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Compare Intuit Mailchimp Email Marketing and Salesforce Marketing Cloud 
Featured Products
At a Glance
Market Segments
Small-Business (71.7% of reviews)
Mid-Market (48.2% of reviews)
Entry-Level Pricing
$0.00
Starting at $1,250.00 Per Month
Intuit Mailchimp Email Marketing
Star Rating
(12,866)4.3 out of 5
Market Segments
Small-Business (71.7% of reviews)
Pros & Cons
Entry-Level Pricing
$0.00
Browse all 4 pricing plansSalesforce Marketing Cloud
Star Rating
(4,439)4.0 out of 5
Market Segments
Mid-Market (48.2% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $1,250.00 Per Month
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Salesforce Marketing Cloud Engagement excels in integration capabilities, with a score of 9.5, allowing seamless connections with various platforms, while Intuit Mailchimp, with a score of 8.7, offers decent integration but lacks the breadth of partner applications that Salesforce provides.
- Reviewers mention that the ease of use is a strong point for Intuit Mailchimp, scoring 8.7, making it more accessible for small businesses, whereas Salesforce Marketing Cloud Engagement, with a score of 7.7, can be more complex and may require additional training for users.
- G2 users highlight the high-volume sending feature in both products, with Salesforce scoring 8.6 and Mailchimp slightly higher at 8.7, indicating that both platforms are capable of handling large email campaigns effectively, but Mailchimp may have a slight edge in user satisfaction.
- Users on G2 report that Salesforce Marketing Cloud Engagement shines in campaign automation with a score of 9.7, providing advanced features for automated workflows, while Mailchimp, scoring 8.3 in A/B testing, offers basic automation that may not meet the needs of more sophisticated marketers.
- Reviewers mention that the email and mobile preview feature in Intuit Mailchimp scores 8.9, which is higher than Salesforce's 8.2, indicating that Mailchimp provides a better user experience for testing email designs across devices.
- Users say that the quality of support is slightly better with Intuit Mailchimp, scoring 8.0 compared to Salesforce's 7.7, suggesting that Mailchimp may offer more responsive customer service, which is crucial for users needing immediate assistance.
Pricing
Entry-Level Pricing
Intuit Mailchimp Email Marketing
Free
$0.00
Easily create email campaigns and learn more about your customers
- Email support for first 30 days
- Pre-built Email Templates
- 300+ Integrations
Salesforce Marketing Cloud
Pro
Starting at $1,250.00
Per Month
Personalized marketing automation with email solutions
- Email Marketing
- Content Creation
- Integration with Salesforce Sales Cloud
Free Trial
Intuit Mailchimp Email Marketing
Free Trial is available
Salesforce Marketing Cloud
No trial information availableRatings
Meets Requirements
8.7
11,048
8.2
3,277
Ease of Use
8.7
11,115
7.6
3,454
Ease of Setup
8.6
5,205
7.3
1,942
Ease of Admin
8.7
5,116
7.8
1,714
Quality of Support
8.0
8,412
7.7
3,091
Has the product been a good partner in doing business?
8.6
4,640
8.0
1,679
Product Direction (% positive)
7.8
10,793
7.5
3,170
Features by Category
Email Marketing
8.9
8657
|
Verified
Not enough data
8.3
8795
|
Verified
Not enough data
8.7
7874
|
Verified
Not enough data
8.7
8846
|
Verified
Not enough data
9.0
8717
|
Verified
Not enough data
8.6
8339
|
Verified
Not enough data
8.4
6413
|
Verified
Not enough data
8.4
1344
|
Verified
Not enough data
8.1
1113
|
Verified
Not enough data
Reporting & Analytics
8.2
4829
|
Verified
Not enough data
8.6
7684
|
Verified
Not enough data
Generative AI
7.2
163
Not enough data
7.2
162
Not enough data
Agentic AI - Email Marketing
7.1
50
Not enough data
7.0
51
Not enough data
7.3
51
Not enough data
7.4
51
Not enough data
7.6
53
Not enough data
Integration
8.5
3424
|
Verified
Not enough data
8.3
2358
|
Verified
Not enough data
8.2
2166
|
Verified
Not enough data
8.1
558
|
Verified
Not enough data
8.3
676
|
Verified
Not enough data
8.3
530
|
Verified
Not enough data
Email Marketing
Not enough data
7.9
1173
Not enough data
8.4
1169
Not enough data
8.1
1150
Not enough data
8.2
1067
Online Marketing
Not enough data
7.4
1063
Not enough data
7.4
889
Not enough data
7.5
841
Not enough data
7.2
918
Not enough data
7.3
854
Lead Management
Not enough data
8.0
1033
Not enough data
7.6
995
Not enough data
8.0
1044
Not enough data
7.9
1025
Not enough data
8.1
1025
Not enough data
7.8
965
Not enough data
7.9
923
Not enough data
8.3
1034
Campaign Management
Not enough data
7.6
874
Not enough data
7.6
771
Not enough data
7.1
669
Not enough data
6.7
201
Social
Not enough data
6.3
376
Not enough data
6.6
566
Not enough data
6.8
215
Not enough data
7.0
203
Not enough data
6.9
177
Reporting & Analytics
Not enough data
7.4
1067
Not enough data
6.9
892
Not enough data
6.5
770
Not enough data
6.5
716
Not enough data
6.5
703
Platform
Not enough data
7.0
632
Not enough data
7.8
189
Not enough data
8.0
677
Not enough data
7.4
168
Not enough data
7.3
128
Not enough data
8.0
670
Not enough data
7.8
139
Agentic AI - Marketing Automation
Not enough data
6.9
8
Not enough data
6.5
9
Not enough data
7.2
10
Not enough data
6.9
9
Not enough data
5.8
8
Not enough data
7.1
8
Integration
Not enough data
8.0
667
Not enough data
7.7
533
Not enough data
7.4
496
Administration
8.2
77
Not enough data
7.8
66
Not enough data
8.1
68
Not enough data
8.5
67
Not enough data
8.2
68
Not enough data
8.0
69
Not enough data
Integrations
8.3
62
Not enough data
8.6
61
Not enough data
9.0
76
Not enough data
8.0
55
Not enough data
Platform
8.5
60
Not enough data
8.5
56
Not enough data
8.4
50
Not enough data
8.4
78
Not enough data
8.7
69
Not enough data
8.6
87
Not enough data
8.1
65
Not enough data
8.8
87
Not enough data
Messenger
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Channels
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customers
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Conversational Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Diagnosis
8.3
471
Not enough data
8.4
515
Not enough data
8.4
176
Not enough data
8.6
555
Not enough data
Tracking
8.8
674
Not enough data
8.5
595
Not enough data
8.6
712
Not enough data
8.5
666
Not enough data
8.5
619
Not enough data
Reporting
8.8
729
Not enough data
8.6
574
Not enough data
8.7
596
Not enough data
8.4
550
Not enough data
Agentic AI - Email Deliverability
6.3
20
Not enough data
6.4
20
Not enough data
6.6
19
Not enough data
6.3
20
Not enough data
6.5
19
Not enough data
Campaigns
Not enough data
9.3
29
Not enough data
9.2
28
Not enough data
9.1
29
Not enough data
9.2
28
Not enough data
9.2
30
Analytics
Not enough data
9.2
28
Not enough data
9.3
27
Optimization
Not enough data
9.0
27
Not enough data
9.5
28
Not enough data
9.4
27
Not enough data
8.9
28
Agentic AI - Push Notification
Not enough data
8.6
6
Not enough data
9.3
5
Not enough data
9.0
5
Grammar
8.6
20
Not enough data
8.8
20
Not enough data
8.7
20
Not enough data
Formatting
8.0
20
Not enough data
8.4
20
Not enough data
8.3
20
Not enough data
Content
8.7
20
Not enough data
8.6
20
Not enough data
8.5
20
Not enough data
Product Type
8.8
20
Not enough data
8.3
20
Not enough data
Generative AI
8.8
19
Not enough data
8.2
19
Not enough data
Segmentation
Not enough data
9.0
37
Not enough data
8.5
40
Targeting
Not enough data
9.2
41
Not enough data
9.0
40
Triggered Content
Not enough data
8.5
26
Not enough data
8.2
21
Not enough data
8.9
32
Personalized Content
Not enough data
8.7
31
Not enough data
8.9
24
Not enough data
8.9
39
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Text Messaging
Not enough data
9.0
29
Not enough data
8.8
28
Not enough data
8.8
27
Not enough data
8.6
28
Not enough data
8.9
28
Not enough data
8.6
29
Not enough data
9.1
29
Not enough data
8.9
29
SMS Platform
Not enough data
9.0
27
Not enough data
9.2
28
Not enough data
8.4
29
Not enough data
7.8
29
Not enough data
8.4
26
Not enough data
8.6
29
Agentic AI - SMS Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
8.8
35
Not enough data
8.2
35
Not enough data
8.8
35
Not enough data
8.8
38
Not enough data
8.6
35
Not enough data
Platform Data
9.0
37
Not enough data
8.7
37
Not enough data
8.8
36
Not enough data
Agentic AI - Email Testing
7.1
17
Not enough data
7.1
18
Not enough data
6.9
18
Not enough data
7.2
18
Not enough data
7.2
18
Not enough data
Platform Basics
Not enough data
8.3
106
Not enough data
8.3
106
Not enough data
8.4
103
Not enough data
8.4
86
Not enough data
8.4
86
Agentic AI - Customer Journey Mapping
Not enough data
7.9
12
Attribution Modeling
Not enough data
8.4
31
Not enough data
8.9
29
Not enough data
8.7
23
Not enough data
8.3
26
Not enough data
8.7
27
Not enough data
8.4
30
Agentic AI - Attribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing
Not enough data
8.5
39
Not enough data
8.3
27
Not enough data
8.5
33
Not enough data
8.2
37
Reporting
Not enough data
7.8
41
Not enough data
7.6
39
Not enough data
7.6
40
Platform Basics
Not enough data
7.9
42
Not enough data
8.0
44
Platform Data
Not enough data
7.7
49
Not enough data
7.4
45
Not enough data
7.8
47
Not enough data
7.9
44
Platform Additional Functionality
Not enough data
8.7
47
Not enough data
8.0
41
Not enough data
8.5
43
Agentic AI - Customer Journey Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Page Customization
Not enough data
7.6
46
Not enough data
7.8
47
Not enough data
7.8
47
Not enough data
8.0
43
Page Optimization
Not enough data
8.0
42
Not enough data
7.5
39
Not enough data
7.8
44
Not enough data
7.4
36
Integrations
Not enough data
7.9
35
Not enough data
7.9
46
Not enough data
8.0
40
Generative AI
Not enough data
7.9
11
Agentic AI - Landing Page Builders
Not enough data
Not enough data
Lead Monitoring
Not enough data
8.2
47
Not enough data
8.0
46
Not enough data
7.8
45
Agentic AI - Lead Capture
Not enough data
Not enough data
Not enough data
Not enough data
Data Capture
Not enough data
7.5
44
Not enough data
7.8
46
Not enough data
7.1
43
Not enough data
7.5
46
Analytics
Not enough data
7.7
45
Not enough data
7.5
48
Customization
Not enough data
7.7
48
Not enough data
8.0
47
Not enough data
7.7
45
Not enough data
8.1
45
Loyalty Experience
Not enough data
9.2
13
Not enough data
9.4
12
Not enough data
9.2
12
Not enough data
9.7
13
Not enough data
8.5
12
Not enough data
9.2
12
Loyalty Platform
Not enough data
9.2
14
Not enough data
9.6
14
Not enough data
9.5
13
Not enough data
8.8
13
Not enough data
9.2
12
Agentic AI - Loyalty Management
Not enough data
8.9
6
Not enough data
9.4
6
Not enough data
10.0
6
Not enough data
9.2
6
Computing
Not enough data
8.7
5
Not enough data
8.3
5
Not enough data
7.6
7
Experimental Design
Not enough data
8.3
5
Not enough data
8.7
5
Not enough data
7.7
5
Analytics
Not enough data
7.7
5
Not enough data
8.7
5
Agentic AI - A/B Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
Not enough data
8.7
46
Not enough data
9.1
46
Not enough data
8.3
39
Not enough data
9.1
37
Campaigns
Not enough data
8.7
44
Not enough data
9.0
43
Not enough data
8.8
44
Not enough data
8.8
42
Not enough data
9.4
37
Not enough data
9.1
37
Engagement
Not enough data
8.4
42
Platform
Not enough data
8.9
42
Not enough data
8.8
43
Not enough data
8.6
43
Agentic AI - Mobile Marketing
Not enough data
8.1
6
Not enough data
8.1
6
Not enough data
8.1
6
Not enough data
7.8
6
Not enough data
8.1
6
Not enough data
8.3
6
Marketing Operations
Not enough data
8.0
92
Not enough data
8.5
107
Not enough data
8.0
99
Not enough data
8.7
105
Not enough data
7.5
76
Not enough data
7.9
69
Campaign Activity
Not enough data
8.6
100
Not enough data
8.6
114
Not enough data
8.3
89
Not enough data
8.4
102
Not enough data
8.1
92
Not enough data
7.9
73
Agentic AI - Marketing Analytics
Not enough data
8.3
5
Not enough data
8.0
5
Not enough data
8.0
5
Categories
Categories
Shared Categories
Intuit Mailchimp Email Marketing and Salesforce Marketing Cloud share no categories
Unique Categories
Intuit Mailchimp Email Marketing is categorized as AI Writing Assistant, Email Deliverability, Email Marketing, Transactional Email, and Email Testing
Salesforce Marketing Cloud is categorized as Mobile Marketing, A/B Testing, SMS Marketing, Push Notification, Customer Journey Mapping, Attribution, Conversational Marketing, Customer Journey Analytics, Landing Page Builders, Lead Capture, Loyalty Management, Marketing Analytics, Marketing Automation, Personalization, and Personalization Engines
Reviews
Reviewers' Company Size
Intuit Mailchimp Email Marketing
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Salesforce Marketing Cloud
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
15.1%
Non-Profit Organization Management
5.8%
Information Technology and Services
4.8%
Computer Software
4.5%
Education Management
3.3%
Other
66.4%
Computer Software
13.6%
Marketing and Advertising
12.7%
Information Technology and Services
10.3%
Financial Services
4.5%
Internet
3.5%
Other
55.3%
Alternatives
Discussions
What is the best alternative to Mailchimp?
9 Comments
SA
I would say Brevo is a good alternativeRead more
What kind of platform is Mailchimp?
7 Comments
TT
Mailchimp is an email marketing and automation platform.Read more
What is the best way to implement Mailchimp with Wordpress to get maximum email subscribers?
5 Comments
RS
If you're using an organic way to collect emails, you can use any of the pop software's available in the marketplace such as optinmonk or poptin. If you have...Read more
Is Salesforce an ESP?
3 Comments
SM
Yes, Salesforce can be considered an Email Service Provider (ESP) through its Marketing Cloud, specifically the Engagement Cloud segment. Salesforce...Read more
I'm stuck on setting up automated email campaigns in Salesforce Marketing Cloud Engagement. Any tips?
3 Comments
SM
Here are some quick tips to help you set up automated email campaigns in Salesforce Marketing Cloud Engagement:
1. Set Clear Goals: Know what you want to...Read more
What does Salesforce software do?
3 Comments
SM
Salesforce is a cloud-based CRM platform designed to help businesses manage customer relationships and streamline operations. Here’s what it does:
1....Read more
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