Compare HubSpot Marketing Hub and Semrush 
At a Glance
Market Segments
Small-Business (52.5% of reviews)
Small-Business (66.5% of reviews)
Entry-Level Pricing
$0.00
$0.00 Per Month
HubSpot Marketing Hub
Star Rating
(12,346)4.4 out of 5
Market Segments
Small-Business (52.5% of reviews)
Entry-Level Pricing
$0.00
Free Trial is available
Browse all 4 pricing plansSemrush
Star Rating
(2,441)4.5 out of 5
Market Segments
Small-Business (66.5% of reviews)
Entry-Level Pricing
$0.00 Per Month
Free Trial is available
Browse all 5 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that HubSpot Marketing Hub excels in email marketing features, particularly with its "Automated Email Responses" and "Sending Outbound Emails," which received high ratings of 8.8 and 8.9 respectively. In contrast, Semrush's email marketing capabilities are less emphasized, focusing more on SEO and content marketing.
- Reviewers mention that HubSpot's "Landing Pages and Forms" feature is user-friendly, scoring 8.5, while Semrush's "SEO Auditing" feature shines with a score of 9.2, indicating a stronger focus on search engine optimization and technical SEO.
- G2 users highlight HubSpot's "Quality of Support" as a strong point, with a score of 8.7, suggesting that users feel well-supported. Conversely, Semrush's support quality is slightly lower at 8.6, which may impact user experience during critical times.
- Users on G2 report that HubSpot's "Content Creation Tools" are effective, scoring 8.3, while Semrush's "Keyword Research" feature stands out with a score of 9.1, indicating a more robust offering for users focused on SEO strategies.
- Reviewers mention that HubSpot's "Dashboards and Reporting" feature is highly customizable, scoring 8.6, which allows users to tailor their analytics. In comparison, Semrush's reporting capabilities are also strong, with a score of 9.1, particularly in "Custom Reports," which users find beneficial for detailed insights.
- Users say that HubSpot's "Ease of Use" is a significant advantage, with a score of 8.6, making it accessible for small businesses. In contrast, Semrush, while powerful, has a slightly lower ease of use rating at 8.4, which may require a steeper learning curve for new users.
Featured Products
Sponsored
Reaktion
(2)
Digital Analytics
Visit Website
Sponsored
Cloud Campaign
(132)
Digital Analytics
Visit Website
Sponsored
nDash
(33)
Digital Analytics
Visit Website
Pricing
Entry-Level Pricing
HubSpot Marketing Hub
Marketing Hub Free
$0.00
For business owners and marketers who want to start generating website leads and tracking contact activity — for free.
- Forms
- Contact activity
- Contact management
Semrush
Free
$0.00
Per Month
You can use Semrush with a free account, but the number of features and amount of data will be limited.
- Position Tracking: 10 keywords, updated daily
- Site Audit: 100 pages per month
- Social Media profiles: track 5, post to 2 (schedule 10 posts)
Free Trial
HubSpot Marketing Hub
Free Trial is available
Semrush
Free Trial is available
Ratings
Meets Requirements
8.5
8,642
8.9
1,939
Ease of Use
8.6
9,468
8.4
1,953
Ease of Setup
8.1
5,357
8.6
1,171
Ease of Admin
8.5
4,502
8.6
1,002
Quality of Support
8.7
8,189
8.6
1,675
Has the product been a good partner in doing business?
8.8
4,423
8.8
985
Product Direction (% positive)
8.8
8,301
8.9
1,849
Features by Category
Email Marketing
8.8
4896
|
Verified
Not enough data
8.9
4766
|
Verified
Not enough data
8.6
4769
|
Verified
Not enough data
8.8
4479
|
Verified
Not enough data
Online Marketing
8.5
4635
|
Verified
Not enough data
8.3
3980
|
Verified
Not enough data
8.1
3700
|
Verified
Not enough data
8.2
4233
|
Verified
Not enough data
8.1
3893
|
Verified
Not enough data
Lead Management
8.6
4421
|
Verified
Not enough data
8.2
4168
|
Verified
Not enough data
8.4
4272
|
Verified
Not enough data
8.0
3787
|
Verified
Not enough data
8.5
4213
|
Verified
Not enough data
8.3
3957
|
Verified
Not enough data
8.4
3936
|
Verified
Not enough data
8.4
3938
|
Verified
Not enough data
Campaign Management
8.2
3546
|
Verified
Not enough data
8.0
3145
|
Verified
Not enough data
8.0
3103
|
Verified
Not enough data
7.3
2261
|
Verified
Not enough data
Social
7.8
3219
|
Verified
Not enough data
8.3
3619
|
Verified
Not enough data
8.2
3588
|
Verified
Not enough data
8.1
3466
|
Verified
Not enough data
7.8
2696
|
Verified
Not enough data
Reporting & Analytics
8.3
4598
|
Verified
Not enough data
8.1
4278
|
Verified
Not enough data
7.6
3443
|
Verified
Not enough data
7.6
3128
|
Verified
Not enough data
7.7
3560
|
Verified
Not enough data
Platform
8.0
2925
|
Verified
Not enough data
8.5
2959
|
Verified
Not enough data
8.7
2925
|
Verified
Not enough data
8.0
1936
|
Verified
Not enough data
7.5
1829
|
Verified
Not enough data
8.6
2763
|
Verified
Not enough data
8.0
2010
|
Verified
Not enough data
Integration
8.4
2936
|
Verified
Not enough data
8.1
2633
|
Verified
Not enough data
8.1
2424
|
Verified
Not enough data
Metrics
Not enough data
8.3
312
Not enough data
8.3
307
Not enough data
7.9
294
Not enough data
7.7
268
Not enough data
7.4
257
Not enough data
7.6
255
Not enough data
7.5
256
Not enough data
7.6
265
Not enough data
7.2
250
Reporting
Not enough data
8.1
305
Not enough data
8.2
293
Not enough data
7.9
278
Not enough data
7.8
281
Not enough data
7.8
277
Not enough data
7.8
257
Not enough data
8.2
293
Other
Not enough data
7.9
269
Not enough data
8.1
283
Not enough data
7.8
273
Not enough data
8.1
275
Not enough data
7.6
244
Not enough data
7.2
226
Not enough data
7.7
244
Administration
Not enough data
7.7
252
Not enough data
7.5
244
Not enough data
8.5
295
Not enough data
8.3
287
Social Analytics
Not enough data
8.9(won by default)
244
Not enough data
8.5(won by default)
226
Not enough data
8.8(won by default)
231
Not enough data
8.2(won by default)
200
Not enough data
Feature Not Available
Not enough data
8.1(won by default)
170
Not enough data
8.1(won by default)
167
Reports & Dashboards
Not enough data
8.4(won by default)
230
Not enough data
8.9(won by default)
237
Not enough data
8.7(won by default)
224
Not enough data
7.9(won by default)
163
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
7.8
940
|
Verified
Not enough data
8.0
974
Not enough data
8.1
1019
Not enough data
Lead Management
8.3
1108
Not enough data
7.6
938
Not enough data
8.1
998
Not enough data
Marketing Campaigns
7.9
958
Not enough data
7.4
849
Not enough data
7.6
904
Not enough data
7.9
896
|
Verified
Not enough data
8.2
1054
Not enough data
Campaign Execution
7.9
943
Not enough data
7.9
878
Not enough data
7.7
825
Not enough data
8.8
1191
Not enough data
Messenger
8.1
1068
|
Verified
Not enough data
7.5
896
|
Verified
Not enough data
8.0
1110
|
Verified
Not enough data
7.8
1035
|
Verified
Not enough data
Channels
8.1
1296
|
Verified
Not enough data
8.2
1275
|
Verified
Not enough data
7.2
699
|
Verified
Not enough data
7.0
599
|
Verified
Not enough data
7.6
661
|
Verified
Not enough data
Customers
8.2
1340
|
Verified
Not enough data
8.3
1325
|
Verified
Not enough data
8.3
1473
|
Verified
Not enough data
8.4
1422
|
Verified
Not enough data
8.2
1330
|
Verified
Not enough data
Grammar
Not enough data
8.8
85
Not enough data
8.5
86
Not enough data
8.7
84
Formatting
Not enough data
8.4
84
Not enough data
8.2
79
Not enough data
8.0
76
Content
Not enough data
8.6
93
Not enough data
8.4
85
Not enough data
7.7
71
Product Type
Not enough data
8.5
79
Not enough data
8.0
78
Generative AI
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Listing Management
Not enough data
8.6
174
|
Verified
Not enough data
8.2
170
|
Verified
Not enough data
8.3
173
|
Verified
Not enough data
8.5
185
|
Verified
Performance
Not enough data
8.2
191
|
Verified
Not enough data
8.8
195
|
Verified
Local Search Optimization
Not enough data
8.9
430
|
Verified
Not enough data
8.4
394
|
Verified
Not enough data
8.5
365
|
Verified
Not enough data
8.4
376
|
Verified
Not enough data
8.1
366
|
Verified
Not enough data
8.9
422
|
Verified
Design and Customization
6.6
21
Not enough data
8.2
20
Not enough data
7.6
20
Not enough data
7.8
21
Not enough data
Campaigns
8.0
19
Not enough data
7.9
19
Not enough data
7.6
18
Not enough data
7.7
18
Not enough data
Integrations
8.3
19
Not enough data
7.3
17
Not enough data
7.1
15
Not enough data
7.1
18
Not enough data
Generative AI
6.2
20
Not enough data
Platform Basics
Not enough data
8.5
391
Not enough data
8.7
407
Platform Data
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.2
366
Platform Content
Not enough data
7.5
310
Platform Reporting
Not enough data
8.1
379
Not enough data
8.5
389
Attribution Modeling
8.2
201
Not enough data
8.0
196
Not enough data
7.7
181
Not enough data
7.6
174
Not enough data
7.1
172
Not enough data
7.7
185
Not enough data
Marketing
7.9
173
Not enough data
7.5
160
Not enough data
8.4
199
Not enough data
8.6
204
Not enough data
Reporting
8.5
225
Not enough data
8.3
212
Not enough data
8.2
218
Not enough data
Platform Basics
8.6
197
Not enough data
8.6
200
Not enough data
8.6
200
Not enough data
Platform Data
8.4
196
Not enough data
8.0
191
Not enough data
Platform Additional Functionality
8.5
216
Not enough data
Platform Basics
8.3
471
Not enough data
8.6
554
Not enough data
Platform Reporting
8.5
570
Not enough data
8.7
613
Not enough data
Platform Basics
Not enough data
8.7
86
Not enough data
8.2
83
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.2
75
Not enough data
8.5
86
Content Planning
Not enough data
Feature Not Available
Not enough data
8.3
79
Not enough data
8.8
90
Marketing Campaign Performance
Not enough data
8.4
64
Not enough data
8.7
66
Other Features
Not enough data
8.5
87
Not enough data
8.9
73
SEO Auditing & Monitoring
Not enough data
8.8
670
Not enough data
9.2
521
Not enough data
9.0
507
Not enough data
9.0
508
SEO Content & Rankings
Not enough data
8.2
1140
Not enough data
9.1
1239
Not enough data
8.8
1166
Not enough data
8.4
589
Not enough data
8.6
499
SEO Reporting
Not enough data
8.9
1216
Not enough data
8.7
669
Not enough data
8.4
625
Not enough data
8.0
510
Generative AI
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Content & Collaboration
8.4
1127
8.8
164
8.4
1182
Feature Not Available
8.2
876
Feature Not Available
8.4
949
8.1
151
8.8
1254
Feature Not Available
8.3
816
8.3
133
Social Management
8.2
2022
8.8
196
8.7
2198
8.8
190
8.4
1939
Feature Not Available
8.4
2086
8.4
187
8.1
1512
7.8
164
8.3
788
8.0
138
7.4
162
7.6
110
Media Channels
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.6
95
Geographic Coverage
Not enough data
Feature Not Available
Not enough data
8.3
81
Not enough data
8.2
73
Reporting
Not enough data
9.0
112
Not enough data
Feature Not Available
Not enough data
9.0
101
Not enough data
9.2
110
Generative AI
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Platform Basics
8.3
276
Not enough data
8.2
290
Not enough data
Platform Data
8.1
283
Not enough data
8.1
285
Not enough data
8.7
328
Not enough data
8.3
291
Not enough data
Platform Additional Functionality
8.2
275
Not enough data
8.4
295
Not enough data
8.4
290
Not enough data
Platform Interoperability
8.1
480
8.5
68
Social Functionality
8.2
1171
8.8
80
Campaign Management
8.4
1185
9.1
79
8.2
1126
8.8
78
8.2
1053
8.7
79
Feature Not Available
8.6
72
Feature Not Available
8.6
73
8.4
947
8.5
74
Feature Not Available
8.5
72
Feature Not Available
8.4
74
Feature Not Available
8.3
73
8.2
981
8.6
77
8.1
930
8.4
73
Feature Not Available
8.1
71
Feature Not Available
8.3
74
Targeting
8.4
1058
8.6
76
8.2
975
8.4
73
8.0
873
8.5
71
8.0
851
8.7
71
Platform
8.4
1030
8.4
74
8.2
1176
8.7
81
8.8
1200
9.0
80
8.8
1226
9.0
81
8.6
1050
8.7
77
8.4
1171
8.6
76
8.7
1215
8.4
71
8.5
927
8.5
73
8.4
1119
8.5
76
Grammar Tools
Not enough data
8.4
16
Not enough data
9.1
18
Not enough data
8.0
15
Writing Support
Not enough data
7.1
16
Not enough data
8.1
15
Not enough data
7.1
16
Not enough data
7.5
16
Software Availability
Not enough data
8.4
16
Not enough data
8.1
15
Not enough data
7.0
16
Generative AI
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Page Customization
8.5
1187
|
Verified
Not enough data
8.0
1226
|
Verified
Not enough data
7.9
1116
|
Verified
Not enough data
8.2
1157
|
Verified
Not enough data
Page Optimization
8.2
1022
|
Verified
Not enough data
8.1
1134
|
Verified
Not enough data
8.2
1174
|
Verified
Not enough data
7.9
1061
|
Verified
Not enough data
Integrations
7.5
609
|
Verified
Not enough data
8.8
1093
|
Verified
Not enough data
8.6
1088
|
Verified
Not enough data
Generative AI
Feature Not Available
Not enough data
Data collection
Not enough data
7.8
138
Not enough data
8.3
165
|
Verified
Not enough data
8.4
156
|
Verified
Not enough data
7.7
138
|
Verified
Not enough data
8.2
156
Segment Trending
Not enough data
8.8
186
|
Verified
Not enough data
8.2
176
|
Verified
Not enough data
8.4
181
|
Verified
Not enough data
7.6
144
Analysis
Not enough data
8.4
176
Not enough data
8.7
198
|
Verified
Not enough data
8.3
159
|
Verified
Platform
Not enough data
8.8
199
|
Verified
Not enough data
8.4
179
|
Verified
Not enough data
7.7
155
|
Verified
Not enough data
8.4
178
|
Verified
Not enough data
8.1
153
|
Verified
Not enough data
8.3
149
Platform Basics
Not enough data
8.7
104
Not enough data
7.7
89
Not enough data
8.3
105
Platform Data
Not enough data
8.2
93
Not enough data
8.5
99
Not enough data
8.8
107
Not enough data
8.4
94
Audio
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Video
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Image
Not enough data
Not enough data
Not enough data
Not enough data
Text
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Planning
Not enough data
7.8
142
Publishing
Not enough data
7.7
145
Social Media
Not enough data
7.7
145
Planning
Not enough data
8.0
264
Generative AI
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Lead Intelligence
8.1
636
Not enough data
8.3
667
Not enough data
8.4
685
Not enough data
Lead Management
8.5
751
Not enough data
7.8
629
Not enough data
8.3
700
Not enough data
Marketing Campaigns
8.1
655
Not enough data
7.7
567
Not enough data
8.0
627
Not enough data
8.2
626
Not enough data
8.3
733
Not enough data
8.2
678
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Tools
Not enough data
Feature Not Available
Not enough data
8.2
529
Not enough data
Feature Not Available
Metrics
Not enough data
Feature Not Available
Not enough data
8.2
521
Not enough data
8.3
509
Not enough data
8.1
451
Not enough data
7.9
447
Not enough data
9.0
582
Marketing Operations
7.8
1932
|
Verified
7.9
264
|
Verified
8.3
2365
|
Verified
8.5
281
|
Verified
8.1
2141
|
Verified
8.2
276
|
Verified
8.5
2171
|
Verified
8.0
253
|
Verified
Feature Not Available
Feature Not Available
Feature Not Available
Feature Not Available
Campaign Activity
8.3
2571
|
Verified
8.5
267
|
Verified
8.4
2809
|
Verified
8.8
303
|
Verified
7.9
2075
|
Verified
8.0
244
|
Verified
8.2
2264
|
Verified
8.3
258
|
Verified
8.1
2102
|
Verified
8.4
280
|
Verified
Feature Not Available
8.1
234
|
Verified
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
HubSpot Marketing Hub and Semrush are categorized as Marketing Analytics, Social Media Advertising, and Social Media Management
Unique Categories
HubSpot Marketing Hub is categorized as Marketing Platforms, Account-Based Web and Content Experiences, Account-Based Orchestration Platforms, Conversational Marketing, Customer Journey Analytics, Account-Based Analytics, Account Data Management, Landing Page Builders, Attribution, Marketing Automation, and Pop-Up Builder
Semrush is categorized as Paid Search Intelligence, Marketing Calendar, Competitive Intelligence, AI Writing Assistant, Content Creation, Local Listing Management, Local SEO, Market Intelligence, Content Analytics, Media Monitoring, SEO Tools, Social Media Analytics, Social Media Suites, Digital Analytics, and Proofreading
Reviews
Reviewers' Company Size
HubSpot Marketing Hub
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Semrush
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
16.0%
Marketing and Advertising
13.1%
Information Technology and Services
11.7%
Financial Services
4.7%
Education Management
2.5%
Other
51.9%
Marketing and Advertising
30.4%
Information Technology and Services
8.8%
Computer Software
8.0%
Internet
4.6%
Retail
3.5%
Other
44.7%
Most Helpful Reviews
HubSpot Marketing Hub
Most Helpful Favorable Review
Sandra A.
Verified User in Information Technology and Services
In my opinion Hubspot is the best integrated inbound marketing tool in the market. It has all the tools you need to implement an inbound strategy. Moreover is a very dynamic tool that is constantly being updated and enhanced with new features. We have been...
Most Helpful Critical Review
Jeremy F.
Verified User in Information Technology and Services
Like I mentioned above, it's not an seo platform, even though that was one of the things the sales rep mentioned that hubspot could "replace". The metrics are often wrong; for example, new leads for landing pages all say 0%, even though in the Leads...
Semrush
Most Helpful Favorable Review
Paul B.
Verified User in Education Management
What I enjoy the most about this tool is how the dashboard is constructed. It's put together in a logical sequence of how you would most likely use the tool. Just like someone searching the web, you start with a broad term to see what results you get....
Most Helpful Critical Review
Verified User in Marketing and Advertising
Don't like the pricing structure for adding additional users, or the way that projects are 'owned' by different users & how credits need to be spread between users rather than as a pool for all users to utilise together.
Sandra A.
Verified User in Information Technology and Services
In my opinion Hubspot is the best integrated inbound marketing tool in the market. It has all the tools you need to implement an inbound strategy. Moreover is a very dynamic tool that is constantly being updated and enhanced with new features. We have been...
Paul B.
Verified User in Education Management
What I enjoy the most about this tool is how the dashboard is constructed. It's put together in a logical sequence of how you would most likely use the tool. Just like someone searching the web, you start with a broad term to see what results you get....
Jeremy F.
Verified User in Information Technology and Services
Like I mentioned above, it's not an seo platform, even though that was one of the things the sales rep mentioned that hubspot could "replace". The metrics are often wrong; for example, new leads for landing pages all say 0%, even though in the Leads...
Verified User in Marketing and Advertising
Don't like the pricing structure for adding additional users, or the way that projects are 'owned' by different users & how credits need to be spread between users rather than as a pool for all users to utilise together.
Alternatives
Discussions
What is HubSpot marketing hub?
6 comments
JB
Thorough , user-friendly CRM platform that helps businesses to introduce and implement automation , sales , social media and website management methods in...Read more
How do I easily remove all duplicated contacts?
5 comments
VR
It is also possible to incorporate Google Contacts into your HubSpot ecosystem. By implementing this, you can then utilize mobile applications such as...Read more
What is the best way to use the workflow tool?
4 comments
JS
Workflows are the most powerful (and underutilized) tool in the HubSpot marketing platform! I have so many awesome resources to share with you.
Here's a...Read more
Nuclear Power & Lighting Electrical Engineers Ltd
3 comments
HM
Nuclear Power Lighting Electrical EngineeringRead more
What can SEMrush do?
3 comments
SR
SEMrush can help you to optimize your website for search engines, including keyword research, site audits, and link building. It offers a variety of features...Read more
Does SEMrush have a free plan?
3 comments
BB
Yes they have a free plan where you can add 1 website.Read more
Hunting for software insights?
With over 2.5 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
or continue with
Gmail.com addresses not permitted. A business domain using Google is allowed.
By proceeding, you agree to our Terms of Use and Privacy Policy
