Compare HubSpot Marketing Hub and Wishpond 
At a Glance
Market Segments
Small-Business (52.5% of reviews)
Small-Business (89.0% of reviews)
Entry-Level Pricing
$0.00
$99 per month
HubSpot Marketing Hub
Star Rating
(12,349)4.4 out of 5
Market Segments
Small-Business (52.5% of reviews)
Entry-Level Pricing
$0.00
Free Trial is available
Browse all 4 pricing plansWishpond
Star Rating
(176)3.6 out of 5
Market Segments
Small-Business (89.0% of reviews)
Entry-Level Pricing
$99 per month
Browse all 2 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that HubSpot Marketing Hub excels in email marketing capabilities, particularly in "Automated Email Responses" with a score of 8.8, while Wishpond's score of 7.9 indicates it may not be as robust in this area.
- Reviewers mention that HubSpot's "Dynamic Content" feature is rated at 8.3, allowing for more personalized user experiences, whereas Wishpond's score of 7.8 suggests it may offer less flexibility in content customization.
- G2 users highlight HubSpot's superior "Quality of Support" with a score of 8.7, compared to Wishpond's 7.6, indicating that users may find more reliable assistance when using HubSpot.
- Users on G2 report that HubSpot's "Lead Management" features, particularly "Lead Scoring and Grading" at 8.0, provide more effective tools for prioritizing leads compared to Wishpond's score of 7.2.
- Reviewers say that HubSpot's "Campaign Optimization" capabilities are rated at 8.2, which may lead to better performance in marketing campaigns, while Wishpond's score of 8.1 shows it is slightly behind in this area.
- Users mention that HubSpot's "Integrations" score of 8.6 reflects a broader range of compatible applications, while Wishpond's score of 6.6 suggests limitations in integration options, which could impact overall functionality.
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Pricing
Entry-Level Pricing
HubSpot Marketing Hub
Marketing Hub Free
$0.00
For business owners and marketers who want to start generating website leads and tracking contact activity — for free.
- Forms
- Contact activity
- Contact management
Wishpond
Pro
$99
per month
- Leads 2,500
- Users 5
- Integrations (Mailchimp, Salesforce & more.) Import, Export & Sync
Free Trial
HubSpot Marketing Hub
Free Trial is available
Wishpond
Free Trial is available
Ratings
Meets Requirements
8.5
8,644
7.4
141
Ease of Use
8.6
9,470
7.3
139
Ease of Setup
8.1
5,358
7.3
57
Ease of Admin
8.5
4,502
7.1
48
Quality of Support
8.7
8,190
7.6
143
Has the product been a good partner in doing business?
8.8
4,423
7.2
52
Product Direction (% positive)
8.8
8,303
6.6
137
Features by Category
Email Marketing
8.8
4897
|
Verified
7.3
39
8.9
4767
|
Verified
7.4
36
8.6
4770
|
Verified
7.3
34
8.8
4480
|
Verified
7.9
36
Online Marketing
8.5
4636
|
Verified
8.5
42
8.3
3981
|
Verified
7.8
34
8.1
3701
|
Verified
7.9
27
8.2
4234
|
Verified
8.1
43
8.1
3894
|
Verified
Feature Not Available
Lead Management
8.6
4422
|
Verified
7.5
39
8.2
4169
|
Verified
7.3
33
8.4
4273
|
Verified
6.8
28
8.0
3788
|
Verified
7.2
22
8.5
4214
|
Verified
7.5
28
8.3
3958
|
Verified
7.2
29
8.4
3937
|
Verified
7.4
25
8.4
3939
|
Verified
6.9
25
Campaign Management
8.2
3547
|
Verified
Feature Not Available
8.0
3146
|
Verified
6.8
23
8.0
3104
|
Verified
5.8
16
7.3
2262
|
Verified
Feature Not Available
Social
7.8
3220
|
Verified
Feature Not Available
8.3
3620
|
Verified
Feature Not Available
8.2
3589
|
Verified
7.9
34
8.1
3467
|
Verified
7.8
33
7.8
2697
|
Verified
Feature Not Available
Reporting & Analytics
8.3
4599
|
Verified
7.4
41
8.1
4279
|
Verified
7.2
27
7.6
3444
|
Verified
Feature Not Available
7.6
3129
|
Verified
Feature Not Available
7.7
3561
|
Verified
Feature Not Available
Platform
8.0
2926
|
Verified
7.4
27
8.5
2960
|
Verified
7.8
27
8.7
2926
|
Verified
7.3
25
8.0
1937
|
Verified
7.3
18
7.5
1830
|
Verified
Feature Not Available
8.6
2764
|
Verified
7.7
23
8.0
2011
|
Verified
Feature Not Available
Integration
8.4
2937
|
Verified
7.6
24
8.1
2634
|
Verified
7.3
20
8.1
2425
|
Verified
6.8
17
Lead Intelligence
7.8
941
|
Verified
Not enough data
8.0
975
Not enough data
8.1
1020
Not enough data
Lead Management
8.3
1109
Not enough data
7.6
939
Not enough data
8.1
999
Not enough data
Marketing Campaigns
7.9
959
Not enough data
7.4
850
Not enough data
7.6
905
Not enough data
7.9
897
|
Verified
Not enough data
8.2
1055
Not enough data
Campaign Execution
7.9
944
Not enough data
7.9
879
Not enough data
7.7
826
Not enough data
8.8
1192
Not enough data
Campaign Creation
Not enough data
8.1
26
Not enough data
7.8
24
Not enough data
8.1
22
Distribution
Not enough data
7.6
26
Not enough data
7.5
22
Not enough data
7.9
25
Not enough data
8.1
24
Not enough data
7.7
16
Not enough data
7.9
20
Data Collection
Not enough data
7.4
24
Not enough data
7.0
22
Not enough data
7.5
25
Not enough data
8.3
16
Not enough data
7.4
19
Messenger
8.1
1068
|
Verified
Not enough data
7.5
896
|
Verified
Not enough data
8.0
1110
|
Verified
Not enough data
7.8
1035
|
Verified
Not enough data
Channels
8.1
1296
|
Verified
Not enough data
8.2
1275
|
Verified
Not enough data
7.2
699
|
Verified
Not enough data
7.0
599
|
Verified
Not enough data
7.6
661
|
Verified
Not enough data
Customers
8.2
1340
|
Verified
Not enough data
8.3
1325
|
Verified
Not enough data
8.3
1473
|
Verified
Not enough data
8.4
1422
|
Verified
Not enough data
8.2
1330
|
Verified
Not enough data
Design and Customization
6.6
21
7.7
23
8.2
20
7.7
27
7.6
20
8.2
19
7.8
21
7.7
22
Campaigns
8.0
19
7.7
20
7.9
19
7.5
17
7.6
18
7.7
17
7.7
18
7.2
22
Integrations
8.3
19
6.6
16
7.3
17
7.9
12
7.1
15
7.2
18
7.1
18
7.4
20
Generative AI
6.2
20
Feature Not Available
Attribution Modeling
8.2
201
Not enough data
8.0
196
Not enough data
7.7
181
Not enough data
7.6
174
Not enough data
7.1
172
Not enough data
7.7
185
Not enough data
Marketing
7.9
173
Not enough data
7.5
160
Not enough data
8.4
199
Not enough data
8.6
204
Not enough data
Reporting
8.5
225
Not enough data
8.3
212
Not enough data
8.2
218
Not enough data
Platform Basics
8.6
197
Not enough data
8.6
200
Not enough data
8.6
200
Not enough data
Platform Data
8.4
196
Not enough data
8.0
191
Not enough data
Platform Additional Functionality
8.5
216
Not enough data
Platform Basics
8.3
471
Not enough data
8.6
554
Not enough data
Platform Reporting
8.5
570
Not enough data
8.7
613
Not enough data
Content & Collaboration
8.4(won by default)
1127
Not enough data
8.4(won by default)
1182
Not enough data
8.2(won by default)
876
Not enough data
8.4(won by default)
949
Not enough data
8.8(won by default)
1254
Not enough data
8.3(won by default)
816
Not enough data
Social Management
8.2(won by default)
2022
Not enough data
8.7(won by default)
2198
Not enough data
8.4(won by default)
1939
Not enough data
8.4(won by default)
2086
Not enough data
8.1(won by default)
1512
Not enough data
8.3(won by default)
788
Not enough data
7.4(won by default)
162
Not enough data
Platform Basics
8.3
276
Not enough data
8.2
290
Not enough data
Platform Data
8.1
283
Not enough data
8.1
285
Not enough data
8.7
328
Not enough data
8.3
291
Not enough data
Platform Additional Functionality
8.2
275
Not enough data
8.4
295
Not enough data
8.4
290
Not enough data
Platform Interoperability
8.1
480
Not enough data
Social Functionality
8.2
1171
Not enough data
Campaign Management
8.4
1185
Not enough data
8.2
1126
Not enough data
8.2
1053
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.4
947
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.2
981
Not enough data
8.1
930
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Targeting
8.4
1058
Not enough data
8.2
975
Not enough data
8.0
873
Not enough data
8.0
851
Not enough data
Platform
8.4
1030
Not enough data
8.2
1176
Not enough data
8.8
1200
Not enough data
8.8
1226
Not enough data
8.6
1050
Not enough data
8.4
1171
Not enough data
8.7
1215
Not enough data
8.5
927
Not enough data
8.4
1119
Not enough data
Page Customization
8.5
1187
|
Verified
6.7
22
|
Verified
8.0
1226
|
Verified
7.2
23
|
Verified
7.9
1116
|
Verified
7.0
23
|
Verified
8.2
1157
|
Verified
6.6
21
|
Verified
Page Optimization
8.2
1022
|
Verified
6.8
19
|
Verified
8.1
1134
|
Verified
6.7
20
|
Verified
8.2
1174
|
Verified
6.7
23
|
Verified
7.9
1061
|
Verified
6.6
18
|
Verified
Integrations
7.5
609
|
Verified
6.7
22
|
Verified
8.8
1093
|
Verified
7.0
22
|
Verified
8.6
1088
|
Verified
7.1
25
|
Verified
Generative AI
Feature Not Available
Feature Not Available
Lead Intelligence
8.1
636
Not enough data
8.3
667
Not enough data
8.4
685
Not enough data
Lead Management
8.5
751
Not enough data
7.8
629
Not enough data
8.3
700
Not enough data
Marketing Campaigns
8.1
655
Not enough data
7.7
567
Not enough data
8.0
627
Not enough data
8.2
626
Not enough data
8.3
733
Not enough data
8.2
678
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
7.8
1932
|
Verified
Not enough data
8.3
2365
|
Verified
Not enough data
8.1
2141
|
Verified
Not enough data
8.5
2171
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Campaign Activity
8.3
2571
|
Verified
Not enough data
8.4
2809
|
Verified
Not enough data
7.9
2075
|
Verified
Not enough data
8.2
2264
|
Verified
Not enough data
8.1
2102
|
Verified
Not enough data
Feature Not Available
Not enough data
Categories
Categories
Shared Categories
HubSpot Marketing Hub and Wishpond are categorized as Landing Page Builders, Marketing Automation, and Pop-Up Builder
Unique Categories
HubSpot Marketing Hub is categorized as Marketing Platforms, Account-Based Web and Content Experiences, Account-Based Orchestration Platforms, Conversational Marketing, Customer Journey Analytics, Account-Based Analytics, Account Data Management, Marketing Analytics, Attribution, Social Media Advertising, and Social Media Management
Wishpond is categorized as Sweepstakes
Reviews
Reviewers' Company Size
HubSpot Marketing Hub
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Wishpond
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
16.0%
Marketing and Advertising
13.1%
Information Technology and Services
11.7%
Financial Services
4.7%
Education Management
2.5%
Other
51.9%
Marketing and Advertising
16.1%
Health, Wellness and Fitness
12.1%
Retail
9.2%
Apparel & Fashion
5.2%
Professional Training & Coaching
3.4%
Other
54.0%
Most Helpful Reviews
HubSpot Marketing Hub
Most Helpful Favorable Review
Sandra A.
Verified User in Information Technology and Services
In my opinion Hubspot is the best integrated inbound marketing tool in the market. It has all the tools you need to implement an inbound strategy. Moreover is a very dynamic tool that is constantly being updated and enhanced with new features. We have been...
Most Helpful Critical Review
Jeremy F.
Verified User in Information Technology and Services
Like I mentioned above, it's not an seo platform, even though that was one of the things the sales rep mentioned that hubspot could "replace". The metrics are often wrong; for example, new leads for landing pages all say 0%, even though in the Leads...
Wishpond
Most Helpful Favorable Review
Nick Z.
Verified User in Consumer Goods
We chose Wishpond because they put together a good plan of attack and opened the company up to new marketing ideas and platforms. The content they made was well produced and the team we were provided was helpful and genuinely cared. Their pricing is...
Most Helpful Critical Review
Antonella A.
Verified User in Health, Wellness and Fitness
They just didn't deliver on the promise. The strategy showed no understanding of my customer avatar or business goals. Copy is simply cut and paste from my own website and subsequent copy attempts were awkward and ineffectual. We kept meeting again to try...
Sandra A.
Verified User in Information Technology and Services
In my opinion Hubspot is the best integrated inbound marketing tool in the market. It has all the tools you need to implement an inbound strategy. Moreover is a very dynamic tool that is constantly being updated and enhanced with new features. We have been...
Nick Z.
Verified User in Consumer Goods
We chose Wishpond because they put together a good plan of attack and opened the company up to new marketing ideas and platforms. The content they made was well produced and the team we were provided was helpful and genuinely cared. Their pricing is...
Jeremy F.
Verified User in Information Technology and Services
Like I mentioned above, it's not an seo platform, even though that was one of the things the sales rep mentioned that hubspot could "replace". The metrics are often wrong; for example, new leads for landing pages all say 0%, even though in the Leads...
Antonella A.
Verified User in Health, Wellness and Fitness
They just didn't deliver on the promise. The strategy showed no understanding of my customer avatar or business goals. Copy is simply cut and paste from my own website and subsequent copy attempts were awkward and ineffectual. We kept meeting again to try...
Alternatives
Discussions
What is HubSpot marketing hub?
6 comments
JB
Thorough , user-friendly CRM platform that helps businesses to introduce and implement automation , sales , social media and website management methods in...Read more
How do I easily remove all duplicated contacts?
5 comments
VR
It is also possible to incorporate Google Contacts into your HubSpot ecosystem. By implementing this, you can then utilize mobile applications such as...Read more
What is the best way to use the workflow tool?
4 comments
JS
Workflows are the most powerful (and underutilized) tool in the HubSpot marketing platform! I have so many awesome resources to share with you.
Here's a...Read more
Litigation
1 comment
MC
Hi Thomas, I would like to chat with you in private regarding my experience with Wishpond and a serious issue I have with them.Read more
Wishpond has no more discussions with answers
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