Compare HubSpot Marketing Hub and Salesforce Marketing Cloud Engagement 
At a Glance
Market Segments
Small-Business (52.6% of reviews)
Mid-Market (40.8% of reviews)
Entry-Level Pricing
$0.00
Starting at $1,250.00 Per Month
HubSpot Marketing Hub
Star Rating
(12,406)4.4 out of 5
Market Segments
Small-Business (52.6% of reviews)
Entry-Level Pricing
$0.00
Free Trial is available
Browse all 4 pricing plansSalesforce Marketing Cloud Engagement
Star Rating
(1,770)4.0 out of 5
Market Segments
Mid-Market (40.8% of reviews)
Entry-Level Pricing
Starting at $1,250.00 Per Month
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Salesforce Marketing Cloud Engagement excels in integration capabilities, particularly with its Close Ecosystem API, which received a score of 9.5. In contrast, HubSpot Marketing Hub's integration APIs scored lower at 8.1, leading reviewers to mention that Salesforce offers a more seamless experience when connecting with other platforms.
- Reviewers mention that HubSpot Marketing Hub shines in ease of use, with a score of 8.6 compared to Salesforce's 7.7. Users on G2 appreciate HubSpot's intuitive interface and user-friendly features, making it easier for teams to adopt and utilize the software effectively.
- G2 users highlight that Salesforce Marketing Cloud Engagement provides superior high-volume sending capabilities, scoring 8.6, while HubSpot's score of 8.8 indicates it also performs well but lacks some of the advanced features that Salesforce offers for larger campaigns.
- Users say that HubSpot Marketing Hub's email marketing features, such as automated email responses and managing email deliverability, received high praise with scores of 8.8, indicating a strong focus on user engagement and deliverability, which some Salesforce users feel could be improved.
- Reviewers mention that Salesforce's campaign customization options are robust, scoring 9.3, which allows for extensive personalization and targeting. In contrast, HubSpot's campaign targeting scored lower at 7.8, leading users to feel that Salesforce provides more flexibility in tailoring campaigns to specific audiences.
- Users report that HubSpot Marketing Hub's content calendar and content library features are highly rated at 9.5 and 9.4 respectively, making it easier for teams to manage and collaborate on marketing content. Salesforce, while strong in other areas, does not match this level of functionality in content management, which some users find limiting.
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Pricing
Entry-Level Pricing
HubSpot Marketing Hub
Marketing Hub Free
$0.00
For business owners and marketers who want to start generating website leads and tracking contact activity — for free.
- Forms
- Contact activity
- Contact management
Salesforce Marketing Cloud Engagement
Pro
Starting at $1,250.00
Per Month
Personalized marketing automation with email solutions
- Email Marketing
- Content Creation
- Integration with Salesforce Sales Cloud
Free Trial
HubSpot Marketing Hub
Free Trial is available
Salesforce Marketing Cloud Engagement
No trial information availableRatings
Meets Requirements
8.5
8,702
8.3
1,316
Ease of Use
8.6
9,530
7.7
1,449
Ease of Setup
8.1
5,410
7.2
712
Ease of Admin
8.5
4,532
7.6
543
Quality of Support
8.7
8,244
7.7
1,244
Has the product been a good partner in doing business?
8.8
4,453
8.0
537
Product Direction (% positive)
8.8
8,359
7.5
1,269
Features by Category
Email Marketing
Not enough data
8.2
922
|
Verified
Not enough data
8.1
940
|
Verified
Not enough data
8.6
916
|
Verified
Not enough data
8.1
948
|
Verified
Not enough data
8.6
954
|
Verified
Not enough data
8.3
926
|
Verified
Not enough data
8.2
791
|
Verified
Not enough data
8.6
278
|
Verified
Not enough data
8.5
188
Reporting & Analytics
Not enough data
8.0
750
|
Verified
Not enough data
8.1
884
|
Verified
Platform
Not enough data
8.2
441
|
Verified
Not enough data
8.1
341
Not enough data
8.2
451
|
Verified
Generative AI
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Integration
Not enough data
8.0
426
|
Verified
Not enough data
7.8
381
|
Verified
Not enough data
8.1
361
|
Verified
Not enough data
8.8
167
|
Verified
Not enough data
8.5
160
|
Verified
Not enough data
8.4
149
|
Verified
Email Marketing
8.8
4923
|
Verified
Not enough data
8.9
4793
|
Verified
Not enough data
8.6
4796
|
Verified
Not enough data
8.8
4505
|
Verified
Not enough data
Online Marketing
8.5
4660
|
Verified
Not enough data
8.3
4005
|
Verified
Not enough data
8.1
3724
|
Verified
Not enough data
8.2
4258
|
Verified
Not enough data
8.1
3916
|
Verified
Not enough data
Lead Management
8.6
4444
|
Verified
Not enough data
8.2
4193
|
Verified
Not enough data
8.4
4297
|
Verified
Not enough data
8.0
3811
|
Verified
Not enough data
8.5
4236
|
Verified
Not enough data
8.3
3981
|
Verified
Not enough data
8.4
3959
|
Verified
Not enough data
8.4
3961
|
Verified
Not enough data
Campaign Management
8.2
3568
|
Verified
Not enough data
8.0
3168
|
Verified
Not enough data
8.0
3126
|
Verified
Not enough data
7.3
2283
|
Verified
Not enough data
Social
7.8
3240
|
Verified
Not enough data
8.3
3641
|
Verified
Not enough data
8.2
3609
|
Verified
Not enough data
8.1
3487
|
Verified
Not enough data
7.7
2717
|
Verified
Not enough data
Reporting & Analytics
8.3
4622
|
Verified
Not enough data
8.1
4300
|
Verified
Not enough data
7.6
3465
|
Verified
Not enough data
7.6
3149
|
Verified
Not enough data
7.7
3581
|
Verified
Not enough data
Platform
8.0
2953
|
Verified
Not enough data
8.5
2986
|
Verified
Not enough data
8.7
2953
|
Verified
Not enough data
8.0
1961
|
Verified
Not enough data
7.5
1855
|
Verified
Not enough data
8.6
2790
|
Verified
Not enough data
8.0
2036
|
Verified
Not enough data
Integration
8.4
2963
|
Verified
Not enough data
8.1
2660
|
Verified
Not enough data
8.1
2451
|
Verified
Not enough data
Lead Intelligence
7.8
964
|
Verified
Not enough data
8.0
998
Not enough data
8.1
1043
Not enough data
Lead Management
8.3
1132
Not enough data
7.5
962
Not enough data
8.1
1022
Not enough data
Marketing Campaigns
7.9
982
Not enough data
7.4
873
Not enough data
7.6
928
Not enough data
7.9
919
|
Verified
Not enough data
8.1
1076
Not enough data
Campaign Execution
7.9
966
Not enough data
7.9
901
Not enough data
7.7
848
Not enough data
8.8
1213
Not enough data
Messenger
8.1
1078
|
Verified
Not enough data
7.5
907
|
Verified
Not enough data
8.0
1121
|
Verified
Not enough data
7.8
1046
|
Verified
Not enough data
Channels
8.1
1307
|
Verified
Not enough data
8.2
1286
|
Verified
Not enough data
7.1
710
|
Verified
Not enough data
7.0
610
|
Verified
Not enough data
7.6
671
|
Verified
Not enough data
Customers
8.2
1351
|
Verified
Not enough data
8.3
1336
|
Verified
Not enough data
8.3
1484
|
Verified
Not enough data
8.4
1433
|
Verified
Not enough data
8.2
1340
|
Verified
Not enough data
Administration
Not enough data
9.6
19
Not enough data
9.3
19
Not enough data
8.5
19
Not enough data
8.9
20
Not enough data
9.0
19
Marketing
Not enough data
9.3
20
Not enough data
9.7
19
Not enough data
9.7
20
Not enough data
9.6
19
Campaigns
Not enough data
9.3
24
Not enough data
9.1
23
Not enough data
9.1
24
Not enough data
9.0
22
Not enough data
9.1
23
Analytics
Not enough data
9.3
23
Not enough data
9.2
22
Optimization
Not enough data
9.0
22
Not enough data
9.4
23
Not enough data
9.5
22
Not enough data
8.8
23
Templates
Not enough data
8.4
40
Not enough data
8.5
41
Not enough data
8.8
39
Not enough data
8.7
40
Edit
Not enough data
8.7
38
Not enough data
8.8
39
Not enough data
9.0
38
Logistics
Not enough data
9.1
39
Not enough data
8.1
38
Not enough data
8.6
40
Not enough data
8.6
40
Generative AI
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Text Messaging
Not enough data
9.4
20
Not enough data
8.7
22
Not enough data
8.9
21
Not enough data
8.9
20
Not enough data
8.8
20
Not enough data
8.4
22
Not enough data
9.2
21
Not enough data
8.9
22
SMS Platform
Not enough data
9.1
20
Not enough data
9.4
21
Not enough data
8.4
22
Not enough data
7.9
22
Not enough data
8.6
20
Not enough data
8.9
21
Platform Basics
Not enough data
8.4
47
Not enough data
8.5
47
Not enough data
8.7
47
Not enough data
8.6
46
Not enough data
8.7
47
Design and Customization
6.7
23
Not enough data
8.1
22
Not enough data
7.7
22
Not enough data
7.8
23
Not enough data
Campaigns
7.9
21
Not enough data
7.8
21
Not enough data
7.7
20
Not enough data
7.8
20
Not enough data
Integrations
8.3
21
Not enough data
7.1
19
Not enough data
6.8
17
Not enough data
7.0
20
Not enough data
Generative AI
6.6
22
Not enough data
Attribution Modeling
8.2
204
Not enough data
8.0
198
Not enough data
7.7
183
Not enough data
7.6
176
Not enough data
7.1
173
Not enough data
7.7
187
Not enough data
Marketing
7.9
176
Not enough data
7.4
162
Not enough data
8.4
201
Not enough data
8.5
207
Not enough data
Reporting
8.5
228
Not enough data
8.3
215
Not enough data
8.2
220
Not enough data
Platform Basics
8.6
198
Not enough data
8.6
201
Not enough data
8.5
201
Not enough data
Platform Data
8.4
197
Not enough data
8.0
192
Not enough data
Platform Additional Functionality
8.5
217
Not enough data
Platform Basics
8.3
476
Not enough data
8.6
559
Not enough data
Platform Reporting
8.5
575
Not enough data
8.6
618
Not enough data
Content & Collaboration
8.4
1135
9.3(won by 0.9)
24
8.4
1190
9.5(won by 1.1)
23
8.2
884
9.1(won by 0.9)
23
8.4
957
9.2(won by 0.8)
23
8.8
1262
9.3(won by 0.5)
23
8.3
824
8.9(won by 0.6)
22
Social Management
8.2
2031
9.5(won by 1.3)
25
8.7
2207
8.8(won by 0.1)
25
8.4
1949
9.2(won by 0.8)
24
8.4
2095
9.2(won by 0.8)
23
8.1
1521
9.0(won by 0.9)
22
8.3
797
9.2(won by 0.9)
23
7.3
171
9.2(won by 1.9)
17
Platform Basics
8.3
284
Not enough data
8.2
298
Not enough data
Platform Data
8.1
291
Not enough data
8.1
293
Not enough data
8.7
336
Not enough data
8.3
298
Not enough data
Platform Additional Functionality
8.1
283
Not enough data
8.3
303
Not enough data
8.4
298
Not enough data
Platform Interoperability
8.0
485
Not enough data
Social Functionality
8.2
1177
Not enough data
Campaign Management
8.4
1191
Not enough data
8.2
1132
Not enough data
8.2
1059
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.4
953
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.2
987
Not enough data
8.1
936
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Targeting
8.4
1064
Not enough data
8.2
981
Not enough data
8.0
878
Not enough data
8.0
856
Not enough data
Platform
8.4
1035
Not enough data
8.2
1181
Not enough data
8.8
1206
Not enough data
8.8
1231
Not enough data
8.6
1055
Not enough data
8.4
1176
Not enough data
8.7
1220
Not enough data
8.4
932
Not enough data
8.4
1124
Not enough data
Page Customization
8.5
1196
|
Verified
Not enough data
8.0
1235
|
Verified
Not enough data
7.9
1124
|
Verified
Not enough data
8.2
1165
|
Verified
Not enough data
Page Optimization
8.2
1029
|
Verified
Not enough data
8.1
1141
|
Verified
Not enough data
8.2
1181
|
Verified
Not enough data
7.9
1068
|
Verified
Not enough data
Integrations
7.5
616
|
Verified
Not enough data
8.8
1100
|
Verified
Not enough data
8.6
1096
|
Verified
Not enough data
Generative AI
Feature Not Available
Not enough data
Lead Intelligence
8.0
649
Not enough data
8.3
680
Not enough data
8.4
698
Not enough data
Lead Management
8.5
764
Not enough data
7.7
642
Not enough data
8.3
712
Not enough data
Marketing Campaigns
8.1
668
Not enough data
7.7
580
Not enough data
7.9
640
Not enough data
8.1
639
Not enough data
8.3
746
Not enough data
8.2
691
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
Not enough data
8.8
35
Not enough data
9.2
35
Not enough data
8.4
33
Not enough data
9.1
31
Campaigns
Not enough data
8.8
33
Not enough data
9.2
31
Not enough data
9.0
32
Not enough data
9.2
30
Not enough data
9.4
31
Not enough data
9.1
31
Engagement
Not enough data
8.9
30
Platform
Not enough data
9.2
31
Not enough data
9.1
32
Not enough data
8.8
32
Marketing Operations
7.8
1952
|
Verified
Not enough data
8.3
2385
|
Verified
Not enough data
8.1
2160
|
Verified
Not enough data
8.5
2190
|
Verified
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Campaign Activity
8.3
2589
|
Verified
Not enough data
8.4
2827
|
Verified
Not enough data
7.9
2093
|
Verified
Not enough data
8.2
2282
|
Verified
Not enough data
8.1
2120
|
Verified
Not enough data
Feature Not Available
Not enough data
Categories
Categories
Shared Categories
HubSpot Marketing Hub and Salesforce Marketing Cloud Engagement are categorized as Social Media Management
Unique Categories
HubSpot Marketing Hub is categorized as Marketing Platforms, Account-Based Web and Content Experiences, Account-Based Orchestration Platforms, Conversational Marketing, Customer Journey Analytics, Account-Based Analytics, Account Data Management, Landing Page Builders, Marketing Analytics, Attribution, Social Media Advertising, Marketing Automation, and Pop-Up Builder
Salesforce Marketing Cloud Engagement is categorized as Email Marketing, SMS Marketing, Push Notification, Email Template Builder, Customer Journey Mapping, Mobile Marketing, and Location-Based Marketing
Reviews
Reviewers' Company Size
HubSpot Marketing Hub
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Salesforce Marketing Cloud Engagement
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
16.0%
Marketing and Advertising
13.1%
Information Technology and Services
11.7%
Financial Services
4.7%
Education Management
2.5%
Other
51.9%
Marketing and Advertising
14.0%
Information Technology and Services
7.3%
Computer Software
5.4%
Financial Services
5.3%
Non-Profit Organization Management
4.4%
Other
63.5%
Most Helpful Reviews
HubSpot Marketing Hub
Most Helpful Favorable Review
Sandra A.
Verified User in Information Technology and Services
In my opinion Hubspot is the best integrated inbound marketing tool in the market. It has all the tools you need to implement an inbound strategy. Moreover is a very dynamic tool that is constantly being updated and enhanced with new features. We have been...
Most Helpful Critical Review
Jeremy F.
Verified User in Information Technology and Services
Like I mentioned above, it's not an seo platform, even though that was one of the things the sales rep mentioned that hubspot could "replace". The metrics are often wrong; for example, new leads for landing pages all say 0%, even though in the Leads...
Salesforce Marketing Cloud Engagement
Most Helpful Favorable Review
Peter H.
Verified User in Accounting
Robust- scalable, handles millions of emails in a simultaneous burst. Reporting is silid, valuble, allows us to keep our delivery rate at 99% on average. Optout feature works reliably- working with multiple lists allows us to avoid duplicating emails. ...
Most Helpful Critical Review
Marisa M.
Verified User in Marketing and Advertising
Glitchy WYSIWYG Its WYSIWYG editor is glitchy and does not seem to wholly support any one browser meaning you may find yourself toggling between IE and Firefox to access different features. Limited SFDC Integration SFDC integration is limited. You can...
Sandra A.
Verified User in Information Technology and Services
In my opinion Hubspot is the best integrated inbound marketing tool in the market. It has all the tools you need to implement an inbound strategy. Moreover is a very dynamic tool that is constantly being updated and enhanced with new features. We have been...
Peter H.
Verified User in Accounting
Robust- scalable, handles millions of emails in a simultaneous burst. Reporting is silid, valuble, allows us to keep our delivery rate at 99% on average. Optout feature works reliably- working with multiple lists allows us to avoid duplicating emails. ...
Jeremy F.
Verified User in Information Technology and Services
Like I mentioned above, it's not an seo platform, even though that was one of the things the sales rep mentioned that hubspot could "replace". The metrics are often wrong; for example, new leads for landing pages all say 0%, even though in the Leads...
Marisa M.
Verified User in Marketing and Advertising
Glitchy WYSIWYG Its WYSIWYG editor is glitchy and does not seem to wholly support any one browser meaning you may find yourself toggling between IE and Firefox to access different features. Limited SFDC Integration SFDC integration is limited. You can...
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