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Compare Later Social and metricool 
Featured Products
At a Glance
Market Segments
Small-Business (83.5% of reviews)
Small-Business (90.4% of reviews)
Entry-Level Pricing
$25.00 1 Social Set & User Per Month
$0.00
Later Social
Star Rating
(346)4.5 out of 5
Market Segments
Small-Business (83.5% of reviews)
Pros & Cons
Entry-Level Pricing
$25.00 1 Social Set & User Per Month
Browse all 3 pricing plansmetricool
Star Rating
(85)4.5 out of 5
Market Segments
Small-Business (90.4% of reviews)
Pros & Cons
Entry-Level Pricing
$0.00
Free Trial is available
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Later Social excels in overall user satisfaction, boasting a higher G2 Score compared to metricool. Users appreciate its robust visual scheduling capabilities, which allow for seamless content planning across multiple channels.
- Users say that Later Social's content search feature is a standout, making it easy to manage social accounts for various businesses. This functionality is particularly praised for simplifying the process of sharing posts externally for review.
- Reviewers mention that metricool offers excellent value for money, especially with its free entry-level pricing. Users find its ability to replicate posts across different platforms to be a significant time-saver, making it a practical choice for small businesses.
- According to verified reviews, both platforms receive high marks for ease of use, but metricool's customer service is frequently highlighted as being particularly helpful and responsive, which can be a crucial factor for users needing support.
- G2 reviewers note that Later Social has a more extensive user base, reflected in its higher total number of reviews. This suggests a more established presence in the market, which can provide potential users with greater confidence in its reliability.
- Users highlight that while metricool's analytics provide vital insights, Later Social's in-depth analytics and scheduling platform are seen as more intuitive, helping users automate and maintain consistency in their social media posts.
Pricing
Entry-Level Pricing
Later Social
Starter
$25.00
1 Social Set & User Per Month
For individuals
- Schedule up to 60 posts per profile
- AI content tools (5 AI credits /month)
- Platform analytics (Up to 3 months)
metricool
FREE
$0.00
Enjoy Metricool free plan for life.
- 1 brand
- Management of all your brands’ social media accounts (excluding LinkedIn).
- Schedule up to 20 posts per month
Free Trial
Later Social
Free Trial is available
metricool
Free Trial is available
Ratings
Meets Requirements
8.6
234
8.5
71
Ease of Use
9.1
229
9.1
74
Ease of Setup
9.1
100
9.1
59
Ease of Admin
9.3
81
9.2
45
Quality of Support
8.8
166
9.0
64
Has the product been a good partner in doing business?
9.0
72
9.2
43
Product Direction (% positive)
8.6
213
9.5
65
Features by Category
Social Analytics
8.2
55
8.7(won by 0.5)
44
8.8
74
9.1(won by 0.3)
45
9.0
82
9.2(won by 0.2)
44
8.4(won by 0.6)
41
7.8
43
8.3(won by 0.2)
49
8.1
45
8.7(tied score)
34
8.7(tied score)
41
8.7(won by default)
25
Feature Not Available
Reports & Dashboards
8.5
55
8.6(won by 0.1)
46
8.6
59
8.9(won by 0.3)
46
8.9(won by 0.1)
68
8.8
44
8.0(tied score)
26
8.0(tied score)
41
Agentic AI - Social Media Analytics
5.7
9
8.1(won by 2.4)
6
6.5
9
8.3(won by 1.8)
6
6.7
9
8.3(won by 1.6)
6
6.5
9
8.3(won by 1.8)
6
6.7
9
7.9(won by 1.2)
7
Content & Collaboration
9.3
139
9.3
46
9.0
141
8.5
46
7.7
86
8.4
46
7.3
45
8.7
45
8.6
102
9.0
44
7.6
62
9.0
44
Social Management
8.3
130
9.0
48
9.1
150
9.2
48
8.1
54
8.4
47
8.4
130
8.5
47
Feature Not Available
8.0
45
8.1
58
8.6
44
8.0
29
8.2
46
Agentic AI - Social Media Management
6.7
24
8.1
6
6.9
24
8.9
6
6.7
24
8.9
6
6.9
23
7.7
5
6.9
24
8.3
6
6.7
24
8.6
6
6.7
24
8.7
5
Monitoring & Listening
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Social Media Listening Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Management & Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Content
9.1
11
Not enough data
9.1
9
Not enough data
9.3
12
Not enough data
8.9
9
Not enough data
Engagement
8.5
10
Not enough data
8.5
11
Not enough data
8.8
11
Not enough data
8.7
9
Not enough data
9.1
9
Not enough data
Social Shopping
9.3
9
Not enough data
8.9
9
Not enough data
8.7
9
Not enough data
8.8
10
Not enough data
Analytics
8.6
11
Not enough data
9.5
10
Not enough data
8.9
11
Not enough data
Categories
Categories
Shared Categories
Later Social and metricool are categorized as Social Media Analytics, Social Media Suites, and Social Media Management
Unique Categories
Later Social is categorized as Social Commerce Platforms and Social Media Listening Tools
metricool has no unique categories
Reviews
Reviewers' Company Size
Later Social
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
metricool
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
16.8%
Health, Wellness and Fitness
6.7%
Retail
5.5%
Apparel & Fashion
4.6%
Photography
4.3%
Other
62.2%
Marketing and Advertising
43.4%
Education Management
8.4%
Consulting
3.6%
Real Estate
3.6%
Professional Training & Coaching
2.4%
Other
38.6%
Discussions
How to connect Facebook Page With the Instagram and enabling Auto Post on iNstagram and facebook
1 Comment
MD
Are you looking to connect your Facebook and Instagram to Later? I believe when you create an account, it connects to your social media accounts then. Here...Read more
Is later free?
1 Comment
RR
Later.com's free limited version is an excellent option for those who are just starting with social media management or have basic social media needs, and...Read more
What is metricool used for?
1 Comment
MD
Metricool is used to save time managing social media, centralize all your accounts in one place, and measure results with clear reports.Read more
metricool has no more discussions with answers
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