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At a Glance
Market Segments
Mid-Market (55.4% of reviews)
Small-Business (51.8% of reviews)
Entry-Level Pricing
No pricing available
$85/month for up to 30,000 subscribers
Iterable
Star Rating
(759)4.4 out of 5
Market Segments
Mid-Market (55.4% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about IterableiZooto
Star Rating
(95)4.5 out of 5
Market Segments
Small-Business (51.8% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
$85/month for up to 30,000 subscribers
Browse all 3 pricing plansIterable vs iZooto
When assessing the two solutions, reviewers found iZooto easier to use, set up, and administer. Reviewers also preferred doing business with iZooto overall.
- Reviewers felt that iZooto meets the needs of their business better than Iterable.
- When comparing quality of ongoing product support, reviewers felt that iZooto is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of iZooto over Iterable.
Pricing
Entry-Level Pricing
Iterable
No pricing availableiZooto
Rise
$85/month
for up to 30,000 subscribers
Ideal for bloggers for efficient targeting and automation
- Manage up to 3 Websites
- Unlimited Notifications
- Device-based Targeting
Free Trial
Iterable
No trial information availableiZooto
Free Trial is available
Ratings
Meets Requirements
8.5
611
9.1
72
Ease of Use
8.4
624
9.0
73
Ease of Setup
7.7
312
8.9
53
Ease of Admin
8.4
231
9.1
54
Quality of Support
8.8
595
9.2
73
Has the product been a good partner in doing business?
9.0
233
9.3
52
Product Direction (% positive)
9.1
604
9.5
73
Features by Category
Email Marketing
8.9
467
|
Verified
Not enough data
9.0
457
|
Verified
Not enough data
8.2
442
|
Verified
Not enough data
8.4
394
|
Verified
Not enough data
Online Marketing
6.2
265
|
Verified
Not enough data
8.3
399
|
Verified
Not enough data
8.4
437
|
Verified
Not enough data
8.1
397
|
Verified
Not enough data
6.9
269
|
Verified
Not enough data
Lead Management
7.3
301
|
Verified
Not enough data
7.4
332
|
Verified
Not enough data
8.6
428
|
Verified
Not enough data
6.8
271
|
Verified
Not enough data
7.7
295
|
Verified
Not enough data
7.1
286
|
Verified
Not enough data
7.3
275
|
Verified
Not enough data
7.4
277
|
Verified
Not enough data
Campaign Management
7.7
292
Not enough data
6.9
264
|
Verified
Not enough data
6.6
241
Not enough data
6.0
222
Not enough data
Social
5.7
204
Not enough data
6.1
210
Not enough data
5.8
210
Not enough data
5.7
210
Not enough data
5.8
220
Not enough data
Reporting & Analytics
7.6
428
|
Verified
Not enough data
6.5
286
|
Verified
Not enough data
6.6
275
|
Verified
Not enough data
6.5
273
|
Verified
Not enough data
5.7
225
|
Verified
Not enough data
Platform
8.0
329
|
Verified
Not enough data
8.4
330
|
Verified
Not enough data
8.5
336
|
Verified
Not enough data
7.4
224
Not enough data
8.0
310
|
Verified
Not enough data
8.3
335
|
Verified
Not enough data
7.1
241
|
Verified
Not enough data
Agentic AI - Marketing Automation
7.1
22
Not enough data
7.2
21
Not enough data
7.1
21
Not enough data
7.5
22
Not enough data
7.3
23
Not enough data
7.4
22
Not enough data
Integration
7.7
339
|
Verified
Not enough data
8.1
336
|
Verified
Not enough data
7.6
280
|
Verified
Not enough data
Visitor Behavior
Not enough data
6.4
7
|
Verified
Not enough data
8.1
8
|
Verified
Not enough data
Feature Not Available
Templates
Not enough data
8.0
5
|
Verified
Not enough data
8.1
6
|
Verified
Not enough data
9.7
5
|
Verified
Personalization
Not enough data
Feature Not Available
Not enough data
8.8
7
|
Verified
Not enough data
9.7
5
|
Verified
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
9.4
6
|
Verified
Multichannel
Not enough data
8.6
6
|
Verified
Not enough data
Feature Not Available
Not enough data
8.9
6
|
Verified
Administration
Not enough data
8.3
7
|
Verified
Not enough data
8.1
7
|
Verified
Not enough data
8.6
7
|
Verified
Not enough data
8.1
7
|
Verified
Agentic AI - E-Commerce Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Campaigns
8.3
156
9.0
33
8.7
157
9.3
31
8.0
141
8.4
28
8.7
165
8.2
31
8.5
162
8.5
26
Analytics
7.8
166
8.3
30
7.4
158
8.1
32
Optimization
8.2
162
Feature Not Available
8.5
163
8.3
25
7.6
131
8.1
27
7.9
146
8.2
23
Agentic AI - Push Notification
7.4
9
Not enough data
8.1
9
Not enough data
6.7
10
Not enough data
Segmentation
8.7
41
Not enough data
8.5
41
Not enough data
Targeting
8.0
42
Not enough data
8.0
36
Not enough data
Triggered Content
6.8
31
Not enough data
9.1
41
Not enough data
9.2
40
Not enough data
Personalized Content
7.7
33
Not enough data
7.1
29
Not enough data
6.2
27
Not enough data
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
8.7
15
Not enough data
5.3
13
Not enough data
8.0
14
Not enough data
8.6
14
Not enough data
Edit
7.1
14
Not enough data
8.8
16
Not enough data
8.7
15
Not enough data
Logistics
8.6
15
Not enough data
7.6
12
Not enough data
8.3
12
Not enough data
7.4
13
Not enough data
Generative AI
7.9
11
Not enough data
7.3
11
Not enough data
Agentic AI - Email Template Builder
7.8
9
Not enough data
7.4
9
Not enough data
Text Messaging
8.5
28
Not enough data
6.9
25
Not enough data
8.6
27
Not enough data
6.9
24
Not enough data
8.4
24
Not enough data
6.9
23
Not enough data
8.5
24
Not enough data
8.5
23
Not enough data
SMS Platform
7.9
26
Not enough data
8.3
26
Not enough data
7.4
20
Not enough data
6.1
19
Not enough data
7.2
22
Not enough data
8.8
23
Not enough data
Agentic AI - SMS Marketing
8.0
5
Not enough data
7.7
5
Not enough data
8.3
5
Not enough data
8.3
5
Not enough data
8.0
5
Not enough data
8.7
5
Not enough data
Data Sourcing
7.9
8
Not enough data
8.1
9
Not enough data
8.1
7
Not enough data
8.3
8
Not enough data
Intelligence
8.6
7
Not enough data
7.9
7
Not enough data
7.6
7
Not enough data
Platform Basics
8.1
37
Not enough data
8.1
37
Not enough data
Platform Data
7.3
38
Not enough data
7.0
37
Not enough data
6.7
37
Not enough data
7.0
36
Not enough data
Platform Additional Functionality
7.3
34
Not enough data
7.3
32
Not enough data
6.8
34
Not enough data
Agentic AI - Customer Journey Analytics
7.5
8
Not enough data
6.9
8
Not enough data
7.3
8
Not enough data
7.7
8
Not enough data
WhatsApp Messaging - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
7.6
13
Not enough data
7.3
14
Not enough data
7.6
13
Not enough data
7.6
12
Not enough data
7.4
12
Not enough data
7.4
12
Not enough data
Analysis
7.3
123
|
Verified
Not enough data
7.7
168
|
Verified
Not enough data
6.4
110
|
Verified
Not enough data
6.9
137
|
Verified
Not enough data
Campaigns
7.0
112
Not enough data
8.3
143
|
Verified
Not enough data
7.7
122
|
Verified
Not enough data
6.0
100
|
Verified
Not enough data
9.2
163
|
Verified
Not enough data
9.1
161
|
Verified
Not enough data
Engagement
7.0
107
|
Verified
Not enough data
Platform
8.1
139
|
Verified
Not enough data
7.7
124
Not enough data
7.2
111
|
Verified
Not enough data
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Iterable and iZooto are categorized as Push Notification
Reviews
Reviewers' Company Size
Iterable
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
iZooto
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
11.0%
Health, Wellness and Fitness
8.6%
Financial Services
7.6%
Information Technology and Services
5.7%
Computer Software
4.6%
Other
62.4%
Online Media
12.9%
Media Production
11.8%
Marketing and Advertising
8.2%
Health, Wellness and Fitness
8.2%
Retail
4.7%
Other
54.1%
Discussions
How did you learn to use handlebars?
4 Comments
BO
You can also reach out to your CSM to get enrolled in Iterable AcademyRead more
What is Iterable?
2 Comments
DD
Hi Reina, Iterable is a customer communication platform that helps you deliver joyful experiences with harmonized, individualized, and dynamic communications...Read more
Is Iterable only for email marketing?
1 Comment
Official Response from Iterable
Iterable is a full growth marketing and user engagement platform. Iterable lets marketers seamlessly send any type of messaging, including emails, mobile...Read more
Web push notifications remains a relatively new channel for marketers. Does iZooto offer additional services such as an account manager to help brands leverage push notifications better?
1 Comment
Official Response from iZooto
Yes, we do have a dedicated Customer Success team that works closely with our customers to understand their marketing goals and helps in putting together an...Read more
A significant part of our traffic is on iOS. Does iZooto support web push notifications for iOS?
1 Comment
Official Response from iZooto
iOS does not web push notifications as of now. Neither on Safari or any other browser. iOS does support some of the features of PWA but not web push...Read more
How can you retarget and recover users abandoning cart?
1 Comment
Official Response from iZooto
Recovering users abandoning cart is the most important tasks for marketers. Now, because web push notifications can be delivered to users device ( Desktop...Read more
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