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- HubSpot Marketing Hub-vs-Zoho Marketing Automation
Compare HubSpot Marketing Hub and Zoho Marketing Automation 
At a Glance
Market Segments
Small-Business (52.5% of reviews)
Small-Business (56.0% of reviews)
Entry-Level Pricing
$0.00
Free Trial
HubSpot Marketing Hub
Star Rating
(12,346)4.4 out of 5
Market Segments
Small-Business (52.5% of reviews)
Entry-Level Pricing
$0.00
Free Trial is available
Browse all 4 pricing plansZoho Marketing Automation
Star Rating
(97)4.2 out of 5
Market Segments
Small-Business (56.0% of reviews)
Entry-Level Pricing
Free Trial
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that HubSpot Marketing Hub excels in email marketing capabilities, particularly in "Automated Email Responses" with a score of 8.8, while Zoho Marketing Automation received a slightly lower score of 8.5 in the same category, indicating a more robust automation feature set in HubSpot.
- Reviewers mention that HubSpot's "Quality of Support" is rated at 8.7, which is higher than Zoho's 7.9, suggesting that users find HubSpot's customer service more responsive and helpful when issues arise.
- G2 users highlight HubSpot's "Ease of Use" with a score of 8.6, compared to Zoho's 8.2, indicating that HubSpot provides a more intuitive user interface that simplifies the marketing automation process for everyday users.
- Users on G2 note that HubSpot's "Landing Pages and Forms" feature scored 8.5, while Zoho's scored 8.3, suggesting that HubSpot offers slightly better tools for creating effective landing pages that convert leads.
- Reviewers mention that HubSpot's "Lead Nurturing" capabilities are rated at 8.5, which is comparable to Zoho's 8.6, indicating that both platforms are strong in this area, but HubSpot may offer more user-friendly options for nurturing leads through automated workflows.
- Users say that HubSpot's "Dynamic Content" feature scored 8.3, while Zoho's was rated at 8.0, suggesting that HubSpot provides more advanced options for personalizing content based on user behavior, which can enhance engagement and conversion rates.
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Pricing
Entry-Level Pricing
HubSpot Marketing Hub
Marketing Hub Free
$0.00
For business owners and marketers who want to start generating website leads and tracking contact activity — for free.
- Forms
- Contact activity
- Contact management
Zoho Marketing Automation
Free Trial
Free Trial
With the 14-day free trial, you can access all the advanced features of our ‘Professional’ plan.
- Get started with Zoho Marketing Automation with Free trial
Free Trial
HubSpot Marketing Hub
Free Trial is available
Zoho Marketing Automation
Free Trial is available
Ratings
Meets Requirements
8.5
8,643
7.9
77
Ease of Use
8.6
9,469
8.2
77
Ease of Setup
8.1
5,357
7.7
42
Ease of Admin
8.5
4,502
7.9
38
Quality of Support
8.7
8,189
7.9
72
Has the product been a good partner in doing business?
8.8
4,423
8.2
38
Product Direction (% positive)
8.8
8,302
8.4
74
Features by Category
Email Marketing
8.8
4897
|
Verified
8.3
38
8.9
4767
|
Verified
8.5
38
8.6
4770
|
Verified
8.4
38
8.8
4480
|
Verified
8.6
41
Online Marketing
8.5
4636
|
Verified
8.3
40
8.3
3981
|
Verified
8.1
39
8.1
3701
|
Verified
8.1
34
8.2
4234
|
Verified
8.5
36
8.1
3894
|
Verified
8.0
40
Lead Management
8.6
4422
|
Verified
8.5
42
8.2
4169
|
Verified
Feature Not Available
8.4
4273
|
Verified
8.3
41
8.0
3788
|
Verified
8.3
42
8.5
4214
|
Verified
8.6
42
8.3
3958
|
Verified
8.3
42
8.4
3937
|
Verified
8.3
42
8.4
3939
|
Verified
8.6
40
Campaign Management
8.2
3547
|
Verified
8.4
38
8.0
3146
|
Verified
7.5
38
8.0
3104
|
Verified
8.5
39
7.3
2262
|
Verified
7.9
36
Social
7.8
3220
|
Verified
8.2
38
8.3
3620
|
Verified
8.2
37
8.2
3589
|
Verified
8.8
36
8.1
3467
|
Verified
8.3
38
7.8
2697
|
Verified
8.1
38
Reporting & Analytics
8.3
4599
|
Verified
8.4
42
8.1
4279
|
Verified
8.4
40
7.6
3444
|
Verified
7.9
39
7.6
3129
|
Verified
7.9
40
7.7
3561
|
Verified
7.5
37
Platform
8.0
2926
|
Verified
7.8
31
8.5
2960
|
Verified
8.4
32
8.7
2926
|
Verified
8.5
31
8.0
1937
|
Verified
7.5
30
7.5
1830
|
Verified
8.0
28
8.6
2764
|
Verified
8.4
32
8.0
2011
|
Verified
Feature Not Available
Integration
8.4
2937
|
Verified
8.3
33
8.1
2634
|
Verified
8.1
32
8.1
2425
|
Verified
7.9
32
Lead Intelligence
7.8
940
|
Verified
Not enough data
8.0
974
Not enough data
8.1
1019
Not enough data
Lead Management
8.3
1108
Not enough data
7.6
938
Not enough data
8.1
998
Not enough data
Marketing Campaigns
7.9
958
Not enough data
7.4
849
Not enough data
7.6
904
Not enough data
7.9
896
|
Verified
Not enough data
8.2
1054
Not enough data
Campaign Execution
7.9
943
Not enough data
7.9
878
Not enough data
7.7
825
Not enough data
8.8
1191
Not enough data
Messenger
8.1
1068
|
Verified
Not enough data
7.5
896
|
Verified
Not enough data
8.0
1110
|
Verified
Not enough data
7.8
1035
|
Verified
Not enough data
Channels
8.1
1296
|
Verified
Not enough data
8.2
1275
|
Verified
Not enough data
7.2
699
|
Verified
Not enough data
7.0
599
|
Verified
Not enough data
7.6
661
|
Verified
Not enough data
Customers
8.2
1340
|
Verified
Not enough data
8.3
1325
|
Verified
Not enough data
8.3
1473
|
Verified
Not enough data
8.4
1422
|
Verified
Not enough data
8.2
1330
|
Verified
Not enough data
Design and Customization
6.6
21
Not enough data
8.2
20
Not enough data
7.6
20
Not enough data
7.8
21
Not enough data
Campaigns
8.0
19
Not enough data
7.9
19
Not enough data
7.6
18
Not enough data
7.7
18
Not enough data
Integrations
8.3
19
Not enough data
7.3
17
Not enough data
7.1
15
Not enough data
7.1
18
Not enough data
Generative AI
6.2
20
Not enough data
Attribution Modeling
8.2
201
Not enough data
8.0
196
Not enough data
7.7
181
Not enough data
7.6
174
Not enough data
7.1
172
Not enough data
7.7
185
Not enough data
Marketing
7.9
173
Not enough data
7.5
160
Not enough data
8.4
199
Not enough data
8.6
204
Not enough data
Reporting
8.5
225
Not enough data
8.3
212
Not enough data
8.2
218
Not enough data
Platform Basics
8.6
197
Not enough data
8.6
200
Not enough data
8.6
200
Not enough data
Platform Data
8.4
196
Not enough data
8.0
191
Not enough data
Platform Additional Functionality
8.5
216
Not enough data
Platform Basics
8.3
471
Not enough data
8.6
554
Not enough data
Platform Reporting
8.5
570
Not enough data
8.7
613
Not enough data
Content & Collaboration
8.4(won by default)
1127
Not enough data
8.4(won by default)
1182
Not enough data
8.2(won by default)
876
Not enough data
8.4(won by default)
949
Not enough data
8.8(won by default)
1254
Not enough data
8.3(won by default)
816
Not enough data
Social Management
8.2(won by default)
2022
Not enough data
8.7(won by default)
2198
Not enough data
8.4(won by default)
1939
Not enough data
8.4(won by default)
2086
Not enough data
8.1(won by default)
1512
Not enough data
8.3(won by default)
788
Not enough data
7.4(won by default)
162
Not enough data
Platform Basics
8.3
276
Not enough data
8.2
290
Not enough data
Platform Data
8.1
283
Not enough data
8.1
285
Not enough data
8.7
328
Not enough data
8.3
291
Not enough data
Platform Additional Functionality
8.2
275
Not enough data
8.4
295
Not enough data
8.4
290
Not enough data
Platform Interoperability
8.1
480
Not enough data
Social Functionality
8.2
1171
Not enough data
Campaign Management
8.4
1185
Not enough data
8.2
1126
Not enough data
8.2
1053
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.4
947
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.2
981
Not enough data
8.1
930
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Targeting
8.4
1058
Not enough data
8.2
975
Not enough data
8.0
873
Not enough data
8.0
851
Not enough data
Platform
8.4
1030
Not enough data
8.2
1176
Not enough data
8.8
1200
Not enough data
8.8
1226
Not enough data
8.6
1050
Not enough data
8.4
1171
Not enough data
8.7
1215
Not enough data
8.5
927
Not enough data
8.4
1119
Not enough data
Page Customization
8.5
1187
|
Verified
Not enough data
8.0
1226
|
Verified
Not enough data
7.9
1116
|
Verified
Not enough data
8.2
1157
|
Verified
Not enough data
Page Optimization
8.2
1022
|
Verified
Not enough data
8.1
1134
|
Verified
Not enough data
8.2
1174
|
Verified
Not enough data
7.9
1061
|
Verified
Not enough data
Integrations
7.5
609
|
Verified
Not enough data
8.8
1093
|
Verified
Not enough data
8.6
1088
|
Verified
Not enough data
Generative AI
Feature Not Available
Not enough data
Lead Intelligence
8.1
636
Not enough data
8.3
667
Not enough data
8.4
685
Not enough data
Lead Management
8.5
751
Not enough data
7.8
629
Not enough data
8.3
700
Not enough data
Marketing Campaigns
8.1
655
Not enough data
7.7
567
Not enough data
8.0
627
Not enough data
8.2
626
Not enough data
8.3
733
Not enough data
8.2
678
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
7.8
1932
|
Verified
8.0
23
|
Verified
8.3
2365
|
Verified
8.1
22
|
Verified
8.1
2141
|
Verified
7.9
23
|
Verified
8.5
2171
|
Verified
8.4
22
|
Verified
Feature Not Available
7.5
21
|
Verified
Feature Not Available
7.4
19
Campaign Activity
8.3
2571
|
Verified
8.5
22
|
Verified
8.4
2809
|
Verified
7.8
22
|
Verified
7.9
2075
|
Verified
8.2
22
|
Verified
8.2
2264
|
Verified
8.3
21
|
Verified
8.1
2102
|
Verified
8.3
21
|
Verified
Feature Not Available
7.3
20
|
Verified
Categories
Categories
Shared Categories
HubSpot Marketing Hub and Zoho Marketing Automation are categorized as Marketing Platforms, Marketing Analytics, and Marketing Automation
Unique Categories
HubSpot Marketing Hub is categorized as Account-Based Web and Content Experiences, Account-Based Orchestration Platforms, Conversational Marketing, Customer Journey Analytics, Account-Based Analytics, Account Data Management, Landing Page Builders, Attribution, Social Media Advertising, Social Media Management, and Pop-Up Builder
Zoho Marketing Automation has no unique categories
Reviews
Reviewers' Company Size
HubSpot Marketing Hub
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Zoho Marketing Automation
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
16.0%
Marketing and Advertising
13.1%
Information Technology and Services
11.7%
Financial Services
4.7%
Education Management
2.5%
Other
51.9%
Marketing and Advertising
17.6%
Information Technology and Services
11.0%
Computer Software
9.9%
Financial Services
5.5%
Staffing and Recruiting
4.4%
Other
51.6%
Most Helpful Reviews
HubSpot Marketing Hub
Most Helpful Favorable Review
Sandra A.
Verified User in Information Technology and Services
In my opinion Hubspot is the best integrated inbound marketing tool in the market. It has all the tools you need to implement an inbound strategy. Moreover is a very dynamic tool that is constantly being updated and enhanced with new features. We have been...
Most Helpful Critical Review
Jeremy F.
Verified User in Information Technology and Services
Like I mentioned above, it's not an seo platform, even though that was one of the things the sales rep mentioned that hubspot could "replace". The metrics are often wrong; for example, new leads for landing pages all say 0%, even though in the Leads...
Zoho Marketing Automation
Most Helpful Favorable Review
Rick P.
Verified User in Hospital & Health Care
Incredibly extensive toolset for creating and managing leads but more importantly for outlining, documenting, and tracking the entire process from lead generation to sales follow-ups, all packaged in a well-designed user-friendly package. This is Zoho's...
Most Helpful Critical Review
Verified User in Marketing and Advertising
Track all pages on site, workload sometimes is too much to handle
Sandra A.
Verified User in Information Technology and Services
In my opinion Hubspot is the best integrated inbound marketing tool in the market. It has all the tools you need to implement an inbound strategy. Moreover is a very dynamic tool that is constantly being updated and enhanced with new features. We have been...
Rick P.
Verified User in Hospital & Health Care
Incredibly extensive toolset for creating and managing leads but more importantly for outlining, documenting, and tracking the entire process from lead generation to sales follow-ups, all packaged in a well-designed user-friendly package. This is Zoho's...
Jeremy F.
Verified User in Information Technology and Services
Like I mentioned above, it's not an seo platform, even though that was one of the things the sales rep mentioned that hubspot could "replace". The metrics are often wrong; for example, new leads for landing pages all say 0%, even though in the Leads...
Verified User in Marketing and Advertising
Track all pages on site, workload sometimes is too much to handle
Alternatives
Discussions
What is HubSpot marketing hub?
6 comments
JB
Thorough , user-friendly CRM platform that helps businesses to introduce and implement automation , sales , social media and website management methods in...Read more
How do I easily remove all duplicated contacts?
5 comments
VR
It is also possible to incorporate Google Contacts into your HubSpot ecosystem. By implementing this, you can then utilize mobile applications such as...Read more
What is the best way to use the workflow tool?
4 comments
JS
Workflows are the most powerful (and underutilized) tool in the HubSpot marketing platform! I have so many awesome resources to share with you.
Here's a...Read more
How can I use this?
1 comment
Official Response from Zoho Marketing Automation
You can use Zoho Marketing Automation for engaging with your audience on multiple channels using different automated campaigns.
Use this link to start...Read more
What are the four key features of marketing automation software?
1 comment
Official Response from Zoho Marketing Automation
A marketing automation software helps businesses automate the entire customer lifecycle, right from creating awareness for your brand, to engage with...Read more
Is Zoho a marketing automation tool?
1 comment
Official Response from Zoho Marketing Automation
Zoho Corporation is a global tech company offering SaaS applications and online productivity tools.
Zoho Marketing Automation is an omnichannel marketing...Read more
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