Compare Lexer and Segment 
At a Glance
Market Segments
Small-Business (41.5% of reviews)
Mid-Market (47.2% of reviews)
Entry-Level Pricing
No pricing available
$120 Per month
Lexer
Star Rating
(53)4.5 out of 5
Market Segments
Small-Business (41.5% of reviews)
Entry-Level Pricing
No pricing available
Learn more about LexerSegment
Star Rating
(555)4.5 out of 5
Market Segments
Mid-Market (47.2% of reviews)
Entry-Level Pricing
$120 Per month
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Segment excels in "Standard Event Tracking" with a score of 8.7, while Lexer falls short with a score of 6.0. Reviewers mention that Segment's ability to track user interactions seamlessly enhances their analytics capabilities.
- Reviewers mention that Lexer shines in "Data Enrichment" with a score of 9.0, compared to Segment's 8.6. Users on G2 appreciate how Lexer provides comprehensive data insights that help in better customer segmentation.
- G2 users highlight that Segment offers superior "Ease of Setup" with a score of 8.5, while Lexer lags behind at 7.6. Users say that Segment's intuitive interface and straightforward onboarding process make it easier for teams to get started quickly.
- Users report that Lexer has a higher "Quality of Support" rating at 9.2 compared to Segment's 8.6. Reviewers mention that Lexer’s customer service is responsive and helpful, which is crucial for businesses needing timely assistance.
- Reviewers mention that Segment's "Data Subject Access Requests" feature scores an impressive 9.1, indicating strong compliance capabilities, while Lexer does not provide a comparable feature. Users say this is essential for businesses focused on data privacy regulations.
- Users on G2 report that Segment's "Custom Event Tracking" is rated at 8.3, which allows for tailored analytics, whereas Lexer’s offering in this area is less robust. Reviewers mention that this flexibility in Segment is a significant advantage for businesses with unique tracking needs.
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Pricing
Entry-Level Pricing
Lexer
No pricing availableSegment
Team
$120
Per month
- Base includes 10,000 MTU
- Unlimited Sources
- Unlimited Destinations
Free Trial
Lexer
Free Trial is available
Segment
Free Trial is available
Ratings
Meets Requirements
8.5
46
8.9
420
Ease of Use
8.0
46
8.8
421
Ease of Setup
7.9
14
8.5
239
Ease of Admin
8.7
14
9.0
234
Quality of Support
9.2
46
8.6
361
Has the product been a good partner in doing business?
8.9
14
8.8
223
Product Direction (% positive)
9.7
44
8.3
380
Features by Category
Metrics
7.1
8
Not enough data
7.3
8
Not enough data
6.5
8
Not enough data
8.1
8
Not enough data
7.3
8
Not enough data
7.1
8
Not enough data
6.5
8
Not enough data
6.0
8
Not enough data
6.0
8
Not enough data
Reporting
7.3
8
Not enough data
6.5
8
Not enough data
6.5
8
Not enough data
8.1
8
Not enough data
5.5
7
Not enough data
6.3
8
Not enough data
7.3
8
Not enough data
Other
8.3
8
Not enough data
6.0
7
Not enough data
4.4
6
Not enough data
6.4
7
Not enough data
6.2
7
Not enough data
5.0
6
Not enough data
5.5
7
Not enough data
Administration
6.9
7
Not enough data
5.7
7
Not enough data
7.1
7
Not enough data
7.6
7
Not enough data
Visitor Behavior
Not enough data
Not enough data
9.3
5
Not enough data
Not enough data
Not enough data
Templates
Not enough data
Not enough data
9.0
5
Not enough data
9.3
5
Not enough data
Personalization
9.0
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Multichannel
Not enough data
Not enough data
9.0
5
Not enough data
Not enough data
Not enough data
Administration
Not enough data
Not enough data
Not enough data
Not enough data
9.7
5
Not enough data
8.7
5
Not enough data
Administration
Not enough data
8.6
85
Not enough data
8.2
67
Not enough data
8.7
76
Not enough data
8.0
84
Management
Not enough data
8.2
42
Not enough data
8.5
51
Not enough data
8.6
48
Not enough data
8.0
47
Not enough data
8.6
45
Compliance
Not enough data
8.9
95
Not enough data
8.7
79
Not enough data
8.8
84
Not enough data
8.7
82
Security
Not enough data
9.0
55
Not enough data
8.4
53
Not enough data
8.9
49
Data Quality
Not enough data
8.7
98
Not enough data
9.1
97
Not enough data
9.3
97
Maintainence
Not enough data
9.0
52
Not enough data
8.7
45
Generative AI
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Data Sourcing
9.1
31
8.6
137
|
Verified
8.4
29
8.8
140
|
Verified
7.7
26
Feature Not Available
8.4
28
8.8
132
|
Verified
Intelligence
8.0
28
8.1
119
|
Verified
7.7
26
7.0
81
|
Verified
8.3
28
Feature Not Available
Functionality
Not enough data
9.1
27
Not enough data
8.4
18
Not enough data
8.8
26
Not enough data
9.0
24
Not enough data
8.7
25
Not enough data
9.1
25
Not enough data
9.0
26
Not enough data
8.7
25
Not enough data
8.6
24
Not enough data
8.7
29
Not enough data
9.0
27
Not enough data
9.0
28
Functionality
Not enough data
9.0
20
Not enough data
8.6
20
Not enough data
9.1
23
Not enough data
8.3
20
Not enough data
8.4
17
Not enough data
8.5
22
Not enough data
8.6
19
Not enough data
8.2
14
Not enough data
8.6
17
Development
Not enough data
8.9
47
Not enough data
8.1
39
Management
Not enough data
8.0
46
Not enough data
8.6
43
Integration Options
Not enough data
8.4
23
Not enough data
8.4
23
Not enough data
8.8
39
Not enough data
8.5
20
Data Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Feature Not Available
Marketing Operations
6.8
10
Not enough data
8.3
9
Not enough data
8.0
9
Not enough data
9.1
9
Not enough data
6.7
9
Not enough data
6.1
9
Not enough data
Campaign Activity
8.1
9
Not enough data
8.1
9
Not enough data
7.4
9
Not enough data
7.4
9
Not enough data
7.2
9
Not enough data
7.2
9
Not enough data
Functionality
Not enough data
8.4
18
Not enough data
8.6
13
Not enough data
8.6
11
Not enough data
8.8
12
Categories
Categories
Shared Categories
Lexer and Segment are categorized as Customer Data Platform (CDP)
Unique Categories
Lexer is categorized as Personalization, E-Commerce Personalization, Marketing Analytics, and Digital Analytics
Segment is categorized as Consent Management Platform (CMP), Data Subject Access Request (DSAR), Data Privacy Management, Data Governance, E-Commerce Data Integration, and Reverse ETL
Reviews
Reviewers' Company Size
Lexer
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Segment
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
41.5%
Apparel & Fashion
20.8%
Marketing and Advertising
9.4%
Consumer Goods
5.7%
Hospitality
3.8%
Other
18.9%
Computer Software
21.7%
Information Technology and Services
12.9%
Financial Services
8.8%
Internet
7.4%
Marketing and Advertising
5.3%
Other
43.9%
Most Helpful Reviews
Lexer
Most Helpful Favorable Review
Audrey G.
Verified User in Consumer Goods
The level of communication, support, energy from the team has been game-changing.
Most Helpful Critical Review
Verified User in Retail
- If upgrades need to be made it may take some time for them to come through. (If it's specific to your business) - Updates cause some errors with data. - Sometimes data isn't matched correctly in the CDP. (Developer updates)
Segment
Most Helpful Favorable Review
Tri Duong T.
Verified User in Internet
If there is an integration for a service, segment is a huge time saver. I don't need to implement any additional javascript snippets or change any other code in order to add new services.
Most Helpful Critical Review
Verified User in Computer & Network Security
The documentation for setting up Segment is awful. For comparison, I setup the same infrastructure for Rudder Analytics and had only 1 issue that was resolved with a single call to support. Segment, on the other hand, has offered support and many, many...
Audrey G.
Verified User in Consumer Goods
The level of communication, support, energy from the team has been game-changing.
Tri Duong T.
Verified User in Internet
If there is an integration for a service, segment is a huge time saver. I don't need to implement any additional javascript snippets or change any other code in order to add new services.
Verified User in Retail
- If upgrades need to be made it may take some time for them to come through. (If it's specific to your business) - Updates cause some errors with data. - Sometimes data isn't matched correctly in the CDP. (Developer updates)
Verified User in Computer & Network Security
The documentation for setting up Segment is awful. For comparison, I setup the same infrastructure for Rudder Analytics and had only 1 issue that was resolved with a single call to support. Segment, on the other hand, has offered support and many, many...
Alternatives
Discussions
Lexer has no discussions with answers
What is the best way to do QA of tracking implementation?
1 comment
CR
My experience tells me that I always need to do end-to-end testing, just relying on that whenever an event ends up in segment, it will also end up in the...Read more
I used segment in different organizations as I was the one suggesting it, but then
1 comment
AB
There is if you become a referral partner, but is an involved process with approval....Read more
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