2026 Best Software Awards are here!See the list
Compare LeadIQ and ZoomInfo Marketing 
At a Glance
Market Segments
Mid-Market (60.1% of reviews)
Mid-Market (43.6% of reviews)
Entry-Level Pricing
Free 1 Seat Per Month
Contact Us 1 Seats
LeadIQ
Star Rating
(1,158)4.2 out of 5
Market Segments
Mid-Market (60.1% of reviews)
Pros & Cons
Entry-Level Pricing
Free 1 Seat Per Month
Free Trial is available
Browse all 4 pricing plansZoomInfo Marketing
Star Rating
(181)4.4 out of 5
Market Segments
Mid-Market (43.6% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us 1 Seats
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that LeadIQ excels in user experience, particularly with its seamless integration for capturing leads from LinkedIn. Users appreciate how it saves time and reduces manual work, making the outbound process more efficient.
- Users say that ZoomInfo Marketing stands out for its robust capabilities in running various marketing campaigns, including B2B demand generation. Reviewers highlight its ability to direct traffic to websites, enhancing lead generation efforts.
- According to verified reviews, LeadIQ has a significant advantage in ease of use, with many users praising its intuitive extension and straightforward setup process. This has made it a preferred choice for those new to lead capture tools.
- Reviewers mention that while ZoomInfo Marketing offers advanced features like AI-driven targeting and firmographic data, some users feel it may require a steeper learning curve compared to LeadIQ, which is noted for its user-friendly interface.
- G2 reviewers highlight that LeadIQ has a higher volume of recent reviews, indicating a more active user base and up-to-date feedback. This suggests that users are consistently finding value in the product, as reflected in its overall satisfaction ratings.
- Users report that ZoomInfo Marketing's data quality and reporting features are highly regarded, with many noting that its insights into buying signals significantly enhance their marketing strategies, although some users wish for more straightforward integration options.
Pricing
Entry-Level Pricing
LeadIQ
Free plan
Free
1 Seat Per Month
Get started with LeadIQ for free, setup takes less than 5 minutes.
- 20 verified work emails per week
- 10 mobile phone numbers per month
- 40 email generations per month
ZoomInfo Marketing
Marketing Demand
Contact Us
1 Seats
Build, segment, and reach your next best customers with powerful B2B data and audience targeting.
- 75K included credits
- 25 intent topics (Custom & Streaming)
- AirCover, WebSights & FormComplete audiences
Free Trial
LeadIQ
Free Trial is available
ZoomInfo Marketing
Free Trial is available
Ratings
Meets Requirements
8.2
992
8.8
141
Ease of Use
8.9
999
8.7
148
Ease of Setup
8.9
383
8.7
102
Ease of Admin
8.9
103
8.6
60
Quality of Support
8.2
798
8.7
140
Has the product been a good partner in doing business?
8.5
102
8.8
61
Product Direction (% positive)
8.0
967
9.3
140
Features by Category
Data Availability
7.7
351
Not enough data
7.8
346
Not enough data
7.3
317
Not enough data
6.7
117
Not enough data
Data Accuracy
7.0
340
Not enough data
7.5
334
Not enough data
6.8
114
Not enough data
Agentic AI - Sales Intelligence
7.7
10
Not enough data
9.0
10
Not enough data
7.8
10
Not enough data
7.7
10
Not enough data
7.7
10
Not enough data
8.0
10
Not enough data
Platform
7.7
215
Not enough data
7.9
224
|
Verified
Not enough data
8.2
239
Not enough data
7.6
218
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Features
8.0
306
Not enough data
8.5
327
Not enough data
7.5
302
|
Verified
Not enough data
7.6
290
|
Verified
Not enough data
7.7
315
|
Verified
Not enough data
6.9
263
|
Verified
Not enough data
7.4
282
|
Verified
Not enough data
7.3
266
|
Verified
Not enough data
Feature Not Available
Not enough data
Messenger
Not enough data
8.3
26
Not enough data
8.8
25
Not enough data
8.6
26
Not enough data
8.4
26
Channels
Not enough data
8.3
24
Not enough data
8.7
27
Not enough data
7.8
21
Not enough data
7.7
22
Not enough data
8.1
23
Customers
Not enough data
9.0
28
Not enough data
9.1
27
Not enough data
8.5
27
Not enough data
8.6
26
Not enough data
8.5
26
Agentic AI - Conversational Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Grammar
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Formatting
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Content
7.5
88
Not enough data
8.1
85
Not enough data
Feature Not Available
Not enough data
Product Type
7.6
86
Not enough data
8.1
94
Not enough data
Generative AI
7.3
40
Not enough data
6.4
38
Not enough data
Platform Basics
Not enough data
8.5
24
Not enough data
9.0
29
Not enough data
8.8
23
Not enough data
9.0
10
Not enough data
8.8
12
Platform Data
Not enough data
8.6
21
Not enough data
8.4
21
Platform Additional Functionality
Not enough data
8.3
24
Agentic AI - Account-Based Orchestration Platforms
Not enough data
8.5
10
Not enough data
8.0
10
Not enough data
8.0
10
Not enough data
8.8
10
Not enough data
8.5
10
Artificial Intelligence
Not enough data
8.6
14
Not enough data
8.3
10
Platform Basics
Not enough data
8.6
51
Platform Data
Not enough data
8.2
47
Not enough data
7.9
48
Platform Additional Functionality
Not enough data
7.7
46
Not enough data
8.3
45
Agentic AI - Account-Based Advertising
Not enough data
8.7
5
Not enough data
8.7
5
Not enough data
8.7
5
Not enough data
8.7
5
Not enough data
8.7
5
Not enough data
7.7
5
Lead Intelligence
7.7
298
|
Verified
Not enough data
7.8
288
|
Verified
Not enough data
7.5
301
|
Verified
Not enough data
7.4
277
|
Verified
Not enough data
8.6
299
|
Verified
Not enough data
Agentic AI - Lead Intelligence
8.4
30
Not enough data
Responses
Not enough data
8.7
9
Not enough data
8.1
8
Not enough data
8.5
9
Not enough data
9.0
10
Not enough data
9.2
8
Platform
Not enough data
8.3
9
Not enough data
9.4
9
Not enough data
8.5
8
Not enough data
8.9
9
Not enough data
8.3
6
Not enough data
8.5
9
Not enough data
8.3
10
Generative AI
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Lead Monitoring
8.0
615
8.8
50
|
Verified
7.9
619
8.8
52
Feature Not Available
8.6
50
|
Verified
Agentic AI - Lead Capture
8.1
24
9.1
9
7.6
24
8.7
9
Data Capture
Feature Not Available
8.4
43
Feature Not Available
8.9
47
|
Verified
7.1
525
8.5
41
7.4
595
8.5
48
|
Verified
Analytics
8.1
613
8.6
52
7.3
558
8.7
49
Customization
Feature Not Available
8.5
46
Feature Not Available
8.8
45
Feature Not Available
8.4
43
8.2
587
8.9
50
|
Verified
Conversational Platform
Not enough data
8.1
7
Not enough data
8.3
7
Not enough data
7.8
6
Not enough data
7.8
6
Support Automation
Not enough data
8.1
6
Not enough data
8.3
6
Not enough data
6.9
6
Not enough data
7.2
6
Generative AI
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Generative AI
Not enough data
7.3
5
Not enough data
7.7
5
Not enough data
7.7
5
Communication
Not enough data
8.8
12
Not enough data
8.3
12
Not enough data
8.6
11
Not enough data
8.1
12
|
Verified
Not enough data
8.5
8
Internal Use
Not enough data
8.3
11
Not enough data
8.0
11
Not enough data
8.8
12
|
Verified
Not enough data
7.8
12
Not enough data
8.2
11
Not enough data
8.8
12
Agentic AI - Lead Mining
7.9
12
Not enough data
7.3
11
Not enough data
Agentic AI - Visitor Identification
Not enough data
Not enough data
Agentic AI - Lead Scoring
Not enough data
8.5
9
Not enough data
8.5
9
Not enough data
8.1
9
Not enough data
9.1
9
Attribution
Not enough data
9.0
32
Not enough data
9.1
32
|
Verified
Not enough data
8.8
32
Discovery
Not enough data
9.3
32
Not enough data
8.9
30
Not enough data
9.3
32
|
Verified
Management
Not enough data
8.9
30
Not enough data
8.9
31
Platform
Not enough data
8.4
32
|
Verified
Not enough data
8.9
30
Agentic AI - Account-Based Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
Not enough data
8.4
39
Not enough data
8.7
39
Not enough data
8.3
37
Lead Management
Not enough data
8.5
40
Not enough data
8.2
38
Not enough data
8.7
40
Marketing Campaigns
Not enough data
8.3
36
Not enough data
7.8
37
Not enough data
7.7
38
Not enough data
8.0
34
Not enough data
8.3
36
Not enough data
8.0
34
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
LeadIQ and ZoomInfo Marketing are categorized as Lead Capture
Unique Categories
LeadIQ is categorized as AI Writing Assistant, Lead Intelligence, Sales Intelligence, and Lead Mining
ZoomInfo Marketing is categorized as Account-Based Orchestration Platforms, Account-Based Analytics, Lead Scoring, Visitor Identification, Live Chat, Account-Based Advertising, Chatbots, Conversational Marketing, and Conversational Support
Reviews
Reviewers' Company Size
LeadIQ
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
ZoomInfo Marketing
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
43.4%
Information Technology and Services
19.3%
Marketing and Advertising
9.2%
Internet
3.4%
Financial Services
2.7%
Other
22.0%
Information Technology and Services
20.2%
Computer Software
19.6%
Marketing and Advertising
12.3%
Hospital & Health Care
5.5%
Real Estate
3.1%
Other
39.3%
Alternatives
Discussions
What does LeadIQ?
2 Comments
EH
Lead IQ is a prospecting tool that grabs contacts from LinkedIn Sales Navigator and can send them to a spreadsheet or to a CRM.Read more
What do account executives find most useful about LeadIQ?
1 Comment
MC
Hi Celia,
Thanks for the question! Typically what we've heard from our customers is LeadIQ is helping those Account Executives find the right prospects...Read more
Is there a way to use the tool to create accounts too? Wish it did both
1 Comment
MC
Hi India,
Would love to learn more about your need here. LeadIQ does create new accounts in your CRM if one doesn't exist. Are you looking for something...Read more
ZoomInfo Marketing has no discussions with answers
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
