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Compare Adobe Marketo Engage and HubSpot Marketing Hub 
Featured Products
At a Glance
Market Segments
Mid-Market (53.5% of reviews)
Small-Business (51.5% of reviews)
Entry-Level Pricing
Contact Us Per Month
$0.00
Adobe Marketo Engage
Star Rating
(3,070)4.1 out of 5
Market Segments
Mid-Market (53.5% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us Per Month
Browse all 4 pricing plansHubSpot Marketing Hub
Star Rating
(14,384)4.5 out of 5
Market Segments
Small-Business (51.5% of reviews)
Pros & Cons
Entry-Level Pricing
$0.00
Free Trial is available
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that HubSpot Marketing Hub excels in overall user satisfaction, boasting a significantly higher G2 Score compared to Adobe Marketo Engage. Users appreciate its intuitive interface, with one reviewer noting it "helps me a great deal with Data, email sequencing," making it a favorite for small businesses looking for a seamless experience.
- Users say that HubSpot's implementation process is notably quick and user-friendly, with many highlighting the "intuitive onboarding wizard" that simplifies setup. In contrast, Adobe Marketo Engage users have mentioned challenges with setup, indicating a steeper learning curve that may require more time and resources.
- Reviewers mention that HubSpot Marketing Hub offers superior support quality, with a score that reflects its responsiveness and helpfulness. Users have expressed satisfaction with the support team, while Adobe Marketo Engage users have reported mixed experiences, suggesting that support could be more reliable.
- According to verified reviews, HubSpot shines in ease of use, with users praising its straightforward navigation and functionality. One user highlighted that it "connects all the aspects of our business with a seamless experience," whereas Adobe Marketo Engage, while powerful, has been described as less user-friendly, particularly for those unfamiliar with marketing automation tools.
- G2 reviewers report that HubSpot Marketing Hub's features for email marketing, such as automated email responses and dynamic content, are highly rated, with users enjoying the ability to create engaging campaigns effortlessly. Adobe Marketo Engage also offers strong email capabilities, but some users feel it lacks the same level of intuitiveness in execution.
- Users say that while Adobe Marketo Engage provides robust automation and flexible segmentation options, which are beneficial for larger organizations, HubSpot's all-in-one approach is often more appealing to small businesses. One reviewer noted the "scalability, customization options, and reliable performance" of Marketo, but many small business users find HubSpot's features more aligned with their needs.
Pricing
Entry-Level Pricing
Adobe Marketo Engage
Select
Contact Us
Per Month
Essential marketing automation and measurement with AI-powered personalization.
- Lead Account and Database
- Native CRM Integration
- Audience Segmentation & Targeting
HubSpot Marketing Hub
Marketing Hub Free
$0.00
For business owners and marketers who want to start generating website leads and tracking contact activity — for free.
- Forms
- Contact activity
- Contact management
Free Trial
Adobe Marketo Engage
Free Trial is available
HubSpot Marketing Hub
Free Trial is available
Ratings
Meets Requirements
8.3
2,609
8.5
9,671
Ease of Use
7.3
2,664
8.6
11,353
Ease of Setup
6.7
1,315
8.1
7,068
Ease of Admin
7.6
1,174
8.5
4,976
Quality of Support
7.5
2,459
8.7
9,147
Has the product been a good partner in doing business?
7.7
1,167
8.7
4,894
Product Direction (% positive)
8.0
2,578
8.8
9,312
Features by Category
Email Marketing
8.3
1753
|
Verified
8.8
5561
|
Verified
8.7
1741
|
Verified
8.9
5419
|
Verified
8.1
1718
|
Verified
8.6
5395
|
Verified
8.5
1652
|
Verified
8.8
5109
|
Verified
Online Marketing
7.8
1700
|
Verified
8.5
5263
|
Verified
7.8
1520
|
Verified
8.2
4568
|
Verified
7.9
1577
|
Verified
8.1
4291
|
Verified
7.4
1576
|
Verified
8.1
4812
|
Verified
7.4
1341
|
Verified
8.1
4452
|
Verified
Lead Management
8.5
1357
|
Verified
8.5
5015
|
Verified
7.9
1254
|
Verified
8.1
4737
|
Verified
8.2
1628
|
Verified
8.4
4849
|
Verified
8.2
1595
|
Verified
8.0
4355
|
Verified
8.4
1647
|
Verified
8.4
4796
|
Verified
8.0
1537
|
Verified
8.2
4522
|
Verified
8.3
1551
|
Verified
8.4
4497
|
Verified
8.2
1593
|
Verified
8.4
4516
|
Verified
Campaign Management
8.3
1605
|
Verified
8.2
4097
|
Verified
8.3
1497
|
Verified
7.9
3682
|
Verified
7.3
1194
|
Verified
7.9
3629
|
Verified
7.0
949
7.2
2774
|
Verified
Social
7.3
752
|
Verified
7.7
3732
|
Verified
7.5
803
|
Verified
8.1
4137
|
Verified
7.6
791
|
Verified
8.1
4108
|
Verified
7.5
758
|
Verified
8.0
3983
|
Verified
7.5
720
|
Verified
7.7
3204
|
Verified
Reporting & Analytics
7.7
1643
|
Verified
8.3
5176
|
Verified
7.2
1418
|
Verified
8.0
4820
|
Verified
7.2
1237
|
Verified
7.6
3971
|
Verified
7.2
1165
|
Verified
7.5
3655
|
Verified
6.9
1016
|
Verified
7.7
4067
|
Verified
Platform
7.7
900
|
Verified
8.0
3515
|
Verified
8.0
890
|
Verified
8.5
3544
|
Verified
8.4
916
|
Verified
8.7
3492
|
Verified
7.7
638
|
Verified
8.0
2469
|
Verified
7.3
640
|
Verified
7.4
2368
|
Verified
7.7
896
|
Verified
8.6
3326
|
Verified
7.6
597
7.9
2542
|
Verified
Agentic AI - Marketing Automation
7.4
65
6.8
295
7.5
64
6.7
288
7.3
64
6.8
289
7.0
64
6.6
290
7.3
64
6.6
289
7.5
64
6.7
292
Integration
8.0
915
|
Verified
8.4
3515
|
Verified
7.9
868
|
Verified
8.0
3202
|
Verified
8.1
794
|
Verified
8.1
2986
|
Verified
Lead Intelligence
8.3
321
7.7
1154
|
Verified
8.2
325
7.9
1190
8.4
339
8.1
1240
Lead Management
8.4
361
8.3
1330
8.0
327
7.5
1155
8.2
337
8.0
1210
Marketing Campaigns
8.4
315
7.9
1175
8.1
300
7.3
1062
8.0
298
7.5
1118
8.1
315
|
Verified
7.8
1104
|
Verified
8.3
342
8.1
1266
Campaign Execution
8.2
321
7.8
1154
8.1
311
7.8
1089
8.1
301
7.7
1032
9.0
161
|
Verified
8.7
1403
Agentic AI - Account Data Management
8.2
12
6.3
90
8.2
12
6.7
90
8.2
13
6.6
89
8.3
13
6.7
90
8.1
13
6.4
90
Messenger
Not enough data
8.0
1215
|
Verified
Not enough data
7.4
1043
|
Verified
Not enough data
7.9
1257
|
Verified
Not enough data
7.8
1181
|
Verified
Channels
Not enough data
8.0
1442
|
Verified
Not enough data
8.1
1420
|
Verified
Not enough data
7.1
840
Not enough data
6.8
738
|
Verified
Not enough data
7.4
797
|
Verified
Customers
Not enough data
8.2
1487
|
Verified
Not enough data
8.2
1474
|
Verified
Not enough data
8.3
1619
|
Verified
Not enough data
8.4
1569
|
Verified
Not enough data
8.2
1475
|
Verified
Agentic AI - Conversational Marketing
Not enough data
6.6
68
Not enough data
6.5
67
Not enough data
6.6
68
Not enough data
6.4
68
Not enough data
6.5
67
Not enough data
6.6
68
Not enough data
6.6
69
Integrated Workflows
7.9
32
Not enough data
8.2
32
Not enough data
6.9
25
Not enough data
7.7
25
Not enough data
7.6
30
Not enough data
7.6
25
Not enough data
8.0
24
Not enough data
Repeatability and Reportability
7.6
29
Not enough data
7.7
31
Not enough data
7.7
30
Not enough data
7.2
27
Not enough data
7.6
23
Not enough data
AI and Automation
7.8
24
Not enough data
8.0
25
Not enough data
8.2
25
Not enough data
8.1
26
Not enough data
7.8
23
Not enough data
Generative AI
7.5
23
Not enough data
Agentic AI - Sales Engagement
6.7
13
Not enough data
7.2
13
Not enough data
6.9
13
Not enough data
7.1
13
Not enough data
7.3
14
Not enough data
7.0
14
Not enough data
6.8
14
Not enough data
Design and Customization
Not enough data
6.8
85
Not enough data
7.6
83
Not enough data
7.8
85
Not enough data
7.7
83
Campaigns
Not enough data
7.4
80
Not enough data
7.5
79
Not enough data
7.5
78
Not enough data
7.6
76
Integrations
Not enough data
8.0
79
Not enough data
7.1
74
Not enough data
6.9
68
Not enough data
7.5
76
Generative AI
Not enough data
6.4
75
Agentic AI - Vulnerability Scanner
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Attribution Modeling
Not enough data
8.0
282
Not enough data
7.7
275
Not enough data
7.2
255
Not enough data
7.3
249
Not enough data
6.9
246
Not enough data
7.4
259
Agentic AI - Attribution
Not enough data
6.0
37
Not enough data
6.2
36
Not enough data
6.0
37
Not enough data
5.8
38
Marketing
Not enough data
7.8
254
Not enough data
7.2
236
Not enough data
8.2
281
Not enough data
8.3
286
Reporting
Not enough data
8.4
309
Not enough data
8.3
295
Not enough data
8.1
299
Platform Basics
Not enough data
8.5
241
Not enough data
8.5
241
Not enough data
8.4
241
Not enough data
8.1
25
Not enough data
8.0
24
Platform Data
Not enough data
8.2
235
Not enough data
7.9
231
Platform Additional Functionality
Not enough data
8.3
256
Agentic AI - Account-Based Orchestration Platforms
Not enough data
7.0
27
Not enough data
7.2
27
Not enough data
6.9
26
Not enough data
6.5
26
Not enough data
6.9
26
Artificial Intelligence
Not enough data
6.9
24
Not enough data
7.4
24
Platform Basics
Not enough data
8.2
558
Not enough data
8.5
640
Platform Reporting
Not enough data
8.4
656
Not enough data
8.6
699
Content & Collaboration
Not enough data
8.3(won by default)
1275
Not enough data
8.3(won by default)
1329
Not enough data
8.1(won by default)
1020
Not enough data
8.3(won by default)
1095
Not enough data
8.7(won by default)
1406
Not enough data
8.3(won by default)
967
Social Management
Not enough data
8.2(won by default)
2193
Not enough data
8.6(won by default)
2369
Not enough data
8.4(won by default)
2105
Not enough data
8.3(won by default)
2251
Not enough data
8.0(won by default)
1672
Not enough data
8.2(won by default)
952
Not enough data
7.3(won by default)
326
Agentic AI - Social Media Management
Not enough data
6.7(won by default)
73
Not enough data
6.9(won by default)
70
Not enough data
7.0(won by default)
72
Not enough data
6.8(won by default)
69
Not enough data
7.0(won by default)
72
Not enough data
7.0(won by default)
72
Not enough data
6.9(won by default)
74
Platform Basics
Not enough data
8.1
430
Not enough data
8.0
440
Platform Data
Not enough data
8.0
437
Not enough data
7.9
433
Not enough data
8.5
484
Not enough data
8.2
438
Platform Additional Functionality
Not enough data
8.0
424
Not enough data
8.2
444
Not enough data
8.2
439
Agentic AI - Customer Journey Analytics
Not enough data
6.6
86
Not enough data
6.8
85
Not enough data
6.7
86
Not enough data
6.8
86
Platform Interoperability
Not enough data
8.0
594
Agentic AI - Social Media Advertising
Not enough data
7.0
63
Not enough data
7.2
62
Not enough data
7.0
59
Not enough data
7.0
62
Not enough data
7.0
63
Not enough data
7.4
68
Social Functionality
Not enough data
8.1
1312
Campaign Management
Not enough data
8.3
1329
Not enough data
8.2
1266
Not enough data
8.2
1191
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.3
1086
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.1
1118
Not enough data
8.0
1068
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Targeting
Not enough data
8.3
1193
Not enough data
8.2
1111
Not enough data
8.0
1007
Not enough data
8.0
984
Platform
Not enough data
8.3
1163
Not enough data
8.2
1310
Not enough data
8.8
1337
Not enough data
8.7
1360
Not enough data
8.6
1184
Not enough data
8.3
1310
Not enough data
8.6
1349
Not enough data
8.4
1055
Not enough data
8.4
1249
Responses
Not enough data
9.0
24
Not enough data
8.9
23
Not enough data
8.0
23
Automation - AI Agents
Not enough data
7.6
24
Not enough data
7.3
25
Not enough data
8.1
24
Not enough data
Feature Not Available
Not enough data
7.6
24
Platform
Not enough data
8.2
24
Not enough data
8.7
24
Not enough data
7.8
23
Autonomy - AI Agents
Not enough data
Feature Not Available
Not enough data
7.2
24
Not enough data
7.6
24
Not enough data
Feature Not Available
Generative AI
Not enough data
8.3
24
Not enough data
7.9
24
Page Customization
Not enough data
8.4
1359
|
Verified
Not enough data
7.9
1398
|
Verified
Not enough data
7.8
1281
|
Verified
Not enough data
8.1
1319
|
Verified
Page Optimization
Not enough data
8.1
1186
|
Verified
Not enough data
8.0
1293
|
Verified
Not enough data
8.1
1332
|
Verified
Not enough data
7.8
1221
|
Verified
Integrations
Not enough data
7.4
756
|
Verified
Not enough data
8.7
1248
|
Verified
Not enough data
8.5
1245
|
Verified
Generative AI
Not enough data
7.1
350
Agentic AI - Landing Page Builders
Not enough data
6.5
85
Agentic AI - Email Tracking
7.2
24
Not enough data
7.2
24
Not enough data
7.4
24
Not enough data
7.1
24
Not enough data
7.0
25
Not enough data
6.7
25
Not enough data
7.4
26
Not enough data
Analytics
8.2
84
Not enough data
8.0
83
Not enough data
7.8
47
Not enough data
Customizations
7.7
82
Not enough data
8.5
80
Not enough data
7.9
46
Not enough data
7.6
48
Not enough data
7.9
83
Not enough data
Generative AI
6.7
41
Not enough data
Agentic AI - Outbound Call Tracking
7.3
5
Not enough data
8.0
5
Not enough data
Calling
6.9
18
Not enough data
6.9
18
Not enough data
6.7
17
Not enough data
7.0
19
Not enough data
7.7
5
Not enough data
Contacts
7.9
20
Not enough data
7.0
19
Not enough data
7.4
17
Not enough data
Insights
6.9
17
Not enough data
6.9
18
Not enough data
7.3
8
Not enough data
9.2
8
Not enough data
6.3
18
Not enough data
8.0
5
Not enough data
Agentic AI - Sales Enablement
Not enough data
Not enough data
8.7
5
Not enough data
Not enough data
Not enough data
Content Management
6.7
11
Not enough data
6.9
12
Not enough data
8.2
11
Not enough data
6.9
12
Not enough data
6.8
11
Not enough data
Analytics
7.9
12
Not enough data
8.1
12
Not enough data
8.1
13
Not enough data
7.2
12
Not enough data
Learning Management - Sales Enablement
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Revenue Enablement - Sales Enablement
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Marketing Account Intelligence
8.3
9
Not enough data
8.1
8
Not enough data
7.4
9
Not enough data
8.1
8
Not enough data
Lead Intelligence
8.4
298
Not enough data
8.2
291
Not enough data
8.3
312
Not enough data
Lead Management
8.6
309
Not enough data
8.1
296
Not enough data
8.3
295
Not enough data
Marketing Campaigns
8.3
278
Not enough data
8.1
259
Not enough data
8.2
267
Not enough data
8.2
276
Not enough data
8.3
298
Not enough data
Data Availability - Marketing Account Intelligence
7.9
35
Not enough data
Data Accuracy - Marketing Account Intelligence
8.0
35
Not enough data
Agentic AI - Account-Based Analytics
8.1
9
6.9
77
8.7
9
7.1
76
8.1
9
6.9
77
8.1
9
7.1
78
7.8
9
7.1
77
Lead Intelligence
8.2
258
8.0
791
8.1
262
8.3
825
8.1
274
8.3
842
Lead Management
8.4
284
8.4
909
8.0
257
7.7
781
8.1
264
8.1
851
Marketing Campaigns
8.2
237
8.0
814
8.0
211
7.6
719
8.0
232
7.8
779
8.0
231
8.0
775
8.1
263
8.2
886
8.3
124
8.1
830
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
8.5
107
|
Verified
Not enough data
8.6
117
Not enough data
8.1
84
|
Verified
Not enough data
8.3
93
|
Verified
Not enough data
Campaigns
8.3
103
Not enough data
8.2
103
|
Verified
Not enough data
8.3
101
Not enough data
8.1
99
|
Verified
Not enough data
8.7
98
|
Verified
Not enough data
8.5
98
|
Verified
Not enough data
Engagement
8.1
94
|
Verified
Not enough data
Platform
8.4
113
|
Verified
Not enough data
8.3
110
|
Verified
Not enough data
8.3
106
|
Verified
Not enough data
Agentic AI - Mobile Marketing
8.7
5
Not enough data
8.0
5
Not enough data
7.7
5
Not enough data
8.3
5
Not enough data
8.3
5
Not enough data
9.0
5
Not enough data
Marketing Operations
Not enough data
7.7
2237
|
Verified
Not enough data
8.3
2677
|
Verified
Not enough data
8.0
2447
|
Verified
Not enough data
8.5
2475
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.3
2874
|
Verified
Not enough data
8.3
3118
|
Verified
Not enough data
7.8
2374
|
Verified
Not enough data
8.1
2561
|
Verified
Not enough data
8.0
2392
|
Verified
Not enough data
7.5
536
Agentic AI - Marketing Analytics
Not enough data
6.6
170
Not enough data
6.8
164
Not enough data
6.6
166
Agentic AI - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Adobe Marketo Engage and HubSpot Marketing Hub are categorized as Marketing Automation, Account-Based Analytics, and Account Data Management
Unique Categories
Adobe Marketo Engage is categorized as Sales Enablement, Marketing Account Intelligence, Mobile Marketing, Outbound Call Tracking, Email Tracking, and Sales Engagement
HubSpot Marketing Hub is categorized as Account-Based Orchestration Platforms, Pop-Up Builder, Conversational Marketing, Customer Journey Analytics, Landing Page Builders, Marketing Analytics, Attribution, Social Media Advertising, Social Media Management, AI Agents For Business Operations, and Account-Based Web and Content Experiences
Reviews
Reviewers' Company Size
Adobe Marketo Engage
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
HubSpot Marketing Hub
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
25.9%
Information Technology and Services
12.7%
Marketing and Advertising
12.3%
Internet
5.8%
Financial Services
4.1%
Other
39.2%
Computer Software
15.8%
Marketing and Advertising
12.8%
Information Technology and Services
11.6%
Financial Services
5.0%
Education Management
2.5%
Other
52.3%
Alternatives
Discussions
How do I gain experience with Marketo?
3 Comments
SM
Marketo has made quite a bit of content available on their website -...Read more
Is marketo a CRM?
3 Comments
WA
No, Marketo is not a Customer Relationship Management (CRM) system. Marketo is primarily a marketing automation software platform. It is designed to help...Read more
How to improve Marketo reporting
2 Comments
TM
Improve what aspect of reporting. There are several dashboards and reports available. (https://docs.marketo.com/display/public/DOCS/Reporting) The...Read more
What is HubSpot marketing hub?
6 Comments
JB
Thorough , user-friendly CRM platform that helps businesses to introduce and implement automation , sales , social media and website management methods in...Read more
How do I easily remove all duplicated contacts?
5 Comments
VR
It is also possible to incorporate Google Contacts into your HubSpot ecosystem. By implementing this, you can then utilize mobile applications such as...Read more
What is the best way to use the workflow tool?
5 Comments
JS
Workflows are the most powerful (and underutilized) tool in the HubSpot marketing platform! I have so many awesome resources to share with you.
Here's a...Read more
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