Compare HubSpot Marketing Hub and Thryv 
At a Glance
Market Segments
Small-Business (51.5% of reviews)
Small-Business (90.5% of reviews)
Entry-Level Pricing
$0.00
Starting at $244.00 Per Month
HubSpot Marketing Hub
Star Rating
(14,556)4.4 out of 5
Market Segments
Small-Business (51.5% of reviews)
Pros & Cons
Entry-Level Pricing
$0.00
Free Trial is available
Browse all 4 pricing plansThryv
Star Rating
(1,990)4.3 out of 5
Market Segments
Small-Business (90.5% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $244.00 Per Month
Browse all 2 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that HubSpot Marketing Hub excels in user experience, with many praising its intuitive dashboard and ease of use. Users appreciate how the platform is organized, making it accessible for new users and allowing for quick onboarding.
- Users say that Thryv is effective for managing various business functions in one place, such as customer interactions, appointments, and payments. This all-in-one approach helps streamline operations, although some users feel it lacks the depth of features found in HubSpot.
- Reviewers mention that HubSpot Marketing Hub offers superior integration capabilities, particularly with its Smart CRM. This integration helps eliminate data silos and enhances multi-touch revenue attribution, which is crucial for tracking ROI effectively.
- According to verified reviews, Thryv's strength lies in its customer communication features, allowing users to easily converse with clients via email or text. However, some users feel that it could benefit from more advanced marketing tools compared to HubSpot.
- G2 reviewers highlight HubSpot's robust marketing automation features, including automated email responses and dynamic content, which help users create personalized marketing campaigns. This level of automation is often cited as a key advantage over Thryv.
- Users report that while Thryv is user-friendly, it faces challenges in areas like reporting and analytics, where HubSpot Marketing Hub shines with its comprehensive tools for tracking campaign performance and web analytics, making it a preferred choice for data-driven marketers.
Pricing
Entry-Level Pricing
HubSpot Marketing Hub
Marketing Hub Free
$0.00
For business owners and marketers who want to start generating website leads and tracking contact activity — for free.
- Forms
- Contact activity
- Contact management
Thryv
Thryv Marketing Center
Starting at $244.00
Per Month
For local marketing and ads.
- Social Media Management
- Enhanced Local Listings (64 key sites)
- Online Review Management
Free Trial
HubSpot Marketing Hub
Free Trial is available
Thryv
No trial information availableRatings
Meets Requirements
8.5
9,772
8.4
1,554
Ease of Use
8.6
11,455
7.5
1,577
Ease of Setup
8.1
7,161
7.2
930
Ease of Admin
8.5
5,014
7.9
899
Quality of Support
8.7
9,239
8.5
1,536
Has the product been a good partner in doing business?
8.7
4,932
8.5
894
Product Direction (% positive)
8.9
9,410
7.9
1,518
Features by Category
Sales Force Automation
Not enough data
8.5
457
|
Verified
Not enough data
Feature Not Available
Not enough data
7.9
406
|
Verified
Not enough data
8.1
433
|
Verified
Not enough data
7.2
257
Not enough data
8.1
391
|
Verified
Not enough data
7.8
335
|
Verified
Not enough data
7.7
317
|
Verified
Not enough data
7.7
342
Marketing Automation
Not enough data
8.7
461
|
Verified
Not enough data
8.7
448
|
Verified
Not enough data
8.4
442
|
Verified
Not enough data
7.7
357
|
Verified
Customer Support
Not enough data
7.7
349
Not enough data
8.0
386
|
Verified
Not enough data
8.0
396
|
Verified
Not enough data
7.5
340
Not enough data
7.8
343
Reporting & Analytics
Not enough data
7.9
412
|
Verified
Not enough data
8.2
457
|
Verified
Not enough data
7.2
324
Mobile & Social
Not enough data
7.8
181
|
Verified
Not enough data
8.0
199
|
Verified
Not enough data
7.6
340
|
Verified
Platform
Not enough data
8.1
320
|
Verified
Not enough data
8.3
306
Not enough data
8.5
334
|
Verified
Not enough data
7.5
231
Not enough data
7.6
248
Not enough data
7.7
278
|
Verified
Not enough data
8.4
343
|
Verified
Not enough data
7.6
270
Integration
Not enough data
7.9
318
|
Verified
Not enough data
8.0
306
|
Verified
Not enough data
7.9
277
|
Verified
Generative AI
Not enough data
6.6
111
Agentic AI - CRM
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
6.3
5
Email Marketing
8.8
5596
|
Verified
8.4
574
|
Verified
8.9
5445
|
Verified
8.5
560
|
Verified
8.6
5407
|
Verified
8.2
548
|
Verified
8.8
5130
|
Verified
8.6
548
|
Verified
Online Marketing
8.5
5287
|
Verified
7.9
516
|
Verified
8.2
4577
|
Verified
7.9
463
|
Verified
8.1
4300
|
Verified
7.2
365
|
Verified
8.1
4814
|
Verified
7.6
481
|
Verified
8.1
4457
|
Verified
7.6
379
Lead Management
8.5
5036
|
Verified
8.3
492
|
Verified
8.1
4744
|
Verified
8.1
471
|
Verified
8.4
4861
|
Verified
8.4
478
|
Verified
8.0
4369
|
Verified
7.9
403
|
Verified
8.4
4815
|
Verified
8.4
479
|
Verified
8.2
4533
|
Verified
7.7
411
|
Verified
8.4
4504
|
Verified
8.3
477
|
Verified
8.4
4546
|
Verified
8.3
480
|
Verified
Campaign Management
8.2
4111
|
Verified
8.2
456
|
Verified
7.9
3687
|
Verified
8.1
409
7.9
3634
|
Verified
7.9
374
|
Verified
7.2
2776
|
Verified
7.2
324
Social
7.7
3734
|
Verified
7.1
309
|
Verified
8.1
4139
|
Verified
7.6
346
|
Verified
8.1
4119
|
Verified
7.6
338
|
Verified
8.0
3986
|
Verified
7.4
332
|
Verified
7.7
3206
|
Verified
7.3
319
|
Verified
Reporting & Analytics
8.3
5213
|
Verified
8.0
518
|
Verified
8.0
4826
|
Verified
7.5
404
|
Verified
7.6
3979
|
Verified
7.3
372
|
Verified
7.5
3665
|
Verified
7.5
363
|
Verified
7.7
4071
|
Verified
6.9
330
Platform
8.0
3530
|
Verified
7.9
391
|
Verified
8.5
3572
|
Verified
8.0
356
|
Verified
8.7
3494
|
Verified
8.2
383
|
Verified
8.0
2470
|
Verified
7.3
265
|
Verified
7.4
2370
|
Verified
7.5
270
|
Verified
8.6
3328
|
Verified
8.2
380
|
Verified
7.9
2544
|
Verified
7.4
299
|
Verified
Agentic AI - Marketing Automation
6.8
297
Not enough data
6.8
289
Not enough data
6.8
292
Not enough data
6.6
291
Not enough data
6.6
290
Not enough data
6.7
294
Not enough data
Integration
8.4
3520
|
Verified
8.0
374
|
Verified
8.0
3207
|
Verified
7.8
347
|
Verified
8.1
2992
|
Verified
7.8
342
|
Verified
Lead Intelligence
7.7
1154
|
Verified
Not enough data
7.9
1190
Not enough data
8.1
1244
Not enough data
Lead Management
8.3
1332
Not enough data
7.5
1155
Not enough data
8.0
1210
Not enough data
Marketing Campaigns
7.9
1176
Not enough data
7.3
1062
Not enough data
7.5
1118
Not enough data
7.8
1104
|
Verified
Not enough data
8.1
1267
Not enough data
Campaign Execution
7.8
1154
Not enough data
7.8
1089
Not enough data
7.7
1032
Not enough data
8.7
1405
Not enough data
Agentic AI - Account Data Management
6.3
90
Not enough data
6.7
90
Not enough data
6.6
89
Not enough data
6.7
90
Not enough data
6.4
90
Not enough data
Messenger
8.0
1214
|
Verified
Not enough data
7.4
1042
|
Verified
Not enough data
7.9
1256
|
Verified
Not enough data
7.8
1180
|
Verified
Not enough data
Channels
8.0
1442
|
Verified
Not enough data
8.1
1419
|
Verified
Not enough data
7.1
839
Not enough data
6.8
737
|
Verified
Not enough data
7.4
796
|
Verified
Not enough data
Customers
8.2
1486
|
Verified
Not enough data
8.2
1473
|
Verified
Not enough data
8.3
1618
|
Verified
Not enough data
8.4
1568
|
Verified
Not enough data
8.2
1474
|
Verified
Not enough data
Agentic AI - Conversational Marketing
6.6
67
Not enough data
6.5
66
Not enough data
6.6
67
Not enough data
6.4
67
Not enough data
6.5
66
Not enough data
6.6
67
Not enough data
6.6
68
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
Not enough data
7.6
104
Not enough data
6.4
87
Not enough data
6.8
87
Not enough data
7.4
95
Edit
Not enough data
7.4
93
Not enough data
7.9
102
Not enough data
7.5
88
Logistics
Not enough data
7.3
96
Not enough data
7.1
92
Not enough data
7.6
93
Not enough data
7.7
90
Generative AI
Not enough data
5.5
48
Not enough data
5.5
48
Agentic AI - Email Template Builder
Not enough data
Not enough data
Not enough data
Not enough data
Listing Management
Not enough data
8.7
111
|
Verified
Not enough data
8.5
98
|
Verified
Not enough data
8.4
99
|
Verified
Not enough data
8.7
109
|
Verified
Performance
Not enough data
8.7
117
|
Verified
Not enough data
8.7
120
|
Verified
Payment Processing
Not enough data
8.9
55
Not enough data
9.2
64
Not enough data
9.3
60
Not enough data
8.8
53
Administration
Not enough data
8.9
55
Not enough data
8.8
46
Not enough data
8.1
61
Not enough data
Feature Not Available
Not enough data
8.5
50
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Payment Options
Not enough data
8.5
45
Not enough data
9.4
63
Security
Not enough data
Feature Not Available
Platform
Not enough data
8.5
50
Not enough data
8.6
44
Design and Customization
6.8
85
Not enough data
7.6
83
Not enough data
7.8
85
Not enough data
7.7
83
Not enough data
Campaigns
7.4
80
Not enough data
7.5
79
Not enough data
7.5
79
Not enough data
7.6
76
Not enough data
Integrations
8.0
80
Not enough data
7.1
74
Not enough data
6.9
68
Not enough data
7.5
76
Not enough data
Generative AI
6.4
75
Not enough data
Agentic AI - Vulnerability Scanner
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Attribution Modeling
8.0
283
Not enough data
7.7
276
Not enough data
7.2
255
Not enough data
7.3
249
Not enough data
6.9
246
Not enough data
7.4
259
Not enough data
Agentic AI - Attribution
6.0
37
Not enough data
6.2
36
Not enough data
6.0
37
Not enough data
5.8
38
Not enough data
Marketing
7.8
255
Not enough data
7.2
236
Not enough data
8.2
282
Not enough data
8.3
289
Not enough data
Reporting
8.4
310
Not enough data
8.3
295
Not enough data
8.1
300
Not enough data
Platform Basics
8.5
241
Not enough data
8.5
241
Not enough data
8.4
241
Not enough data
8.1
25
Not enough data
8.0
24
Not enough data
Platform Data
8.2
236
Not enough data
7.9
231
Not enough data
Platform Additional Functionality
8.3
257
Not enough data
Agentic AI - Account-Based Orchestration Platforms
7.0
27
Not enough data
7.2
27
Not enough data
6.9
26
Not enough data
6.5
26
Not enough data
6.9
26
Not enough data
Artificial Intelligence
6.9
24
Not enough data
7.4
24
Not enough data
Platform Basics
8.2
558
Not enough data
8.5
640
Not enough data
Platform Reporting
8.4
656
Not enough data
8.6
699
Not enough data
Content & Collaboration
8.3
1277
8.9(won by 0.6)
141
8.3(tied score)
1332
8.3(tied score)
140
8.1
1021
8.3(won by 0.2)
124
8.3(won by 0.3)
1096
8.0
116
8.7(won by 0.3)
1409
8.4
127
8.3
969
8.7(won by 0.4)
110
Social Management
8.2
2196
8.8(won by 0.6)
160
8.6
2372
8.9(won by 0.3)
171
8.4
2106
8.8(won by 0.4)
166
8.3
2254
8.9(won by 0.6)
163
8.0(won by default)
1674
Feature Not Available
8.2
955
8.5(won by 0.3)
110
7.3
327
8.6(won by 1.3)
52
Agentic AI - Social Media Management
6.7(won by default)
75
Not enough data
7.0(won by default)
71
Not enough data
7.1(won by default)
73
Not enough data
6.9(won by default)
70
Not enough data
7.1(won by default)
73
Not enough data
7.0(won by default)
73
Not enough data
7.0(won by default)
75
Not enough data
Platform Basics
8.1
430
Not enough data
8.0
441
Not enough data
Platform Data
8.0
438
Not enough data
7.9
436
Not enough data
8.5
488
Not enough data
8.2
440
Not enough data
Platform Additional Functionality
8.0
424
Not enough data
8.2
444
Not enough data
8.2
440
Not enough data
Agentic AI - Customer Journey Analytics
6.6
86
Not enough data
6.8
85
Not enough data
6.7
86
Not enough data
6.8
86
Not enough data
Platform Interoperability
8.0
594
Not enough data
Agentic AI - Social Media Advertising
7.0
63
Not enough data
7.2
62
Not enough data
7.0
59
Not enough data
7.1
63
Not enough data
7.0
63
Not enough data
7.4
70
Not enough data
Social Functionality
8.1
1312
Not enough data
Campaign Management
8.3
1330
Not enough data
8.2
1266
Not enough data
8.2
1191
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.3
1086
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.1
1118
Not enough data
8.0
1068
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Targeting
8.3
1194
Not enough data
8.2
1111
Not enough data
8.0
1007
Not enough data
8.0
984
Not enough data
Platform
8.3
1163
Not enough data
8.2
1310
Not enough data
8.8
1337
Not enough data
8.7
1360
Not enough data
8.6
1184
Not enough data
8.3
1310
Not enough data
8.6
1349
Not enough data
8.4
1055
Not enough data
8.4
1250
Not enough data
Responses
9.0
24
Not enough data
8.9
23
Not enough data
8.0
23
Not enough data
Automation - AI Agents
7.6
24
Not enough data
7.3
25
Not enough data
8.1
24
Not enough data
Feature Not Available
Not enough data
7.7
25
Not enough data
Platform
8.2
24
Not enough data
8.7
24
Not enough data
7.8
23
Not enough data
Autonomy - AI Agents
Feature Not Available
Not enough data
7.2
24
Not enough data
7.6
24
Not enough data
Feature Not Available
Not enough data
Generative AI
8.3
25
Not enough data
8.0
25
Not enough data
Page Customization
8.4
1360
|
Verified
8.0
63
7.9
1399
|
Verified
7.7
67
7.8
1282
|
Verified
7.3
61
8.1
1320
|
Verified
7.4
61
Page Optimization
8.1
1187
|
Verified
7.1
45
8.0
1294
|
Verified
7.4
58
8.1
1333
|
Verified
6.8
47
7.8
1222
|
Verified
6.1
43
Integrations
7.4
757
|
Verified
7.2
55
8.7
1249
|
Verified
8.4
61
8.5
1246
|
Verified
7.6
54
Generative AI
7.1
350
6.6
18
Agentic AI - Landing Page Builders
6.5
86
Not enough data
Lead Monitoring
Not enough data
8.2
98
Not enough data
8.0
93
Not enough data
7.1
81
Agentic AI - Lead Capture
Not enough data
Not enough data
Not enough data
Not enough data
Data Capture
Not enough data
7.4
84
Not enough data
7.9
90
Not enough data
6.4
70
Not enough data
7.4
85
Analytics
Not enough data
8.2
90
Not enough data
7.7
93
Customization
Not enough data
7.7
97
Not enough data
8.1
94
Not enough data
7.9
94
Not enough data
7.8
88
Notifications
Not enough data
8.9
79
Not enough data
8.9
79
Not enough data
9.0
77
Settings
Not enough data
8.6
71
Not enough data
8.9
78
Not enough data
8.9
79
Personalization
Not enough data
8.9
75
Not enough data
8.9
74
Integrations
Not enough data
8.6
68
Not enough data
9.1
74
Not enough data
8.7
74
Not enough data
8.1
61
Not enough data
8.6
74
Generative AI
Not enough data
7.5
36
Not enough data
7.3
31
Not enough data
7.4
30
Not enough data
7.4
30
Not enough data
7.3
30
Agentic AI - Online Appointment Scheduling
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Lead Scoring
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Attribution
Not enough data
7.5
27
Not enough data
7.5
26
Not enough data
7.2
26
Discovery
Not enough data
7.6
27
Not enough data
7.1
26
Not enough data
6.9
21
Management
Not enough data
6.8
21
Not enough data
7.6
22
Platform
Not enough data
6.9
22
Not enough data
6.9
25
Agentic AI - Account-Based Analytics
6.9
77
Not enough data
7.2
77
Not enough data
6.9
77
Not enough data
7.1
78
Not enough data
7.1
77
Not enough data
Lead Intelligence
8.0
793
Not enough data
8.3
826
Not enough data
8.3
844
Not enough data
Lead Management
8.4
911
Not enough data
7.7
781
Not enough data
8.1
851
Not enough data
Marketing Campaigns
8.0
813
Not enough data
7.6
719
Not enough data
7.8
779
Not enough data
8.0
775
Not enough data
8.2
888
Not enough data
8.1
830
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Consumer Intelligence
Not enough data
8.6
136
|
Verified
Not enough data
8.4
136
|
Verified
Not enough data
8.2
132
|
Verified
Reporting
Not enough data
Feature Not Available
Not enough data
7.8
110
|
Verified
Not enough data
8.8
147
|
Verified
Media Monitoring
Not enough data
8.9
152
|
Verified
Not enough data
8.8
153
|
Verified
Not enough data
8.6
142
In-House Management
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Generative AI
Not enough data
7.2
41
Agentic AI - Online Reputation Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
7.7
2239
|
Verified
Not enough data
8.3
2680
|
Verified
Not enough data
8.0
2450
|
Verified
Not enough data
8.5
2478
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Campaign Activity
8.3
2877
|
Verified
Not enough data
8.4
3122
|
Verified
Not enough data
7.8
2376
|
Verified
Not enough data
8.1
2563
|
Verified
Not enough data
8.0
2394
|
Verified
Not enough data
7.5
538
Not enough data
Agentic AI - Marketing Analytics
6.7
172
Not enough data
6.9
166
Not enough data
6.6
167
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - AI Agents
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
HubSpot Marketing Hub and Thryv are categorized as Landing Page Builders, Social Media Management, and Marketing Automation
Unique Categories
HubSpot Marketing Hub is categorized as Account-Based Orchestration Platforms, Pop-Up Builder, Conversational Marketing, Customer Journey Analytics, Account-Based Analytics, Account Data Management, Marketing Analytics, Attribution, Social Media Advertising, AI Agents For Business Operations, and Account-Based Web and Content Experiences
Thryv is categorized as Lead Capture, Lead Scoring, Email Template Builder, Local Listing Management, Payment Processing, Online Reputation Management, Online Appointment Scheduling, and CRM
Reviews
Reviewers' Company Size
HubSpot Marketing Hub
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Thryv
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
15.8%
Marketing and Advertising
12.8%
Information Technology and Services
11.6%
Financial Services
5.0%
Education Management
2.5%
Other
52.3%
Marketing and Advertising
13.8%
Health, Wellness and Fitness
6.9%
Professional Training & Coaching
5.7%
Real Estate
5.1%
Construction
4.9%
Other
63.6%
Alternatives
Discussions
What is HubSpot marketing hub?
6 Comments
JB
Thorough , user-friendly CRM platform that helps businesses to introduce and implement automation , sales , social media and website management methods in...Read more
How do I easily remove all duplicated contacts?
5 Comments
VR
It is also possible to incorporate Google Contacts into your HubSpot ecosystem. By implementing this, you can then utilize mobile applications such as...Read more
What is the best way to use the workflow tool?
5 Comments
JS
Workflows are the most powerful (and underutilized) tool in the HubSpot marketing platform! I have so many awesome resources to share with you.
Here's a...Read more
What is Thryv software?
3 Comments
JM
A software solution to help you run your ENTIRE business! Get your life back from the chaos that is un-organization!Read more
What else should I be using to fully benefit from the platform?
3 Comments
MS
Try the pipeline feature! That can help you see where your leads are in their buying process, and you can attach automation to each stage. They also just...Read more
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