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- HubSpot Marketing Hub-vs-Salesforce Marketing Cloud Engagement
Compare HubSpot Marketing Hub and Salesforce Marketing Cloud Engagement 
At a Glance
Market Segments
Small-Business (52.5% of reviews)
Mid-Market (40.8% of reviews)
Entry-Level Pricing
$0.00
Starting at $1,250.00 Per Month
HubSpot Marketing Hub
Star Rating
(12,342)4.4 out of 5
Market Segments
Small-Business (52.5% of reviews)
Entry-Level Pricing
$0.00
Free Trial is available
Browse all 4 pricing plansSalesforce Marketing Cloud Engagement
Star Rating
(1,766)4.0 out of 5
Market Segments
Mid-Market (40.8% of reviews)
Entry-Level Pricing
Starting at $1,250.00 Per Month
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Salesforce Marketing Cloud Engagement excels in its integration capabilities, particularly with its "Integration" feature rated at 9.5, allowing seamless connections with various platforms. In contrast, HubSpot Marketing Hub, while still strong, has a slightly lower rating of 8.6 for its integrations.
- Reviewers mention that HubSpot Marketing Hub shines in ease of use, with a score of 8.6 compared to Salesforce's 7.7. Users appreciate HubSpot's intuitive interface, making it easier for teams to adopt and utilize the software effectively.
- G2 users highlight the superior email marketing features of HubSpot, particularly in "Automated Email Responses" and "Sending Outbound Emails," both rated at 8.8, which users find more user-friendly compared to Salesforce's ratings of 8.2 and 8.6, respectively.
- Users on G2 report that Salesforce Marketing Cloud Engagement offers robust campaign customization options, with a "Customize" rating of 9.3, which is particularly beneficial for larger enterprises needing tailored solutions. HubSpot's customization features, while effective, score lower at 8.2.
- Reviewers mention that HubSpot Marketing Hub provides better support quality, with a score of 8.7, compared to Salesforce's 7.7. Users appreciate the responsiveness and helpfulness of HubSpot's customer service team.
- Users say that Salesforce's "Campaigns" feature, particularly in "Triggered Notifications" rated at 9.1, is highly effective for engaging customers at the right moments, while HubSpot's corresponding feature scores lower at 7.6, indicating a potential area for improvement.
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Pricing
Entry-Level Pricing
HubSpot Marketing Hub
Marketing Hub Free
$0.00
For business owners and marketers who want to start generating website leads and tracking contact activity — for free.
- Forms
- Contact activity
- Contact management
Salesforce Marketing Cloud Engagement
Pro
Starting at $1,250.00
Per Month
Personalized marketing automation with email solutions
- Email Marketing
- Content Creation
- Integration with Salesforce Sales Cloud
Free Trial
HubSpot Marketing Hub
Free Trial is available
Salesforce Marketing Cloud Engagement
No trial information availableRatings
Meets Requirements
8.5
8,637
8.3
1,313
Ease of Use
8.6
9,463
7.7
1,445
Ease of Setup
8.1
5,352
7.2
708
Ease of Admin
8.5
4,500
7.6
542
Quality of Support
8.7
8,184
7.7
1,242
Has the product been a good partner in doing business?
8.8
4,421
8.0
536
Product Direction (% positive)
8.8
8,296
7.5
1,266
Features by Category
Email Marketing
Not enough data
8.2
919
|
Verified
Not enough data
8.1
937
|
Verified
Not enough data
8.6
913
|
Verified
Not enough data
8.1
945
|
Verified
Not enough data
8.6
951
|
Verified
Not enough data
8.3
923
|
Verified
Not enough data
8.2
788
|
Verified
Not enough data
8.6
275
|
Verified
Not enough data
8.5
185
Reporting & Analytics
Not enough data
8.0
748
|
Verified
Not enough data
8.1
881
|
Verified
Platform
Not enough data
8.2
438
|
Verified
Not enough data
8.0
338
Not enough data
8.2
448
|
Verified
Generative AI
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Integration
Not enough data
8.0
423
|
Verified
Not enough data
7.8
378
|
Verified
Not enough data
8.0
358
|
Verified
Not enough data
8.8
164
|
Verified
Not enough data
8.5
157
|
Verified
Not enough data
8.4
147
|
Verified
Email Marketing
8.8
4894
|
Verified
Not enough data
8.9
4764
|
Verified
Not enough data
8.6
4767
|
Verified
Not enough data
8.8
4477
|
Verified
Not enough data
Online Marketing
8.5
4633
|
Verified
Not enough data
8.3
3978
|
Verified
Not enough data
8.1
3698
|
Verified
Not enough data
8.2
4231
|
Verified
Not enough data
8.1
3891
|
Verified
Not enough data
Lead Management
8.6
4419
|
Verified
Not enough data
8.2
4166
|
Verified
Not enough data
8.4
4270
|
Verified
Not enough data
8.0
3785
|
Verified
Not enough data
8.5
4211
|
Verified
Not enough data
8.3
3955
|
Verified
Not enough data
8.4
3934
|
Verified
Not enough data
8.4
3936
|
Verified
Not enough data
Campaign Management
8.2
3544
|
Verified
Not enough data
8.0
3143
|
Verified
Not enough data
8.0
3101
|
Verified
Not enough data
7.3
2259
|
Verified
Not enough data
Social
7.8
3217
|
Verified
Not enough data
8.3
3617
|
Verified
Not enough data
8.2
3586
|
Verified
Not enough data
8.1
3464
|
Verified
Not enough data
7.8
2694
|
Verified
Not enough data
Reporting & Analytics
8.3
4597
|
Verified
Not enough data
8.1
4276
|
Verified
Not enough data
7.6
3441
|
Verified
Not enough data
7.6
3126
|
Verified
Not enough data
7.7
3558
|
Verified
Not enough data
Platform
8.0
2923
|
Verified
Not enough data
8.5
2957
|
Verified
Not enough data
8.7
2923
|
Verified
Not enough data
8.0
1934
|
Verified
Not enough data
7.5
1827
|
Verified
Not enough data
8.6
2761
|
Verified
Not enough data
8.0
2008
|
Verified
Not enough data
Integration
8.4
2934
|
Verified
Not enough data
8.1
2631
|
Verified
Not enough data
8.1
2422
|
Verified
Not enough data
Lead Intelligence
7.8
938
|
Verified
Not enough data
8.0
972
Not enough data
8.1
1017
Not enough data
Lead Management
8.3
1106
Not enough data
7.6
936
Not enough data
8.1
996
Not enough data
Marketing Campaigns
7.9
956
Not enough data
7.4
847
Not enough data
7.6
902
Not enough data
7.9
894
|
Verified
Not enough data
8.2
1052
Not enough data
Campaign Execution
7.9
941
Not enough data
7.9
876
Not enough data
7.8
823
Not enough data
8.8
1189
Not enough data
Messenger
8.1
1065
|
Verified
Not enough data
7.5
893
|
Verified
Not enough data
8.0
1107
|
Verified
Not enough data
7.8
1032
|
Verified
Not enough data
Channels
8.1
1293
|
Verified
Not enough data
8.2
1272
|
Verified
Not enough data
7.2
696
|
Verified
Not enough data
7.0
596
|
Verified
Not enough data
7.6
658
|
Verified
Not enough data
Customers
8.2
1337
|
Verified
Not enough data
8.3
1322
|
Verified
Not enough data
8.3
1470
|
Verified
Not enough data
8.4
1419
|
Verified
Not enough data
8.2
1327
|
Verified
Not enough data
Administration
Not enough data
9.5
18
Not enough data
9.3
18
Not enough data
8.4
18
Not enough data
8.9
19
Not enough data
9.0
18
Marketing
Not enough data
9.3
19
Not enough data
9.7
18
Not enough data
9.6
19
Not enough data
9.6
18
Campaigns
Not enough data
9.3
23
Not enough data
9.1
22
Not enough data
9.1
23
Not enough data
9.0
21
Not enough data
9.1
22
Analytics
Not enough data
9.3
22
Not enough data
9.2
21
Optimization
Not enough data
9.0
21
Not enough data
9.4
22
Not enough data
9.4
21
Not enough data
8.7
22
Templates
Not enough data
8.5
39
Not enough data
8.6
40
Not enough data
8.9
38
Not enough data
8.8
39
Edit
Not enough data
8.8
37
Not enough data
8.9
38
Not enough data
9.1
37
Logistics
Not enough data
9.2
38
Not enough data
8.2
37
Not enough data
8.7
39
Not enough data
8.7
39
Generative AI
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Text Messaging
Not enough data
9.4
20
Not enough data
8.7
22
Not enough data
8.9
21
Not enough data
8.9
20
Not enough data
8.8
20
Not enough data
8.4
22
Not enough data
9.2
21
Not enough data
8.9
22
SMS Platform
Not enough data
9.1
20
Not enough data
9.4
21
Not enough data
8.4
22
Not enough data
7.9
22
Not enough data
8.6
20
Not enough data
8.9
21
Platform Basics
Not enough data
8.6
45
Not enough data
8.6
45
Not enough data
8.7
45
Not enough data
8.6
44
Not enough data
8.7
45
Design and Customization
6.6
21
Not enough data
8.2
20
Not enough data
7.6
20
Not enough data
7.8
21
Not enough data
Campaigns
8.0
19
Not enough data
7.9
19
Not enough data
7.6
18
Not enough data
7.7
18
Not enough data
Integrations
8.3
19
Not enough data
7.3
17
Not enough data
7.1
15
Not enough data
7.1
18
Not enough data
Generative AI
6.2
20
Not enough data
Attribution Modeling
8.2
201
Not enough data
8.0
196
Not enough data
7.7
181
Not enough data
7.6
174
Not enough data
7.1
172
Not enough data
7.7
185
Not enough data
Marketing
7.9
173
Not enough data
7.5
160
Not enough data
8.4
199
Not enough data
8.6
204
Not enough data
Reporting
8.5
225
Not enough data
8.3
212
Not enough data
8.2
218
Not enough data
Platform Basics
8.6
197
Not enough data
8.6
200
Not enough data
8.6
200
Not enough data
Platform Data
8.4
196
Not enough data
8.0
191
Not enough data
Platform Additional Functionality
8.5
216
Not enough data
Platform Basics
8.3
469
Not enough data
8.6
552
Not enough data
Platform Reporting
8.5
568
Not enough data
8.6
611
Not enough data
Content & Collaboration
8.4
1126
9.3(won by 0.9)
24
8.4
1181
9.5(won by 1.1)
23
8.2
875
9.1(won by 0.9)
23
8.4
948
9.2(won by 0.8)
23
8.8
1253
9.3(won by 0.5)
23
8.3
815
8.9(won by 0.6)
22
Social Management
8.2
2021
9.5(won by 1.3)
25
8.7
2197
8.8(won by 0.1)
25
8.4
1938
9.2(won by 0.8)
24
8.4
2085
9.2(won by 0.8)
23
8.1
1511
9.0(won by 0.9)
22
8.3
787
9.2(won by 0.9)
23
7.4
161
9.2(won by 1.8)
17
Platform Basics
8.3
276
Not enough data
8.2
290
Not enough data
Platform Data
8.1
283
Not enough data
8.1
285
Not enough data
8.7
328
Not enough data
8.3
291
Not enough data
Platform Additional Functionality
8.2
275
Not enough data
8.4
295
Not enough data
8.4
290
Not enough data
Platform Interoperability
8.1
479
Not enough data
Social Functionality
8.2
1170
Not enough data
Campaign Management
8.4
1184
Not enough data
8.2
1125
Not enough data
8.2
1052
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.4
946
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.2
980
Not enough data
8.1
929
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Targeting
8.4
1057
Not enough data
8.2
974
Not enough data
8.0
872
Not enough data
8.0
850
Not enough data
Platform
8.4
1029
Not enough data
8.2
1175
Not enough data
8.8
1199
Not enough data
8.8
1225
Not enough data
8.6
1049
Not enough data
8.4
1170
Not enough data
8.7
1214
Not enough data
8.4
926
Not enough data
8.4
1118
Not enough data
Page Customization
8.5
1186
|
Verified
Not enough data
8.0
1225
|
Verified
Not enough data
7.9
1115
|
Verified
Not enough data
8.2
1156
|
Verified
Not enough data
Page Optimization
8.2
1021
|
Verified
Not enough data
8.1
1133
|
Verified
Not enough data
8.2
1173
|
Verified
Not enough data
7.9
1060
|
Verified
Not enough data
Integrations
7.5
608
|
Verified
Not enough data
8.8
1092
|
Verified
Not enough data
8.6
1087
|
Verified
Not enough data
Generative AI
Feature Not Available
Not enough data
Lead Intelligence
8.1
636
Not enough data
8.3
667
Not enough data
8.4
685
Not enough data
Lead Management
8.5
751
Not enough data
7.8
629
Not enough data
8.3
700
Not enough data
Marketing Campaigns
8.1
655
Not enough data
7.7
567
Not enough data
8.0
627
Not enough data
8.2
626
Not enough data
8.3
733
Not enough data
8.2
678
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
Not enough data
8.7
34
Not enough data
9.2
34
Not enough data
8.4
32
Not enough data
9.1
30
Campaigns
Not enough data
8.8
32
Not enough data
9.2
30
Not enough data
9.0
31
Not enough data
9.2
29
Not enough data
9.4
30
Not enough data
9.1
30
Engagement
Not enough data
8.9
29
Platform
Not enough data
9.2
30
Not enough data
9.0
31
Not enough data
8.8
31
Marketing Operations
7.8
1930
|
Verified
Not enough data
8.3
2364
|
Verified
Not enough data
8.1
2139
|
Verified
Not enough data
8.5
2169
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Campaign Activity
8.3
2569
|
Verified
Not enough data
8.4
2807
|
Verified
Not enough data
7.9
2073
|
Verified
Not enough data
8.2
2262
|
Verified
Not enough data
8.1
2100
|
Verified
Not enough data
Feature Not Available
Not enough data
Categories
Categories
Shared Categories
HubSpot Marketing Hub and Salesforce Marketing Cloud Engagement are categorized as Social Media Management
Unique Categories
HubSpot Marketing Hub is categorized as Marketing Platforms, Account-Based Web and Content Experiences, Account-Based Orchestration Platforms, Conversational Marketing, Customer Journey Analytics, Account-Based Analytics, Account Data Management, Landing Page Builders, Marketing Analytics, Attribution, Social Media Advertising, Marketing Automation, and Pop-Up Builder
Salesforce Marketing Cloud Engagement is categorized as Email Marketing, SMS Marketing, Push Notification, Email Template Builder, Customer Journey Mapping, Mobile Marketing, and Location-Based Marketing
Reviews
Reviewers' Company Size
HubSpot Marketing Hub
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Salesforce Marketing Cloud Engagement
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
16.0%
Marketing and Advertising
13.1%
Information Technology and Services
11.7%
Financial Services
4.7%
Education Management
2.5%
Other
51.9%
Marketing and Advertising
14.1%
Information Technology and Services
7.4%
Computer Software
5.4%
Financial Services
5.2%
Non-Profit Organization Management
4.4%
Other
63.5%
Most Helpful Reviews
HubSpot Marketing Hub
Most Helpful Favorable Review
Sandra A.
Verified User in Information Technology and Services
In my opinion Hubspot is the best integrated inbound marketing tool in the market. It has all the tools you need to implement an inbound strategy. Moreover is a very dynamic tool that is constantly being updated and enhanced with new features. We have been...
Most Helpful Critical Review
Jeremy F.
Verified User in Information Technology and Services
Like I mentioned above, it's not an seo platform, even though that was one of the things the sales rep mentioned that hubspot could "replace". The metrics are often wrong; for example, new leads for landing pages all say 0%, even though in the Leads...
Salesforce Marketing Cloud Engagement
Most Helpful Favorable Review
Julie C.
Verified User in Internet
I like that we have all of our emails under one umbrella now. Previously I had no insight to our triggered/event driven emails (a total of 50 high-impact emails). Now I have access to make changes on the fly and can see how many we are sending and how they...
Most Helpful Critical Review
Marisa M.
Verified User in Marketing and Advertising
Glitchy WYSIWYG Its WYSIWYG editor is glitchy and does not seem to wholly support any one browser meaning you may find yourself toggling between IE and Firefox to access different features. Limited SFDC Integration SFDC integration is limited. You can...
Sandra A.
Verified User in Information Technology and Services
In my opinion Hubspot is the best integrated inbound marketing tool in the market. It has all the tools you need to implement an inbound strategy. Moreover is a very dynamic tool that is constantly being updated and enhanced with new features. We have been...
Julie C.
Verified User in Internet
I like that we have all of our emails under one umbrella now. Previously I had no insight to our triggered/event driven emails (a total of 50 high-impact emails). Now I have access to make changes on the fly and can see how many we are sending and how they...
Jeremy F.
Verified User in Information Technology and Services
Like I mentioned above, it's not an seo platform, even though that was one of the things the sales rep mentioned that hubspot could "replace". The metrics are often wrong; for example, new leads for landing pages all say 0%, even though in the Leads...
Marisa M.
Verified User in Marketing and Advertising
Glitchy WYSIWYG Its WYSIWYG editor is glitchy and does not seem to wholly support any one browser meaning you may find yourself toggling between IE and Firefox to access different features. Limited SFDC Integration SFDC integration is limited. You can...
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