Compare Insider and Monetate 
At a Glance
Market Segments
Mid-Market (44.9% of reviews)
Enterprise (45.8% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Insider
Star Rating
(1,090)4.8 out of 5
Market Segments
Mid-Market (44.9% of reviews)
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about InsiderMonetate
Star Rating
(114)4.1 out of 5
Market Segments
Enterprise (45.8% of reviews)
Entry-Level Pricing
No pricing available
Learn more about MonetateSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Monetate excels in email marketing capabilities, particularly in "Building and Personalizing Emails" and "Sending Outbound Emails," with a score of 9.7, while Insider also performs well in these areas but has a more comprehensive suite of features for "Automated Email Responses" and "Manage Email Deliverability," scoring 9.7 as well.
- Reviewers mention that Insider's ease of use is a standout feature, with a score of 9.5 in "Ease of Use" and "Ease of Setup," compared to Monetate's scores of 7.9 and 7.7, respectively. This suggests that Insider may be more user-friendly for new users.
- G2 users highlight that Insider's "Quality of Support" is significantly higher, scoring 9.6 compared to Monetate's 8.2. Reviewers appreciate the responsiveness and helpfulness of Insider's support team, which can be crucial for businesses needing timely assistance.
- Users on G2 report that Monetate's "Segmentation" features, particularly in "A/B Testing" and "Customer Profiles," score lower at 8.5 and 6.7, respectively, while Insider shines with scores of 9.7 and 9.6, indicating a more robust capability for targeted marketing strategies.
- Reviewers mention that Insider's "Personalization" features, including "Personalized Messaging" and "Recommendation Engine," score impressively at 9.6, while Monetate's scores in similar areas are lower, suggesting that Insider may provide a more tailored experience for end-users.
- Users say that Insider's "Data Sourcing" capabilities, particularly in "Data Enrichment" and "Expandability," score 9.5, indicating a strong ability to integrate and utilize data effectively, whereas Monetate's performance in this area is less highlighted, suggesting potential limitations in data handling.
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Pricing
Entry-Level Pricing
Insider
No pricing availableMonetate
No pricing availableFree Trial
Insider
Free Trial is available
Monetate
No trial information availableRatings
Meets Requirements
9.5
979
8.2
97
Ease of Use
9.5
984
7.9
99
Ease of Setup
9.1
441
7.8
45
Ease of Admin
9.2
246
8.4
34
Quality of Support
9.6
979
8.2
94
Has the product been a good partner in doing business?
9.5
247
8.9
34
Product Direction (% positive)
9.7
932
8.0
95
Features by Category
Email Marketing
9.7
434
Not enough data
9.7
412
Not enough data
9.7
414
Not enough data
9.7
357
Not enough data
Online Marketing
Feature Not Available
Not enough data
9.6
448
Not enough data
9.6
463
Not enough data
9.6
453
Not enough data
Feature Not Available
Not enough data
Lead Management
9.6
430
Not enough data
9.5
430
Not enough data
9.6
463
Not enough data
Feature Not Available
Not enough data
9.6
406
Not enough data
9.6
370
Not enough data
9.6
414
Not enough data
9.6
401
Not enough data
Campaign Management
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Social
Feature Not Available
Not enough data
9.4
372
Not enough data
9.5
381
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Reporting & Analytics
9.5
456
Not enough data
9.5
455
Not enough data
9.5
449
Not enough data
9.5
448
Not enough data
9.3
354
Not enough data
Platform
9.6
443
Not enough data
Feature Not Available
Not enough data
9.6
428
Not enough data
9.6
367
Not enough data
9.5
377
Not enough data
9.6
411
Not enough data
9.5
353
Not enough data
Integration
9.4
413
Not enough data
9.4
414
Not enough data
9.5
386
Not enough data
Visitor Behavior
9.5
531
7.3
31
9.6
549
8.3
32
9.5
500
6.8
29
Templates
9.5
510
6.2
27
9.6
553
7.7
28
9.6
548
7.4
32
Personalization
9.6
535
7.6
30
9.6
526
7.8
29
9.6
539
7.2
24
9.5
475
6.6
22
9.6
522
7.5
27
9.6
522
7.7
28
9.6
551
8.3
32
9.6
539
8.2
28
Multichannel
9.7
541
8.6
30
9.5
479
5.9
20
9.6
542
7.0
26
Administration
9.6
540
7.5
23
9.4
555
7.2
30
9.5
534
6.7
27
9.4
534
7.3
27
Segmentation
9.7
568
8.5
8
9.6
546
6.7
8
Targeting
9.7
562
9.4
8
9.6
537
8.5
8
Triggered Content
9.5
476
8.1
8
9.6
471
Not enough data
9.7
524
6.9
7
Personalized Content
9.7
513
8.6
6
9.7
493
7.7
5
9.6
549
9.5
7
Text Messaging
9.8
47
Not enough data
9.6
46
Not enough data
9.7
45
Not enough data
9.7
45
Not enough data
9.7
47
Not enough data
9.6
46
Not enough data
9.8
45
Not enough data
9.6
46
Not enough data
SMS Platform
9.6
46
Not enough data
9.6
46
Not enough data
9.8
44
Not enough data
Feature Not Available
Not enough data
9.6
49
Not enough data
9.5
48
Not enough data
Data Sourcing
9.5
542
|
Verified
Not enough data
9.5
531
|
Verified
Not enough data
9.6
335
Not enough data
9.6
559
|
Verified
Not enough data
Intelligence
9.5
564
|
Verified
Not enough data
9.5
538
|
Verified
Not enough data
9.6
530
|
Verified
Not enough data
Merchandising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
9.5
589
|
Verified
Not enough data
9.5
589
|
Verified
Not enough data
Platform Data
9.5
574
|
Verified
Not enough data
9.5
557
|
Verified
Not enough data
9.4
590
|
Verified
Not enough data
9.4
560
Not enough data
Platform Additional Functionality
9.5
564
|
Verified
Not enough data
9.5
562
|
Verified
Not enough data
9.5
549
Not enough data
Search Setup
9.7
39
Not enough data
9.8
40
Not enough data
9.7
39
Not enough data
9.9
37
Not enough data
Product Discovery
9.8
42
Not enough data
9.8
41
Not enough data
9.8
41
Not enough data
9.9
36
Not enough data
9.8
39
Not enough data
Integration
9.7
41
Not enough data
9.9
37
Not enough data
9.7
39
Not enough data
Computing
Not enough data
6.9
30
Not enough data
6.7
31
Not enough data
6.2
33
Experimental Design
Not enough data
7.9
29
Not enough data
7.6
29
Not enough data
8.1
31
Analytics
Not enough data
6.9
32
Not enough data
5.4
23
WhatsApp Messaging - WhatsApp Marketing
9.4
14
Not enough data
9.3
15
Not enough data
9.2
13
Not enough data
9.2
13
Not enough data
9.6
13
Not enough data
9.6
13
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
9.7
13
Not enough data
9.7
13
Not enough data
9.7
12
Not enough data
9.7
12
Not enough data
Analysis
9.3
561
Not enough data
9.5
625
Not enough data
9.3
495
|
Verified
Not enough data
9.5
535
|
Verified
Not enough data
Campaigns
9.4
519
|
Verified
Not enough data
9.7
628
|
Verified
Not enough data
9.5
425
Not enough data
9.3
428
Not enough data
9.6
503
|
Verified
Not enough data
9.6
589
|
Verified
Not enough data
Engagement
9.6
565
Not enough data
Platform
9.6
606
Not enough data
9.5
561
|
Verified
Not enough data
9.5
481
Not enough data
Categories
Categories
Shared Categories
Insider and Monetate are categorized as E-Commerce Search, Personalization, Personalization Engines, and E-Commerce Personalization
Unique Categories
Insider is categorized as Customer Journey Analytics, Customer Data Platform (CDP), Mobile Marketing, Marketing Automation, SMS Marketing, and WhatsApp Marketing
Monetate is categorized as A/B Testing and E-Merchandising
Reviews
Reviewers' Company Size
Insider
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Monetate
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
26.9%
Apparel & Fashion
10.0%
Marketing and Advertising
3.9%
Cosmetics
3.9%
Food & Beverages
3.7%
Other
51.6%
Retail
40.9%
Apparel & Fashion
19.1%
Marketing and Advertising
4.5%
Internet
4.5%
Manufacturing
2.7%
Other
28.2%
Most Helpful Reviews
Insider
Most Helpful Favorable Review
Maria Paula V.
Verified User in Furniture
We’ve been working with Insider for more than a year now. What we really liked most about them is their team who supported us throughout the integration and implementation process. Their team has consistently provided us with the support that we needed....
Most Helpful Critical Review
Verified User in Luxury Goods & Jewelry
A lot of the experiences are not suitable for luxury brands due to them being very promotional.
Monetate
Most Helpful Favorable Review
Andrew T.
Verified User in Internet
The dedicated account teams, that learn our business and provide meaningful and thoughtful advice based on their experience with our business and knowledge gained across their partners.
Most Helpful Critical Review
Steffany W.
Verified User in Machinery
It's not the simplest software to get started. They don't have internal consulting (despite paying for consulting hours), and the partner they selected is excellent at wasting time by pushing meetings, delaying on-boarding, and providing basic, simple...
Maria Paula V.
Verified User in Furniture
We’ve been working with Insider for more than a year now. What we really liked most about them is their team who supported us throughout the integration and implementation process. Their team has consistently provided us with the support that we needed....
Andrew T.
Verified User in Internet
The dedicated account teams, that learn our business and provide meaningful and thoughtful advice based on their experience with our business and knowledge gained across their partners.
Verified User in Luxury Goods & Jewelry
A lot of the experiences are not suitable for luxury brands due to them being very promotional.
Steffany W.
Verified User in Machinery
It's not the simplest software to get started. They don't have internal consulting (despite paying for consulting hours), and the partner they selected is excellent at wasting time by pushing meetings, delaying on-boarding, and providing basic, simple...
Alternatives
Discussions
How effective is the tool at new acquisition and driving traffic to website?
3 comments
CS
Very effective with the direct integration into Ad Managers, like Facebook & Google. Using AI to create powerful segments to find new users. Awesome work. Read more
Is it possible for insider future development to reduce the setup process?
1 comment
DM
We are constantly aiming to make the setup easier and faster for our customers. Based on our user's ratings on G2, we offer the fastest time to value and...Read more
how do i experiment using insider with internal RFM analytic?
1 comment
NM
Hello Imam,
Insider's RFM Analytic method enables you to analyze a user's past transaction data and create different segment groups based on their purchase...Read more
Monetate has no discussions with answers
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