Compare Insider and Optimove 
At a Glance
Market Segments
Mid-Market (45.1% of reviews)
Mid-Market (51.6% of reviews)
Entry-Level Pricing
No pricing available
Contact Us
Insider
Star Rating
(1,100)4.8 out of 5
Market Segments
Mid-Market (45.1% of reviews)
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about InsiderOptimove
Star Rating
(217)4.6 out of 5
Market Segments
Mid-Market (51.6% of reviews)
Entry-Level Pricing
Contact Us
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Optimove excels in Email Marketing, particularly in Automated Email Responses with a score of 8.6, but reviewers mention that Insider outperforms in this area with a score of 9.7, highlighting its superior capabilities in managing email deliverability and personalization.
- Reviewers mention that Insider's Online Marketing features, especially Landing Pages and Forms, receive a high score of 9.5, while Optimove's score of 7.7 indicates a significant gap in functionality, suggesting that Insider provides a more robust solution for creating effective online marketing assets.
- G2 users highlight that Optimove's Visitor Behavior Monitoring is rated at 9.5, showcasing its strength in tracking user interactions, but users on G2 note that Insider's overall targeting capabilities, with a score of 9.6, offer more advanced segmentation and guided selling features.
- Users say that while both products offer Segmentation features, Insider's scores of 9.6 across various segmentation tools, including Customer Profiles and Lead Scoring, indicate a more comprehensive approach compared to Optimove's lower ratings in these areas.
- Reviewers mention that Insider shines in Data Sourcing with a score of 9.5 for Data Enrichment, while Optimove's score of 8.6 suggests it may not provide the same level of depth in data management, which is crucial for effective marketing strategies.
- Users report that Insider's Campaign Management features, particularly in Event/Webinar Marketing and Budgeting, score significantly higher than Optimove, indicating that Insider offers a more user-friendly and effective platform for managing complex marketing campaigns.
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Pricing
Entry-Level Pricing
Insider
No pricing availableOptimove
Build
Contact Us
- Set the foundations of your personalized CRM Marketing with Optimove’s Build package.
- Gain direct access to unified customer data to easily surface valuable insights.
- create rule-based, automated customer journeys.
Free Trial
Insider
Free Trial is available
Optimove
No trial information availableRatings
Meets Requirements
9.5
983
8.7
183
Ease of Use
9.5
989
8.6
184
Ease of Setup
9.1
447
8.0
99
Ease of Admin
9.2
248
8.9
59
Quality of Support
9.6
983
9.4
182
Has the product been a good partner in doing business?
9.5
249
9.1
60
Product Direction (% positive)
9.7
936
9.3
179
Features by Category
Email Marketing
9.7
439
9.1
118
|
Verified
9.7
417
9.2
126
|
Verified
9.7
419
8.9
120
|
Verified
9.7
362
8.6
113
|
Verified
Online Marketing
Feature Not Available
7.7
83
9.6
453
8.0
102
|
Verified
9.6
468
9.2
126
|
Verified
9.6
458
8.5
105
|
Verified
Feature Not Available
8.2
85
Lead Management
9.6
435
8.4
96
|
Verified
9.5
435
8.5
101
9.6
468
9.3
124
|
Verified
Feature Not Available
8.3
90
|
Verified
9.6
410
8.3
91
|
Verified
9.6
374
8.2
93
|
Verified
9.6
419
8.3
94
|
Verified
9.6
406
8.6
103
|
Verified
Campaign Management
Feature Not Available
8.8
110
|
Verified
Feature Not Available
8.1
87
Feature Not Available
8.5
109
|
Verified
Feature Not Available
7.4
84
Social
Feature Not Available
7.2
75
9.4
377
7.4
79
9.5
386
7.5
82
Feature Not Available
7.2
76
Feature Not Available
7.2
79
Reporting & Analytics
9.5
461
8.9
118
|
Verified
9.5
460
8.1
91
|
Verified
9.5
454
8.4
105
|
Verified
9.5
453
8.5
115
|
Verified
9.3
359
7.2
77
Platform
9.6
448
8.4
96
|
Verified
Feature Not Available
8.3
86
9.6
433
8.9
94
|
Verified
9.6
372
8.3
76
9.5
382
7.8
79
|
Verified
9.6
416
8.5
91
|
Verified
9.5
358
8.3
78
|
Verified
Integration
9.4
418
8.2
94
|
Verified
9.4
419
8.0
91
|
Verified
9.5
390
8.0
81
|
Verified
Visitor Behavior
9.5
536
Not enough data
9.6
554
Not enough data
9.5
505
Not enough data
Templates
9.5
515
Not enough data
9.6
558
Not enough data
9.6
553
Not enough data
Personalization
9.6
540
Not enough data
9.6
531
Not enough data
9.6
543
Not enough data
9.5
479
Not enough data
9.6
526
Not enough data
9.6
526
Not enough data
9.6
555
Not enough data
9.6
543
Not enough data
Multichannel
9.7
545
Not enough data
9.5
483
Not enough data
9.6
546
Not enough data
Administration
9.6
544
Not enough data
9.4
559
Not enough data
9.5
538
Not enough data
9.4
538
Not enough data
Segmentation
9.7
569
Not enough data
9.6
547
Not enough data
Targeting
9.7
563
Not enough data
9.6
538
Not enough data
Triggered Content
9.5
477
Not enough data
9.6
472
Not enough data
9.7
525
Not enough data
Personalized Content
9.7
514
Not enough data
9.7
494
Not enough data
9.6
550
Not enough data
Text Messaging
9.8
50
Not enough data
9.6
49
Not enough data
9.7
48
Not enough data
9.6
48
Not enough data
9.6
50
Not enough data
9.6
49
Not enough data
9.8
48
Not enough data
9.5
49
Not enough data
SMS Platform
9.6
49
Not enough data
9.6
49
Not enough data
9.7
47
Not enough data
Feature Not Available
Not enough data
9.6
52
Not enough data
9.4
51
Not enough data
Data Sourcing
9.5
544
|
Verified
8.6
58
|
Verified
9.5
533
|
Verified
8.6
60
|
Verified
9.6
337
8.2
52
9.6
561
|
Verified
8.5
66
|
Verified
Intelligence
9.5
566
|
Verified
8.8
71
|
Verified
9.5
540
|
Verified
8.7
75
|
Verified
9.6
532
|
Verified
8.4
68
|
Verified
Platform Basics
9.5
593
|
Verified
9.2
88
|
Verified
9.5
593
|
Verified
9.2
92
|
Verified
Platform Data
9.5
578
|
Verified
8.9
87
|
Verified
9.5
561
|
Verified
8.6
93
|
Verified
9.4
594
|
Verified
8.9
95
|
Verified
9.4
564
9.0
91
|
Verified
Platform Additional Functionality
9.5
568
|
Verified
8.9
84
|
Verified
9.5
566
|
Verified
8.4
86
|
Verified
9.5
553
8.4
80
|
Verified
Search Setup
9.8
40
Not enough data
9.8
41
Not enough data
9.8
40
Not enough data
9.9
38
Not enough data
Product Discovery
9.8
43
Not enough data
9.8
42
Not enough data
9.8
42
Not enough data
9.9
37
Not enough data
9.8
40
Not enough data
Integration
9.7
42
Not enough data
9.9
38
Not enough data
9.8
40
Not enough data
WhatsApp Messaging - WhatsApp Marketing
9.4
15
Not enough data
9.4
16
Not enough data
9.3
14
Not enough data
9.3
14
Not enough data
9.6
14
Not enough data
9.6
14
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
9.8
14
Not enough data
9.8
14
Not enough data
9.6
13
Not enough data
9.7
13
Not enough data
Analysis
9.3
563
Not enough data
9.5
627
Not enough data
9.3
497
|
Verified
Not enough data
9.5
537
|
Verified
Not enough data
Campaigns
9.4
521
|
Verified
Not enough data
9.7
630
|
Verified
Not enough data
9.5
427
Not enough data
9.3
430
Not enough data
9.6
505
|
Verified
Not enough data
9.6
591
|
Verified
Not enough data
Engagement
9.6
567
Not enough data
Platform
9.6
608
Not enough data
9.5
563
|
Verified
Not enough data
9.5
483
Not enough data
Marketing Operations
Not enough data
8.6
86
|
Verified
Not enough data
8.8
92
|
Verified
Not enough data
9.0
92
|
Verified
Not enough data
9.0
85
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Campaign Activity
Not enough data
9.1
96
|
Verified
Not enough data
9.0
93
|
Verified
Not enough data
8.6
84
|
Verified
Not enough data
8.9
88
|
Verified
Not enough data
8.3
77
|
Verified
Not enough data
8.6
75
|
Verified
Categories
Categories
Shared Categories
Insider and Optimove are categorized as Personalization, Customer Journey Analytics, Customer Data Platform (CDP), and Marketing Automation
Unique Categories
Insider is categorized as E-Commerce Search, Personalization Engines, E-Commerce Personalization, Mobile Marketing, SMS Marketing, and WhatsApp Marketing
Optimove is categorized as Marketing Platforms and Marketing Analytics
Reviews
Reviewers' Company Size
Insider
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Optimove
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
26.9%
Apparel & Fashion
9.9%
Marketing and Advertising
3.9%
Cosmetics
3.9%
Food & Beverages
3.7%
Other
51.6%
Gambling & Casinos
70.9%
Marketing and Advertising
5.2%
Entertainment
4.7%
Financial Services
1.9%
Sports
1.4%
Other
16.0%
Most Helpful Reviews
Insider
Most Helpful Favorable Review
Maria Paula V.
Verified User in Furniture
We’ve been working with Insider for more than a year now. What we really liked most about them is their team who supported us throughout the integration and implementation process. Their team has consistently provided us with the support that we needed....
Most Helpful Critical Review
Verified User in Luxury Goods & Jewelry
A lot of the experiences are not suitable for luxury brands due to them being very promotional.
Optimove
Most Helpful Favorable Review
Christine R.
Verified User in Human Resources
Predicting of customer preferences and needs.
Most Helpful Critical Review
Verified User in Gambling & Casinos
User friendlines. A lot of extra steps needed to do simple things. EG. Check the template of the campaign directly from Marketing plan. I would like to have better explanation when the campaign has statistically significant results and when not.
Maria Paula V.
Verified User in Furniture
We’ve been working with Insider for more than a year now. What we really liked most about them is their team who supported us throughout the integration and implementation process. Their team has consistently provided us with the support that we needed....
Christine R.
Verified User in Human Resources
Predicting of customer preferences and needs.
Verified User in Luxury Goods & Jewelry
A lot of the experiences are not suitable for luxury brands due to them being very promotional.
Verified User in Gambling & Casinos
User friendlines. A lot of extra steps needed to do simple things. EG. Check the template of the campaign directly from Marketing plan. I would like to have better explanation when the campaign has statistically significant results and when not.
Alternatives
Discussions
How effective is the tool at new acquisition and driving traffic to website?
3 comments
CS
Very effective with the direct integration into Ad Managers, like Facebook & Google. Using AI to create powerful segments to find new users. Awesome work. Read more
Is it possible for insider future development to reduce the setup process?
1 comment
DM
We are constantly aiming to make the setup easier and faster for our customers. Based on our user's ratings on G2, we offer the fastest time to value and...Read more
how do i experiment using insider with internal RFM analytic?
1 comment
NM
Hello Imam,
Insider's RFM Analytic method enables you to analyze a user's past transaction data and create different segment groups based on their purchase...Read more
How much does Optimove cost?
1 comment
Official Response from Optimove
Optimove is priced using a monthly subscription model, typically a few thousand dollars per month. Pricing tiers are based on the number of separate customer...Read more
Does Optimove provide professional services?
1 comment
Official Response from Optimove
Yes! Optimove offers a complete set of professional services for clients who want even more assistance with their customer marketing automation journey....Read more
Does Optimove implement predictive analytics?
1 comment
Official Response from Optimove
Absolutely! Optimove’s predictive behavior modeling applies mathematical and statistical techniques to transactional, behavioral and demographic data in...Read more
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