Compare Insider and MoEngage 
At a Glance
Market Segments
Mid-Market (45.1% of reviews)
Mid-Market (55.5% of reviews)
Entry-Level Pricing
No pricing available
Free Upto 10,000 Monthly Tracked Users (MTUs)
Insider
Star Rating
(1,100)4.8 out of 5
Market Segments
Mid-Market (45.1% of reviews)
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about InsiderMoEngage
Star Rating
(505)4.5 out of 5
Market Segments
Mid-Market (55.5% of reviews)
Entry-Level Pricing
Free Upto 10,000 Monthly Tracked Users (MTUs)
Free Trial is available
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Insider excels in email marketing capabilities, particularly in "Building and Personalizing Emails" with a score of 9.7, while MoEngage falls behind with a score of 8.8. Reviewers mention that Insider's templates and customization options are more intuitive and user-friendly.
- Reviewers mention that Insider's "Quality of Support" is rated at 9.6, significantly higher than MoEngage's 9.0. Users on G2 appreciate the responsiveness and helpfulness of Insider's support team, which they feel enhances their overall experience.
- G2 users highlight that Insider's "Automated Email Responses" feature scores 9.7, showcasing its effectiveness in engaging users automatically, whereas MoEngage's score of 8.7 indicates room for improvement in this area.
- Users say that Insider's "Dynamic Content" feature, rated at 9.6, allows for more personalized marketing strategies compared to MoEngage's score of 8.5. Reviewers mention that this capability helps in tailoring messages to specific audience segments effectively.
- Reviewers mention that Insider's "Campaign Analysis" feature scores 9.5, indicating robust analytics capabilities that help users track performance effectively, while MoEngage's score of 8.9 suggests it may not provide as comprehensive insights.
- Users report that Insider's "Segmentation" capabilities, rated at 9.6, are superior to MoEngage's 9.1, allowing for more precise targeting of campaigns. Reviewers appreciate the ease of creating detailed segments based on user behavior and demographics.
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Pricing
Entry-Level Pricing
Insider
No pricing availableMoEngage
Starter
Free
Upto 10,000 Monthly Tracked Users (MTUs)
1. Behavioral Segmentation- Create segments based on user interactions across all touchpoints.
2. Cross-Channel Engagement- Communicate through SMS, Push Notifications, In-app messages, Emails, App-Inbox, and On-site messages.
3. Campaign Analytics - Analyze reach, open rates, CTRs, and conversions of your campaigns.
4. Connectors- Engage users outside your site or appConnect, and export data to platforms such as Facebook, Google, WhatsApp, and more. Trigger ads, and messages to make these channels a seamless part of your omni-channel strategy.
5. Frequency Capping, Throttling, and DND - Avoid spamming your users. Cap global limits on messages, set do-not-disturb rules, and throttle delivery speed.
6. Self-serve Knowledge BaseExtensive documentation to support your growth journey.
7. API AccessData, and transactional APIs.
8. Email Support
Free Trial
Insider
Free Trial is available
MoEngage
Free Trial is available
Ratings
Meets Requirements
9.5
987
8.8
395
Ease of Use
9.5
993
9.0
426
Ease of Setup
9.1
451
8.9
222
Ease of Admin
9.2
249
8.8
150
Quality of Support
9.6
987
9.0
396
Has the product been a good partner in doing business?
9.5
250
9.2
150
Product Direction (% positive)
9.7
940
9.6
392
Features by Category
Email Marketing
9.7
440
8.8
153
|
Verified
9.7
418
8.9
150
|
Verified
9.7
420
8.7
154
|
Verified
9.7
363
8.7
126
|
Verified
Online Marketing
Feature Not Available
8.4
93
9.6
456
8.5
132
|
Verified
9.6
471
8.9
153
|
Verified
9.6
461
8.7
135
|
Verified
Feature Not Available
Feature Not Available
Lead Management
9.6
437
8.6
102
9.5
437
8.6
119
9.6
471
9.1
156
Feature Not Available
Feature Not Available
9.6
412
8.3
98
9.6
377
8.6
124
9.6
421
8.6
112
9.6
408
8.4
99
Campaign Management
Feature Not Available
8.5
125
Feature Not Available
Feature Not Available
Feature Not Available
8.4
111
Feature Not Available
Feature Not Available
Social
Feature Not Available
Feature Not Available
9.4
379
Feature Not Available
9.5
388
8.2
102
Feature Not Available
7.9
95
|
Verified
Feature Not Available
8.2
93
|
Verified
Reporting & Analytics
9.5
464
8.7
174
|
Verified
9.5
463
8.5
148
|
Verified
9.5
457
8.4
134
|
Verified
9.5
456
8.4
133
|
Verified
9.3
361
Feature Not Available
Platform
9.6
451
8.6
125
|
Verified
Feature Not Available
8.5
112
|
Verified
9.6
436
8.9
127
|
Verified
9.6
374
8.3
83
|
Verified
9.5
384
8.5
102
9.6
419
8.9
119
|
Verified
9.5
360
Feature Not Available
Integration
9.4
422
8.7
138
|
Verified
9.4
421
8.7
125
|
Verified
9.5
393
8.0
94
|
Verified
Administration
Not enough data
9.0
36
Not enough data
9.1
35
Not enough data
8.4
37
Not enough data
9.6
35
Not enough data
8.2
35
Not enough data
9.1
36
Integrations
Not enough data
9.0
32
Not enough data
8.9
34
Not enough data
9.1
33
Not enough data
8.4
32
Platform
Not enough data
8.9
33
Not enough data
8.5
34
Not enough data
8.5
34
Not enough data
8.7
33
Not enough data
8.9
34
Not enough data
9.1
34
Not enough data
9.1
34
Not enough data
9.3
34
User Identification
Not enough data
8.9
84
Not enough data
9.2
98
Not enough data
8.9
73
Tracking & Reporting
Not enough data
9.0
93
Not enough data
8.9
96
Not enough data
8.8
96
Not enough data
9.0
97
Not enough data
8.6
93
Not enough data
8.9
94
Metrics
Not enough data
9.2
85
Not enough data
8.9
69
Not enough data
9.1
83
Not enough data
8.8
75
Not enough data
9.0
83
Visitor Behavior
9.5
538
9.2
51
9.6
556
9.1
56
|
Verified
9.5
507
8.8
41
Templates
9.5
517
9.1
40
|
Verified
9.6
560
9.1
54
|
Verified
9.6
555
9.1
52
|
Verified
Personalization
9.6
542
8.9
50
|
Verified
9.6
533
9.0
45
|
Verified
9.6
545
8.9
49
|
Verified
9.5
481
9.0
42
9.6
528
8.9
45
|
Verified
9.6
528
9.0
45
|
Verified
9.6
557
9.1
54
|
Verified
9.6
545
9.0
54
|
Verified
Multichannel
9.7
547
8.9
49
|
Verified
9.5
484
9.2
55
|
Verified
9.6
548
9.4
51
|
Verified
Administration
9.6
546
9.2
57
|
Verified
9.4
561
9.1
57
|
Verified
9.5
540
9.0
55
|
Verified
9.4
540
8.8
52
|
Verified
Campaigns
Not enough data
8.9
208
Not enough data
9.2
220
Not enough data
8.9
206
Not enough data
9.1
226
Not enough data
9.2
218
Analytics
Not enough data
8.7
217
Not enough data
8.7
215
Optimization
Not enough data
8.8
206
Not enough data
8.8
214
Not enough data
8.6
202
Not enough data
8.6
184
Segmentation
9.7
571
9.3
24
9.6
549
9.3
28
Targeting
9.7
565
9.3
26
9.6
540
8.9
25
Triggered Content
9.5
478
8.6
21
9.6
473
9.2
27
9.7
527
9.3
25
Personalized Content
9.7
516
8.6
23
9.7
495
8.7
18
9.6
552
8.9
18
Text Messaging
9.8
51
9.0
27
9.6
50
Feature Not Available
9.7
49
8.9
28
9.6
49
Feature Not Available
9.6
51
8.1
26
9.5
50
6.9
24
9.7
49
9.0
25
9.5
50
8.9
25
SMS Platform
9.6
50
8.7
26
9.6
50
8.9
27
9.7
48
8.5
25
Feature Not Available
8.0
23
9.5
53
8.3
22
9.5
52
8.8
23
Data Sourcing
9.5
546
|
Verified
Not enough data
9.5
535
|
Verified
Not enough data
9.6
339
Not enough data
9.6
562
|
Verified
Not enough data
Intelligence
9.5
568
|
Verified
Not enough data
9.5
542
|
Verified
Not enough data
9.6
534
|
Verified
Not enough data
Platform Basics
Not enough data
8.9
112
Not enough data
8.9
116
Not enough data
8.8
104
Not enough data
Feature Not Available
Not enough data
9.0
44
Platform Basics
9.5
595
|
Verified
9.1
166
|
Verified
9.5
595
|
Verified
8.9
168
|
Verified
Platform Data
9.5
580
|
Verified
8.8
166
|
Verified
9.5
563
|
Verified
8.7
160
|
Verified
9.4
596
|
Verified
8.9
178
|
Verified
9.4
566
8.8
163
|
Verified
Platform Additional Functionality
9.5
570
|
Verified
8.9
170
|
Verified
9.5
568
|
Verified
8.7
163
|
Verified
9.5
555
8.7
158
|
Verified
Search Setup
9.8
41
Not enough data
9.8
42
Not enough data
9.8
41
Not enough data
9.9
39
Not enough data
Product Discovery
9.8
44
Not enough data
9.8
43
Not enough data
9.8
43
Not enough data
9.9
38
Not enough data
9.8
41
Not enough data
Integration
9.7
43
Not enough data
9.9
39
Not enough data
9.8
41
Not enough data
Messaging Channels
Not enough data
9.6
9
Not enough data
9.7
10
Not enough data
8.0
9
Not enough data
9.2
10
Administration
Not enough data
9.7
10
Not enough data
9.3
10
Not enough data
9.7
10
Not enough data
9.3
10
Computing
Not enough data
8.6
81
Not enough data
8.4
96
Not enough data
8.8
97
Experimental Design
Not enough data
8.6
78
Not enough data
8.6
76
Not enough data
8.6
92
Analytics
Not enough data
8.9
108
Not enough data
8.4
72
Consolidation - Notification Infrastructure
Not enough data
9.5
14
Not enough data
9.0
14
Not enough data
9.4
14
Customization - Notification Infrastructure
Not enough data
9.1
15
Not enough data
9.4
16
Not enough data
9.2
15
WhatsApp Messaging - WhatsApp Marketing
9.4
15
9.5
10
9.4
16
9.3
10
9.3
14
9.0
10
9.3
14
9.0
10
9.6
14
9.2
10
9.6
14
9.3
10
WhatsApp Business Platform - WhatsApp Marketing
9.8
14
9.3
10
9.8
14
9.3
10
9.6
13
9.3
10
9.7
13
9.5
10
Analysis
9.3
564
8.8
108
9.5
628
8.9
129
|
Verified
9.3
498
|
Verified
8.2
115
9.5
538
|
Verified
8.7
119
Campaigns
9.4
522
|
Verified
8.4
87
|
Verified
9.7
631
|
Verified
9.3
133
|
Verified
9.5
428
8.6
77
|
Verified
9.3
431
7.9
59
9.6
505
|
Verified
8.9
114
9.6
591
|
Verified
9.2
132
Engagement
9.6
568
8.4
88
Platform
9.6
609
8.8
115
9.5
564
|
Verified
8.8
107
|
Verified
9.5
484
8.6
74
Marketing Operations
Not enough data
8.7
108
|
Verified
Not enough data
8.9
128
|
Verified
Not enough data
8.8
135
|
Verified
Not enough data
9.0
125
|
Verified
Not enough data
8.3
92
Not enough data
Feature Not Available
Campaign Activity
Not enough data
9.0
157
|
Verified
Not enough data
9.0
158
|
Verified
Not enough data
8.9
137
|
Verified
Not enough data
8.8
132
|
Verified
Not enough data
8.6
121
|
Verified
Not enough data
8.6
117
Metrics
Not enough data
9.2
85
Not enough data
8.9
69
Not enough data
9.1
83
Not enough data
8.8
75
Not enough data
9.0
83
Categories
Categories
Shared Categories
Insider and MoEngage are categorized as Personalization, Personalization Engines, E-Commerce Personalization, Customer Journey Analytics, Mobile Marketing, Marketing Automation, SMS Marketing, and WhatsApp Marketing
Unique Categories
Insider is categorized as E-Commerce Search and Customer Data Platform (CDP)
MoEngage is categorized as Notification Infrastructure, Marketing Platforms, Customer Journey Mapping, Push Notification, A/B Testing, Marketing Analytics, Mobile App Analytics, Transactional Email, and Proactive Notification
Reviews
Reviewers' Company Size
Insider
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
MoEngage
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
26.9%
Apparel & Fashion
10.0%
Marketing and Advertising
3.9%
Cosmetics
3.9%
Food & Beverages
3.7%
Other
51.6%
Financial Services
12.7%
Online Media
7.6%
Education Management
7.6%
Retail
5.9%
Marketing and Advertising
5.5%
Other
60.7%
Most Helpful Reviews
Insider
Most Helpful Favorable Review
Maria Paula V.
Verified User in Furniture
We’ve been working with Insider for more than a year now. What we really liked most about them is their team who supported us throughout the integration and implementation process. Their team has consistently provided us with the support that we needed....
Most Helpful Critical Review
Verified User in Retail
We've had a number of challenges with Onboarding and scaling Insider quickly. Summary is as follows: Overseas support (Non-AU) - Core capabilities for products are overseas and it's hit and miss on which product gets responsive support. For example, Web...
MoEngage
Most Helpful Favorable Review
Hafsal M.
Verified User in E-Learning
MoEngage brings us better analytics than it's competitors with data-oriented features, user-centric components, multiple design features and campaign customisation. The support team at MoEngage really did help us navigate through the challenges and...
Most Helpful Critical Review
Lily D.
Verified User in Information Technology and Services
I have had maybe the worst experience with Moengage that I've ever had as a customer during my 6 years running my business, to the point that I've lodged a formal complaint with the consumer watchdog in my country for what appears to be a breach of consumer...
Maria Paula V.
Verified User in Furniture
We’ve been working with Insider for more than a year now. What we really liked most about them is their team who supported us throughout the integration and implementation process. Their team has consistently provided us with the support that we needed....
Hafsal M.
Verified User in E-Learning
MoEngage brings us better analytics than it's competitors with data-oriented features, user-centric components, multiple design features and campaign customisation. The support team at MoEngage really did help us navigate through the challenges and...
Verified User in Retail
We've had a number of challenges with Onboarding and scaling Insider quickly. Summary is as follows: Overseas support (Non-AU) - Core capabilities for products are overseas and it's hit and miss on which product gets responsive support. For example, Web...
Lily D.
Verified User in Information Technology and Services
I have had maybe the worst experience with Moengage that I've ever had as a customer during my 6 years running my business, to the point that I've lodged a formal complaint with the consumer watchdog in my country for what appears to be a breach of consumer...
Alternatives
Discussions
How effective is the tool at new acquisition and driving traffic to website?
3 comments
CS
Very effective with the direct integration into Ad Managers, like Facebook & Google. Using AI to create powerful segments to find new users. Awesome work. Read more
Is it possible for insider future development to reduce the setup process?
1 comment
DM
We are constantly aiming to make the setup easier and faster for our customers. Based on our user's ratings on G2, we offer the fastest time to value and...Read more
how do i experiment using insider with internal RFM analytic?
1 comment
NM
Hello Imam,
Insider's RFM Analytic method enables you to analyze a user's past transaction data and create different segment groups based on their purchase...Read more
What the best practice to report all of MoEngage campaign? And what is the best application to do that?
2 comments
TV
Hi Faqih,
If you are an advanced user then you can connect with MoEngage team to request an additional Data query contract on their Google Big Query...Read more
What is the magic number of daily push notifications that is not annoying?
1 comment
Official Response from MoEngage
Hey Arnold,
It depends on various factors including industry, geography and also demographics of your end users.
You can start by looking at your...Read more
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