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Compare Later Social and Publer 
At a Glance
Market Segments
Small-Business (83.0% of reviews)
Small-Business (95.8% of reviews)
Entry-Level Pricing
$25.00 1 Social Set & User Per Month
$0.00
Later Social
Star Rating
(368)4.5 out of 5
Market Segments
Small-Business (83.0% of reviews)
Pros & Cons
Entry-Level Pricing
$25.00 1 Social Set & User Per Month
Browse all 3 pricing plansPubler
Star Rating
(487)4.7 out of 5
Market Segments
Small-Business (95.8% of reviews)
Pros & Cons
Entry-Level Pricing
$0.00
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Publer excels in user experience, with many users highlighting its intuitive interface and ease of use. One user mentioned that scheduling posts and managing multiple accounts feels straightforward, which significantly reduces daily posting friction.
- Users say that Publer's automation features are a standout, with feedback indicating that it saves a lot of time. Reviewers appreciate how easy it is to check analytics, making it a tool that helps maintain consistency in social media management.
- According to verified reviews, Later Social is praised for its ability to pre-schedule posts across multiple platforms, which users find convenient. One reviewer noted that they can set several posts to go out without worrying about remembering to do it manually.
- Reviewers mention that while Later Social offers a discount for non-profits, it has a higher entry-level price compared to Publer, which is free. This makes Publer a more accessible option for small businesses looking to manage their social media without upfront costs.
- G2 reviewers highlight that Publer has a higher overall satisfaction score, reflecting its strong performance in areas like quality of support and product direction. Users have noted that Publer feels like a reliable partner in their business, with a score of 9.6 in this area.
- Users report that Later Social has a solid content library feature, but Publer slightly edges it out in terms of content creation capabilities. Reviewers have expressed that Publer's tools for creating and managing content are more robust, making it easier to plan and execute social media strategies.
Pricing
Entry-Level Pricing
Later Social
Starter
$25.00
1 Social Set & User Per Month
For individuals
- Schedule up to 30 posts per profile
- AI content tools (5 AI credits /month)
- Platform analytics (Up to 3 months)
Publer
Free
$0.00
Perfect for personal use
- 5 Social Accounts (Facebook Pages & Groups, Twitter, LinkedIn Profiles & Companies)
- 10 Pending Scheduled Posts per Social Account
- 24 Saved Drafts
Free Trial
Later Social
Free Trial is available
Publer
Free Trial is available
Ratings
Meets Requirements
8.6
247
9.3
403
Ease of Use
9.1
242
9.5
406
Ease of Setup
9.1
113
9.5
283
Ease of Admin
9.3
86
9.5
173
Quality of Support
8.8
175
9.4
351
Has the product been a good partner in doing business?
9.0
77
9.6
166
Product Direction (% positive)
8.6
224
9.6
384
Features by Category
Social Analytics
8.2(won by default)
55
Not enough data
8.8(won by default)
74
Not enough data
9.0(won by default)
82
Not enough data
8.4(won by default)
41
Not enough data
8.3(won by default)
49
Not enough data
8.7(won by default)
34
Not enough data
8.7(won by default)
25
Not enough data
Reports & Dashboards
8.5(won by default)
55
Not enough data
8.6(won by default)
59
Not enough data
8.9(won by default)
68
Not enough data
8.0(won by default)
26
Not enough data
Agentic AI - Social Media Analytics
5.7(won by default)
9
Not enough data
6.5(won by default)
9
Not enough data
6.7(won by default)
9
Not enough data
6.5(won by default)
9
Not enough data
6.7(won by default)
9
Not enough data
Content & Collaboration
9.3
143
9.4
320
9.0
142
8.9
299
7.7
86
Feature Not Available
7.4
46
8.9
249
8.6
102
9.0
273
7.5
63
9.0
294
Social Management
8.2
135
8.6
295
9.1
161
9.7
350
8.1
56
Feature Not Available
8.4
131
Feature Not Available
Feature Not Available
Feature Not Available
8.1
59
Feature Not Available
8.0
29
8.8
176
Agentic AI - Social Media Management
6.7
24
7.6
43
6.9
24
8.0
44
6.7
24
8.6
45
6.9
23
7.7
43
6.9
24
8.1
44
6.7
24
7.9
42
6.7
24
7.7
42
Monitoring & Listening
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Social Media Listening Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Management & Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Content
9.1
11
Not enough data
9.1
9
Not enough data
9.3
12
Not enough data
8.9
9
Not enough data
Engagement
8.5
10
Not enough data
8.5
11
Not enough data
8.8
11
Not enough data
8.7
9
Not enough data
9.1
9
Not enough data
Social Shopping
9.3
9
Not enough data
8.9
9
Not enough data
8.7
9
Not enough data
8.8
10
Not enough data
Analytics
8.6
11
Not enough data
9.5
10
Not enough data
9.0
12
Not enough data
Categories
Categories
Shared Categories
Later Social and Publer are categorized as Social Media Management
Unique Categories
Later Social is categorized as Social Media Analytics, Social Commerce Platforms, Social Media Suites, and Social Media Listening Tools
Publer has no unique categories
Reviews
Reviewers' Company Size
Later Social
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Publer
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
16.7%
Health, Wellness and Fitness
6.5%
Retail
5.9%
Photography
4.4%
Apparel & Fashion
4.4%
Other
62.2%
Marketing and Advertising
25.1%
Information Technology and Services
6.5%
Entertainment
4.4%
Consulting
4.2%
Retail
3.3%
Other
56.6%
Discussions
How to connect Facebook Page With the Instagram and enabling Auto Post on iNstagram and facebook
1 Comment
MD
Are you looking to connect your Facebook and Instagram to Later? I believe when you create an account, it connects to your social media accounts then. Here...Read more
Is later free?
1 Comment
RR
Later.com's free limited version is an excellent option for those who are just starting with social media management or have basic social media needs, and...Read more
whatsapp and wordpress integration ?
5 Comments
Official Response from Publer
Hello,
Scheduling Wordpress posts is coming this quarter:
You can subscribe for updates here: https://feedback.publer.io/199
Regarding Whatsapp, not...Read more
Why do I have to reauthenticationned myself on every account each time ?
2 Comments
MB
For security purposes. This hapens only to some platforms and not all. Read more
Resharing
1 Comment
Official Response from Publer
Hi Russ,
Can you be more specific? What are you trying to achieve?
Thank youRead more
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