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- Adobe Marketo Engage-vs-HubSpot Marketing Hub
Compare Adobe Marketo Engage and HubSpot Marketing Hub 
At a Glance
Market Segments
Mid-Market (54.9% of reviews)
Small-Business (52.5% of reviews)
Entry-Level Pricing
Contact Us
$0.00
Adobe Marketo Engage
Star Rating
(2,550)4.1 out of 5
Market Segments
Mid-Market (54.9% of reviews)
Entry-Level Pricing
Contact Us
Browse all 4 pricing plansHubSpot Marketing Hub
Star Rating
(12,349)4.4 out of 5
Market Segments
Small-Business (52.5% of reviews)
Entry-Level Pricing
$0.00
Free Trial is available
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users on G2 report that HubSpot Marketing Hub excels in ease of use with a score of 8.6, while Adobe Marketo Engage falls behind with a score of 7.3, making HubSpot a more user-friendly option for everyday marketing tasks.
- Reviewers mention that HubSpot's email marketing features, particularly in "Automated Email Responses" (8.8) and "Sending Outbound Emails" (8.9), are superior to Marketo's corresponding scores of 8.5 and 8.7, highlighting HubSpot's strength in email automation.
- G2 users indicate that HubSpot's "Quality of Support" (8.7) significantly outperforms Marketo's (7.4), suggesting that users may find more reliable assistance and resources when using HubSpot.
- Users say that HubSpot's "Landing Pages and Forms" feature scores 8.5, while Marketo's is lower at 7.8, indicating that HubSpot provides a more effective tool for creating and managing landing pages.
- Reviewers mention that HubSpot's "Lead Management" capabilities, particularly in "Lead Nurturing" (8.5) and "Online Behavior Tracking" (8.3), are rated higher than Marketo's (8.4 and 8.0 respectively), showcasing HubSpot's effectiveness in nurturing leads through the marketing funnel.
- Users report that HubSpot's "Campaign Optimization" (8.5) is more robust compared to Marketo's (6.7), suggesting that HubSpot offers better tools for optimizing marketing campaigns and improving overall performance.
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Pricing
Entry-Level Pricing
Adobe Marketo Engage
Select
Contact Us
Great for Growth Marketers excited to: scale marketing efforts and engagement, upgrade from limiting marketing automation and email marketing tools, and prove impact on revenue and growth
- Lead Account and Database
- Native CRM Integration
- Audience Segmentation & Targeting
HubSpot Marketing Hub
Marketing Hub Free
$0.00
For business owners and marketers who want to start generating website leads and tracking contact activity — for free.
- Forms
- Contact activity
- Contact management
Free Trial
Adobe Marketo Engage
No trial information availableHubSpot Marketing Hub
Free Trial is available
Ratings
Meets Requirements
8.4
2,181
8.5
8,644
Ease of Use
7.3
2,197
8.6
9,470
Ease of Setup
6.6
1,098
8.1
5,358
Ease of Admin
7.6
1,076
8.5
4,502
Quality of Support
7.4
2,059
8.7
8,190
Has the product been a good partner in doing business?
7.7
1,069
8.8
4,423
Product Direction (% positive)
8.0
2,153
8.8
8,303
Features by Category
Email Marketing
8.3
1660
|
Verified
8.8
4897
|
Verified
8.7
1649
|
Verified
8.9
4767
|
Verified
8.1
1626
|
Verified
8.6
4770
|
Verified
8.5
1559
|
Verified
8.8
4480
|
Verified
Online Marketing
7.8
1608
|
Verified
8.5
4636
|
Verified
7.8
1428
|
Verified
8.3
3981
|
Verified
7.9
1481
|
Verified
8.1
3701
|
Verified
7.4
1483
|
Verified
8.2
4234
|
Verified
7.4
1249
|
Verified
8.1
3894
|
Verified
Lead Management
8.5
1262
|
Verified
8.6
4422
|
Verified
7.9
1160
|
Verified
8.2
4169
|
Verified
8.2
1535
|
Verified
8.4
4273
|
Verified
8.2
1497
|
Verified
8.0
3788
|
Verified
8.4
1553
|
Verified
8.5
4214
|
Verified
8.0
1446
|
Verified
8.3
3958
|
Verified
8.3
1460
|
Verified
8.4
3937
|
Verified
8.2
1501
|
Verified
8.4
3939
|
Verified
Campaign Management
8.3
1513
|
Verified
8.2
3547
|
Verified
8.4
1410
|
Verified
8.0
3146
|
Verified
7.2
1108
|
Verified
8.0
3104
|
Verified
7.0
861
7.3
2262
|
Verified
Social
7.3
663
|
Verified
7.8
3220
|
Verified
7.5
715
|
Verified
8.3
3620
|
Verified
7.6
702
|
Verified
8.2
3589
|
Verified
7.5
671
|
Verified
8.1
3467
|
Verified
7.5
632
|
Verified
7.8
2697
|
Verified
Reporting & Analytics
7.7
1552
|
Verified
8.3
4599
|
Verified
7.2
1328
|
Verified
8.1
4279
|
Verified
7.2
1147
|
Verified
7.6
3444
|
Verified
7.2
1077
|
Verified
7.6
3129
|
Verified
6.9
927
|
Verified
7.7
3561
|
Verified
Platform
7.7
831
|
Verified
8.0
2926
|
Verified
7.9
821
|
Verified
8.5
2960
|
Verified
8.4
849
|
Verified
8.7
2926
|
Verified
7.7
571
|
Verified
8.0
1937
|
Verified
7.2
574
|
Verified
7.5
1830
|
Verified
7.7
833
|
Verified
8.6
2764
|
Verified
7.6
531
8.0
2011
|
Verified
Integration
8.0
847
|
Verified
8.4
2937
|
Verified
7.9
798
|
Verified
8.1
2634
|
Verified
8.1
727
|
Verified
8.1
2425
|
Verified
Lead Intelligence
8.2
292
7.8
941
|
Verified
8.2
297
8.0
975
8.4
310
8.1
1020
Lead Management
8.4
334
8.3
1109
8.0
300
7.6
939
8.2
309
8.1
999
Marketing Campaigns
8.4
287
7.9
959
8.1
272
7.4
850
8.1
272
7.6
905
8.1
286
|
Verified
7.9
897
|
Verified
8.3
314
8.2
1055
Campaign Execution
8.2
295
7.9
944
8.1
282
7.9
879
8.1
272
7.7
826
9.0
134
|
Verified
8.8
1192
Messenger
Not enough data
8.1
1068
|
Verified
Not enough data
7.5
896
|
Verified
Not enough data
8.0
1110
|
Verified
Not enough data
7.8
1035
|
Verified
Channels
Not enough data
8.1
1296
|
Verified
Not enough data
8.2
1275
|
Verified
Not enough data
7.2
699
|
Verified
Not enough data
7.0
599
|
Verified
Not enough data
7.6
661
|
Verified
Customers
Not enough data
8.2
1340
|
Verified
Not enough data
8.3
1325
|
Verified
Not enough data
8.3
1473
|
Verified
Not enough data
8.4
1422
|
Verified
Not enough data
8.2
1330
|
Verified
Design and Customization
Not enough data
6.6
21
Not enough data
8.2
20
Not enough data
7.6
20
Not enough data
7.8
21
Campaigns
Not enough data
8.0
19
Not enough data
7.9
19
Not enough data
7.6
18
Not enough data
7.7
18
Integrations
Not enough data
8.3
19
Not enough data
7.3
17
Not enough data
7.1
15
Not enough data
7.1
18
Generative AI
Not enough data
6.2
20
Attribution Modeling
Not enough data
8.2
201
Not enough data
8.0
196
Not enough data
7.7
181
Not enough data
7.6
174
Not enough data
7.1
172
Not enough data
7.7
185
Marketing
Not enough data
7.9
173
Not enough data
7.5
160
Not enough data
8.4
199
Not enough data
8.6
204
Reporting
Not enough data
8.5
225
Not enough data
8.3
212
Not enough data
8.2
218
Platform Basics
Not enough data
8.6
197
Not enough data
8.6
200
Not enough data
8.6
200
Platform Data
Not enough data
8.4
196
Not enough data
8.0
191
Platform Additional Functionality
Not enough data
8.5
216
Platform Basics
Not enough data
8.3
471
Not enough data
8.6
554
Platform Reporting
Not enough data
8.5
570
Not enough data
8.7
613
Content & Collaboration
Not enough data
8.4(won by default)
1127
Not enough data
8.4(won by default)
1182
Not enough data
8.2(won by default)
876
Not enough data
8.4(won by default)
949
Not enough data
8.8(won by default)
1254
Not enough data
8.3(won by default)
816
Social Management
Not enough data
8.2(won by default)
2022
Not enough data
8.7(won by default)
2198
Not enough data
8.4(won by default)
1939
Not enough data
8.4(won by default)
2086
Not enough data
8.1(won by default)
1512
Not enough data
8.3(won by default)
788
Not enough data
7.4(won by default)
162
Platform Basics
Not enough data
8.3
276
Not enough data
8.2
290
Platform Data
Not enough data
8.1
283
Not enough data
8.1
285
Not enough data
8.7
328
Not enough data
8.3
291
Platform Additional Functionality
Not enough data
8.2
275
Not enough data
8.4
295
Not enough data
8.4
290
Platform Interoperability
Not enough data
8.1
480
Social Functionality
Not enough data
8.2
1171
Campaign Management
Not enough data
8.4
1185
Not enough data
8.2
1126
Not enough data
8.2
1053
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.4
947
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.2
981
Not enough data
8.1
930
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Targeting
Not enough data
8.4
1058
Not enough data
8.2
975
Not enough data
8.0
873
Not enough data
8.0
851
Platform
Not enough data
8.4
1030
Not enough data
8.2
1176
Not enough data
8.8
1200
Not enough data
8.8
1226
Not enough data
8.6
1050
Not enough data
8.4
1171
Not enough data
8.7
1215
Not enough data
8.5
927
Not enough data
8.4
1119
Page Customization
Not enough data
8.5
1187
|
Verified
Not enough data
8.0
1226
|
Verified
Not enough data
7.9
1116
|
Verified
Not enough data
8.2
1157
|
Verified
Page Optimization
Not enough data
8.2
1022
|
Verified
Not enough data
8.1
1134
|
Verified
Not enough data
8.2
1174
|
Verified
Not enough data
7.9
1061
|
Verified
Integrations
Not enough data
7.5
609
|
Verified
Not enough data
8.8
1093
|
Verified
Not enough data
8.6
1088
|
Verified
Generative AI
Not enough data
Feature Not Available
Lead Intelligence
8.2
238
8.1
636
8.0
242
8.3
667
8.1
254
8.4
685
Lead Management
8.4
265
8.5
751
8.0
238
7.8
629
8.1
246
8.3
700
Marketing Campaigns
8.2
219
8.1
655
8.0
193
7.7
567
8.0
212
8.0
627
8.0
212
8.2
626
8.1
244
8.3
733
8.4
105
8.2
678
Lead Intelligence
8.3
275
Not enough data
8.1
269
Not enough data
8.3
289
Not enough data
Lead Management
8.6
287
Not enough data
8.1
274
Not enough data
8.3
273
Not enough data
Marketing Campaigns
8.3
255
Not enough data
8.1
237
Not enough data
8.3
246
Not enough data
8.3
253
Not enough data
8.3
275
Not enough data
Data Availability - Marketing Account Intelligence
8.5
14
Not enough data
Data Accuracy - Marketing Account Intelligence
7.7
14
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
8.5
98
|
Verified
Not enough data
8.7
108
Not enough data
8.3
75
|
Verified
Not enough data
8.4
84
|
Verified
Not enough data
Campaigns
8.4
94
Not enough data
8.2
94
|
Verified
Not enough data
8.2
92
Not enough data
8.2
90
|
Verified
Not enough data
8.7
89
|
Verified
Not enough data
8.5
89
|
Verified
Not enough data
Engagement
8.3
85
|
Verified
Not enough data
Platform
8.5
104
|
Verified
Not enough data
8.4
101
|
Verified
Not enough data
8.3
97
|
Verified
Not enough data
Marketing Operations
Not enough data
7.8
1932
|
Verified
Not enough data
8.3
2365
|
Verified
Not enough data
8.1
2141
|
Verified
Not enough data
8.5
2171
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.3
2571
|
Verified
Not enough data
8.4
2809
|
Verified
Not enough data
7.9
2075
|
Verified
Not enough data
8.2
2264
|
Verified
Not enough data
8.1
2102
|
Verified
Not enough data
Feature Not Available
Categories
Categories
Shared Categories
Adobe Marketo Engage and HubSpot Marketing Hub are categorized as Account Data Management, Marketing Automation, and Account-Based Analytics
Unique Categories
Adobe Marketo Engage is categorized as Marketing Account Intelligence and Mobile Marketing
HubSpot Marketing Hub is categorized as Marketing Platforms, Account-Based Web and Content Experiences, Account-Based Orchestration Platforms, Conversational Marketing, Customer Journey Analytics, Landing Page Builders, Marketing Analytics, Attribution, Social Media Advertising, Social Media Management, and Pop-Up Builder
Reviews
Reviewers' Company Size
Adobe Marketo Engage
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
HubSpot Marketing Hub
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
25.0%
Information Technology and Services
12.9%
Marketing and Advertising
12.7%
Internet
5.4%
Financial Services
4.5%
Other
39.6%
Computer Software
16.0%
Marketing and Advertising
13.1%
Information Technology and Services
11.7%
Financial Services
4.7%
Education Management
2.5%
Other
51.9%
Most Helpful Reviews
Adobe Marketo Engage
Most Helpful Favorable Review
Ben B.
Verified User in Information Technology and Services
I'm used Marketo, Hubspot, Pardot and Eloqua extensively. I have been admin over each of these systems for the last 6 years. Having used Eloqua, the "Cadillac" of marketing automation I've got a good insight into what Marketo is and is not. Marketo is...
Most Helpful Critical Review
Verified User in Marketing and Advertising
Although their range of core features are okay, most of them are overly complicated, confusing and at times outright baffling. It actually seem to be a considered commercial strategy of Marketo to over complicate their product so they can take your money in...
HubSpot Marketing Hub
Most Helpful Favorable Review
Sandra A.
Verified User in Information Technology and Services
In my opinion Hubspot is the best integrated inbound marketing tool in the market. It has all the tools you need to implement an inbound strategy. Moreover is a very dynamic tool that is constantly being updated and enhanced with new features. We have been...
Most Helpful Critical Review
Jeremy F.
Verified User in Information Technology and Services
Like I mentioned above, it's not an seo platform, even though that was one of the things the sales rep mentioned that hubspot could "replace". The metrics are often wrong; for example, new leads for landing pages all say 0%, even though in the Leads...
Ben B.
Verified User in Information Technology and Services
I'm used Marketo, Hubspot, Pardot and Eloqua extensively. I have been admin over each of these systems for the last 6 years. Having used Eloqua, the "Cadillac" of marketing automation I've got a good insight into what Marketo is and is not. Marketo is...
Sandra A.
Verified User in Information Technology and Services
In my opinion Hubspot is the best integrated inbound marketing tool in the market. It has all the tools you need to implement an inbound strategy. Moreover is a very dynamic tool that is constantly being updated and enhanced with new features. We have been...
Verified User in Marketing and Advertising
Although their range of core features are okay, most of them are overly complicated, confusing and at times outright baffling. It actually seem to be a considered commercial strategy of Marketo to over complicate their product so they can take your money in...
Jeremy F.
Verified User in Information Technology and Services
Like I mentioned above, it's not an seo platform, even though that was one of the things the sales rep mentioned that hubspot could "replace". The metrics are often wrong; for example, new leads for landing pages all say 0%, even though in the Leads...
Alternatives
Discussions
How do I gain experience with Marketo?
3 comments
SM
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3 comments
WA
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How do I get Marketo certified?
2 comments
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Magento Cerification is not free. You'll have to do the training before you can get access to the certificate which the pricing starts from $195
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6 comments
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5 comments
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It is also possible to incorporate Google Contacts into your HubSpot ecosystem. By implementing this, you can then utilize mobile applications such as...Read more
What is the best way to use the workflow tool?
4 comments
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Workflows are the most powerful (and underutilized) tool in the HubSpot marketing platform! I have so many awesome resources to share with you.
Here's a...Read more
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