Compare Later Social and Tailwind 
At a Glance
Market Segments
Small-Business (83.8% of reviews)
Small-Business (91.1% of reviews)
Entry-Level Pricing
Free 1 Social Set & User
9.99 per month
Later Social
Star Rating
(307)4.5 out of 5
Market Segments
Small-Business (83.8% of reviews)
Entry-Level Pricing
Free 1 Social Set & User
Browse all 4 pricing plansTailwind
Star Rating
(139)4.3 out of 5
Market Segments
Small-Business (91.1% of reviews)
Entry-Level Pricing
9.99 per month
Learn more about TailwindSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Tailwind's "Content Calendar" feature, rated at 8.4, is less intuitive compared to Later Social's highly praised "Content Calendar" at 9.4, which reviewers mention makes scheduling posts much easier and more visually appealing.
- Reviewers mention that Later Social excels in "User and Permissions" management with a score of 8.8, allowing for better team collaboration, while Tailwind's score of 6.8 indicates limitations in this area, making it harder for teams to work together effectively.
- G2 users highlight Tailwind's "Post Performance" analytics, rated at 8.8, as a strong point, but Later Social outshines it with a score of 9.0, with users noting that Later Social provides more detailed insights into what types of content perform best.
- Users on G2 report that Tailwind's "Approval Workflows" feature, rated at 7.0, lacks flexibility compared to Later Social's score of 6.6, which some users find restrictive, indicating that both products could improve in this area.
- Reviewers mention that Later Social's "Report Customizability" feature, rated at 8.6, allows for tailored reporting that meets specific business needs, while Tailwind's lower score of 6.4 suggests a more rigid reporting structure that may not suit all users.
- Users say that Tailwind's "Social Engagement" capabilities, rated at 8.0, are effective, but Later Social's score of 8.5 indicates a more robust set of tools for engaging with audiences, which users find beneficial for building community and interaction.
Featured Products
Sponsored
Cloud Campaign
(131)
Social Media Listening Tools
Visit Website
Pricing
Entry-Level Pricing
Later Social
Free
Free
1 Social Set & User
For Individuals, free forever
- Visual Planner
- Linkin.bio Lite
- Instagram Analytics Lite
Tailwind
Plus
9.99
per month
- Smart Pin Scheduling
- Measure Pin Success
- Unlimited Pin Scheduling
Free Trial
Later Social
Free Trial is available
Tailwind
Free Trial is available
Ratings
Meets Requirements
8.7
207
8.7
114
Ease of Use
9.2
202
8.7
115
Ease of Setup
9.2
74
8.8
27
Ease of Admin
9.3
73
9.0
27
Quality of Support
8.8
149
8.6
87
Has the product been a good partner in doing business?
8.9
63
9.6
21
Product Direction (% positive)
8.6
186
8.1
111
Features by Category
Social Analytics
8.3(won by default)
45
Feature Not Available
8.9(won by default)
64
Feature Not Available
9.0(won by 0.2)
72
8.8
53
8.5(won by default)
31
Feature Not Available
8.3(won by 0.2)
39
8.1
41
8.8(won by default)
24
Not enough data
9.1(won by default)
15
Not enough data
Reports & Dashboards
8.6(won by default)
45
Feature Not Available
8.7(won by 1.0)
49
7.7
36
9.0(won by 0.6)
58
8.4
43
8.5(won by default)
16
Not enough data
Content & Collaboration
9.4
114
8.4
23
9.2
117
7.8
20
8.1
60
6.7
14
Feature Not Available
7.0
14
8.8
76
6.8
13
7.9
38
7.4
12
Social Management
8.4
105
8.1
68
9.1
125
8.8
75
Feature Not Available
Feature Not Available
8.5
104
8.0
68
Feature Not Available
Feature Not Available
8.3
33
6.5
12
Not enough data
Not enough data
Monitoring & Listening
Not enough data
8.8
39
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Management & Analysis
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Content
9.2
10
Not enough data
9.2
8
Not enough data
9.4
11
Not enough data
9.0
8
Not enough data
Engagement
8.5
9
Not enough data
8.5
10
Not enough data
8.7
10
Not enough data
8.8
8
Not enough data
9.2
8
Not enough data
Social Shopping
9.4
8
Not enough data
9.0
8
Not enough data
8.8
8
Not enough data
8.9
9
Not enough data
Analytics
8.7
10
Not enough data
9.6
9
Not enough data
9.0
10
Not enough data
Categories
Categories
Shared Categories
Later Social and Tailwind are categorized as Social Media Analytics, Social Media Suites, and Social Media Management
Unique Categories
Later Social is categorized as Social Commerce Platforms
Tailwind is categorized as Social Media Listening Tools
Reviews
Reviewers' Company Size
Later Social
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Tailwind
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
15.9%
Health, Wellness and Fitness
7.0%
Retail
5.3%
Photography
4.6%
Apparel & Fashion
4.6%
Other
62.6%
Marketing and Advertising
17.0%
Writing and Editing
9.6%
Health, Wellness and Fitness
6.7%
Online Media
4.4%
Information Technology and Services
4.4%
Other
57.8%
Most Helpful Reviews
Later Social
Most Helpful Favorable Review
Daphne K.
Verified User
One-stop shop....posting is easy and prompts are super helpful for an amateur like me.
Most Helpful Critical Review
Janin O.
Verified User in Design
When you go up to the paid account, it is a big jump in price. I also found the scheduling to be a tedious.
Tailwind
Most Helpful Favorable Review
Verified User in Design
The chrome plugin for Tailwind makes it super easy to pin at volume from any site. The analytics are also top-notch and much more robust than native Pinterest analytics. It's an intuitive platform that easily shows you what's working and what's not in your...
Most Helpful Critical Review
Kate G.
Verified User in Health, Wellness and Fitness
They make it nearly impossible to cancel your account. You cannot remove your billing info, nor can you downgrade off of a plan that has a payment attached to it. Other than cancel my credit card entirely, I see no way to stop handing over money to these...
Daphne K.
Verified User
One-stop shop....posting is easy and prompts are super helpful for an amateur like me.
Verified User in Design
The chrome plugin for Tailwind makes it super easy to pin at volume from any site. The analytics are also top-notch and much more robust than native Pinterest analytics. It's an intuitive platform that easily shows you what's working and what's not in your...
Janin O.
Verified User in Design
When you go up to the paid account, it is a big jump in price. I also found the scheduling to be a tedious.
Kate G.
Verified User in Health, Wellness and Fitness
They make it nearly impossible to cancel your account. You cannot remove your billing info, nor can you downgrade off of a plan that has a payment attached to it. Other than cancel my credit card entirely, I see no way to stop handing over money to these...
Discussions
How to connect Facebook Page With the Instagram and enabling Auto Post on iNstagram and facebook
1 comment
MD
Are you looking to connect your Facebook and Instagram to Later? I believe when you create an account, it connects to your social media accounts then. Here...Read more
Is later free?
1 comment
RR
Later.com's free limited version is an excellent option for those who are just starting with social media management or have basic social media needs, and...Read more
Is later a good app?
1 comment
WS
It seems like the text you provided is already in English. If you have a different string of text in an unknown language that you would like translated,...Read more
Can I use this for Pinterest and
4 comments
KT
It was designed primarily for Pinterest scheduling but you can use it for Instagram as well. Read more
Pricing for the Paid Version
3 comments
MJ
I started with the free version to test it out and have never looked back. As my understanding of the program has grown along with the incredible growth of...Read more
Tailwind has no more discussions with answers
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