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- HubSpot Marketing Hub-vs-Salesforce Marketing Cloud Account Engagement
Compare HubSpot Marketing Hub and Salesforce Marketing Cloud Account Engagement 
At a Glance
Market Segments
Small-Business (52.5% of reviews)
Mid-Market (52.5% of reviews)
Entry-Level Pricing
$0.00
$1,250.00 Per Month
HubSpot Marketing Hub
Star Rating
(12,342)4.4 out of 5
Market Segments
Small-Business (52.5% of reviews)
Entry-Level Pricing
$0.00
Free Trial is available
Browse all 4 pricing plansSalesforce Marketing Cloud Account Engagement
Star Rating
(2,384)4.0 out of 5
Market Segments
Mid-Market (52.5% of reviews)
Entry-Level Pricing
$1,250.00 Per Month
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that HubSpot Marketing Hub excels in ease of use with a score of 8.6, while Salesforce Marketing Cloud Account Engagement lags behind at 7.6. Reviewers mention that HubSpot's intuitive interface makes it easier for small businesses to navigate and utilize its features effectively.
- Reviewers mention that HubSpot's email marketing capabilities, particularly in building and personalizing emails, receive high praise with a score of 8.8, compared to Salesforce's 8.0. Users say that HubSpot's drag-and-drop email builder is user-friendly and allows for quick customization.
- G2 users highlight HubSpot's superior quality of support, scoring 8.7, while Salesforce's support is rated at 7.4. Users report that HubSpot's customer service is responsive and helpful, which is crucial for businesses that may need assistance during setup and ongoing use.
- Users on G2 mention that HubSpot's lead generation features, particularly CRM integration, score an impressive 9.0, while Salesforce's integration is slightly lower at 8.3. Reviewers say that HubSpot's seamless integration with its CRM allows for better tracking and management of leads.
- Reviewers mention that HubSpot's marketing automation integration is rated at 8.6, which is higher than Salesforce's 8.4. Users report that HubSpot's automation tools are straightforward and effective, making it easier to set up workflows and campaigns.
- Users say that HubSpot's reporting capabilities, particularly in dashboards and data visualizations, score 8.5, while Salesforce's reporting features are rated lower at 7.8. Reviewers mention that HubSpot's reporting tools provide clear insights into campaign performance, which is essential for data-driven decision-making.
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Pricing
Entry-Level Pricing
HubSpot Marketing Hub
Marketing Hub Free
$0.00
For business owners and marketers who want to start generating website leads and tracking contact activity — for free.
- Forms
- Contact activity
- Contact management
Salesforce Marketing Cloud Account Engagement
Growth
$1,250.00
Per Month
up to 10,000 contacts billed annually
- Lead Generation, Qualification, and Management
- Email Marketing and Personalization
Free Trial
HubSpot Marketing Hub
Free Trial is available
Salesforce Marketing Cloud Account Engagement
No trial information availableRatings
Meets Requirements
8.5
8,637
8.0
1,710
Ease of Use
8.6
9,463
7.6
1,750
Ease of Setup
8.1
5,352
7.3
1,054
Ease of Admin
8.5
4,500
7.9
1,048
Quality of Support
8.7
8,184
7.4
1,609
Has the product been a good partner in doing business?
8.8
4,421
7.9
1,023
Product Direction (% positive)
8.8
8,296
7.4
1,665
Features by Category
Email Marketing
8.8
4894
|
Verified
8.0
1206
|
Verified
8.9
4764
|
Verified
8.4
1202
|
Verified
8.6
4767
|
Verified
8.1
1190
|
Verified
8.8
4477
|
Verified
8.2
1102
|
Verified
Online Marketing
8.5
4633
|
Verified
7.4
1098
|
Verified
8.3
3978
|
Verified
7.4
922
|
Verified
8.1
3698
|
Verified
7.5
875
|
Verified
8.2
4231
|
Verified
7.3
950
|
Verified
8.1
3891
|
Verified
7.3
888
|
Verified
Lead Management
8.6
4419
|
Verified
8.0
1068
|
Verified
8.2
4166
|
Verified
7.6
1033
|
Verified
8.4
4270
|
Verified
8.0
1074
|
Verified
8.0
3785
|
Verified
8.0
1063
|
Verified
8.5
4211
|
Verified
8.1
1060
|
Verified
8.3
3955
|
Verified
7.8
992
|
Verified
8.4
3934
|
Verified
7.9
960
|
Verified
8.4
3936
|
Verified
8.3
1064
|
Verified
Campaign Management
8.2
3544
|
Verified
7.6
906
|
Verified
8.0
3143
|
Verified
7.7
799
|
Verified
8.0
3101
|
Verified
7.2
694
|
Verified
7.3
2259
|
Verified
6.8
198
Social
7.8
3217
|
Verified
6.4
390
8.3
3617
|
Verified
6.6
585
|
Verified
8.2
3586
|
Verified
7.0
214
|
Verified
8.1
3464
|
Verified
7.2
204
|
Verified
7.8
2694
|
Verified
7.0
176
Reporting & Analytics
8.3
4597
|
Verified
7.4
1103
|
Verified
8.1
4276
|
Verified
6.9
926
|
Verified
7.6
3441
|
Verified
6.6
798
|
Verified
7.6
3126
|
Verified
6.5
744
|
Verified
7.7
3558
|
Verified
6.5
730
|
Verified
Platform
8.0
2923
|
Verified
7.0
640
|
Verified
8.5
2957
|
Verified
7.9
180
8.7
2923
|
Verified
8.0
689
|
Verified
8.0
1934
|
Verified
7.5
162
|
Verified
7.5
1827
|
Verified
7.6
121
8.6
2761
|
Verified
8.1
681
|
Verified
8.0
2008
|
Verified
8.1
133
Integration
8.4
2934
|
Verified
8.0
678
|
Verified
8.1
2631
|
Verified
7.7
540
|
Verified
8.1
2422
|
Verified
7.4
503
|
Verified
Lead Intelligence
7.8
938
|
Verified
8.4
46
8.0
972
8.3
46
8.1
1017
8.6
46
Lead Management
8.3
1106
8.4
47
7.6
936
8.1
47
8.1
996
8.6
47
Marketing Campaigns
7.9
956
8.6
46
7.4
847
8.4
44
7.6
902
8.4
45
7.9
894
|
Verified
8.5
47
8.2
1052
8.7
47
Campaign Execution
7.9
941
8.6
43
7.9
876
8.6
44
7.8
823
8.6
44
8.8
1189
9.0
44
Messenger
8.1
1065
|
Verified
Not enough data
7.5
893
|
Verified
Not enough data
8.0
1107
|
Verified
Not enough data
7.8
1032
|
Verified
Not enough data
Channels
8.1
1293
|
Verified
Not enough data
8.2
1272
|
Verified
Not enough data
7.2
696
|
Verified
Not enough data
7.0
596
|
Verified
Not enough data
7.6
658
|
Verified
Not enough data
Customers
8.2
1337
|
Verified
Not enough data
8.3
1322
|
Verified
Not enough data
8.3
1470
|
Verified
Not enough data
8.4
1419
|
Verified
Not enough data
8.2
1327
|
Verified
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Templates
Not enough data
7.6
34
Not enough data
7.0
34
Not enough data
7.4
34
Not enough data
7.4
34
Edit
Not enough data
7.4
33
Not enough data
7.6
33
Not enough data
8.0
32
Logistics
Not enough data
8.3
32
Not enough data
6.9
31
Not enough data
7.8
32
Not enough data
7.6
33
Generative AI
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Platform Basics
Not enough data
8.3
48
Not enough data
8.1
49
Not enough data
8.1
45
Not enough data
Feature Not Available
Not enough data
8.4
28
Design and Customization
6.6
21
Not enough data
8.2
20
Not enough data
7.6
20
Not enough data
7.8
21
Not enough data
Campaigns
8.0
19
Not enough data
7.9
19
Not enough data
7.6
18
Not enough data
7.7
18
Not enough data
Integrations
8.3
19
Not enough data
7.3
17
Not enough data
7.1
15
Not enough data
7.1
18
Not enough data
Generative AI
6.2
20
Not enough data
Attribution Modeling
8.2
201
Not enough data
8.0
196
Not enough data
7.7
181
Not enough data
7.6
174
Not enough data
7.1
172
Not enough data
7.7
185
Not enough data
Marketing
7.9
173
Not enough data
7.5
160
Not enough data
8.4
199
Not enough data
8.6
204
Not enough data
Reporting
8.5
225
Not enough data
8.3
212
Not enough data
8.2
218
Not enough data
Platform Basics
8.6
197
8.6
7
8.6
200
9.0
7
8.6
200
8.3
7
Platform Data
8.4
196
8.6
7
8.0
191
8.8
7
Platform Additional Functionality
8.5
216
8.6
7
Platform Basics
8.3
469
Not enough data
8.6
552
Not enough data
Platform Reporting
8.5
568
Not enough data
8.6
611
Not enough data
Content & Collaboration
8.4(won by default)
1126
Not enough data
8.4(won by default)
1181
Not enough data
8.2(won by default)
875
Not enough data
8.4(won by default)
948
Not enough data
8.8(won by default)
1253
Not enough data
8.3(won by default)
815
Not enough data
Social Management
8.2(won by default)
2021
Not enough data
8.7(won by default)
2197
Not enough data
8.4(won by default)
1938
Not enough data
8.4(won by default)
2085
Not enough data
8.1(won by default)
1511
Not enough data
8.3(won by default)
787
Not enough data
7.4(won by default)
161
Not enough data
Platform Basics
8.3
276
8.1
46
8.2
290
8.3
48
Platform Data
8.1
283
7.9
51
8.1
285
7.8
48
8.7
328
8.1
51
8.3
291
8.2
47
Platform Additional Functionality
8.2
275
8.8
49
8.4
295
8.4
43
8.4
290
8.8
46
Platform Interoperability
8.1
479
Not enough data
Social Functionality
8.2
1170
Not enough data
Campaign Management
8.4
1184
Not enough data
8.2
1125
Not enough data
8.2
1052
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.4
946
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.2
980
Not enough data
8.1
929
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Targeting
8.4
1057
Not enough data
8.2
974
Not enough data
8.0
872
Not enough data
8.0
850
Not enough data
Platform
8.4
1029
Not enough data
8.2
1175
Not enough data
8.8
1199
Not enough data
8.8
1225
Not enough data
8.6
1049
Not enough data
8.4
1170
Not enough data
8.7
1214
Not enough data
8.4
926
Not enough data
8.4
1118
Not enough data
Page Customization
8.5
1186
|
Verified
8.0
48
8.0
1225
|
Verified
8.2
49
7.9
1115
|
Verified
8.1
48
8.2
1156
|
Verified
8.3
44
Page Optimization
8.2
1021
|
Verified
8.4
44
8.1
1133
|
Verified
8.0
41
8.2
1173
|
Verified
8.2
46
7.9
1060
|
Verified
7.8
35
Integrations
7.5
608
|
Verified
8.1
34
8.8
1092
|
Verified
8.3
48
8.6
1087
|
Verified
8.3
39
Generative AI
Feature Not Available
Feature Not Available
Lead Monitoring
Not enough data
8.4
46
Not enough data
8.2
47
Not enough data
8.1
45
Data Capture
Not enough data
7.7
45
Not enough data
8.0
46
Not enough data
7.5
42
Not enough data
7.8
46
Analytics
Not enough data
7.9
45
Not enough data
7.7
47
Customization
Not enough data
7.9
48
Not enough data
8.2
47
Not enough data
8.0
45
Not enough data
8.3
44
Lead Intelligence
8.1
636
8.0
28
8.3
667
8.3
27
8.4
685
8.5
27
Lead Management
8.5
751
8.0
27
7.8
629
8.2
27
8.3
700
8.1
27
Marketing Campaigns
8.1
655
8.3
27
7.7
567
7.7
27
8.0
627
8.3
27
8.2
626
8.4
27
8.3
733
8.5
27
8.2
678
7.9
27
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Attribution
Not enough data
8.6
35
Not enough data
8.7
36
Not enough data
8.2
32
Discovery
Not enough data
8.5
35
Not enough data
8.6
36
Not enough data
8.5
33
Management
Not enough data
8.0
34
Not enough data
8.6
34
Platform
Not enough data
8.6
36
Not enough data
8.4
34
Marketing Operations
7.8
1930
|
Verified
8.1
63
8.3
2364
|
Verified
8.4
68
8.1
2139
|
Verified
8.2
62
8.5
2169
|
Verified
8.8
66
Feature Not Available
7.7
59
Feature Not Available
8.0
52
Campaign Activity
8.3
2569
|
Verified
8.6
64
8.4
2807
|
Verified
8.4
72
7.9
2073
|
Verified
8.4
60
8.2
2262
|
Verified
8.3
64
8.1
2100
|
Verified
8.1
62
Feature Not Available
8.1
60
Categories
Categories
Shared Categories
HubSpot Marketing Hub and Salesforce Marketing Cloud Account Engagement are categorized as Account-Based Orchestration Platforms, Customer Journey Analytics, Account-Based Analytics, Account Data Management, Landing Page Builders, Marketing Analytics, and Marketing Automation
Unique Categories
HubSpot Marketing Hub is categorized as Marketing Platforms, Account-Based Web and Content Experiences, Conversational Marketing, Attribution, Social Media Advertising, Social Media Management, and Pop-Up Builder
Salesforce Marketing Cloud Account Engagement is categorized as Lead Scoring, Lead Capture, Email Template Builder, and Customer Journey Mapping
Reviews
Reviewers' Company Size
HubSpot Marketing Hub
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Salesforce Marketing Cloud Account Engagement
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
16.0%
Marketing and Advertising
13.1%
Information Technology and Services
11.7%
Financial Services
4.7%
Education Management
2.5%
Other
51.9%
Computer Software
19.3%
Information Technology and Services
13.2%
Marketing and Advertising
10.7%
Internet
4.1%
Financial Services
4.0%
Other
48.7%
Most Helpful Reviews
HubSpot Marketing Hub
Most Helpful Favorable Review
Sandra A.
Verified User in Information Technology and Services
In my opinion Hubspot is the best integrated inbound marketing tool in the market. It has all the tools you need to implement an inbound strategy. Moreover is a very dynamic tool that is constantly being updated and enhanced with new features. We have been...
Most Helpful Critical Review
Jeremy F.
Verified User in Information Technology and Services
Like I mentioned above, it's not an seo platform, even though that was one of the things the sales rep mentioned that hubspot could "replace". The metrics are often wrong; for example, new leads for landing pages all say 0%, even though in the Leads...
Salesforce Marketing Cloud Account Engagement
Most Helpful Favorable Review
Zach L.
Verified User in Marketing and Advertising
Pardot is great in that it has many connections to external services that give you better insights into your contact's digital body language. From the Wistia connector (which allows you to see which videos & how long your contacts are viewing) to the Google...
Most Helpful Critical Review
Allie C.
Verified User in Computer Software
I signed on with Pardot in January, very eager and highly motivated to get a new solution in place. However after many false starts over the course of three weeks, it came to light that Pardot does not work with our implementation of Salesforce. (We use...
Sandra A.
Verified User in Information Technology and Services
In my opinion Hubspot is the best integrated inbound marketing tool in the market. It has all the tools you need to implement an inbound strategy. Moreover is a very dynamic tool that is constantly being updated and enhanced with new features. We have been...
Zach L.
Verified User in Marketing and Advertising
Pardot is great in that it has many connections to external services that give you better insights into your contact's digital body language. From the Wistia connector (which allows you to see which videos & how long your contacts are viewing) to the Google...
Jeremy F.
Verified User in Information Technology and Services
Like I mentioned above, it's not an seo platform, even though that was one of the things the sales rep mentioned that hubspot could "replace". The metrics are often wrong; for example, new leads for landing pages all say 0%, even though in the Leads...
Allie C.
Verified User in Computer Software
I signed on with Pardot in January, very eager and highly motivated to get a new solution in place. However after many false starts over the course of three weeks, it came to light that Pardot does not work with our implementation of Salesforce. (We use...
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