Compare Insider and Netmera 
At a Glance
Market Segments
Mid-Market (45.1% of reviews)
Small-Business (48.3% of reviews)
Entry-Level Pricing
No pricing available
Contact Us
Insider
Star Rating
(1,095)4.8 out of 5
Market Segments
Mid-Market (45.1% of reviews)
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about InsiderNetmera
Star Rating
(30)4.2 out of 5
Market Segments
Small-Business (48.3% of reviews)
Entry-Level Pricing
Contact Us
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Insider excels in email marketing with a stellar rating of 9.7 for building and personalizing emails, while Netmera received a perfect score of 10.0 in the same category, indicating that it may offer more advanced features or flexibility in email customization.
- Reviewers mention that Insider's ease of use and setup are significantly higher, with scores of 9.5 and 9.1 respectively, compared to Netmera's 8.2 and 7.1. This suggests that Insider may be more user-friendly for new users or those with less technical expertise.
- G2 users highlight that Insider's quality of support is rated at 9.6, which is notably higher than Netmera's 8.3. This indicates that users may find more reliable assistance and resources when using Insider.
- Users on G2 report that Insider's campaign automation features, particularly in triggered notifications, scored 9.0, while Netmera's similar features lagged behind, suggesting that Insider may provide a more robust automation experience.
- Reviewers mention that while both platforms offer strong analytics capabilities, Insider's campaign analysis and custom dashboards received higher ratings (9.5) compared to Netmera's lower scores (7.8), indicating a more comprehensive data analysis experience with Insider.
- Users say that Insider's integration capabilities, particularly with e-commerce platforms, scored 9.6, while Netmera's integration APIs received a lower score of 7.7, suggesting that Insider may offer a more seamless experience for businesses looking to connect their marketing tools with e-commerce solutions.
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Pricing
Entry-Level Pricing
Insider
No pricing availableNetmera
Startup
Contact Us
Suitable for apps with up to 10K MAUs
- Engagement Campaigns
- Omnichannel Journeys
- Automated Segmentation
Free Trial
Insider
Free Trial is available
Netmera
Free Trial is available
Ratings
Meets Requirements
9.5
983
8.8
21
Ease of Use
9.5
989
8.2
21
Ease of Setup
9.1
447
7.1
13
Ease of Admin
9.2
248
8.8
13
Quality of Support
9.6
983
8.3
21
Has the product been a good partner in doing business?
9.5
249
8.9
12
Product Direction (% positive)
9.7
936
8.9
22
Features by Category
Email Marketing
9.7
439
10.0
5
9.7
417
9.7
5
9.7
419
9.4
6
9.7
362
Not enough data
Online Marketing
Feature Not Available
8.7
5
9.6
453
8.9
6
9.6
468
8.8
7
9.6
458
7.5
6
Feature Not Available
Feature Not Available
Lead Management
9.6
435
9.7
5
9.5
435
9.4
6
9.6
468
8.8
7
Feature Not Available
Feature Not Available
9.6
410
9.7
5
9.6
374
9.4
6
9.6
419
Feature Not Available
9.6
406
9.2
6
Campaign Management
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Social
Feature Not Available
Feature Not Available
9.4
377
Feature Not Available
9.5
386
6.9
6
Feature Not Available
6.7
6
Feature Not Available
6.9
6
Reporting & Analytics
9.5
461
8.3
8
9.5
460
8.1
6
9.5
454
Feature Not Available
9.5
453
9.7
5
9.3
359
Feature Not Available
Platform
9.6
448
8.1
7
Feature Not Available
8.3
6
9.6
433
9.4
8
9.6
372
9.2
6
9.5
382
8.9
6
9.6
416
8.3
7
9.5
358
Feature Not Available
Integration
9.4
418
8.1
7
9.4
419
7.7
8
9.5
390
8.3
6
Administration
Not enough data
7.8
6
Not enough data
7.5
6
Not enough data
8.3
5
Not enough data
8.0
5
Not enough data
7.7
5
Marketing
Not enough data
9.7
5
Not enough data
9.3
5
Not enough data
9.7
5
Not enough data
Not enough data
Visitor Behavior
9.5
536
Not enough data
9.6
554
Not enough data
9.5
505
Not enough data
Templates
9.5
515
Not enough data
9.6
558
Not enough data
9.6
553
Not enough data
Personalization
9.6
540
Not enough data
9.6
531
Not enough data
9.6
543
Not enough data
9.5
479
Not enough data
9.6
526
Not enough data
9.6
526
Not enough data
9.6
555
Not enough data
9.6
543
Not enough data
Multichannel
9.7
545
Not enough data
9.5
483
Not enough data
9.6
546
Not enough data
Administration
9.6
544
Not enough data
9.4
559
Not enough data
9.5
538
Not enough data
9.4
538
Not enough data
Campaigns
Not enough data
7.3
11
Not enough data
9.3
12
Not enough data
7.4
11
Not enough data
7.9
12
Not enough data
9.0
13
Analytics
Not enough data
8.2
12
Not enough data
8.2
11
Optimization
Not enough data
7.4
12
Not enough data
8.2
12
Not enough data
7.4
12
Not enough data
7.7
13
Segmentation
9.7
569
Not enough data
9.6
547
Not enough data
Targeting
9.7
563
Not enough data
9.6
538
Not enough data
Triggered Content
9.5
477
Not enough data
9.6
472
Not enough data
9.7
525
Not enough data
Personalized Content
9.7
514
Not enough data
9.7
494
Not enough data
9.6
550
Not enough data
Text Messaging
9.8
50
Not enough data
9.6
49
Not enough data
9.7
48
Not enough data
9.6
48
Not enough data
9.6
50
Not enough data
9.6
49
Not enough data
9.8
48
Not enough data
9.5
49
Not enough data
SMS Platform
9.6
49
Not enough data
9.6
49
Not enough data
9.7
47
Not enough data
Feature Not Available
Not enough data
9.6
52
Not enough data
9.4
51
Not enough data
Data Sourcing
9.5
544
|
Verified
Not enough data
9.5
533
|
Verified
Not enough data
9.6
337
Not enough data
9.6
561
|
Verified
Not enough data
Intelligence
9.5
566
|
Verified
Not enough data
9.5
540
|
Verified
Not enough data
9.6
532
|
Verified
Not enough data
Platform Basics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
9.5
593
|
Verified
Not enough data
9.5
593
|
Verified
Not enough data
Platform Data
9.5
578
|
Verified
Not enough data
9.5
561
|
Verified
Not enough data
9.4
594
|
Verified
Not enough data
9.4
564
Not enough data
Platform Additional Functionality
9.5
568
|
Verified
Not enough data
9.5
566
|
Verified
Not enough data
9.5
553
Not enough data
Search Setup
9.8
40
Not enough data
9.8
41
Not enough data
9.8
40
Not enough data
9.9
38
Not enough data
Product Discovery
9.8
43
Not enough data
9.8
42
Not enough data
9.8
42
Not enough data
9.9
37
Not enough data
9.8
40
Not enough data
Integration
9.7
42
Not enough data
9.9
38
Not enough data
9.8
40
Not enough data
WhatsApp Messaging - WhatsApp Marketing
9.4
15
Not enough data
9.4
16
Not enough data
9.3
14
Not enough data
9.3
14
Not enough data
9.6
14
Not enough data
9.6
14
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
9.8
14
Not enough data
9.8
14
Not enough data
9.6
13
Not enough data
9.7
13
Not enough data
Analysis
9.3
563
7.8
9
9.5
627
7.8
9
9.3
497
|
Verified
7.0
10
9.5
537
|
Verified
Feature Not Available
Campaigns
9.4
521
|
Verified
8.0
9
9.7
630
|
Verified
8.9
11
9.5
427
7.4
9
9.3
430
Feature Not Available
9.6
505
|
Verified
7.6
7
9.6
591
|
Verified
7.6
11
Engagement
9.6
567
8.1
6
Platform
9.6
608
9.0
8
9.5
563
|
Verified
Feature Not Available
9.5
483
8.9
9
Categories
Categories
Shared Categories
Insider and Netmera are categorized as Mobile Marketing and Marketing Automation
Unique Categories
Insider is categorized as E-Commerce Search, Personalization, Personalization Engines, E-Commerce Personalization, Customer Journey Analytics, Customer Data Platform (CDP), SMS Marketing, and WhatsApp Marketing
Reviews
Reviewers' Company Size
Insider
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Netmera
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
26.9%
Apparel & Fashion
9.9%
Marketing and Advertising
3.9%
Cosmetics
3.9%
Food & Beverages
3.7%
Other
51.6%
Financial Services
17.2%
Telecommunications
13.8%
Automotive
10.3%
Marketing and Advertising
6.9%
Information Technology and Services
6.9%
Other
44.8%
Most Helpful Reviews
Insider
Most Helpful Favorable Review
Maria Paula V.
Verified User in Furniture
We’ve been working with Insider for more than a year now. What we really liked most about them is their team who supported us throughout the integration and implementation process. Their team has consistently provided us with the support that we needed....
Most Helpful Critical Review
Verified User in Cosmetics
Often error and not very easy to use. Too many flow when there is an error. The reporting is not really clear on where the incremental value is coming from, CR uplift etc.
Netmera
Most Helpful Favorable Review
Verified User in Health, Wellness and Fitness
Segments and target your users in real time and reach them with the most relevant offers
Most Helpful Critical Review
Ghassan E.
Verified User in Real Estate
Some Customers Are Not Satisfied Of Push Notifications It Can Be More Creative
Maria Paula V.
Verified User in Furniture
We’ve been working with Insider for more than a year now. What we really liked most about them is their team who supported us throughout the integration and implementation process. Their team has consistently provided us with the support that we needed....
Verified User in Health, Wellness and Fitness
Segments and target your users in real time and reach them with the most relevant offers
Verified User in Cosmetics
Often error and not very easy to use. Too many flow when there is an error. The reporting is not really clear on where the incremental value is coming from, CR uplift etc.
Ghassan E.
Verified User in Real Estate
Some Customers Are Not Satisfied Of Push Notifications It Can Be More Creative
Alternatives
Discussions
How effective is the tool at new acquisition and driving traffic to website?
3 comments
CS
Very effective with the direct integration into Ad Managers, like Facebook & Google. Using AI to create powerful segments to find new users. Awesome work. Read more
Is it possible for insider future development to reduce the setup process?
1 comment
DM
We are constantly aiming to make the setup easier and faster for our customers. Based on our user's ratings on G2, we offer the fastest time to value and...Read more
how do i experiment using insider with internal RFM analytic?
1 comment
NM
Hello Imam,
Insider's RFM Analytic method enables you to analyze a user's past transaction data and create different segment groups based on their purchase...Read more
Netmera has no discussions with answers
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