Compare HubSpot Marketing Hub and XMPie 
At a Glance
Market Segments
Small-Business (52.5% of reviews)
Small-Business (45.5% of reviews)
Entry-Level Pricing
$0.00
No pricing available
HubSpot Marketing Hub
Star Rating
(12,346)4.4 out of 5
Market Segments
Small-Business (52.5% of reviews)
Entry-Level Pricing
$0.00
Free Trial is available
Browse all 4 pricing plansXMPie
Star Rating
(12)4.0 out of 5
Market Segments
Small-Business (45.5% of reviews)
Entry-Level Pricing
No pricing available
Learn more about XMPieSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that HubSpot Marketing Hub excels in Email Campaigns, with a score of 9.1, highlighting its robust features for Automated Email Responses and Sending Outbound Emails. In contrast, XMPie received lower ratings in similar areas, indicating a less user-friendly experience for email marketing.
- Reviewers mention that HubSpot's Ease of Use is significantly higher at 8.6 compared to XMPie's 6.7, making it a preferred choice for small businesses looking for straightforward marketing solutions.
- G2 users highlight HubSpot's superior Quality of Support with a score of 8.7, while XMPie struggles with a lower score of 6.7, suggesting that users may find more reliable assistance and resources with HubSpot.
- Users on G2 report that HubSpot's Landing Pages and Forms feature scores 8.5, which is essential for lead generation, whereas XMPie's capabilities in this area are not as highly rated, indicating a potential gap in functionality for users focused on conversion.
- Reviewers mention that HubSpot's Content Creation Tools score is lower at 6.7, but it compensates with better Content Management features (7.3) compared to XMPie, which may not provide the same level of flexibility for content-driven marketing strategies.
- Users say that HubSpot's Market Insights and Lead Analysis features are rated higher (8.1 and 8.2 respectively), providing better analytics for tracking campaign performance, while XMPie's scores in these areas are lower, suggesting less effective insights for users.
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Pricing
Entry-Level Pricing
HubSpot Marketing Hub
Marketing Hub Free
$0.00
For business owners and marketers who want to start generating website leads and tracking contact activity — for free.
- Forms
- Contact activity
- Contact management
XMPie
No pricing availableFree Trial
HubSpot Marketing Hub
Free Trial is available
XMPie
No trial information availableRatings
Meets Requirements
8.5
8,643
8.8
8
Ease of Use
8.6
9,469
6.7
8
Ease of Setup
8.1
5,357
Not enough data
Ease of Admin
8.5
4,502
Not enough data
Quality of Support
8.7
8,189
6.7
8
Has the product been a good partner in doing business?
8.8
4,423
Not enough data
Product Direction (% positive)
8.8
8,302
4.2
8
Features by Category
Email Marketing
8.8
4897
|
Verified
Not enough data
8.9
4767
|
Verified
Not enough data
8.6
4770
|
Verified
Not enough data
8.8
4480
|
Verified
Not enough data
Online Marketing
8.5
4636
|
Verified
Not enough data
8.3
3981
|
Verified
Not enough data
8.1
3701
|
Verified
Not enough data
8.2
4234
|
Verified
Not enough data
8.1
3894
|
Verified
Not enough data
Lead Management
8.6
4422
|
Verified
Not enough data
8.2
4169
|
Verified
Not enough data
8.4
4273
|
Verified
Not enough data
8.0
3788
|
Verified
Not enough data
8.5
4214
|
Verified
Not enough data
8.3
3958
|
Verified
Not enough data
8.4
3937
|
Verified
Not enough data
8.4
3939
|
Verified
Not enough data
Campaign Management
8.2
3547
|
Verified
Not enough data
8.0
3146
|
Verified
Not enough data
8.0
3104
|
Verified
Not enough data
7.3
2262
|
Verified
Not enough data
Social
7.8
3220
|
Verified
Not enough data
8.3
3620
|
Verified
Not enough data
8.2
3589
|
Verified
Not enough data
8.1
3467
|
Verified
Not enough data
7.8
2697
|
Verified
Not enough data
Reporting & Analytics
8.3
4599
|
Verified
Not enough data
8.1
4279
|
Verified
Not enough data
7.6
3444
|
Verified
Not enough data
7.6
3129
|
Verified
Not enough data
7.7
3561
|
Verified
Not enough data
Platform
8.0
2926
|
Verified
Not enough data
8.5
2960
|
Verified
Not enough data
8.7
2926
|
Verified
Not enough data
8.0
1937
|
Verified
Not enough data
7.5
1830
|
Verified
Not enough data
8.6
2764
|
Verified
Not enough data
8.0
2011
|
Verified
Not enough data
Integration
8.4
2937
|
Verified
Not enough data
8.1
2634
|
Verified
Not enough data
8.1
2425
|
Verified
Not enough data
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
7.8
940
|
Verified
Not enough data
8.0
974
Not enough data
8.1
1019
Not enough data
Lead Management
8.3
1108
Not enough data
7.6
938
Not enough data
8.1
998
Not enough data
Marketing Campaigns
7.9
958
Not enough data
7.4
849
Not enough data
7.6
904
Not enough data
7.9
896
|
Verified
Not enough data
8.2
1054
Not enough data
Campaign Execution
7.9
943
Not enough data
7.9
878
Not enough data
7.7
825
Not enough data
8.8
1191
Not enough data
Messenger
8.1
1068
|
Verified
Not enough data
7.5
896
|
Verified
Not enough data
8.0
1110
|
Verified
Not enough data
7.8
1035
|
Verified
Not enough data
Channels
8.1
1296
|
Verified
Not enough data
8.2
1275
|
Verified
Not enough data
7.2
699
|
Verified
Not enough data
7.0
599
|
Verified
Not enough data
7.6
661
|
Verified
Not enough data
Customers
8.2
1340
|
Verified
Not enough data
8.3
1325
|
Verified
Not enough data
8.3
1473
|
Verified
Not enough data
8.4
1422
|
Verified
Not enough data
8.2
1330
|
Verified
Not enough data
Visitor Behavior
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Multichannel
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Design and Customization
6.6
21
Not enough data
8.2
20
Not enough data
7.6
20
Not enough data
7.8
21
Not enough data
Campaigns
8.0
19
Not enough data
7.9
19
Not enough data
7.6
18
Not enough data
7.7
18
Not enough data
Integrations
8.3
19
Not enough data
7.3
17
Not enough data
7.1
15
Not enough data
7.1
18
Not enough data
Generative AI
6.2
20
Not enough data
Attribution Modeling
8.2
201
Not enough data
8.0
196
Not enough data
7.7
181
Not enough data
7.6
174
Not enough data
7.1
172
Not enough data
7.7
185
Not enough data
Marketing
7.9
173
Not enough data
7.5
160
Not enough data
8.4
199
Not enough data
8.6
204
Not enough data
Reporting
8.5
225
Not enough data
8.3
212
Not enough data
8.2
218
Not enough data
Platform Basics
8.6
197
Not enough data
8.6
200
Not enough data
8.6
200
Not enough data
Platform Data
8.4
196
Not enough data
8.0
191
Not enough data
Platform Additional Functionality
8.5
216
Not enough data
Platform Basics
8.3
471
Not enough data
8.6
554
Not enough data
Platform Reporting
8.5
570
Not enough data
8.7
613
Not enough data
Content & Collaboration
8.4(won by default)
1127
Not enough data
8.4(won by default)
1182
Not enough data
8.2(won by default)
876
Not enough data
8.4(won by default)
949
Not enough data
8.8(won by default)
1254
Not enough data
8.3(won by default)
816
Not enough data
Social Management
8.2(won by default)
2022
Not enough data
8.7(won by default)
2198
Not enough data
8.4(won by default)
1939
Not enough data
8.4(won by default)
2086
Not enough data
8.1(won by default)
1512
Not enough data
8.3(won by default)
788
Not enough data
7.4(won by default)
162
Not enough data
Platform Basics
8.3
276
Not enough data
8.2
290
Not enough data
Platform Data
8.1
283
Not enough data
8.1
285
Not enough data
8.7
328
Not enough data
8.3
291
Not enough data
Platform Additional Functionality
8.2
275
Not enough data
8.4
295
Not enough data
8.4
290
Not enough data
Platform Interoperability
8.1
480
Not enough data
Social Functionality
8.2
1171
Not enough data
Campaign Management
8.4
1185
Not enough data
8.2
1126
Not enough data
8.2
1053
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.4
947
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.2
981
Not enough data
8.1
930
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Targeting
8.4
1058
Not enough data
8.2
975
Not enough data
8.0
873
Not enough data
8.0
851
Not enough data
Platform
8.4
1030
Not enough data
8.2
1176
Not enough data
8.8
1200
Not enough data
8.8
1226
Not enough data
8.6
1050
Not enough data
8.4
1171
Not enough data
8.7
1215
Not enough data
8.5
927
Not enough data
8.4
1119
Not enough data
Page Customization
8.5
1187
|
Verified
Not enough data
8.0
1226
|
Verified
Not enough data
7.9
1116
|
Verified
Not enough data
8.2
1157
|
Verified
Not enough data
Page Optimization
8.2
1022
|
Verified
Not enough data
8.1
1134
|
Verified
Not enough data
8.2
1174
|
Verified
Not enough data
7.9
1061
|
Verified
Not enough data
Integrations
7.5
609
|
Verified
Not enough data
8.8
1093
|
Verified
Not enough data
8.6
1088
|
Verified
Not enough data
Generative AI
Feature Not Available
Not enough data
Design
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Additional Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Editing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Planning
Not enough data
Not enough data
Publishing
Not enough data
Not enough data
Social Media
Not enough data
Not enough data
Planning
Not enough data
Not enough data
Generative AI
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Logistics - Print Fulfillment
Not enough data
Not enough data
Not enough data
Not enough data
Customization - Print Fulfillment
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
8.1
636
Not enough data
8.3
667
Not enough data
8.4
685
Not enough data
Lead Management
8.5
751
Not enough data
7.8
629
Not enough data
8.3
700
Not enough data
Marketing Campaigns
8.1
655
Not enough data
7.7
567
Not enough data
8.0
627
Not enough data
8.2
626
Not enough data
8.3
733
Not enough data
8.2
678
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Discovery
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Insight
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Mobile
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
7.8
1932
|
Verified
Not enough data
8.3
2365
|
Verified
Not enough data
8.1
2141
|
Verified
Not enough data
8.5
2171
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Campaign Activity
8.3
2571
|
Verified
Not enough data
8.4
2809
|
Verified
Not enough data
7.9
2075
|
Verified
Not enough data
8.2
2264
|
Verified
Not enough data
8.1
2102
|
Verified
Not enough data
Feature Not Available
Not enough data
Customizations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Growth
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Content
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Support
Not enough data
Not enough data
Planning
Not enough data
Not enough data
Categories
Categories
Shared Categories
HubSpot Marketing Hub and XMPie are categorized as Marketing Platforms, Marketing Analytics, and Marketing Automation
Unique Categories
HubSpot Marketing Hub is categorized as Account-Based Web and Content Experiences, Account-Based Orchestration Platforms, Conversational Marketing, Customer Journey Analytics, Account-Based Analytics, Account Data Management, Landing Page Builders, Attribution, Social Media Advertising, Social Media Management, and Pop-Up Builder
XMPie is categorized as Geofencing, Content Distribution, Content Creation, Customer Advocacy, Website Builder, Desktop Publishing, Video Editing, Print Fulfillment Services, and E-Commerce Personalization
Reviews
Reviewers' Company Size
HubSpot Marketing Hub
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
XMPie
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
16.0%
Marketing and Advertising
13.1%
Information Technology and Services
11.7%
Financial Services
4.7%
Education Management
2.5%
Other
51.9%
Printing
36.4%
Marketing and Advertising
9.1%
Hospital & Health Care
9.1%
Health, Wellness and Fitness
9.1%
Graphic Design
9.1%
Other
27.3%
Most Helpful Reviews
HubSpot Marketing Hub
Most Helpful Favorable Review
Sandra A.
Verified User in Information Technology and Services
In my opinion Hubspot is the best integrated inbound marketing tool in the market. It has all the tools you need to implement an inbound strategy. Moreover is a very dynamic tool that is constantly being updated and enhanced with new features. We have been...
Most Helpful Critical Review
Jeremy F.
Verified User in Information Technology and Services
Like I mentioned above, it's not an seo platform, even though that was one of the things the sales rep mentioned that hubspot could "replace". The metrics are often wrong; for example, new leads for landing pages all say 0%, even though in the Leads...
XMPie
Most Helpful Favorable Review
Raja R.
Verified User in Computer Software
example is a good tool for CCM and gives developer easy access for making the template variable.
Most Helpful Critical Review
Haley D.
Verified User in Printing
The learning curve was a little difficult. There were specific ways to complete an upload and if you miss one step the whole thing broke. There wasn't an easy way to determine where I went wrong.
Sandra A.
Verified User in Information Technology and Services
In my opinion Hubspot is the best integrated inbound marketing tool in the market. It has all the tools you need to implement an inbound strategy. Moreover is a very dynamic tool that is constantly being updated and enhanced with new features. We have been...
Raja R.
Verified User in Computer Software
example is a good tool for CCM and gives developer easy access for making the template variable.
Jeremy F.
Verified User in Information Technology and Services
Like I mentioned above, it's not an seo platform, even though that was one of the things the sales rep mentioned that hubspot could "replace". The metrics are often wrong; for example, new leads for landing pages all say 0%, even though in the Leads...
Haley D.
Verified User in Printing
The learning curve was a little difficult. There were specific ways to complete an upload and if you miss one step the whole thing broke. There wasn't an easy way to determine where I went wrong.
Alternatives
Discussions
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6 comments
JB
Thorough , user-friendly CRM platform that helps businesses to introduce and implement automation , sales , social media and website management methods in...Read more
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5 comments
VR
It is also possible to incorporate Google Contacts into your HubSpot ecosystem. By implementing this, you can then utilize mobile applications such as...Read more
What is the best way to use the workflow tool?
4 comments
JS
Workflows are the most powerful (and underutilized) tool in the HubSpot marketing platform! I have so many awesome resources to share with you.
Here's a...Read more
XMPie has no discussions with answers
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