It enables us to test new ideas instead of just releasing without knowing if they perform better.
That the tool is easy enough to use for people who do not know how to code and the reports are easy enough to setup without having a lot of experience in reporting. On the other hand, it's also very extensible and robust for those who need and want more...
Poor analytics for anything outside of an individual webpage. Audience segmentation not very effective when working inside a web app, but decent for marketing websites. Goal conversions were really annoying to setup. We wanted to track a successful form...
It enables us to test new ideas instead of just releasing without knowing if they perform better.
That the tool is easy enough to use for people who do not know how to code and the reports are easy enough to setup without having a lot of experience in reporting. On the other hand, it's also very extensible and robust for those who need and want more...
Poor analytics for anything outside of an individual webpage. Audience segmentation not very effective when working inside a web app, but decent for marketing websites. Goal conversions were really annoying to setup. We wanted to track a successful form...