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Compare Klaviyo and Trustpilot 
Featured Products
At a Glance
Market Segments
Small-Business (81.3% of reviews)
Small-Business (62.3% of reviews)
Entry-Level Pricing
No pricing available
Starting at $299.00
Klaviyo
Star Rating
(1,160)4.6 out of 5
Market Segments
Small-Business (81.3% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about KlaviyoTrustpilot
Star Rating
(239)3.4 out of 5
Market Segments
Small-Business (62.3% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $299.00
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Klaviyo excels in user satisfaction, boasting a significantly higher overall rating compared to Trustpilot. Users appreciate Klaviyo's easy-to-use templates and rich segmentation options, which enhance their marketing efforts and make the platform feel dynamic and responsive to their needs.
- According to verified reviews, Trustpilot is recognized for its strong credibility and visibility, with users noting that customer reviews genuinely influence trust and conversion. This makes it a valuable tool for businesses looking to enhance their reputation and gather feedback effectively.
- Users say that Klaviyo's implementation process is straightforward, with many highlighting the intuitive onboarding wizard that simplifies setup. In contrast, some Trustpilot users have mentioned challenges with configuration, indicating that the setup may not be as seamless for everyone.
- Reviewers mention that Klaviyo's customer support is a standout feature, with many praising the responsiveness and helpfulness of the support team. Trustpilot, while offering useful tools for feedback integration, has received lower ratings in support quality, suggesting room for improvement in this area.
- Users report that Trustpilot's automation features have been a game changer for their workflows, allowing for efficient feedback collection. However, Klaviyo's robust A/B testing capabilities and campaign scheduling are frequently highlighted as making marketing efforts more effective and less time-consuming.
- According to recent user feedback, Klaviyo is continuously evolving, which users find reassuring. They appreciate that the platform is not stagnant and is regularly updated with new features, while Trustpilot users have expressed a desire for more innovation in their tools and functionalities.
Pricing
Entry-Level Pricing
Klaviyo
No pricing availableTrustpilot
Plus plan
Starting at $299.00
Build trust faster with more review invitations and begin driving awareness with a collection of showcasing tools.
- 8 widgets
- 3 User logins
- 200 monthly invitations
Free Trial
Klaviyo
Free Trial is available
Trustpilot
Free Trial is available
Ratings
Meets Requirements
9.0
880
7.5
204
Ease of Use
8.7
885
8.0
207
Ease of Setup
8.5
537
7.6
115
Ease of Admin
8.9
485
7.8
107
Quality of Support
8.4
839
7.0
191
Has the product been a good partner in doing business?
9.0
488
6.8
105
Product Direction (% positive)
9.0
829
6.2
200
Features by Category
Email Marketing
9.0
519
|
Verified
Not enough data
9.2
510
|
Verified
Not enough data
8.9
493
|
Verified
Not enough data
8.9
456
|
Verified
Not enough data
Online Marketing
7.8
372
|
Verified
Not enough data
8.3
397
|
Verified
Not enough data
8.7
427
|
Verified
Not enough data
8.6
444
Not enough data
8.2
250
Not enough data
Lead Management
8.5
345
Not enough data
8.4
272
Not enough data
9.0
466
|
Verified
Not enough data
7.8
218
Not enough data
8.5
353
|
Verified
Not enough data
8.5
394
|
Verified
Not enough data
8.4
332
|
Verified
Not enough data
8.2
282
|
Verified
Not enough data
Campaign Management
8.7
347
|
Verified
Not enough data
8.0
199
Not enough data
8.1
289
|
Verified
Not enough data
7.5
199
Not enough data
Social
Feature Not Available
Not enough data
7.8
196
Not enough data
7.8
189
Not enough data
7.4
184
Not enough data
7.8
259
|
Verified
Not enough data
Reporting & Analytics
8.5
466
|
Verified
Not enough data
8.3
415
|
Verified
Not enough data
8.3
424
|
Verified
Not enough data
8.4
437
|
Verified
Not enough data
7.5
201
Not enough data
Platform
8.5
323
|
Verified
Not enough data
8.7
304
|
Verified
Not enough data
8.9
313
|
Verified
Not enough data
8.3
207
|
Verified
Not enough data
7.8
193
|
Verified
Not enough data
8.8
314
|
Verified
Not enough data
8.0
159
Not enough data
Agentic AI - Marketing Automation
7.0
26
Not enough data
6.9
25
Not enough data
7.3
24
Not enough data
7.1
24
Not enough data
6.8
25
Not enough data
7.4
26
Not enough data
Integration
8.4
316
|
Verified
Not enough data
8.5
310
|
Verified
Not enough data
8.4
260
|
Verified
Not enough data
Messenger
7.4
13
Not enough data
6.4
14
Not enough data
6.3
13
Not enough data
6.0
12
Not enough data
Channels
6.1
12
Not enough data
7.2
13
Not enough data
6.3
13
Not enough data
6.0
12
Not enough data
6.7
12
Not enough data
Customers
8.2
13
Not enough data
7.6
13
Not enough data
7.1
12
Not enough data
6.7
12
Not enough data
7.1
12
Not enough data
Agentic AI - Conversational Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Diagnosis
8.2
29
Not enough data
8.4
29
Not enough data
8.2
30
Not enough data
8.4
30
Not enough data
Tracking
8.1
27
Not enough data
7.9
28
Not enough data
8.9
31
Not enough data
8.5
29
Not enough data
8.5
28
Not enough data
Reporting
9.1
30
Not enough data
8.6
29
Not enough data
8.6
29
Not enough data
8.3
28
Not enough data
Agentic AI - Email Deliverability
8.2
15
Not enough data
8.0
16
Not enough data
7.9
15
Not enough data
7.2
15
Not enough data
8.1
15
Not enough data
Templates
8.5
425
|
Verified
Not enough data
Feature Not Available
Not enough data
8.4
348
|
Verified
Not enough data
8.8
256
Not enough data
Edit
8.4
354
|
Verified
Not enough data
8.8
416
|
Verified
Not enough data
8.3
332
|
Verified
Not enough data
Logistics
8.7
419
|
Verified
Not enough data
7.9
340
|
Verified
Not enough data
8.8
394
|
Verified
Not enough data
8.4
195
Not enough data
Generative AI
7.5
64
Not enough data
7.4
51
Not enough data
Agentic AI - Email Template Builder
6.4
19
Not enough data
7.0
19
Not enough data
Text Messaging
8.6
139
Not enough data
8.0
100
Not enough data
8.8
133
|
Verified
Not enough data
8.3
116
|
Verified
Not enough data
8.7
125
|
Verified
Not enough data
8.5
107
Not enough data
8.8
130
|
Verified
Not enough data
8.6
53
Not enough data
SMS Platform
8.6
135
|
Verified
Not enough data
8.9
133
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.2
62
Not enough data
8.8
112
|
Verified
Not enough data
Agentic AI - SMS Marketing
6.8
11
Not enough data
6.7
10
Not enough data
6.8
10
Not enough data
6.7
10
Not enough data
6.8
10
Not enough data
7.0
10
Not enough data
Data Sourcing
8.4
76
Not enough data
8.3
68
Not enough data
8.5
96
Not enough data
8.5
91
Not enough data
Intelligence
8.6
105
Not enough data
8.1
73
Not enough data
8.0
68
Not enough data
Design and Customization
8.8
20
Not enough data
8.7
21
Not enough data
9.0
21
Not enough data
8.9
21
Not enough data
Campaigns
8.7
22
Not enough data
8.8
20
Not enough data
8.6
22
Not enough data
8.6
22
Not enough data
Integrations
9.0
21
Not enough data
8.0
18
Not enough data
8.9
22
Not enough data
8.4
19
Not enough data
Generative AI
7.5
20
Not enough data
Agentic AI - Vulnerability Scanner
6.8
10
Not enough data
7.5
10
Not enough data
Platform Basics
9.2
14
Not enough data
8.8
14
Not enough data
Platform Data
8.4
15
Not enough data
8.2
14
Not enough data
8.7
14
Not enough data
8.3
13
Not enough data
Platform Additional Functionality
8.3
15
Not enough data
9.1
13
Not enough data
8.3
14
Not enough data
Agentic AI - Customer Journey Analytics
6.0
5
Not enough data
7.0
5
Not enough data
6.3
5
Not enough data
6.9
6
Not enough data
Collection
6.9
6
5.9
36
|
Verified
8.6
6
6.2
35
|
Verified
8.6
6
5.7
33
|
Verified
8.6
6
6.5
31
|
Verified
7.2
6
Feature Not Available
Agentic AI - Review Management
Not enough data
5.7
10
Not enough data
5.7
10
Moderation
9.4
6
5.8
30
|
Verified
9.0
5
6.0
30
|
Verified
9.3
5
6.0
27
|
Verified
Use Cases
9.8
7
6.4
29
|
Verified
8.9
6
6.2
27
|
Verified
9.7
5
5.7
30
|
Verified
Administration
9.3
7
Feature Not Available
8.6
6
6.4
25
|
Verified
8.0
5
6.5
26
|
Verified
8.0
5
6.3
28
|
Verified
8.0
5
Feature Not Available
Display Options
8.6
6
6.4
29
|
Verified
8.1
6
5.7
28
|
Verified
8.3
6
5.6
27
|
Verified
7.7
5
5.8
28
|
Verified
Generative AI
7.8
6
5.6
16
Customization
Not enough data
Not enough data
8.3
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Additional Functionality
Not enough data
Not enough data
7.7
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Messaging - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
6.9
14
Not enough data
7.0
14
Not enough data
6.9
15
Not enough data
6.8
14
Not enough data
6.3
14
Not enough data
7.2
15
Not enough data
Messaging - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security / Verification - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics / Deliverability - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI - RCS Business Messaging
Not enough data
Not enough data
Consumer Intelligence
Not enough data
7.6
87
|
Verified
Not enough data
6.8
65
Not enough data
7.0
62
|
Verified
Reporting
Not enough data
Feature Not Available
Not enough data
6.7
54
|
Verified
Not enough data
7.7
82
|
Verified
Media Monitoring
Not enough data
6.6
52
|
Verified
Not enough data
6.6
53
|
Verified
Not enough data
Feature Not Available
In-House Management
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Generative AI
Not enough data
6.4
14
Agentic AI - Online Reputation Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
8.2
16
Not enough data
8.3
17
Not enough data
8.5
17
Not enough data
8.8
16
Not enough data
7.1
15
Not enough data
7.4
14
Not enough data
Campaign Activity
7.9
17
Not enough data
8.3
18
Not enough data
8.0
16
Not enough data
7.3
16
Not enough data
8.0
16
Not enough data
8.0
15
Not enough data
Agentic AI - Marketing Analytics
7.6
7
Not enough data
7.6
7
Not enough data
7.9
8
Not enough data
Categories
Categories
Shared Categories
Klaviyo and Trustpilot are categorized as Review Management
Unique Categories
Klaviyo is categorized as SMS Marketing, Pop-Up Builder, Email Template Builder, Personalization, Email Deliverability, Conversational Marketing, Customer Journey Analytics, Customer Data Platform (CDP), Marketing Analytics, Marketing Automation, Online Form Builder, WhatsApp Marketing, and RCS Business Messaging
Trustpilot is categorized as Online Reputation Management
Reviews
Reviewers' Company Size
Klaviyo
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Trustpilot
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
19.1%
Marketing and Advertising
12.8%
Apparel & Fashion
12.6%
Consumer Goods
12.2%
Health, Wellness and Fitness
7.3%
Other
36.0%
Financial Services
14.5%
Retail
7.0%
Marketing and Advertising
5.7%
Computer Software
4.8%
Consumer Goods
3.9%
Other
64.0%
Discussions
how can i know the language for my clients
3 Comments
AJ
You need to add a dynamic in your website when collecting data then use a segmentatino of your data into language preferences based on the tick...Read more
What is UTM tracking Klaviyo?
3 Comments
CC
You can add Google Analytics utm tracking data to your emails sent in Klayvio. This can be automated.Read more
Are their pre-built flows available?
2 Comments
AJ
You can set up any combination of new flows and even run split tests on those in a flow. They also have video tutorials to do this.Read more
How does Trustpilot work with Google shopping exactly?
4 Comments
HY
https://ltddeals.in/topicmojo/Read more
A risk calling for a solution
1 Comment
FA
Hi Iam very happy to be hear and read your wonderful article. Thanks a lot by this i learnt much new things and etc..Read more
Divergences between evaluations -- TrustPilot & Shopper Approved
1 Comment
OB
From what I can see the amount of reviews on Trustpilot is far less then what Shopperapproved has, so this why they look the way they do, not to say that...Read more
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