lotame audience and publisher is usually very low.
Nielsen DMP
Most Helpful Favorable Review
Star G.
Verified User in Utilities
The absolute ease of use and ability to act on new marketing trends
Most Helpful Critical Review
Verified User in Airlines/Aviation
There's a lot of things that are not working and still manual. Those were not anticipated
Verified User in Political Organization
Flexibility and customization are two keys.
Star G.
Verified User in Utilities
The absolute ease of use and ability to act on new marketing trends
Verified User in Publishing
The match between the lotame audience and publisher is usually very low.
Verified User in Airlines/Aviation
There's a lot of things that are not working and still manual. Those were not anticipated
Alternatives
Discussions
What is lotame?
2 comments
DD
Lotame is a Data Management Platform DMP (or a hybrid of DMP + Consumer Data Platform (CDP)).Read more
What does the word "Lotame" mean?
1 comment
Official Response from Lotame Spherical Platform
When Lotame was founded in 2006 as the first DMP, the name meant Locate, Target, Message. The original use case of the DMP was very advertising-driven,...Read more
Can I use my data in other platforms or DSPs?
1 comment
Official Response from Lotame Spherical Platform
Lotame is a fully media agnostic platform, meaning that we don’t dictate which channels you use to activate your data. Instead, we have set up direct...Read more
Nielsen DMP has no discussions with answers
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