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Compare Klaviyo and Ometria 
Featured Products
At a Glance
Market Segments
Small-Business (81.1% of reviews)
Mid-Market (60.5% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Klaviyo
Star Rating
(1,168)4.6 out of 5
Market Segments
Small-Business (81.1% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about KlaviyoOmetria
Star Rating
(39)4.8 out of 5
Market Segments
Mid-Market (60.5% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about OmetriaSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Klaviyo excels in user experience, particularly with its intuitive workflow structure and easy-to-use templates. Users appreciate the platform's ability to create effective automations and A/B testing, making it a compelling choice for teams looking to streamline their marketing efforts.
- Users say Ometria stands out for its powerful customer segmentation capabilities, allowing businesses to tailor messages based on customer behavior and preferences. This feature has been highlighted as a key strength, enabling users to quickly uncover insights and act on them effectively.
- According to verified reviews, Klaviyo has a significantly larger user base, which contributes to its higher G2 Score. With over 1,000 reviews, users feel more confident in the platform's reliability and ongoing development, as evidenced by the frequent updates and improvements noted by reviewers.
- Reviewers mention that while Klaviyo has a strong overall performance, some users find its setup process slightly more complex compared to Ometria. However, Klaviyo's ongoing evolution and customer support are frequently praised, helping users navigate any initial challenges.
- Users highlight Ometria's exceptional customer support, with many noting the team's willingness to assist and provide solutions. This level of support has been a significant factor in user satisfaction, particularly for those who may need more guidance during implementation.
- G2 reviewers indicate that Klaviyo's robust analytics and reporting features, such as campaign insights and revenue analytics, are highly valued. Users appreciate the depth of data available, which helps them make informed marketing decisions and optimize their strategies over time.
Pricing
Entry-Level Pricing
Klaviyo
No pricing availableOmetria
No pricing availableFree Trial
Klaviyo
Free Trial is available
Ometria
No trial information availableRatings
Meets Requirements
9.0
886
9.2
31
Ease of Use
8.7
891
9.1
30
Ease of Setup
8.5
543
8.3
19
Ease of Admin
8.9
488
9.2
8
Quality of Support
8.4
845
9.3
30
Has the product been a good partner in doing business?
9.0
491
9.8
9
Product Direction (% positive)
9.0
835
8.7
26
Features by Category
Email Marketing
9.0
522
|
Verified
8.6
18
9.2
515
|
Verified
9.3
18
8.9
494
|
Verified
8.8
18
8.9
460
|
Verified
8.5
18
Online Marketing
7.8
373
|
Verified
7.3
15
8.3
399
|
Verified
7.7
16
8.7
428
|
Verified
8.3
18
8.6
445
7.8
17
8.2
251
7.6
14
Lead Management
8.5
346
8.5
16
8.4
273
7.4
14
9.0
471
|
Verified
8.6
16
7.8
219
8.4
15
8.5
354
|
Verified
8.3
14
8.5
395
|
Verified
8.5
12
8.4
333
|
Verified
8.1
12
8.2
283
|
Verified
8.3
14
Campaign Management
8.7
348
|
Verified
7.3
11
8.0
200
6.5
10
8.1
290
|
Verified
6.7
9
7.6
200
7.0
9
Social
Feature Not Available
6.7
9
7.8
197
7.0
9
7.7
190
7.0
9
7.4
185
6.7
9
7.8
260
|
Verified
7.0
10
Reporting & Analytics
8.5
467
|
Verified
8.5
13
8.3
416
|
Verified
8.1
13
8.3
425
|
Verified
7.7
10
8.4
438
|
Verified
7.8
12
7.5
202
6.7
10
Platform
8.5
323
|
Verified
7.8
13
8.7
307
|
Verified
7.6
13
8.9
313
|
Verified
9.0
13
8.3
207
|
Verified
8.2
13
7.8
193
|
Verified
8.3
13
8.8
314
|
Verified
7.8
13
8.0
159
8.5
12
Agentic AI - Marketing Automation
7.0
27
Not enough data
7.0
26
Not enough data
7.1
25
Not enough data
7.1
25
Not enough data
6.9
26
Not enough data
7.3
27
Not enough data
Integration
8.4
316
|
Verified
8.8
13
8.5
311
|
Verified
8.2
13
8.4
260
|
Verified
8.2
13
Messenger
7.4
13
Not enough data
6.4
14
Not enough data
6.3
13
Not enough data
6.0
12
Not enough data
Channels
6.1
12
Not enough data
7.2
13
Not enough data
6.3
13
Not enough data
6.0
12
Not enough data
6.7
12
Not enough data
Customers
8.2
13
Not enough data
7.6
13
Not enough data
7.1
12
Not enough data
6.7
12
Not enough data
7.1
12
Not enough data
Agentic AI - Conversational Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Diagnosis
8.2
29
Not enough data
8.4
29
Not enough data
8.2
30
Not enough data
8.4
30
Not enough data
Tracking
8.1
27
Not enough data
7.9
28
Not enough data
8.9
31
Not enough data
8.5
29
Not enough data
8.5
28
Not enough data
Reporting
9.1
30
Not enough data
8.6
29
Not enough data
8.6
29
Not enough data
8.3
28
Not enough data
Agentic AI - Email Deliverability
8.2
15
Not enough data
8.0
16
Not enough data
7.9
15
Not enough data
7.2
15
Not enough data
8.1
15
Not enough data
Visitor Behavior
Not enough data
8.5
9
Not enough data
8.3
9
Not enough data
Feature Not Available
Templates
Not enough data
7.0
9
Not enough data
8.3
9
Not enough data
8.3
8
Personalization
Not enough data
9.1
9
Not enough data
7.7
8
Not enough data
Feature Not Available
Not enough data
6.9
6
Not enough data
7.9
8
Not enough data
8.7
9
Not enough data
8.9
9
Not enough data
9.2
6
Multichannel
Not enough data
6.9
6
Not enough data
10.0
8
Not enough data
8.8
7
Administration
Not enough data
8.7
9
Not enough data
8.3
9
Not enough data
8.5
8
Not enough data
8.0
9
Agentic AI - E-Commerce Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Templates
8.5
425
|
Verified
Not enough data
Feature Not Available
Not enough data
8.4
348
|
Verified
Not enough data
8.8
256
Not enough data
Edit
8.4
354
|
Verified
Not enough data
8.8
416
|
Verified
Not enough data
8.3
332
|
Verified
Not enough data
Logistics
8.7
419
|
Verified
Not enough data
7.9
340
|
Verified
Not enough data
8.8
394
|
Verified
Not enough data
8.4
195
Not enough data
Generative AI
7.5
64
Not enough data
7.4
51
Not enough data
Agentic AI - Email Template Builder
6.4
19
Not enough data
7.0
19
Not enough data
Text Messaging
8.6
141
Not enough data
8.0
100
Not enough data
8.8
133
|
Verified
Not enough data
8.3
116
|
Verified
Not enough data
8.7
125
|
Verified
Not enough data
8.5
107
Not enough data
8.8
130
|
Verified
Not enough data
8.6
53
Not enough data
SMS Platform
8.6
135
|
Verified
Not enough data
8.9
133
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.2
62
Not enough data
8.8
112
|
Verified
Not enough data
Agentic AI - SMS Marketing
6.8
11
Not enough data
6.7
10
Not enough data
6.8
10
Not enough data
6.7
10
Not enough data
6.8
10
Not enough data
7.0
10
Not enough data
Data Sourcing
8.4
76
7.8
12
8.3
68
8.2
13
8.5
96
8.1
12
8.5
91
8.5
13
Intelligence
8.6
105
8.2
12
8.1
73
6.8
13
8.0
68
7.4
13
Design and Customization
8.8
20
Not enough data
8.7
21
Not enough data
9.0
21
Not enough data
8.9
21
Not enough data
Campaigns
8.7
22
Not enough data
8.8
20
Not enough data
8.6
22
Not enough data
8.6
22
Not enough data
Integrations
9.0
21
Not enough data
8.0
18
Not enough data
8.9
22
Not enough data
8.4
19
Not enough data
Generative AI
7.5
20
Not enough data
Agentic AI - Vulnerability Scanner
6.8
10
Not enough data
7.5
10
Not enough data
Platform Basics
9.0
16
Not enough data
8.8
14
Not enough data
Platform Data
8.4
15
Not enough data
8.2
14
Not enough data
8.7
14
Not enough data
8.1
14
Not enough data
Platform Additional Functionality
8.3
15
Not enough data
9.1
13
Not enough data
8.3
14
Not enough data
Agentic AI - Customer Journey Analytics
6.0
5
Not enough data
7.0
5
Not enough data
6.3
5
Not enough data
6.9
6
Not enough data
Collection
6.9
6
Not enough data
8.6
6
Not enough data
8.6
6
Not enough data
8.6
6
Not enough data
7.2
6
Not enough data
Agentic AI - Review Management
Not enough data
Not enough data
Not enough data
Not enough data
Moderation
9.4
6
Not enough data
9.0
5
Not enough data
9.3
5
Not enough data
Use Cases
9.8
7
Not enough data
8.9
6
Not enough data
9.7
5
Not enough data
Administration
9.3
7
Not enough data
8.6
6
Not enough data
8.0
5
Not enough data
8.0
5
Not enough data
8.0
5
Not enough data
Display Options
8.6
6
Not enough data
8.1
6
Not enough data
8.3
6
Not enough data
7.7
5
Not enough data
Generative AI
7.8
6
Not enough data
Customization
Not enough data
Not enough data
8.3
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Additional Functionality
Not enough data
Not enough data
7.7
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Messaging - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
6.9
14
Not enough data
7.0
14
Not enough data
6.9
15
Not enough data
6.8
14
Not enough data
6.3
14
Not enough data
7.2
15
Not enough data
Messaging - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security / Verification - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics / Deliverability - RCS Business Messaging
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
AI - RCS Business Messaging
Not enough data
Not enough data
Marketing Operations
8.2
16
7.8
13
8.3
17
8.1
15
8.5
17
8.2
17
8.8
16
9.1
17
7.1
15
Feature Not Available
7.4
14
Feature Not Available
Campaign Activity
7.9
17
8.8
16
8.3
18
8.3
17
8.0
16
8.2
13
7.3
16
7.4
15
8.0
16
7.8
13
8.0
15
7.3
14
Agentic AI - Marketing Analytics
7.6
7
Not enough data
7.6
7
Not enough data
7.9
8
Not enough data
Categories
Categories
Shared Categories
Klaviyo and Ometria are categorized as Customer Data Platform (CDP), Marketing Analytics, and Marketing Automation
Reviews
Reviewers' Company Size
Klaviyo
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Ometria
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
19.0%
Marketing and Advertising
12.9%
Apparel & Fashion
12.5%
Consumer Goods
12.2%
Health, Wellness and Fitness
7.3%
Other
36.1%
Retail
36.8%
Apparel & Fashion
23.7%
Marketing and Advertising
7.9%
Furniture
7.9%
Luxury Goods & Jewelry
5.3%
Other
18.4%
Alternatives
Discussions
how can i know the language for my clients
3 Comments
AJ
You need to add a dynamic in your website when collecting data then use a segmentatino of your data into language preferences based on the tick...Read more
What is UTM tracking Klaviyo?
3 Comments
CC
You can add Google Analytics utm tracking data to your emails sent in Klayvio. This can be automated.Read more
Are their pre-built flows available?
2 Comments
AJ
You can set up any combination of new flows and even run split tests on those in a flow. They also have video tutorials to do this.Read more
Ometria has no discussions with answers
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