Compare Insider and WebEngage 
At a Glance
Market Segments
Mid-Market (44.9% of reviews)
Mid-Market (55.9% of reviews)
Entry-Level Pricing
No pricing available
Talk To Us Up To 10K Monthly Active Users (MAU)
Insider
Star Rating
(1,082)4.8 out of 5
Market Segments
Mid-Market (44.9% of reviews)
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about InsiderWebEngage
Star Rating
(674)4.5 out of 5
Market Segments
Mid-Market (55.9% of reviews)
Entry-Level Pricing
Talk To Us Up To 10K Monthly Active Users (MAU)
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that WebEngage excels in email marketing, particularly in building and personalizing emails, where it scores 8.7. In contrast, Insider shines with a score of 9.7, with reviewers mentioning its superior capabilities in automated email responses and email deliverability management.
- Reviewers mention that Insider's user interface is more intuitive, reflected in its higher score of 9.5 for ease of use, compared to WebEngage's score of 8.8. Users on G2 appreciate the streamlined setup process in Insider, which scores 9.1 versus WebEngage's 8.3.
- G2 users highlight that WebEngage's visitor behavior monitoring is effective, scoring 8.4, but Insider outperforms with a score of 9.5. Reviewers mention that Insider's targeting features are particularly robust, allowing for more precise audience segmentation.
- Users say that WebEngage's campaign customization options are satisfactory with a score of 8.7, but Insider's capabilities in campaign scheduling and triggered notifications are rated higher at 9.6, making it a preferred choice for users looking for advanced campaign management.
- Reviewers mention that while WebEngage offers decent data analytics features with a score of 8.3, Insider's analytics capabilities are more comprehensive, scoring 9.5. Users on G2 appreciate Insider's custom dashboards and campaign analysis tools for better insights.
- Users report that WebEngage's support quality is good, with a score of 8.6, but Insider's support is rated significantly higher at 9.6. Reviewers mention that Insider's customer service is responsive and helpful, enhancing the overall user experience.
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Pricing
Entry-Level Pricing
Insider
No pricing availableWebEngage
Solo Plan
Talk To Us
Up To 10K Monthly Active Users (MAU)
For businesses with up to 10k Monthly Active Users (MAU)
This plan provides you with Basic Analytics, Basic Segmentation, Engagement across all channels, Personalisation using user and events, 5 user journeys, Limited Third part integrations and Email only support.
If you have just acquired your customers, it’s time to retain them with Solo Plan exclusive to you!
- Basic analytics
- Basic segmentation
- Engage across all channels
Free Trial
Insider
Free Trial is available
WebEngage
No trial information availableRatings
Meets Requirements
9.5
969
8.5
566
Ease of Use
9.5
973
8.8
569
Ease of Setup
9.1
430
8.3
338
Ease of Admin
9.2
240
8.7
237
Quality of Support
9.6
969
8.6
559
Has the product been a good partner in doing business?
9.5
241
8.8
237
Product Direction (% positive)
9.8
922
9.5
544
Features by Category
Email Marketing
9.7
429
8.7
302
|
Verified
9.7
407
8.7
295
|
Verified
9.7
409
8.5
295
|
Verified
9.7
353
8.4
269
|
Verified
Online Marketing
Feature Not Available
8.0
223
9.6
445
8.3
272
|
Verified
9.6
459
8.6
274
|
Verified
9.6
449
8.3
274
|
Verified
Feature Not Available
Feature Not Available
Lead Management
9.6
427
8.3
262
|
Verified
9.5
427
8.3
261
|
Verified
9.6
459
8.7
286
|
Verified
Feature Not Available
8.1
237
|
Verified
9.6
402
8.4
246
|
Verified
9.6
366
8.5
266
|
Verified
9.6
410
8.4
255
|
Verified
9.6
398
8.4
247
|
Verified
Campaign Management
Feature Not Available
8.3
262
|
Verified
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Social
Feature Not Available
Feature Not Available
9.4
369
7.7
212
9.5
378
Feature Not Available
Feature Not Available
7.6
217
Feature Not Available
7.7
215
Reporting & Analytics
9.5
452
8.4
297
|
Verified
9.5
452
8.3
290
|
Verified
9.5
445
8.0
276
|
Verified
9.5
444
7.9
269
|
Verified
9.3
351
7.4
212
Platform
9.6
438
8.5
265
|
Verified
Feature Not Available
8.5
253
|
Verified
9.6
423
8.9
266
|
Verified
9.6
363
8.0
221
|
Verified
9.5
372
8.2
237
|
Verified
9.6
406
8.6
252
|
Verified
9.5
348
Feature Not Available
Integration
9.4
409
8.5
267
|
Verified
9.4
409
8.5
270
|
Verified
9.5
382
8.2
242
|
Verified
Administration
Not enough data
8.6
171
Not enough data
8.0
168
Not enough data
8.2
158
Not enough data
8.7
172
Not enough data
7.9
146
Not enough data
8.4
165
Integrations
Not enough data
8.4
147
Not enough data
8.6
152
Not enough data
8.6
159
Not enough data
8.1
134
Platform
Not enough data
8.3
133
Not enough data
8.3
136
Not enough data
8.1
134
Not enough data
8.3
149
Not enough data
8.2
134
Not enough data
8.5
150
Not enough data
8.3
138
Not enough data
8.5
155
Visitor Behavior
9.5
525
8.4
122
|
Verified
9.6
543
8.7
125
|
Verified
9.5
494
7.9
115
|
Verified
Templates
9.6
504
8.3
112
|
Verified
9.6
547
8.6
118
|
Verified
9.6
542
8.5
120
|
Verified
Personalization
9.6
530
8.3
120
|
Verified
9.6
520
8.2
124
|
Verified
9.6
533
8.6
122
|
Verified
9.5
469
Feature Not Available
9.6
517
8.5
117
|
Verified
9.6
516
8.3
112
|
Verified
9.6
545
8.8
116
|
Verified
9.6
533
8.8
121
|
Verified
Multichannel
9.7
535
8.6
118
9.5
472
8.7
119
|
Verified
9.6
536
8.5
120
|
Verified
Administration
9.6
533
8.9
120
|
Verified
9.4
548
8.5
122
|
Verified
9.5
527
8.7
121
|
Verified
9.5
527
8.6
121
|
Verified
Campaigns
Not enough data
8.7
238
Not enough data
9.0
240
Not enough data
8.8
241
Not enough data
8.8
246
Not enough data
8.9
240
Analytics
Not enough data
8.4
252
Not enough data
8.3
238
Optimization
Not enough data
8.6
215
Not enough data
8.9
242
Not enough data
8.3
220
Not enough data
8.4
214
Segmentation
9.7
566
Not enough data
9.6
544
Not enough data
Targeting
9.7
560
Not enough data
9.6
535
Not enough data
Triggered Content
9.5
474
Not enough data
9.6
469
Not enough data
9.7
522
Not enough data
Personalized Content
9.7
511
Not enough data
9.7
492
Not enough data
9.6
547
Not enough data
Text Messaging
9.8
44
8.7
210
|
Verified
9.6
43
Feature Not Available
9.7
42
8.5
198
|
Verified
9.6
42
7.9
166
9.7
43
8.5
199
|
Verified
9.6
43
7.4
150
9.8
42
8.9
192
|
Verified
9.5
43
8.8
188
|
Verified
SMS Platform
9.6
43
8.3
212
|
Verified
9.6
43
8.8
213
|
Verified
9.8
41
7.9
140
Feature Not Available
Feature Not Available
9.6
46
7.9
159
9.4
45
8.6
193
|
Verified
Data Sourcing
9.5
536
|
Verified
8.2
109
9.5
525
|
Verified
8.1
108
9.6
330
8.4
107
9.6
554
|
Verified
8.4
112
Intelligence
9.5
558
|
Verified
8.6
111
9.5
533
|
Verified
7.7
112
9.6
525
|
Verified
7.9
106
Platform Basics
Not enough data
8.1
247
Not enough data
8.2
238
Not enough data
8.6
234
Not enough data
8.1
226
Not enough data
8.3
166
Platform Basics
9.5
586
|
Verified
8.5
247
|
Verified
9.5
586
|
Verified
8.9
248
|
Verified
Platform Data
9.5
571
|
Verified
8.7
256
|
Verified
9.5
554
|
Verified
8.3
240
|
Verified
9.4
587
|
Verified
8.7
253
|
Verified
9.4
557
Feature Not Available
Platform Additional Functionality
9.5
562
|
Verified
8.8
249
|
Verified
9.5
559
|
Verified
8.7
248
|
Verified
9.5
546
8.3
243
Search Setup
9.7
36
Not enough data
9.8
37
Not enough data
9.7
36
Not enough data
9.9
34
Not enough data
Product Discovery
9.8
39
Not enough data
9.8
38
Not enough data
9.7
38
Not enough data
9.8
33
Not enough data
9.8
36
Not enough data
Integration
9.7
38
Not enough data
9.9
34
Not enough data
9.7
36
Not enough data
WhatsApp Messaging - WhatsApp Marketing
9.4
13
9.0
31
9.3
14
8.6
32
9.2
12
8.1
31
9.2
12
8.9
31
9.6
12
8.9
31
9.6
12
7.8
31
WhatsApp Business Platform - WhatsApp Marketing
9.7
12
8.7
31
9.7
12
8.5
31
9.7
11
7.9
29
9.7
11
8.2
32
Analysis
9.3
559
8.3
115
9.5
623
8.9
124
|
Verified
9.3
493
|
Verified
8.2
108
9.5
533
|
Verified
8.4
112
Campaigns
9.4
517
|
Verified
8.3
104
|
Verified
9.7
625
|
Verified
9.1
122
|
Verified
9.5
423
8.9
113
|
Verified
9.3
426
Feature Not Available
9.6
500
|
Verified
9.0
113
9.6
585
|
Verified
8.8
116
Engagement
9.6
562
8.2
103
Platform
9.6
605
8.8
113
9.5
559
|
Verified
8.7
103
|
Verified
9.5
479
8.5
97
Marketing Operations
Not enough data
8.2
195
|
Verified
Not enough data
8.5
205
|
Verified
Not enough data
8.5
213
|
Verified
Not enough data
8.9
212
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.6
213
|
Verified
Not enough data
8.5
218
|
Verified
Not enough data
8.3
211
|
Verified
Not enough data
8.5
212
|
Verified
Not enough data
8.2
205
|
Verified
Not enough data
8.0
180
Categories
Categories
Shared Categories
Insider and WebEngage are categorized as Personalization, E-Commerce Personalization, Customer Journey Analytics, Customer Data Platform (CDP), Mobile Marketing, Marketing Automation, SMS Marketing, and WhatsApp Marketing
Unique Categories
Insider is categorized as E-Commerce Search and Personalization Engines
WebEngage is categorized as Customer Journey Mapping, Push Notification, Marketing Analytics, and Transactional Email
Reviews
Reviewers' Company Size
Insider
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
WebEngage
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
26.9%
Apparel & Fashion
9.7%
Cosmetics
4.0%
Marketing and Advertising
3.9%
Food & Beverages
3.8%
Other
51.8%
Financial Services
11.2%
Education Management
10.8%
Marketing and Advertising
7.3%
Information Technology and Services
5.9%
E-Learning
5.9%
Other
58.9%
Most Helpful Reviews
Insider
Most Helpful Favorable Review
Maria Paula V.
Verified User in Furniture
We’ve been working with Insider for more than a year now. What we really liked most about them is their team who supported us throughout the integration and implementation process. Their team has consistently provided us with the support that we needed....
Most Helpful Critical Review
Verified User in Luxury Goods & Jewelry
A lot of the experiences are not suitable for luxury brands due to them being very promotional.
WebEngage
Most Helpful Favorable Review
sumit m.
Verified User in Primary/Secondary Education
The platform is very easy to handle, and it is helping us engage with our existing customers effectively. Specially the live segments. The support system is excellent too! Highly recommended for the growing organizations.
Most Helpful Critical Review
Nourhan S.
Verified User in Consulting
I think nothing expebt trying to make flows is sometimes not easy.
Maria Paula V.
Verified User in Furniture
We’ve been working with Insider for more than a year now. What we really liked most about them is their team who supported us throughout the integration and implementation process. Their team has consistently provided us with the support that we needed....
sumit m.
Verified User in Primary/Secondary Education
The platform is very easy to handle, and it is helping us engage with our existing customers effectively. Specially the live segments. The support system is excellent too! Highly recommended for the growing organizations.
Verified User in Luxury Goods & Jewelry
A lot of the experiences are not suitable for luxury brands due to them being very promotional.
Nourhan S.
Verified User in Consulting
I think nothing expebt trying to make flows is sometimes not easy.
Alternatives
Discussions
How effective is the tool at new acquisition and driving traffic to website?
3 comments
CS
Very effective with the direct integration into Ad Managers, like Facebook & Google. Using AI to create powerful segments to find new users. Awesome work. Read more
Is it possible for insider future development to reduce the setup process?
1 comment
DM
We are constantly aiming to make the setup easier and faster for our customers. Based on our user's ratings on G2, we offer the fastest time to value and...Read more
how do i experiment using insider with internal RFM analytic?
1 comment
NM
Hello Imam,
Insider's RFM Analytic method enables you to analyze a user's past transaction data and create different segment groups based on their purchase...Read more
How can I keep track my mobile app activities like uninstalling it
1 comment
SP
Certainly! Please provide the text in the Unknown Language that you would like me to translate into English.Read more
What are the unique journeys have you executed which resulted
1 comment
VJ
Hi Atul,
Here are a few examples of unique journeys executed on the WebEngage dashboard that drove significant results for some clients :
Targeted,...Read more
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