Compare Leadfwd and Salesforce Marketing Cloud Account Engagement 
At a Glance
Market Segments
Small-Business (60.8% of reviews)
Mid-Market (52.5% of reviews)
Entry-Level Pricing
No pricing available
$1,250.00 Per Month
Leadfwd
Star Rating
(52)4.5 out of 5
Market Segments
Small-Business (60.8% of reviews)
Entry-Level Pricing
No pricing available
Learn more about LeadfwdSalesforce Marketing Cloud Account Engagement
Star Rating
(2,395)4.0 out of 5
Market Segments
Mid-Market (52.5% of reviews)
Entry-Level Pricing
$1,250.00 Per Month
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Salesforce Marketing Cloud Account Engagement excels in its Email Campaigns feature, with a score of 9.0, allowing for effective management and execution of email marketing strategies. In contrast, Leadfwd's email campaign management received a lower score of 8.0, indicating room for improvement in this area.
- Reviewers mention that Leadfwd shines in Quality of Support, achieving a score of 9.4, which is significantly higher than Salesforce's 7.4. Users appreciate the responsiveness and helpfulness of Leadfwd's support team, making it a preferred choice for those needing assistance.
- G2 users highlight that Salesforce Marketing Cloud Account Engagement offers robust Lead Intelligence features, particularly in Market Insights and Lead Analysis, scoring 8.4 and 8.5 respectively. Users on G2 feel that these insights are crucial for making informed marketing decisions, whereas Leadfwd's scores in these areas are slightly lower, indicating less comprehensive analytics.
- Reviewers say that Leadfwd's Automated Alerts and Tasks feature is highly rated at 8.5, which helps users stay on top of their marketing efforts. In comparison, Salesforce's score of 7.9 suggests that while it offers similar functionality, it may not be as effective or user-friendly as Leadfwd's implementation.
- Users report that Salesforce Marketing Cloud Account Engagement provides a more extensive Dynamic Content feature, scoring 7.4, which allows for personalized marketing experiences. However, Leadfwd matches this with a score of 7.8, indicating that both platforms offer valuable personalization options, but Salesforce may have a slight edge in execution.
- Reviewers mention that Leadfwd's CRM Integration is particularly strong, with a score of 9.0, making it easier for users to connect their marketing efforts with customer relationship management. Salesforce's score of 8.3 in this area suggests it is effective but may not provide the same level of seamless integration as Leadfwd.
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Pricing
Entry-Level Pricing
Leadfwd
No pricing availableSalesforce Marketing Cloud Account Engagement
Growth
$1,250.00
Per Month
up to 10,000 contacts billed annually
- Lead Generation, Qualification, and Management
- Email Marketing and Personalization
Free Trial
Leadfwd
Free Trial is available
Salesforce Marketing Cloud Account Engagement
No trial information availableRatings
Meets Requirements
8.5
47
8.0
1,720
Ease of Use
8.3
47
7.6
1,760
Ease of Setup
8.3
31
7.2
1,061
Ease of Admin
8.8
30
7.9
1,052
Quality of Support
9.4
47
7.4
1,617
Has the product been a good partner in doing business?
9.2
30
7.9
1,028
Product Direction (% positive)
9.3
49
7.4
1,674
Features by Category
Email Marketing
8.7
34
|
Verified
7.9
1213
|
Verified
9.0
35
|
Verified
8.4
1209
|
Verified
8.4
34
|
Verified
8.1
1197
|
Verified
8.6
28
|
Verified
8.2
1109
|
Verified
Online Marketing
7.8
30
|
Verified
7.4
1105
|
Verified
7.8
23
|
Verified
7.4
929
|
Verified
6.7
15
|
Verified
7.5
882
|
Verified
8.1
28
|
Verified
7.3
957
|
Verified
8.4
20
|
Verified
7.3
894
|
Verified
Lead Management
8.9
26
|
Verified
8.0
1075
|
Verified
8.4
24
|
Verified
7.6
1040
|
Verified
8.4
25
|
Verified
8.0
1081
|
Verified
8.1
20
|
Verified
8.0
1070
|
Verified
8.7
26
|
Verified
8.1
1067
|
Verified
8.4
24
|
Verified
7.8
999
|
Verified
8.5
24
|
Verified
7.9
967
|
Verified
9.2
30
|
Verified
8.3
1071
|
Verified
Campaign Management
8.6
27
|
Verified
7.6
913
|
Verified
8.6
20
7.7
806
|
Verified
7.0
5
|
Verified
7.1
701
|
Verified
Not enough data
6.8
205
Social
7.5
12
|
Verified
6.4
397
7.5
14
|
Verified
6.6
592
|
Verified
7.0
9
|
Verified
6.9
221
|
Verified
7.2
10
|
Verified
7.1
211
|
Verified
6.5
8
|
Verified
7.0
183
Reporting & Analytics
8.5
34
|
Verified
7.4
1110
|
Verified
8.2
30
|
Verified
6.9
933
|
Verified
7.8
21
|
Verified
6.6
805
|
Verified
7.7
17
|
Verified
6.5
751
|
Verified
7.2
17
|
Verified
6.5
737
|
Verified
Platform
8.5
21
|
Verified
6.9
647
|
Verified
8.7
23
|
Verified
7.8
187
8.3
23
|
Verified
8.0
696
|
Verified
Not enough data
7.5
169
|
Verified
8.3
10
|
Verified
7.6
128
9.0
23
|
Verified
8.0
688
|
Verified
8.6
14
|
Verified
8.0
140
Integration
9.1
20
|
Verified
8.0
685
|
Verified
Not enough data
7.7
547
|
Verified
8.1
17
|
Verified
7.4
510
|
Verified
Lead Intelligence
Not enough data
8.2
52
Not enough data
8.1
52
Not enough data
8.4
52
Lead Management
Not enough data
8.3
53
Not enough data
8.0
53
Not enough data
8.5
53
Marketing Campaigns
Not enough data
8.4
52
Not enough data
8.2
50
Not enough data
8.1
51
Not enough data
8.4
53
Not enough data
8.5
53
Campaign Execution
Not enough data
8.4
49
Not enough data
8.4
50
Not enough data
8.5
50
Not enough data
8.8
50
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
Not enough data
7.4
37
Not enough data
6.8
37
Not enough data
7.2
37
Not enough data
7.2
37
Edit
Not enough data
7.0
36
Not enough data
7.5
36
Not enough data
7.8
35
Logistics
Not enough data
8.0
35
Not enough data
6.7
34
Not enough data
7.4
35
Not enough data
7.3
36
Generative AI
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Platform Basics
Not enough data
8.2
50
Not enough data
8.2
51
Not enough data
8.1
47
Not enough data
Feature Not Available
Not enough data
8.5
30
Platform Basics
Not enough data
8.5
8
Not enough data
9.0
8
Not enough data
8.3
8
Platform Data
Not enough data
8.5
8
Not enough data
8.8
8
Platform Additional Functionality
Not enough data
8.5
8
Platform Basics
Not enough data
8.2
49
Not enough data
8.3
51
Platform Data
Not enough data
8.0
54
Not enough data
7.8
51
Not enough data
8.1
54
Not enough data
8.2
50
Platform Additional Functionality
Not enough data
8.8
52
Not enough data
8.4
46
Not enough data
8.8
49
Page Customization
Not enough data
7.8
51
Not enough data
8.0
52
Not enough data
8.0
51
Not enough data
8.2
47
Page Optimization
Not enough data
8.2
47
Not enough data
7.8
44
Not enough data
8.1
49
Not enough data
7.6
38
Integrations
Not enough data
8.0
37
Not enough data
8.2
51
Not enough data
8.1
42
Generative AI
Not enough data
Feature Not Available
Lead Monitoring
Not enough data
8.3
49
Not enough data
8.2
49
Not enough data
8.1
48
Data Capture
Not enough data
7.7
47
Not enough data
8.0
49
Not enough data
7.3
45
Not enough data
7.7
49
Analytics
Not enough data
8.0
48
Not enough data
7.7
50
Customization
Not enough data
7.9
51
Not enough data
8.2
50
Not enough data
8.0
48
Not enough data
8.3
47
Lead Intelligence
Not enough data
7.7
31
Not enough data
8.2
30
Not enough data
8.3
30
Lead Management
Not enough data
7.8
30
Not enough data
8.0
30
Not enough data
8.0
30
Marketing Campaigns
Not enough data
7.9
30
Not enough data
7.6
30
Not enough data
8.0
30
Not enough data
8.1
30
Not enough data
8.2
30
Not enough data
7.7
30
Attribution
Not enough data
8.4
39
Not enough data
8.5
40
Not enough data
8.0
36
Discovery
Not enough data
8.3
39
Not enough data
8.4
40
Not enough data
8.3
37
Management
Not enough data
7.9
38
Not enough data
8.4
38
Platform
Not enough data
8.4
40
Not enough data
8.2
38
Marketing Operations
7.3
5
|
Verified
7.8
70
7.7
5
|
Verified
8.2
75
8.0
5
|
Verified
7.9
69
8.7
5
|
Verified
8.6
73
Feature Not Available
7.5
66
Feature Not Available
7.9
58
Campaign Activity
6.3
5
|
Verified
8.4
70
6.7
6
|
Verified
8.3
78
7.3
5
|
Verified
8.2
66
8.0
5
|
Verified
8.2
70
7.7
5
|
Verified
8.0
68
Feature Not Available
7.9
65
Categories
Categories
Shared Categories
Leadfwd and Salesforce Marketing Cloud Account Engagement are categorized as Marketing Automation, Account-Based Analytics, and Marketing Analytics
Unique Categories
Leadfwd is categorized as Visitor Identification and Marketing Platforms
Salesforce Marketing Cloud Account Engagement is categorized as Customer Journey Analytics, Landing Page Builders, Lead Scoring, Lead Capture, Email Template Builder, Account Data Management, Account-Based Orchestration Platforms, and Customer Journey Mapping
Reviews
Reviewers' Company Size
Leadfwd
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Salesforce Marketing Cloud Account Engagement
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
19.6%
Computer Software
17.6%
Financial Services
9.8%
Internet
5.9%
Information Technology and Services
5.9%
Other
41.2%
Computer Software
19.3%
Information Technology and Services
13.2%
Marketing and Advertising
10.6%
Financial Services
4.1%
Internet
4.0%
Other
48.8%
Most Helpful Reviews
Leadfwd
Most Helpful Favorable Review
Ian H.
Verified User in Construction
I like the ability to create landing pages/forms for clients to download white papers. It notifies you immediately when a white paper is downloaded and gives the person's email address, name, etc. This has helped us determine who some of our most engaged...
Most Helpful Critical Review
Verified User in Computer Software
Most of the platform has bugs/issues, that don't seem to get resolved quickly and sometimes reoccur. Support & account management is mediocre at best, they lack a good manual or support materials. Data accuracy is very poor, bot analytics inaccurately...
Salesforce Marketing Cloud Account Engagement
Most Helpful Favorable Review
Zach L.
Verified User in Marketing and Advertising
Pardot is great in that it has many connections to external services that give you better insights into your contact's digital body language. From the Wistia connector (which allows you to see which videos & how long your contacts are viewing) to the Google...
Most Helpful Critical Review
Allie C.
Verified User in Computer Software
I signed on with Pardot in January, very eager and highly motivated to get a new solution in place. However after many false starts over the course of three weeks, it came to light that Pardot does not work with our implementation of Salesforce. (We use...
Ian H.
Verified User in Construction
I like the ability to create landing pages/forms for clients to download white papers. It notifies you immediately when a white paper is downloaded and gives the person's email address, name, etc. This has helped us determine who some of our most engaged...
Zach L.
Verified User in Marketing and Advertising
Pardot is great in that it has many connections to external services that give you better insights into your contact's digital body language. From the Wistia connector (which allows you to see which videos & how long your contacts are viewing) to the Google...
Verified User in Computer Software
Most of the platform has bugs/issues, that don't seem to get resolved quickly and sometimes reoccur. Support & account management is mediocre at best, they lack a good manual or support materials. Data accuracy is very poor, bot analytics inaccurately...
Allie C.
Verified User in Computer Software
I signed on with Pardot in January, very eager and highly motivated to get a new solution in place. However after many false starts over the course of three weeks, it came to light that Pardot does not work with our implementation of Salesforce. (We use...
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