Compare HubSpot Marketing Hub and Salesforce Marketing Cloud Account Engagement 
At a Glance
Market Segments
Small-Business (52.6% of reviews)
Mid-Market (52.5% of reviews)
Entry-Level Pricing
$0.00
$1,250.00 Per Month
HubSpot Marketing Hub
Star Rating
(12,406)4.4 out of 5
Market Segments
Small-Business (52.6% of reviews)
Entry-Level Pricing
$0.00
Free Trial is available
Browse all 4 pricing plansSalesforce Marketing Cloud Account Engagement
Star Rating
(2,395)4.0 out of 5
Market Segments
Mid-Market (52.5% of reviews)
Entry-Level Pricing
$1,250.00 Per Month
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that HubSpot Marketing Hub excels in ease of use, with a score of 8.6 compared to Salesforce Marketing Cloud's 7.6. Reviewers mention that HubSpot's intuitive interface makes it easier for small businesses to navigate and utilize its features effectively.
- Reviewers mention that HubSpot's email marketing capabilities, particularly in building and personalizing emails, receive high praise with a score of 8.8, while Salesforce's score of 8.0 indicates it may not be as user-friendly in this area. Users appreciate HubSpot's drag-and-drop email builder for its simplicity.
- G2 users highlight HubSpot's superior customer support, scoring 8.7 against Salesforce's 7.4. Reviewers say that HubSpot's support team is responsive and helpful, which is crucial for businesses that may need assistance during setup and ongoing use.
- Users on G2 report that HubSpot's CRM integration is seamless, scoring 9.0, while Salesforce's integration score is slightly lower at 8.3. Reviewers mention that this integration allows for better lead tracking and management, making it a strong choice for businesses focused on lead generation.
- Reviewers mention that HubSpot's lead nurturing features, scoring 8.5, are more effective than Salesforce's 8.1. Users appreciate HubSpot's automated alerts and tasks, which help in maintaining engagement with leads throughout the sales funnel.
- Users report that HubSpot's reporting capabilities, particularly in dashboards and data visualizations, score 8.5, while Salesforce's score is lower at 7.8. Reviewers say that HubSpot's reporting tools provide clearer insights into campaign performance, which is essential for data-driven decision-making.
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Pricing
Entry-Level Pricing
HubSpot Marketing Hub
Marketing Hub Free
$0.00
For business owners and marketers who want to start generating website leads and tracking contact activity — for free.
- Forms
- Contact activity
- Contact management
Salesforce Marketing Cloud Account Engagement
Growth
$1,250.00
Per Month
up to 10,000 contacts billed annually
- Lead Generation, Qualification, and Management
- Email Marketing and Personalization
Free Trial
HubSpot Marketing Hub
Free Trial is available
Salesforce Marketing Cloud Account Engagement
No trial information availableRatings
Meets Requirements
8.5
8,702
8.0
1,720
Ease of Use
8.6
9,530
7.6
1,760
Ease of Setup
8.1
5,410
7.2
1,061
Ease of Admin
8.5
4,532
7.9
1,052
Quality of Support
8.7
8,244
7.4
1,617
Has the product been a good partner in doing business?
8.8
4,453
7.9
1,028
Product Direction (% positive)
8.8
8,359
7.4
1,674
Features by Category
Email Marketing
8.8
4923
|
Verified
7.9
1213
|
Verified
8.9
4793
|
Verified
8.4
1209
|
Verified
8.6
4796
|
Verified
8.1
1197
|
Verified
8.8
4505
|
Verified
8.2
1109
|
Verified
Online Marketing
8.5
4660
|
Verified
7.4
1105
|
Verified
8.3
4005
|
Verified
7.4
929
|
Verified
8.1
3724
|
Verified
7.5
882
|
Verified
8.2
4258
|
Verified
7.3
957
|
Verified
8.1
3916
|
Verified
7.3
894
|
Verified
Lead Management
8.6
4444
|
Verified
8.0
1075
|
Verified
8.2
4193
|
Verified
7.6
1040
|
Verified
8.4
4297
|
Verified
8.0
1081
|
Verified
8.0
3811
|
Verified
8.0
1070
|
Verified
8.5
4236
|
Verified
8.1
1067
|
Verified
8.3
3981
|
Verified
7.8
999
|
Verified
8.4
3959
|
Verified
7.9
967
|
Verified
8.4
3961
|
Verified
8.3
1071
|
Verified
Campaign Management
8.2
3568
|
Verified
7.6
913
|
Verified
8.0
3168
|
Verified
7.7
806
|
Verified
8.0
3126
|
Verified
7.1
701
|
Verified
7.3
2283
|
Verified
6.8
205
Social
7.8
3240
|
Verified
6.4
397
8.3
3641
|
Verified
6.6
592
|
Verified
8.2
3609
|
Verified
6.9
221
|
Verified
8.1
3487
|
Verified
7.1
211
|
Verified
7.7
2717
|
Verified
7.0
183
Reporting & Analytics
8.3
4622
|
Verified
7.4
1110
|
Verified
8.1
4300
|
Verified
6.9
933
|
Verified
7.6
3465
|
Verified
6.6
805
|
Verified
7.6
3149
|
Verified
6.5
751
|
Verified
7.7
3581
|
Verified
6.5
737
|
Verified
Platform
8.0
2953
|
Verified
6.9
647
|
Verified
8.5
2986
|
Verified
7.8
187
8.7
2953
|
Verified
8.0
696
|
Verified
8.0
1961
|
Verified
7.5
169
|
Verified
7.5
1855
|
Verified
7.6
128
8.6
2790
|
Verified
8.0
688
|
Verified
8.0
2036
|
Verified
8.0
140
Integration
8.4
2963
|
Verified
8.0
685
|
Verified
8.1
2660
|
Verified
7.7
547
|
Verified
8.1
2451
|
Verified
7.4
510
|
Verified
Lead Intelligence
7.8
964
|
Verified
8.2
52
8.0
998
8.1
52
8.1
1043
8.4
52
Lead Management
8.3
1132
8.3
53
7.5
962
8.0
53
8.1
1022
8.5
53
Marketing Campaigns
7.9
982
8.4
52
7.4
873
8.2
50
7.6
928
8.1
51
7.9
919
|
Verified
8.4
53
8.1
1076
8.5
53
Campaign Execution
7.9
966
8.4
49
7.9
901
8.4
50
7.7
848
8.5
50
8.8
1213
8.8
50
Messenger
8.1
1078
|
Verified
Not enough data
7.5
907
|
Verified
Not enough data
8.0
1121
|
Verified
Not enough data
7.8
1046
|
Verified
Not enough data
Channels
8.1
1307
|
Verified
Not enough data
8.2
1286
|
Verified
Not enough data
7.1
710
|
Verified
Not enough data
7.0
610
|
Verified
Not enough data
7.6
671
|
Verified
Not enough data
Customers
8.2
1351
|
Verified
Not enough data
8.3
1336
|
Verified
Not enough data
8.3
1484
|
Verified
Not enough data
8.4
1433
|
Verified
Not enough data
8.2
1340
|
Verified
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
Not enough data
7.4
37
Not enough data
6.8
37
Not enough data
7.2
37
Not enough data
7.2
37
Edit
Not enough data
7.0
36
Not enough data
7.5
36
Not enough data
7.8
35
Logistics
Not enough data
8.0
35
Not enough data
6.7
34
Not enough data
7.4
35
Not enough data
7.3
36
Generative AI
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Platform Basics
Not enough data
8.2
50
Not enough data
8.2
51
Not enough data
8.1
47
Not enough data
Feature Not Available
Not enough data
8.5
30
Design and Customization
6.7
23
Not enough data
8.1
22
Not enough data
7.7
22
Not enough data
7.8
23
Not enough data
Campaigns
7.9
21
Not enough data
7.8
21
Not enough data
7.7
20
Not enough data
7.8
20
Not enough data
Integrations
8.3
21
Not enough data
7.1
19
Not enough data
6.8
17
Not enough data
7.0
20
Not enough data
Generative AI
6.6
22
Not enough data
Attribution Modeling
8.2
204
Not enough data
8.0
198
Not enough data
7.7
183
Not enough data
7.6
176
Not enough data
7.1
173
Not enough data
7.7
187
Not enough data
Marketing
7.9
176
Not enough data
7.4
162
Not enough data
8.4
201
Not enough data
8.5
207
Not enough data
Reporting
8.5
228
Not enough data
8.3
215
Not enough data
8.2
220
Not enough data
Platform Basics
8.6
198
8.5
8
8.6
201
9.0
8
8.5
201
8.3
8
Platform Data
8.4
197
8.5
8
8.0
192
8.8
8
Platform Additional Functionality
8.5
217
8.5
8
Platform Basics
8.3
476
Not enough data
8.6
559
Not enough data
Platform Reporting
8.5
575
Not enough data
8.6
618
Not enough data
Content & Collaboration
8.4(won by default)
1135
Not enough data
8.4(won by default)
1190
Not enough data
8.2(won by default)
884
Not enough data
8.4(won by default)
957
Not enough data
8.8(won by default)
1262
Not enough data
8.3(won by default)
824
Not enough data
Social Management
8.2(won by default)
2031
Not enough data
8.7(won by default)
2207
Not enough data
8.4(won by default)
1949
Not enough data
8.4(won by default)
2095
Not enough data
8.1(won by default)
1521
Not enough data
8.3(won by default)
797
Not enough data
7.3(won by default)
171
Not enough data
Platform Basics
8.3
284
8.2
49
8.2
298
8.3
51
Platform Data
8.1
291
8.0
54
8.1
293
7.8
51
8.7
336
8.1
54
8.3
298
8.2
50
Platform Additional Functionality
8.1
283
8.8
52
8.3
303
8.4
46
8.4
298
8.8
49
Platform Interoperability
8.0
485
Not enough data
Social Functionality
8.2
1177
Not enough data
Campaign Management
8.4
1191
Not enough data
8.2
1132
Not enough data
8.2
1059
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.4
953
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.2
987
Not enough data
8.1
936
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Targeting
8.4
1064
Not enough data
8.2
981
Not enough data
8.0
878
Not enough data
8.0
856
Not enough data
Platform
8.4
1035
Not enough data
8.2
1181
Not enough data
8.8
1206
Not enough data
8.8
1231
Not enough data
8.6
1055
Not enough data
8.4
1176
Not enough data
8.7
1220
Not enough data
8.4
932
Not enough data
8.4
1124
Not enough data
Page Customization
8.5
1196
|
Verified
7.8
51
8.0
1235
|
Verified
8.0
52
7.9
1124
|
Verified
8.0
51
8.2
1165
|
Verified
8.2
47
Page Optimization
8.2
1029
|
Verified
8.2
47
8.1
1141
|
Verified
7.8
44
8.2
1181
|
Verified
8.1
49
7.9
1068
|
Verified
7.6
38
Integrations
7.5
616
|
Verified
8.0
37
8.8
1100
|
Verified
8.2
51
8.6
1096
|
Verified
8.1
42
Generative AI
Feature Not Available
Feature Not Available
Lead Monitoring
Not enough data
8.3
49
Not enough data
8.2
49
Not enough data
8.1
48
Data Capture
Not enough data
7.7
47
Not enough data
8.0
49
Not enough data
7.3
45
Not enough data
7.7
49
Analytics
Not enough data
8.0
48
Not enough data
7.7
50
Customization
Not enough data
7.9
51
Not enough data
8.2
50
Not enough data
8.0
48
Not enough data
8.3
47
Lead Intelligence
8.0
649
7.7
31
8.3
680
8.2
30
8.4
698
8.3
30
Lead Management
8.5
764
7.8
30
7.7
642
8.0
30
8.3
712
8.0
30
Marketing Campaigns
8.1
668
7.9
30
7.7
580
7.6
30
7.9
640
8.0
30
8.1
639
8.1
30
8.3
746
8.2
30
8.2
691
7.7
30
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Attribution
Not enough data
8.4
39
Not enough data
8.5
40
Not enough data
8.0
36
Discovery
Not enough data
8.3
39
Not enough data
8.4
40
Not enough data
8.3
37
Management
Not enough data
7.9
38
Not enough data
8.4
38
Platform
Not enough data
8.4
40
Not enough data
8.2
38
Marketing Operations
7.8
1952
|
Verified
7.8
70
8.3
2385
|
Verified
8.2
75
8.1
2160
|
Verified
7.9
69
8.5
2190
|
Verified
8.6
73
Feature Not Available
7.5
66
Feature Not Available
7.9
58
Campaign Activity
8.3
2589
|
Verified
8.4
70
8.4
2827
|
Verified
8.3
78
7.9
2093
|
Verified
8.2
66
8.2
2282
|
Verified
8.2
70
8.1
2120
|
Verified
8.0
68
Feature Not Available
7.9
65
Categories
Categories
Shared Categories
HubSpot Marketing Hub and Salesforce Marketing Cloud Account Engagement are categorized as Account-Based Orchestration Platforms, Customer Journey Analytics, Account-Based Analytics, Account Data Management, Landing Page Builders, Marketing Analytics, and Marketing Automation
Unique Categories
HubSpot Marketing Hub is categorized as Marketing Platforms, Account-Based Web and Content Experiences, Conversational Marketing, Attribution, Social Media Advertising, Social Media Management, and Pop-Up Builder
Salesforce Marketing Cloud Account Engagement is categorized as Lead Scoring, Lead Capture, Email Template Builder, and Customer Journey Mapping
Reviews
Reviewers' Company Size
HubSpot Marketing Hub
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Salesforce Marketing Cloud Account Engagement
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
16.0%
Marketing and Advertising
13.1%
Information Technology and Services
11.7%
Financial Services
4.7%
Education Management
2.5%
Other
51.9%
Computer Software
19.3%
Information Technology and Services
13.2%
Marketing and Advertising
10.6%
Financial Services
4.1%
Internet
4.0%
Other
48.8%
Most Helpful Reviews
HubSpot Marketing Hub
Most Helpful Favorable Review
Sandra A.
Verified User in Information Technology and Services
In my opinion Hubspot is the best integrated inbound marketing tool in the market. It has all the tools you need to implement an inbound strategy. Moreover is a very dynamic tool that is constantly being updated and enhanced with new features. We have been...
Most Helpful Critical Review
Jeremy F.
Verified User in Information Technology and Services
Like I mentioned above, it's not an seo platform, even though that was one of the things the sales rep mentioned that hubspot could "replace". The metrics are often wrong; for example, new leads for landing pages all say 0%, even though in the Leads...
Salesforce Marketing Cloud Account Engagement
Most Helpful Favorable Review
Zach L.
Verified User in Marketing and Advertising
Pardot is great in that it has many connections to external services that give you better insights into your contact's digital body language. From the Wistia connector (which allows you to see which videos & how long your contacts are viewing) to the Google...
Most Helpful Critical Review
Allie C.
Verified User in Computer Software
I signed on with Pardot in January, very eager and highly motivated to get a new solution in place. However after many false starts over the course of three weeks, it came to light that Pardot does not work with our implementation of Salesforce. (We use...
Sandra A.
Verified User in Information Technology and Services
In my opinion Hubspot is the best integrated inbound marketing tool in the market. It has all the tools you need to implement an inbound strategy. Moreover is a very dynamic tool that is constantly being updated and enhanced with new features. We have been...
Zach L.
Verified User in Marketing and Advertising
Pardot is great in that it has many connections to external services that give you better insights into your contact's digital body language. From the Wistia connector (which allows you to see which videos & how long your contacts are viewing) to the Google...
Jeremy F.
Verified User in Information Technology and Services
Like I mentioned above, it's not an seo platform, even though that was one of the things the sales rep mentioned that hubspot could "replace". The metrics are often wrong; for example, new leads for landing pages all say 0%, even though in the Leads...
Allie C.
Verified User in Computer Software
I signed on with Pardot in January, very eager and highly motivated to get a new solution in place. However after many false starts over the course of three weeks, it came to light that Pardot does not work with our implementation of Salesforce. (We use...
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