Utility for market research and insights: I conducted two thorough and lengthy vendor reviews to find a social media analytics platform that meets the needs of a consumer market research and insights company like CEB Iconoculture. Infegy competes well on...
Some of the options seem a little bit hidden. In my job in the future, I will most likely use a tool that also has social media scheduling options, etc. tied in.
I loved the ability to see sentiment more accurately (Other products I have used didn't fully understand sentiment in slang/modern language). I also appreciated the visualization aspect. There is an immense amount of data that Netbase can pull in, and it...
I disliked the sampling functionality that Netbase employed to allow their tool to run faster. It came up short in allowing me to fully understand conversations and see individual mentions.
Utility for market research and insights: I conducted two thorough and lengthy vendor reviews to find a social media analytics platform that meets the needs of a consumer market research and insights company like CEB Iconoculture. Infegy competes well on...
I loved the ability to see sentiment more accurately (Other products I have used didn't fully understand sentiment in slang/modern language). I also appreciated the visualization aspect. There is an immense amount of data that Netbase can pull in, and it...
Some of the options seem a little bit hidden. In my job in the future, I will most likely use a tool that also has social media scheduling options, etc. tied in.
I disliked the sampling functionality that Netbase employed to allow their tool to run faster. It came up short in allowing me to fully understand conversations and see individual mentions.