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Compare IFTTT and Zapier 
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At a Glance
Market Segments
Small-Business (71.4% of reviews)
Small-Business (70.3% of reviews)
Entry-Level Pricing
Free
Free
IFTTT
Star Rating
(115)4.5 out of 5
Market Segments
Small-Business (71.4% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Browse all 3 pricing plansZapier
Star Rating
(1,754)4.5 out of 5
Market Segments
Small-Business (70.3% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Browse all 5 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Zapier excels in overall user satisfaction, boasting a significantly higher G2 Score compared to IFTTT. Users appreciate its ability to connect multiple applications seamlessly, allowing for a clear, unified view of information.
- Users say that Zapier's user-friendly interface makes it accessible for those without coding experience, enabling them to automate workflows efficiently. In contrast, while IFTTT is praised for its flexibility, some users find it less intuitive for complex automation tasks.
- Reviewers mention that Zapier's implementation process is quick and straightforward, with many highlighting the intuitive onboarding wizard. This contrasts with IFTTT, which, although easy to use, may not provide the same level of support for users looking to set up more intricate automations.
- According to verified reviews, Zapier has a substantial lead in recent user activity, with over 300 reviews in the last 90 days, indicating a vibrant user community and ongoing product development. IFTTT, on the other hand, has not received any recent reviews, which may raise concerns about its current relevance and support.
- Users highlight that Zapier's ability to automate repetitive tasks saves them significant time, with many noting its effectiveness in marketing processes. IFTTT, while also capable of automation, is often seen as more suited for simpler tasks, such as linking services and creating basic applets.
- Reviewers appreciate that both platforms offer free entry-level pricing, making them accessible to small businesses. However, Zapier's higher overall ratings in quality and satisfaction metrics suggest it may provide a more robust solution for users looking to scale their automation efforts.
Pricing
Entry-Level Pricing
IFTTT
Free
Free
Get started with automation.
- 2 Applets
- Standard Applet speeds
- DIY or use published Applets
Zapier
Free
Free
For individuals starting out with automation.
- 1-to-1 automations
- Unlimited Zaps (Zap = automated workflow)
- Visual editor
Free Trial
IFTTT
Free Trial is available
Zapier
Free Trial is available
Ratings
Meets Requirements
8.7
99
9.0
1,474
Ease of Use
8.9
99
8.6
1,502
Ease of Setup
8.2
21
8.6
989
Ease of Admin
8.9
19
8.8
715
Quality of Support
8.4
44
8.4
1,228
Has the product been a good partner in doing business?
9.0
16
8.8
668
Product Direction (% positive)
7.9
98
8.9
1,434
Features by Category
Development
8.1
20
9.0
639
8.0
5
8.3
350
|
Verified
Not enough data
9.0
368
|
Verified
9.0
5
9.1
373
|
Verified
9.0
5
8.5
353
|
Verified
9.3
5
8.7
336
Not enough data
8.0
313
Management
9.3
5
8.7
353
|
Verified
8.3
5
8.6
342
|
Verified
Not enough data
8.6
344
|
Verified
Not enough data
8.6
339
|
Verified
9.0
5
8.3
319
Security
Not enough data
8.7
325
|
Verified
Not enough data
8.8
328
|
Verified
8.3
5
8.7
320
|
Verified
Integration Options
9.3
5
8.7
318
|
Verified
8.0
5
8.5
312
|
Verified
Not enough data
8.1
304
|
Verified
Not enough data
8.0
290
|
Verified
Deployment
Not enough data
8.2
287
8.3
5
8.6
295
Customization - AI Agent Builders
Not enough data
8.6
37
Not enough data
8.5
37
Not enough data
8.1
37
Functionality - AI Agent Builders
Not enough data
8.4
37
Not enough data
8.2
37
Not enough data
8.2
36
Not enough data
7.9
36
Data and Analytics - AI Agent Builders
Not enough data
7.8
37
Not enough data
7.6
35
Not enough data
8.0
33
Integration - AI Agent Builders
Not enough data
8.9
39
Not enough data
8.6
37
Not enough data
8.7
35
Not enough data
8.6
37
Workflow Design & Integration - AI Orchestration
Not enough data
8.5
23
Not enough data
9.3
23
Not enough data
8.4
24
Not enough data
8.8
23
Not enough data
8.1
22
Not enough data
8.3
23
Performance Optimization & Analytics - AI Orchestration
Not enough data
7.5
22
Not enough data
7.3
22
Not enough data
7.7
22
Not enough data
7.3
22
Not enough data
7.4
22
Not enough data
7.7
21
Governance & Compliance Controls - AI Orchestration
Not enough data
7.7
21
Not enough data
7.5
21
Not enough data
7.9
21
Not enough data
7.5
20
Not enough data
7.6
21
Agentic AI - Productivity Bots
Not enough data
8.2
97
Not enough data
8.6
95
Not enough data
7.5
87
Not enough data
7.5
88
Categories
Categories
Shared Categories
IFTTT and Zapier are categorized as API Marketplace and iPaaS
Unique Categories
IFTTT has no unique categories
Reviews
Reviewers' Company Size
IFTTT
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Zapier
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
12.5%
Information Technology and Services
11.6%
Writing and Editing
5.4%
Internet
5.4%
Design
5.4%
Other
59.8%
Marketing and Advertising
17.4%
Information Technology and Services
10.1%
Computer Software
9.4%
Real Estate
3.9%
Internet
3.9%
Other
55.2%
Alternatives
Discussions
Can we publish all of our services at the same time?
1 Comment
Official Response from IFTTT
Yes, you may publish one or more service and Applets at the same time, depending on your needs.Read more
IFTTT has no more discussions with answers
What is the best way to implement this system in a small business?
3 Comments
G2
The implementation of this tool would not be tough. We took around 2 weeks to automate using Zapier.
Read more
What is Zapier used for?
3 Comments
SB
Zapier is the information superhighway for your data. It has become the productivity tool of choice for small to large businesses. Connecting your current...Read more
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