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At a Glance
LinkedIn Marketing Solutions
LinkedIn Marketing Solutions
Star Rating
(255)4.0 out of 5
Market Segments
Small-Business (44.9% of reviews)
Information
Entry-Level Pricing
No pricing available
Learn more about LinkedIn Marketing Solutions
Skai
Skai
Star Rating
(296)4.1 out of 5
Market Segments
Mid-Market (44.6% of reviews)
Information
Entry-Level Pricing
No pricing available
Learn more about Skai
AI Generated Summary
AI-generated. Powered by real user reviews.
  • Users report that Skai excels in Paid Keyword Optimization with a score of 8.5, while LinkedIn Marketing Solutions offers a slightly lower performance in this area, indicating that Skai may provide more effective tools for managing keyword strategies.
  • Reviewers mention that Skai's Quality of Support is rated at 8.3, significantly higher than LinkedIn's 7.5, suggesting that users may find Skai more responsive and helpful when issues arise.
  • G2 users highlight that Skai's Bulk Editing feature stands out with a score of 8.3, compared to LinkedIn's disappointing 5.6, indicating that Skai may offer a more efficient way to manage large campaigns.
  • Users on G2 report that Skai's Budget Execution & Monitoring capabilities are rated at 8.1, which is higher than LinkedIn's 7.3, suggesting that Skai may provide better tools for tracking and managing advertising budgets.
  • Reviewers mention that LinkedIn Marketing Solutions shines in Targeting with a score of 8.6, slightly ahead of Skai's 8.3, indicating that LinkedIn may offer more robust options for reaching specific audiences.
  • Users say that Skai's Reporting Performance Metrics is rated exceptionally high at 9.0, while LinkedIn's performance in this area is not as strong, suggesting that Skai may provide more comprehensive insights into campaign effectiveness.
Pricing
Entry-Level Pricing
LinkedIn Marketing Solutions
No pricing available
Skai
No pricing available
Free Trial
LinkedIn Marketing Solutions
No trial information available
Skai
No trial information available
Ratings
Meets Requirements
8.2
209
8.0
259
Ease of Use
8.0
211
7.6
258
Ease of Setup
7.7
96
7.4
153
Ease of Admin
7.9
93
7.7
157
Quality of Support
7.5
184
8.3
253
Has the product been a good partner in doing business?
7.8
89
8.3
155
Product Direction (% positive)
6.7
206
8.0
250
Features by Category
Paid Search AdvertisingHide 22 FeaturesShow 22 Features
Not enough data
7.8
3,170
Not enough data
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
7.3
2,739
8.0
1,689
Platform Interoperability
Not enough data
Not enough data
Mobile Functionality
Not enough data
7.8
41
Campaign Management
7.4
154
7.8
92
7.0
149
8.0
90
Feature Not Available
8.0
82
5.6
117
8.3
84
6.0
110
7.9
79
Feature Not Available
Feature Not Available
7.6
108
Feature Not Available
Feature Not Available
8.0
62
Feature Not Available
8.2
77
7.0
134
7.6
71
6.8
119
Feature Not Available
7.1
60
8.0
29
6.7
61
Feature Not Available
Targeting
8.6
160
8.3
82
7.8
131
8.0
74
8.3
153
8.3
83
7.9
129
7.9
60
Mobile
Not enough data
8.2
41
7.1
60
8.0
29
6.7
61
Feature Not Available
Platform
7.3
101
7.6
65
Feature Not Available
7.6
70
7.8
138
8.2
79
7.9
154
7.6
86
7.7
132
8.2
73
7.0
136
7.9
80
7.3
122
7.8
83
8.0
106
Feature Not Available
7.4
144
7.6
77
Social Media AdvertisingHide 28 FeaturesShow 28 Features
7.4
2,638
7.9
1,641
Platform Interoperability
7.9
20
7.5
6
Social Functionality
Feature Not Available
7.9
57
Campaign Management
7.4
154
7.8
92
7.0
149
8.0
90
Feature Not Available
8.0
82
5.6
117
8.3
84
6.0
110
7.9
79
Feature Not Available
Feature Not Available
7.6
108
Feature Not Available
Feature Not Available
8.0
62
Feature Not Available
8.2
77
7.0
134
7.6
71
6.8
119
Feature Not Available
7.1
60
8.0
29
6.7
61
Feature Not Available
Targeting
8.6
160
8.3
82
7.8
131
8.0
74
8.3
153
8.3
83
7.9
129
7.9
60
Platform
7.3
101
7.6
65
Feature Not Available
7.6
70
7.8
138
8.2
79
7.9
154
7.6
86
7.7
132
8.2
73
7.0
136
7.9
80
7.3
122
7.8
83
8.0
106
Feature Not Available
7.4
144
7.6
77
Retail Media Advertising PlatformsHide 11 FeaturesShow 11 Features
Not enough data
8.6
50
Platform Basics
Not enough data
8.6
6
Not enough data
8.7
5
Not enough data
8.7
5
Not enough data
Not enough data
Platform Data
Not enough data
9.0
7
Not enough data
9.5
7
Not enough data
8.6
7
Platform Additional Functionality
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.5
6
Not enough data
7.9
7
Categories
Categories
Shared Categories
LinkedIn Marketing Solutions
LinkedIn Marketing Solutions
Skai
Skai
LinkedIn Marketing Solutions and Skai are categorized as Social Media Advertising
Unique Categories
LinkedIn Marketing Solutions
LinkedIn Marketing Solutions is categorized as Visitor Identification
Reviews
Reviewers' Company Size
LinkedIn Marketing Solutions
LinkedIn Marketing Solutions
Small-Business(50 or fewer emp.)
44.9%
Mid-Market(51-1000 emp.)
38.8%
Enterprise(> 1000 emp.)
16.3%
Skai
Skai
Small-Business(50 or fewer emp.)
26.1%
Mid-Market(51-1000 emp.)
44.6%
Enterprise(> 1000 emp.)
29.3%
Reviewers' Industry
LinkedIn Marketing Solutions
LinkedIn Marketing Solutions
Marketing and Advertising
19.6%
Computer Software
12.7%
Information Technology and Services
10.6%
Internet
5.3%
Management Consulting
4.1%
Other
47.8%
Skai
Skai
Marketing and Advertising
56.1%
Internet
11.1%
Retail
7.9%
Consumer Goods
2.1%
Financial Services
1.4%
Other
21.4%
Most Helpful Reviews
LinkedIn Marketing Solutions
LinkedIn Marketing Solutions
Most Helpful Favorable Review
Verified User in Marketing and Advertising
GM
Verified User in Marketing and Advertising

What I liked most about this service was how you are able to do a lot of different things with it. You can create influencers, long-form blog and send out targeted email blasts to specific targets of your choosing. LinkedIn is great for ensuring that your...

Most Helpful Critical Review
Matt H.
MH
Matt H.
Verified User in Marketing and Advertising

I didn't like how sponsored updates charged you per click if someone clicked to your company page rather than the ad at hand. Also wasn't crazy about the reporting, as you have no ideas what company clicked. Also if you have any issues with your LinkedIn...

Skai
Skai
Most Helpful Favorable Review
Janel L.
JL
Janel L.
Verified User in Marketing and Advertising

As a company, Kenshoo is constantly innovating and staying ahead of the competition. As a platform, I love the enhancement to our productivity. My team gets more done faster, allowing them to focus on the elements of campaign management that can truly...

Most Helpful Critical Review
Cory C.
CC
Cory C.
Verified User in Internet

I'll start with things I haven't used very much: reporting, dashboard, dimensions or keyword tool. I use the Google Keyword Tool. I can't give an opinion of these because I don't use it much, but reporting isn't something I do very much since we don't have...

Alternatives
LinkedIn Marketing Solutions
LinkedIn Marketing Solutions Alternatives
Facebook for Business
Facebook
Add Facebook for Business
AdRoll
AdRoll
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Marin Software
Marin Software
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Twitter Ads
Twitter Ads
Add Twitter Ads
Skai
Skai Alternatives
Marin Software
Marin Software
Add Marin Software
Facebook for Business
Facebook
Add Facebook for Business
AdRoll
AdRoll
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Acquisio
Acquisio
Add Acquisio
Discussions
LinkedIn Marketing Solutions
LinkedIn Marketing Solutions Discussions
What other ways are there to track the success of a campaign if not down to the individual?
2 comments
Gina Marie K.
GK
Hi Nadia, I first used LinkedIn for marketing four years ago. My question involved a very specific area - the source of business, down to the transaction or...Read more
How can LinkedIn be used for marketing?
1 comment
Mohamed M.
MM
By building a strong profile related to your business.Read more
What are marketing solutions?
1 comment
Iago O.
IO
LinkedIn offers various marketing solutions to help companies achieve their marketing goals. Some of the marketing solutions offered by LinkedIn include: 1....Read more
Skai
Skai Discussions
Monty the Mongoose crying
Skai has no discussions with answers