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Compare HubSpot Sales Hub and Looker 
Featured Products
At a Glance
Market Segments
Small-Business (60.9% of reviews)
Mid-Market (60.8% of reviews)
Entry-Level Pricing
$0.00
No pricing available
HubSpot Sales Hub
Star Rating
(13,433)4.4 out of 5
Market Segments
Small-Business (60.9% of reviews)
Pros & Cons
Entry-Level Pricing
$0.00
Free Trial is available
Browse all 4 pricing plansLooker
Star Rating
(1,592)4.4 out of 5
Market Segments
Mid-Market (60.8% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about LookerSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that HubSpot Sales Hub excels in automation capabilities, allowing users to streamline workflows effectively. Many users appreciate how it automates tasks such as emails and reminders, which helps them stay organized and manage their sales activities more efficiently.
- Users say that Looker stands out for its data visualization features, with one reviewer highlighting its ability to create interactive reports with various charts and graphs. This makes it particularly useful for tracking sales performance and understanding trends over time.
- According to verified reviews, HubSpot Sales Hub is praised for its user-friendly interface, making it easy for teams to access customer information and manage their sales processes. This ease of use is a significant advantage for small businesses looking to adopt a sales tool without a steep learning curve.
- Reviewers mention that Looker offers a high degree of customization in its reporting features, which allows users to tailor dashboards to their specific needs. This flexibility is particularly beneficial for e-commerce companies that require detailed insights into sales metrics.
- G2 reviewers highlight that both products provide quality support, but HubSpot Sales Hub's extensive resources and community support make it easier for users to find help when needed. This can be a crucial factor for businesses that rely on timely assistance to resolve issues.
- Users report that while Looker has strong data sourcing and exporting capabilities, HubSpot Sales Hub's comprehensive automation features give it an edge in managing sales activities. The ability to automate workflows not only saves time but also enhances productivity for sales teams.
Pricing
Entry-Level Pricing
HubSpot Sales Hub
Free HubSpot CRM
$0.00
A foundational CRM that helps businesses organize their interactions, and create great experiences for their customers.
- Contact management
- Contact website activity
- Companies
Looker
No pricing availableFree Trial
HubSpot Sales Hub
Free Trial is available
Looker
Free Trial is available
Ratings
Meets Requirements
8.6
9,798
8.7
1,089
Ease of Use
8.7
10,684
8.2
1,094
Ease of Setup
8.4
4,658
8.2
573
Ease of Admin
8.6
3,130
8.3
430
Quality of Support
8.6
8,822
8.6
927
Has the product been a good partner in doing business?
8.7
3,083
8.9
408
Product Direction (% positive)
8.7
9,378
8.8
1,021
Features by Category
Sales Force Automation
8.7
6059
|
Verified
Not enough data
Feature Not Available
Not enough data
8.5
5917
|
Verified
Not enough data
8.5
6101
|
Verified
Not enough data
7.8
4197
|
Verified
Not enough data
8.5
5061
|
Verified
Not enough data
7.8
3254
|
Verified
Not enough data
7.8
3159
|
Verified
Not enough data
8.2
2453
Not enough data
Marketing Automation
8.7
5384
|
Verified
Not enough data
8.5
5049
|
Verified
Not enough data
8.7
5200
|
Verified
Not enough data
8.1
4437
|
Verified
Not enough data
Customer Support
8.3
3632
|
Verified
Not enough data
8.1
2460
Not enough data
8.4
3294
|
Verified
Not enough data
8.0
3275
|
Verified
Not enough data
8.3
3508
|
Verified
Not enough data
Reporting & Analytics
8.2
5771
|
Verified
Not enough data
8.4
6113
|
Verified
Not enough data
7.9
4285
|
Verified
Not enough data
Mobile & Social
8.0
3804
|
Verified
Not enough data
8.1
2455
|
Verified
Not enough data
7.7
4123
|
Verified
Not enough data
Platform
8.1
2907
|
Verified
Not enough data
8.3
2529
|
Verified
Not enough data
8.5
2979
|
Verified
Not enough data
8.1
2280
|
Verified
Not enough data
7.5
1974
Not enough data
8.0
2574
|
Verified
Not enough data
8.6
2978
|
Verified
Not enough data
8.0
1663
Not enough data
Integration
8.4
2263
|
Verified
Not enough data
8.2
2367
|
Verified
Not enough data
8.1
2226
|
Verified
Not enough data
Generative AI
7.4
677
Not enough data
Agentic AI - CRM
7.1
214
Not enough data
7.1
212
Not enough data
7.3
211
Not enough data
7.1
213
Not enough data
7.0
212
Not enough data
7.0
212
Not enough data
7.1
212
Not enough data
Reports
Not enough data
8.6
658
|
Verified
Not enough data
8.2
613
|
Verified
Not enough data
8.2
654
|
Verified
Not enough data
8.3
525
|
Verified
Not enough data
8.7
657
|
Verified
Self Service
Not enough data
8.4
619
|
Verified
Not enough data
8.6
635
|
Verified
Not enough data
8.4
609
|
Verified
Not enough data
8.1
613
|
Verified
Not enough data
8.3
586
|
Verified
Not enough data
7.7
498
|
Verified
Advanced Analytics
Not enough data
7.6
427
|
Verified
Not enough data
8.4
628
|
Verified
Not enough data
8.0
510
|
Verified
Building Reports
Not enough data
8.3
383
|
Verified
Not enough data
8.3
394
|
Verified
Not enough data
8.0
353
|
Verified
Not enough data
8.1
327
|
Verified
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reports
Not enough data
8.6
658
|
Verified
Not enough data
8.2
613
|
Verified
Not enough data
8.2
654
|
Verified
Not enough data
8.3
525
|
Verified
Not enough data
8.7
657
|
Verified
Reports
Not enough data
8.5
109
Not enough data
8.5
108
Not enough data
8.0
102
Generative AI
Not enough data
7.0
101
Not enough data
7.1
101
Visualization
Not enough data
8.5
112
Not enough data
8.4
111
Not enough data
8.7
112
Not enough data
8.3
110
Data Updates
Not enough data
8.1
108
Not enough data
8.3
107
Collaboration
Not enough data
8.4
107
Not enough data
8.0
107
Not enough data
8.0
103
Data Updates
Not enough data
7.8
137
Not enough data
8.0
141
Not enough data
8.5
144
Reports
Not enough data
8.6
658
|
Verified
Not enough data
8.2
613
|
Verified
Not enough data
8.2
654
|
Verified
Not enough data
8.3
525
|
Verified
Not enough data
8.7
657
|
Verified
Data Preparation
Not enough data
8.4
281
|
Verified
Not enough data
8.3
259
|
Verified
Data Modeling and Blending
Not enough data
8.5
309
|
Verified
Not enough data
8.7
327
|
Verified
Not enough data
8.4
309
|
Verified
Generative AI
Not enough data
7.1
88
Not enough data
7.1
86
Agentic AI - Analytics Platforms
Not enough data
7.2
39
Not enough data
7.3
38
Not enough data
7.3
38
Not enough data
7.1
39
Not enough data
7.3
39
Not enough data
7.4
38
Not enough data
7.6
37
Self Service
Not enough data
8.4
619
|
Verified
Not enough data
8.6
635
|
Verified
Not enough data
8.4
609
|
Verified
Not enough data
8.1
613
|
Verified
Not enough data
8.3
586
|
Verified
Not enough data
7.7
498
|
Verified
Deployment & Integration - Analytics Platforms
Not enough data
8.0
37
Not enough data
8.1
34
Not enough data
7.7
33
Not enough data
8.3
36
Advanced Analytics
Not enough data
7.6
427
|
Verified
Not enough data
8.4
628
|
Verified
Not enough data
8.0
510
|
Verified
Performance & Scalability - Analytics Platforms
Not enough data
8.1
38
Not enough data
8.0
35
Advanced Analytics & Modeling - Analytics Platforms
Not enough data
8.0
36
Not enough data
7.2
34
Not enough data
7.3
34
Agentic AI Capabilities - Analytics Platforms
Not enough data
7.2
34
Not enough data
7.5
35
Not enough data
7.7
34
Not enough data
7.4
34
Personalized Intelligence - Analytics Platforms
Not enough data
7.7
34
Not enough data
7.2
35
Not enough data
7.6
34
Building Reports
Not enough data
8.3
383
|
Verified
Not enough data
8.3
394
|
Verified
Not enough data
8.0
353
|
Verified
Not enough data
8.1
327
|
Verified
Reports
Not enough data
8.6
658
|
Verified
Not enough data
8.2
613
|
Verified
Not enough data
8.2
654
|
Verified
Not enough data
8.3
525
|
Verified
Not enough data
8.7
657
|
Verified
Self Service
Not enough data
8.4
619
|
Verified
Not enough data
8.6
635
|
Verified
Not enough data
8.4
609
|
Verified
Not enough data
8.1
613
|
Verified
Not enough data
8.3
586
|
Verified
Not enough data
7.7
498
|
Verified
Building Reports
Not enough data
8.3
383
|
Verified
Not enough data
8.3
394
|
Verified
Not enough data
8.0
353
|
Verified
Not enough data
8.1
327
|
Verified
Metrics
Not enough data
8.8
237
Not enough data
8.7
238
Not enough data
8.4
224
Not enough data
8.4
226
Not enough data
8.4
215
Not enough data
8.3
225
Not enough data
8.4
219
Not enough data
8.5
230
Not enough data
8.3
222
Reporting
Not enough data
8.4
241
Not enough data
Feature Not Available
Not enough data
8.6
242
Not enough data
8.6
245
Not enough data
8.1
199
Not enough data
8.4
204
Not enough data
9.0
254
Other
Not enough data
8.7
226
Not enough data
8.6
209
Not enough data
8.4
201
Not enough data
8.7
215
Not enough data
8.7
206
Not enough data
8.2
178
Not enough data
8.3
191
Agentic AI - Digital Analytics
Not enough data
7.6
16
Not enough data
7.9
16
Not enough data
7.8
16
Not enough data
7.9
16
Administration
Not enough data
8.4
217
Not enough data
8.3
193
Not enough data
8.5
245
Not enough data
8.6
240
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Facilitation
8.4
527
Not enough data
8.6
624
Not enough data
8.8
651
Not enough data
8.9
658
Not enough data
Organization
9.0
680
Not enough data
8.8
666
Not enough data
8.7
604
Not enough data
Performance Analysis
8.3
558
Not enough data
8.8
667
Not enough data
Sales Analysis
Feature Not Available
Not enough data
8.7
619
Not enough data
Generative AI
8.2
157
Not enough data
8.3
157
Not enough data
Agentic AI - AI Sales Assistant
7.8
21
Not enough data
8.0
20
Not enough data
8.0
21
Not enough data
8.0
21
Not enough data
8.1
21
Not enough data
8.1
21
Not enough data
8.3
21
Not enough data
Integrated Workflows
8.8
1632
Not enough data
9.0
1679
Not enough data
8.3
1438
Not enough data
8.2
1337
Not enough data
8.8
1524
Not enough data
8.7
1384
Not enough data
8.5
1304
Not enough data
Repeatability and Reportability
8.6
1478
Not enough data
8.7
1547
Not enough data
8.6
1518
Not enough data
8.1
1394
Not enough data
Feature Not Available
Not enough data
AI and Automation
8.2
1245
Not enough data
8.1
1212
Not enough data
8.2
1203
Not enough data
7.8
1083
Not enough data
7.7
1030
Not enough data
Generative AI
7.3
495
Not enough data
Agentic AI - Sales Engagement
7.0
180
Not enough data
7.1
180
Not enough data
7.1
181
Not enough data
7.3
180
Not enough data
7.1
181
Not enough data
7.2
181
Not enough data
7.1
183
Not enough data
Call Analytics
8.2
302
Not enough data
8.0
270
Not enough data
8.0
279
Not enough data
Feature Not Available
Not enough data
Agent Performance Management
Feature Not Available
Not enough data
7.5
244
Not enough data
7.7
254
Not enough data
Generative AI
7.7
113
Not enough data
Agentic AI - Conversation Intelligence
7.5
26
Not enough data
7.6
26
Not enough data
7.8
26
Not enough data
7.4
26
Not enough data
7.8
25
Not enough data
7.4
25
Not enough data
7.5
25
Not enough data
Responses
8.3
10
Not enough data
8.5
10
Not enough data
7.7
10
Not enough data
Automation - AI Agents
8.9
9
Not enough data
9.1
9
Not enough data
8.7
9
Not enough data
8.5
9
Not enough data
8.8
8
Not enough data
Platform
8.2
10
Not enough data
8.3
10
Not enough data
8.9
9
Not enough data
Autonomy - AI Agents
7.8
9
Not enough data
7.8
9
Not enough data
8.0
9
Not enough data
7.6
9
Not enough data
Generative AI
9.1
9
Not enough data
9.1
9
Not enough data
Integrations
8.3
523
Not enough data
9.0
719
Not enough data
8.3
588
Not enough data
8.4
577
Not enough data
7.7
488
Not enough data
Branding & Customizatio
8.6
628
Not enough data
8.7
648
Not enough data
8.4
570
Not enough data
Automatic Rules & Configurations
8.7
622
Not enough data
8.9
631
Not enough data
8.5
588
Not enough data
Agentic AI - Business Scheduling
7.7
48
Not enough data
7.6
47
Not enough data
Agentic AI - Visitor Identification
6.0
17
Not enough data
Agentic AI - Sales Performance Management
6.6
82
Not enough data
6.8
82
Not enough data
6.6
82
Not enough data
Incentives
7.8
772
Not enough data
8.1
849
|
Verified
Not enough data
7.5
720
|
Verified
Not enough data
8.3
945
Not enough data
Personalization
8.4
970
Not enough data
8.5
1100
|
Verified
Not enough data
8.8
1198
|
Verified
Not enough data
8.5
990
|
Verified
Not enough data
Administrative
8.6
1024
|
Verified
Not enough data
8.4
904
|
Verified
Not enough data
8.3
859
Not enough data
Agentic AI - Email Tracking
6.9
118
Not enough data
6.9
118
Not enough data
6.9
118
Not enough data
6.9
118
Not enough data
6.9
117
Not enough data
6.8
118
Not enough data
6.9
119
Not enough data
Analytics
8.7
2094
Not enough data
8.8
2082
Not enough data
Feature Not Available
Not enough data
Customizations
8.8
2134
Not enough data
8.9
2133
Not enough data
8.8
2228
Not enough data
Feature Not Available
Not enough data
8.9
2206
Not enough data
Generative AI
7.5
486
Not enough data
Agentic AI - Sales Analytics
7.0
107
7.0
11
7.1
105
7.6
11
7.3
103
6.7
11
7.3
105
7.4
12
7.2
104
7.3
11
Data Sourcing
8.3
1355
8.8
203
8.4
1425
8.8
220
8.2
1293
8.6
188
8.6
1545
8.8
225
8.4
1388
8.7
208
Predictive Analytics
8.1
1347
8.3
152
8.2
1305
8.2
148
7.8
1133
8.2
146
7.9
1264
8.0
164
Sales Management
8.8
1554
8.4
161
7.9
1246
8.2
140
8.4
1409
8.6
170
8.9
1620
8.7
168
Agentic AI - Outbound Call Tracking
7.5
63
Not enough data
7.1
61
Not enough data
Calling
8.6
1192
Not enough data
8.1
984
Not enough data
8.6
1152
Not enough data
8.7
1183
Not enough data
7.9
70
Not enough data
Contacts
8.7
1258
Not enough data
8.4
1100
Not enough data
8.6
1160
Not enough data
Insights
9.1
1347
Not enough data
8.7
1188
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.4
1092
Not enough data
7.5
66
Not enough data
Agentic AI - Sales Enablement
7.0
63
Not enough data
7.0
62
Not enough data
6.9
61
Not enough data
Content Management
8.4
803
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.2
812
Not enough data
8.4
798
Not enough data
Analytics
8.4
882
Not enough data
8.4
883
Not enough data
8.4
827
Not enough data
8.3
801
Not enough data
Learning Management - Sales Enablement
7.5
40
Not enough data
7.4
39
Not enough data
7.8
41
Not enough data
Revenue Enablement - Sales Enablement
7.4
39
Not enough data
7.2
39
Not enough data
7.5
40
Not enough data
Relationship Management - Insurance CRM
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Follow up Automation - Insurance CRM
Not enough data
Not enough data
Not enough data
Not enough data
Document Management - Insurance CRM
Not enough data
Not enough data
Integrations & Reports - Insurance CRM
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
Not enough data
8.6
221
|
Verified
Not enough data
8.7
241
|
Verified
Not enough data
8.5
228
|
Verified
Not enough data
8.9
245
|
Verified
Not enough data
8.4
130
Not enough data
Feature Not Available
Campaign Activity
Not enough data
8.6
231
|
Verified
Not enough data
8.8
261
|
Verified
Not enough data
8.5
212
|
Verified
Not enough data
8.5
213
|
Verified
Not enough data
8.4
199
|
Verified
Not enough data
7.9
119
|
Verified
Agentic AI - Marketing Analytics
Not enough data
6.8
14
Not enough data
7.7
15
Not enough data
7.4
15
Agentic AI - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
HubSpot Sales Hub and Looker are categorized as Sales Analytics
Unique Categories
HubSpot Sales Hub is categorized as Conversation Intelligence, Business Scheduling, Sales Engagement, AI Sales Assistant, Sales Enablement, Outbound Call Tracking, Visitor Identification, Email Tracking, Sales Performance Management, CRM, AI Agents For Business Operations, and Insurance CRM
Looker is categorized as Marketing Analytics, Embedded Business Intelligence, Analytics Platforms, Digital Analytics, and Data Visualization
Reviews
Reviewers' Company Size
HubSpot Sales Hub
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Looker
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
15.9%
Information Technology and Services
12.1%
Marketing and Advertising
9.9%
Financial Services
4.3%
Education Management
3.2%
Other
54.6%
Computer Software
11.7%
Information Technology and Services
11.0%
Marketing and Advertising
8.2%
Financial Services
7.6%
Internet
6.2%
Other
55.3%
Discussions
Can I automate multiple scheduled sales email sends based on the suggested optimized send times?
6 Comments
JF
Yes, you can schedule automated emails at suggested optimized times. You can send single emails or sequences.Read more
Will Hubspot connect well with variety of accounting softwares?
5 Comments
CM
There aren’t any native integrations that I’m aware of. There are a few you can set up through Zapier. A word of caution: HubSpot isn’t currently compliant...Read more
Is there any way to email and add a call task on the same day in sequences?
4 Comments
KH
yes you can use sequences for email and then make a workflow for adding task same day .Read more
Is looker an ETL tool?
3 Comments
AP
No, Looker is not an ETL tool. It is a Business Intelligence (BI) and Data Analytics platform that helps users visualize, explore and analyze data.Read more
Best way to start on visualizations?
2 Comments
AG
Looker has a built-in set of visualizations that you can automatically apply to any dataset that they work with. Once you setup your initial connection to a...Read more
Which databases does Looker work with?
1 Comment
Official Response from Looker
Looker works with any SQL readable data store, including Hadoop. Looker sits in-database allowing you to access all of your row level data and leverage the...Read more
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