LinkedIn Marketing Solutions Reviews & Product Details

I use LinkedIn Marketing Solutions for B2B ABM campaigns, and I find it to be the best and the only tool with first-party data that connects with real people for targeting a list of companies that really matter to us. It's the best Ad Tech tool for B2B marketing with real people. Unlike other tools like 6Sense and Zoominfo that rely on third-party platforms for audience segments, LinkedIn Marketing Solutions targets people on LinkedIn with professional profiles. Setting up LinkedIn Marketing Solutions and planning a campaign was easy. I give it a 10 for B2B advertising. Review collected by and hosted on G2.com.

The Text ads from LinkedIn Marketing Solutions are less effective in my context on a couple of occasions that I have tried. Review collected by and hosted on G2.com.

Super-detailed targeting options like job title, company size, industry, etc. Lead Gen Forms are smooth and convert well—people don't need to leave LinkedIn. Works really well for high-ticket or niche services (consulting, software, training, etc.). Review collected by and hosted on G2.com.

CPC and CPM are quite high. If you don’t monitor closely, the budget disappears fast. The campaign manager interface is decent, but feels a bit clunky compared to Meta Ads. Sometimes audience sizes shrink drastically when layering too many filters—so reach becomes a challenge. Review collected by and hosted on G2.com.

The support from LinkedIn representatives is unlike any other vendor I've worked with before. The robust features, placements, and segmentation for B2B verticals is unlike any other platform.

LinkedIn ads have been an optimal strategy for driving traffic, engagement, and demand generation efforts. Lead quality has always been in the green, due to the ability to target decision makers and industry professionals. Review collected by and hosted on G2.com.

The cost associated with generating a lead, or simply a click is much higher compared to other creative marketing channels. Review collected by and hosted on G2.com.

The layers of targeting across Dynamic Account Lists tied to our CRM over person-level detailed demographics is invaluable to be able to make our advertising most effective. Also the support team is always amazing - providing industry data and recommendations continuously. Review collected by and hosted on G2.com.

Expensive - the majority of our impressions and traffic are coming from the Audience Network rather than on the LinkedIn platform itself, since it's a much more competitive space Review collected by and hosted on G2.com.

LinkedIn speaks for itself. The company has been familiar to the world for years Review collected by and hosted on G2.com.

Costs and clients location but still worth the upside Review collected by and hosted on G2.com.

I enjoy using LinkedIn because it is by far the best networking and marketing tool ever invented. Review collected by and hosted on G2.com.

There is nothing that I dislike about the tool. Review collected by and hosted on G2.com.

LinkedIn Marketing Solutions is great for reaching the right B2B audience. The targeting is super precise — by job title, company size, industry, and more. We've seen strong results with lead gen forms and sponsored content, especially for high-value offers. It’s not the cheapest platform, but the lead quality makes it worth it. Review collected by and hosted on G2.com.

The cost can be high compared to other ad platforms, especially for smaller budgets. Also, the reporting dashboard isn’t as intuitive or customizable as tools like Google Ads. Review collected by and hosted on G2.com.

Some really great ad types and CTV is good Review collected by and hosted on G2.com.

general ads are very pricy. Targeting is ocassionally off Review collected by and hosted on G2.com.

LinkedIn marketing solutions is a great tool for professional marketing solutions - great targeting features Review collected by and hosted on G2.com.

Sometimes the updates are hard to learn where changes are Review collected by and hosted on G2.com.

Great targeting for ads to B2B audiences Review collected by and hosted on G2.com.

Can be very expensive compared to other channels Review collected by and hosted on G2.com.