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- Insider-vs-Salesforce Marketing Cloud Personalization (formerly Interaction Studio)
Compare Insider and Salesforce Marketing Cloud Personalization (formerly Interaction Studio) 
Salesforce Marketing Cloud Personalization (formerly Interaction Studio)
By Salesforce
Optimized for quick response
At a Glance
Market Segments
Mid-Market (44.9% of reviews)
Mid-Market (56.1% of reviews)
Entry-Level Pricing
No pricing available
$300,000.00 Per Year
Insider
Star Rating
(1,071)4.8 out of 5
Market Segments
Mid-Market (44.9% of reviews)
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about InsiderSalesforce Marketing Cloud Personalization (formerly Interaction Studio)
Star Rating
(225)4.4 out of 5
Market Segments
Mid-Market (56.1% of reviews)
Entry-Level Pricing
$300,000.00 Per Year
Browse all 2 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Salesforce Marketing Cloud Personalization excels in email marketing capabilities, particularly in "Building and Personalizing Emails" and "Sending Outbound Emails," with a high score of 9.7. In contrast, while Insider also performs well in email marketing, users mention that its strength lies more in its overall ease of use and setup.
- Reviewers mention that Insider shines in "Visitor Behavior Monitoring" and "Targeting," scoring 9.5 and 9.6 respectively, indicating a robust ability to analyze user interactions. Salesforce Marketing Cloud Personalization, while competent, scores slightly lower in these areas, with users noting that its targeting features could be more intuitive.
- G2 users highlight that Salesforce Marketing Cloud Personalization has a strong "Quality of Support" rating at 8.9, but reviewers mention that Insider outperforms it with a score of 9.6, emphasizing faster response times and more helpful resources.
- Users on G2 report that Insider's "Data Enrichment" and "Expandability" features are particularly strong, scoring 9.5, which allows for better integration of external data sources. In comparison, Salesforce Marketing Cloud Personalization's scores in these areas are lower, with users noting limitations in data integration capabilities.
- Reviewers mention that Salesforce Marketing Cloud Personalization's "Automated Email Responses" feature is highly rated at 9.7, making it a preferred choice for businesses focused on email automation. However, users say that Insider's overall automation capabilities, including SMS and push notifications, provide a more comprehensive marketing solution.
- Users report that Insider's "Personalization Engine" and "Recommendation Engine" are standout features, scoring 9.6, which allows for highly tailored user experiences. In contrast, while Salesforce Marketing Cloud Personalization also offers personalization features, users mention that they find them less flexible and harder to implement.
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Pricing
Entry-Level Pricing
Insider
No pricing availableSalesforce Marketing Cloud Personalization (formerly Interaction Studio)
Premium
$300,000.00
Per Year
Go further with Einstein AI driving next-best customer offers in real time.
- Website Data and Personalization
- Email Data and Personalization
- Segment and Rule-Based Decisioning
Free Trial
Insider
Free Trial is available
Salesforce Marketing Cloud Personalization (formerly Interaction Studio)
No trial information availableRatings
Meets Requirements
9.5
965
8.6
188
Ease of Use
9.5
968
7.5
204
Ease of Setup
9.1
427
7.6
110
Ease of Admin
9.2
242
7.9
95
Quality of Support
9.6
966
8.9
186
Has the product been a good partner in doing business?
9.5
243
9.2
95
Product Direction (% positive)
9.8
917
8.9
185
Features by Category
Email Marketing
9.7
426
Not enough data
9.7
404
Not enough data
9.7
406
Not enough data
9.7
349
Not enough data
Online Marketing
Feature Not Available
Not enough data
9.6
441
Not enough data
9.6
455
Not enough data
9.6
445
Not enough data
Feature Not Available
Not enough data
Lead Management
9.6
423
Not enough data
9.5
423
Not enough data
9.6
455
Not enough data
Feature Not Available
Not enough data
9.6
398
Not enough data
9.6
362
Not enough data
9.6
406
Not enough data
9.6
394
Not enough data
Campaign Management
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Social
Feature Not Available
Not enough data
9.4
365
Not enough data
9.5
374
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Reporting & Analytics
9.5
448
Not enough data
9.5
448
Not enough data
9.5
441
Not enough data
9.5
440
Not enough data
9.3
347
Not enough data
Platform
9.6
435
Not enough data
Feature Not Available
Not enough data
9.6
420
Not enough data
9.6
360
Not enough data
9.5
369
Not enough data
9.6
403
Not enough data
9.5
345
Not enough data
Integration
9.4
405
Not enough data
9.4
405
Not enough data
9.5
378
Not enough data
Visitor Behavior
9.5
520
9.0
26
|
Verified
9.6
538
8.9
26
|
Verified
9.5
489
8.1
26
|
Verified
Templates
9.6
499
7.9
26
|
Verified
9.6
542
8.7
26
|
Verified
9.6
537
8.6
26
|
Verified
Personalization
9.6
525
8.7
26
|
Verified
9.6
515
8.5
26
|
Verified
9.6
528
8.1
26
|
Verified
9.5
464
Feature Not Available
9.6
512
9.2
26
|
Verified
9.6
511
8.7
25
|
Verified
9.6
540
8.1
25
|
Verified
9.6
528
8.5
25
|
Verified
Multichannel
9.7
530
8.7
26
|
Verified
9.5
468
8.7
26
|
Verified
9.6
531
8.6
26
|
Verified
Administration
9.6
529
9.0
25
|
Verified
9.4
544
8.4
25
|
Verified
9.5
523
8.1
25
|
Verified
9.5
523
7.8
25
|
Verified
Segmentation
9.7
562
9.0
35
9.6
540
8.4
38
Targeting
9.7
556
9.2
39
9.6
531
8.9
38
Triggered Content
9.5
470
8.5
24
9.6
465
8.1
19
9.7
518
8.9
30
Personalized Content
9.7
507
8.7
29
9.7
488
8.9
22
9.6
543
8.9
37
Text Messaging
9.8
41
Not enough data
9.6
40
Not enough data
9.7
39
Not enough data
9.6
39
Not enough data
9.7
40
Not enough data
9.6
40
Not enough data
9.8
39
Not enough data
9.5
40
Not enough data
SMS Platform
9.6
40
Not enough data
9.6
40
Not enough data
9.7
38
Not enough data
Feature Not Available
Not enough data
9.5
43
Not enough data
9.4
42
Not enough data
Data Sourcing
9.5
533
|
Verified
Not enough data
9.5
522
|
Verified
Not enough data
9.6
327
Not enough data
9.6
551
|
Verified
Not enough data
Intelligence
9.5
555
|
Verified
Not enough data
9.5
530
|
Verified
Not enough data
9.6
522
|
Verified
Not enough data
Platform Basics
Not enough data
9.1
17
Not enough data
8.9
18
Platform Reporting
Not enough data
8.4
18
Not enough data
8.9
18
Platform Basics
9.5
582
|
Verified
Not enough data
9.5
582
|
Verified
Not enough data
Platform Data
9.5
567
|
Verified
Not enough data
9.5
550
|
Verified
Not enough data
9.4
583
|
Verified
Not enough data
9.4
553
Not enough data
Platform Additional Functionality
9.5
558
|
Verified
Not enough data
9.5
555
|
Verified
Not enough data
9.5
542
Not enough data
Search Setup
9.7
33
Not enough data
9.8
34
Not enough data
9.7
33
Not enough data
9.9
31
Not enough data
Product Discovery
9.8
36
Not enough data
9.8
35
Not enough data
9.7
35
Not enough data
9.8
30
Not enough data
9.8
33
Not enough data
Integration
9.7
35
Not enough data
9.8
31
Not enough data
9.7
33
Not enough data
Computing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Experimental Design
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
Not enough data
Not enough data
Not enough data
WhatsApp Messaging - WhatsApp Marketing
9.3
12
Not enough data
9.2
13
Not enough data
9.1
11
Not enough data
9.1
11
Not enough data
9.5
11
Not enough data
9.5
11
Not enough data
WhatsApp Business Platform - WhatsApp Marketing
9.7
11
Not enough data
9.7
11
Not enough data
9.7
10
Not enough data
9.7
10
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
9.3
555
Not enough data
9.5
619
Not enough data
9.3
489
|
Verified
Not enough data
9.5
529
|
Verified
Not enough data
Campaigns
9.4
513
|
Verified
Not enough data
9.7
621
|
Verified
Not enough data
9.4
419
Not enough data
9.2
422
Not enough data
9.6
496
|
Verified
Not enough data
9.6
581
|
Verified
Not enough data
Engagement
9.6
558
Not enough data
Platform
9.6
601
Not enough data
9.5
555
|
Verified
Not enough data
9.5
475
Not enough data
Categories
Categories
Shared Categories
Insider and Salesforce Marketing Cloud Personalization (formerly Interaction Studio) are categorized as Personalization, Personalization Engines, and E-Commerce Personalization
Unique Categories
Insider is categorized as E-Commerce Search, Customer Journey Analytics, Customer Data Platform (CDP), Mobile Marketing, Marketing Automation, SMS Marketing, and WhatsApp Marketing
Salesforce Marketing Cloud Personalization (formerly Interaction Studio) is categorized as Account-Based Web and Content Experiences and A/B Testing
Reviews
Reviewers' Company Size
Insider
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Salesforce Marketing Cloud Personalization (formerly Interaction Studio)
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
26.7%
Apparel & Fashion
9.9%
Cosmetics
4.0%
Marketing and Advertising
3.9%
Leisure, Travel & Tourism
3.8%
Other
51.7%
Computer Software
19.9%
Marketing and Advertising
9.0%
Retail
8.6%
Information Technology and Services
8.1%
Financial Services
5.4%
Other
48.9%
Most Helpful Reviews
Insider
Most Helpful Favorable Review
Maria Paula V.
Verified User in Furniture
We’ve been working with Insider for more than a year now. What we really liked most about them is their team who supported us throughout the integration and implementation process. Their team has consistently provided us with the support that we needed....
Most Helpful Critical Review
Arda K.
Verified User in Apparel & Fashion
We find the reporting a little complicated, and often need to turn to Insider’s support team to help us understand the performance metrics. We would like to be able to do this ourselves.
Salesforce Marketing Cloud Personalization (formerly Interaction Studio)
Most Helpful Favorable Review
Verified User in Market Research
Evergage fills a space in the analytics market like no other product I've tried. As an analytics expert, I've tried many different products and I really push products to their breaking point because I know javaScript and apache server features and...
Most Helpful Critical Review
Verified User in Financial Services
Data, Data, Data in cloud will always need scrutiny
Maria Paula V.
Verified User in Furniture
We’ve been working with Insider for more than a year now. What we really liked most about them is their team who supported us throughout the integration and implementation process. Their team has consistently provided us with the support that we needed....
Verified User in Market Research
Evergage fills a space in the analytics market like no other product I've tried. As an analytics expert, I've tried many different products and I really push products to their breaking point because I know javaScript and apache server features and...
Arda K.
Verified User in Apparel & Fashion
We find the reporting a little complicated, and often need to turn to Insider’s support team to help us understand the performance metrics. We would like to be able to do this ourselves.
Verified User in Financial Services
Data, Data, Data in cloud will always need scrutiny
Alternatives
Discussions
How effective is the tool at new acquisition and driving traffic to website?
3 comments
CS
Very effective with the direct integration into Ad Managers, like Facebook & Google. Using AI to create powerful segments to find new users. Awesome work. Read more
Is it possible for insider future development to reduce the setup process?
1 comment
DM
We are constantly aiming to make the setup easier and faster for our customers. Based on our user's ratings on G2, we offer the fastest time to value and...Read more
how do i experiment using insider with internal RFM analytic?
1 comment
NM
Hello Imam,
Insider's RFM Analytic method enables you to analyze a user's past transaction data and create different segment groups based on their purchase...Read more
Is there any demo account to learn Interaction Studio or best platform to learn it ?
1 comment
AZ
The text appears to be a suggestion to begin with a specific URL, which is likely a link to documentation or resources on the Evergage platform.Read more
Salesforce Marketing Cloud Personalization (formerly Interaction Studio) has no more discussions with answers
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